Report Description

Italy two-wheeler market is expected to grow at a steady rate during the forecast period. The Italy two wheeler market is driven by the increasing road congestions. Additionally, the two wheelers are quite cost effective, low in maintenance, fuel efficient and provide ease in maneuverability. All these factors are expected to increase the demand for two wheelers in the country over the next few years. Furthermore, increasing investment by the major market players and availability of large number of models is expected to propel the market growth through 2028. Besides, increasing adoption of electric scooters and use of public transport can slow down the market growth during the forecast period. Also, the outbreak of pandemic COVID-19 and Italy being one of the adversely affected country in the European region due to the pandemic and lockdown has witnessed slow down of growth in the two wheeler market. The sales have gone down.


The Italy two-wheeler market is segmented based on vehicle type, engine capacity, company, and region. Based on vehicle type, the market can be split into scooter/moped and motorcycle. The scooter/moped segment is expected to dominate the market owing to their affordability, easy maneuverability and higher mileage.


The major players operating in the Italy two wheeler market are Piaggio, Honda, Beta, Kymco, Yamaha, BMW, Ducati, Fantic Motor and others. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

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Objective of the Study:

  • To analyze and estimate the market size of Italy two-wheeler market from 2018 to 2021.
  • To estimate and forecast the market size of Italy two-wheeler market from 2022 to 2028 and growth rate until 2028.
  • To classify and forecast Italy two wheeler market based on vehicle type, engine capacity, company and regional distribution.
  • To identify dominant region or segment in the Italy two wheeler market.
  • To identify drivers and challenges for Italy two wheeler market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Italy two wheeler market.
  • To conduct pricing analysis in the Italy two wheeler market.
  • To identify and analyze the profile of leading players operating in Italy two wheeler market.
  • To identify key sustainable strategies adopted by market players in Italy two wheeler market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of Italy two wheeler market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Two wheeler manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to two wheeler

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Years

2018 – 2021

Estimated Year


Forecast Period

2024F – 2028F

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Vehicle Type

·         Engine Capacity

Region Scope

North-East, North-West, South Islands & Centre

Key Companies Profiled

Piaggio, Honda, Beta, Kymco, Yamaha, BMW, Ducati, Fantic Motor

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Italy two wheeler market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Italy Two Wheeler Market, By Vehicle Type:
    • Motorcycle
    • Scooter/Moped
  • Italy Two Wheeler Market, By Engine Capacity:
    • Up to 125cc
    • 126-250cc
    • 250-500cc
    • Above 500cc
  • Italy Two Wheeler Market, By Region:
    • North-East
    • North-West
    • South Islands
    • Centre

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Italy two wheeler market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Italy two wheeler market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Italy Two Wheeler Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Factors Influencing Purchase Decision

5.2.  Influencer of Purchase

5.3.  Unaided/Aided Brand Recall

5.4.  Brand Satisfaction Level

6.    Italy Two Wheeler Production Overview

7.    Italy Two Wheeler Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type (Scooter/Moped, Motorcycle)

7.2.2.     By Engine Capacity (Up to 125cc, 126-250cc, 250-500cc and Above 500cc)

7.2.3.     By Company (2022)

7.2.4.     By Region

7.3.  Product Market Map

8.    Italy Motorcycle Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Engine Capacity

8.2.2.     By Company

8.3.  Pricing Analysis

9.    Italy Scooter/Moped Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Engine Capacity

9.2.2.     By Company

9.3.  Pricing Analysis

10.  Import-Export Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Policy & Regulatory Landscape

14.  Italy Economic Profile

15.  Competitive Landscape

15.1.              Piaggio

15.2.              Honda

15.3.              Beta

15.4.              Kymco

15.5.              Yamaha

15.6.              BMW

15.7.              Ducati

15.8.              Fantic Motor

16.  Strategic Recommendations

17.  About Us & Disclaimer

Figures and Tables

Frequently asked questions


Increasing traffic congestions and the ease of navigation offered by two wheelers along with the growing purchasing power of consumers, are the key factors driving the growth of Italy two wheeler market.


Piaggio, Honda, Beta, Kymco, Yamaha, BMW, Ducati, Fantic Motor are the market players contributing significant revenue in the growth of the Italy two wheeler market.


The surge in the adoption of electric scooters by consumers and the use of public transportation for daily commuting may hinder the growth of Italy two wheeler market.


Srishti Verma

Business Consultant
Press Release

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