Report Description

Forecast Period


Market Size (2023)

USD301.23 Million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

South India

The India Smart TV Streaming Device Market is expected to be driven in the forecast period, 2025-2029, owing to the rise in the demand for portable and compact streaming devices among consumer to enhance the market growth.

India Smart TV Streaming Device Market Scope

The Smart TV streaming device is a device that converts a standard television into a smart television. It allows customers access to their favorite TV series and films from prominent streaming services such as Netflix, Hulu, HBO Max, Disney+, and Amazon Prime all in one place. In addition, to live streaming services (such as Sling TV, Hulu + Live TV, and YouTube TV), the Smart TV streaming device supports a variety of apps that can be used to substitute cable if users do not have a traditional cable subscription. This gives viewers more flexibility over their entertainment selections by allowing them to subscribe only to the channels they want rather than being compelled to subscribe to a bundle package of channels they may or may not watch.

The market divided into TV Sticks and TV Box by device type. TV Stick is a home streaming device, It looks like a USB pen drive that plugs into TV’s HDMI port and is portable. The TV stick allows users to stream films and TV shows from numerous apps, including Netflix, YouTube, and others.

TV Box is a streaming device that is powered by the Android operating system. It operates through the Internet and provides a wide range of video content, allowing subscribers to watch on-demand videos, video content sites, and regular network shows. It has a Play Store to upload compatible apps.

India Smart TV Streaming Device Market Overview

The smart TV streaming device market has seen some significant trends that have successfully captured the attention of the target customers. Expanding home entertainment, modern living rooms with IoT-enabled devices, and broadband penetration are the key factors influencing the India smart TV streaming device market.

Customers can access a variety of media content through a smart TV streaming device, including online live sporting events, music, films, TV shows, and series. Additionally, customers are watching more TV due to technological advancements in television sets, such as large displays and powerful speakers. In India, there are more than 200 million homes with TVs, as compared to smart TVs it has over 22 million smart TVs installed base in India, which has increased demand for smart TV streaming devices that convert regular TVs to smart TVs. Along with public locations like airports, restaurants, etc., there are commercial spaces where TVs are installed, including hotels and workplaces. Apple, Chromecast, Amazon, and others are significant firms that offers smart TV streaming device in India.

The epidemic has accelerated the shift in viewing habits as more and more individuals have stayed indoors accepting the "new normal" and turning to connected TV (CTV) as a shared entertainment option for families to enjoy together. During COVID-19, most movie theatres were closed, and OTT platforms gained popularity since most movies and web series were released on OTT platforms. Because of the increasing popularity of OTT services, smart TV sticks are experiencing rapid growth. OTT services such as Netflix, Amazon Prime Video, Disney, Hulu, and others help to drive up demand for the product.

India Smart TV Streaming Device Market Drivers

As more consumers upgrade their TVs to access OTT content, the penetration of smart TV streaming device is rising in India. For instances, according to the Amazon Fire TV streaming trends 2021, Customers purchased Fire TV devices in 80% of pin codes across India. Smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman saw an increased growth in sales of Fire TV devices. As a result, rising adoption rates of smart TV streaming devices are driving the market expansions.

Several significant companies lately are launching streaming services, which has led to an increase in the demand for smart TV streaming devices. One of the most important factors propelling the growth of the smart TV streaming device market is the lack of commercial breaks or other disruptions while watching, which is another feature. For instance, data from 2019 shows, Amazon sold about 1 million Fire TV Sticks in India during the previous two years.

India Smart TV Streaming Device Market Trends

Due to rising technological advancements in smart TV streaming devices have improved their performance, user interface, and overall experience. Features such as 4K Ultra HD resolution, HDR (High Dynamic Range) support, voice control, and integration with virtual assistants have enhanced the appeal of these devices. The constant innovation in streaming devices has attracted consumers looking for advanced features and a seamless streaming experience.

Additionally, the video quality provided by certain smart TV sticks is fueling the smart TV streaming device industry growth, particularly those with high resolutions like 4K and 8K. For instance, Xiaomi Chinese technology offers smart TV 4K sticks in India. The TV Stick 4K use Google’s Android TV 11 operating system, and its support 4K resolution, and runs on a quad-core Cortex A35 SoC with a Mali-G31 MP2 GPU. This trend is driving the demand for smart TV streaming devices that support these advanced technologies.