Canned Seafood Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Canned Fish, Canned Shrimp, Canned Prawns, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F

Market Overview

Global Canned Seafood Market was valued at USD 35.69 Billion in 2024 and is expected to grow to USD 44.72 Billion by 2030 with a CAGR of 3.83%. The global canned seafood market is witnessing steady growth, driven by rising consumer demand for convenient, long-shelf-life, and protein-rich food products. Increasing awareness of health benefits associated with seafood, such as omega-3 fatty acids, has boosted consumption across all age groups. Innovations in packaging and processing technologies are enhancing product quality, safety, and sustainability, further attracting health-conscious consumers. Additionally, the expansion of modern retail channels, e-commerce platforms, and ready-to-eat meal trends is fueling market penetration worldwide.

Key Market Drivers

Increasing Health Awareness and Nutritional Benefits

One of the primary drivers of the global canned seafood market is the rising consumer awareness about health and nutrition. According to the CDC, Americans who consume at least two servings (≈227g) of seafood per week benefit from essential nutrients like omega-3s, supporting heart health and overall wellness. Seafood is widely recognized for being rich in essential nutrients, particularly omega-3 fatty acids, high-quality proteins, vitamins, and minerals, which are associated with reduced risks of heart disease, improved brain function, and better overall health. In recent years, consumers have become more conscious of the health impacts of their dietary choices, particularly in developed nations where lifestyle diseases like obesity, diabetes, and cardiovascular issues are prevalent. This has encouraged a shift towards nutrient-dense foods, making canned seafood an attractive option due to its convenience, long shelf life, and ability to retain nutritional value through modern preservation techniques. Additionally, growing interest in preventive healthcare and fitness trends has reinforced the perception of seafood as a “superfood,” further driving global demand. Health campaigns, endorsements from nutritionists, and informative packaging highlighting the benefits of omega-3s and lean protein have collectively contributed to making canned seafood a staple in health-conscious households, particularly in regions such as North America, Europe, and Asia-Pacific.

Convenience and Long Shelf Life

Another significant driver is the convenience and extended shelf life offered by canned seafood products. According to the USDA, properly canned seafood can be safely stored at room temperature for 2–5 years, maintaining nutritional value and safety while providing convenient, ready-to-eat protein. Modern consumers, especially in urban areas, are increasingly seeking quick, easy-to-prepare, and ready-to-eat food options that fit into their busy lifestyles. Canning technology allows seafood to be preserved without compromising safety, taste, or nutritional content, providing a reliable and accessible source of protein at any time. Unlike fresh seafood, which requires refrigeration and has a limited shelf life, canned seafood can be stored at room temperature for months or even years, making it particularly appealing to households, travelers, and regions with limited cold storage infrastructure. This convenience factor also supports emergency preparedness and stockpiling trends in various countries, where consumers prefer non-perishable yet nutritious food options. Moreover, the proliferation of pre-flavored, ready-to-eat, and easy-to-open canned seafood products has enhanced user convenience, reducing meal preparation time and appealing to busy professionals, students, and single-person households. Consequently, the combination of accessibility, long-lasting storage, and hassle-free consumption has become a key market driver, especially in fast-paced urban environments and emerging markets where fresh seafood may be less readily available.

Expansion of Retail and E-Commerce Channels

The rapid growth of modern retail formats and e-commerce platforms has significantly fueled the global canned seafood market. India’s e-commerce market is expected to expand significantly, rising from USD 125 billion in FY24 to USD 345 billion by FY30. Supermarkets, hypermarkets, and specialty food stores offer a wide variety of canned seafood products, creating greater visibility and availability for consumers. In parallel, online grocery platforms and direct-to-consumer e-commerce channels have made it easier for buyers to access domestic and imported canned seafood varieties, often with the added advantage of home delivery. This expansion of retail and digital channels has been particularly impactful in emerging markets, where traditional seafood availability may be inconsistent, and consumers rely on packaged alternatives for reliable nutrition. Promotional activities, online campaigns, and subscription-based services have also contributed to boosting consumer engagement and driving repeat purchases. Additionally, cross-border e-commerce has allowed consumers to explore international canned seafood brands, increasing global market penetration and introducing new flavors, packaging, and product types. Retail expansion and digital accessibility have thus acted as a strong catalyst for market growth, bridging the gap between manufacturers and consumers and enabling sustained demand across both urban and rural regions.

Innovation in Packaging and Sustainability Practices

Innovation in packaging and the adoption of sustainable sourcing practices represent a crucial driver of growth in the global canned seafood market. Technological advancements in canning, vacuum sealing, and modified-atmosphere packaging have improved product quality, shelf life, and safety, while enhancing consumer confidence in canned seafood. In addition, environmental awareness has led to a growing demand for sustainably sourced seafood, eco-friendly packaging, and certifications such as MSC (Marine Stewardship Council) labels. Consumers are increasingly favoring brands that emphasize traceability, responsible fishing practices, and recyclable or biodegradable packaging materials. This combination of innovation and sustainability not only addresses environmental concerns but also strengthens brand loyalty, as ethically conscious consumers prefer products that align with their values. Manufacturers are also leveraging packaging design to improve convenience, such as easy-open cans, pull tabs, and single-serving portions, which cater to modern lifestyles. By focusing on both technological improvements and environmental responsibility, the canned seafood industry has successfully captured the attention of quality-conscious and eco-aware consumers, further driving global market expansion.

Download Free Sample Report

Key Market Challenges

Fluctuating Raw Material Prices and Supply Chain Constraints

One of the significant challenges faced by the global canned seafood market is the volatility in raw material prices and associated supply chain constraints. Seafood prices are highly sensitive to factors such as overfishing, seasonal variations, climate change, and geopolitical conditions affecting fishing regions. For instance, disruptions caused by extreme weather events, changes in fishing quotas, or restrictions on certain species can create shortages or drive up costs, directly impacting manufacturers’ profitability. Additionally, global supply chains for canned seafood involve complex logistics, including transportation, storage, and processing, all of which are susceptible to delays, rising fuel costs, and regulatory restrictions. Emerging markets, in particular, face challenges in maintaining consistent supply due to inadequate cold storage infrastructure and limited access to high-quality seafood. These fluctuations make it difficult for companies to forecast production costs accurately, set competitive pricing, and maintain stable inventory levels. As a result, raw material volatility and logistical hurdles remain persistent obstacles to sustained growth in the canned seafood industry.

Consumer Concerns Over Safety, Contamination, and Quality

Another major challenge for the global canned seafood market is growing consumer concern regarding product safety, contamination, and quality. Seafood is inherently perishable and vulnerable to bacterial contamination, heavy metals such as mercury, and other environmental pollutants. Although canning processes preserve seafood for long periods, negative publicity related to contamination, improper handling, or recalls can significantly affect consumer confidence and reduce demand. Additionally, labeling discrepancies, misleading claims, and lack of transparency in sourcing can exacerbate consumer skepticism. With increasing awareness of food safety standards, buyers now scrutinize products more rigorously, demanding certifications and quality assurances from brands. Regulatory requirements are also becoming stricter in various regions, making compliance both costly and complex. Manufacturers must invest in stringent quality control measures, advanced testing technologies, and transparent communication to reassure consumers. Failure to address these concerns not only risks reputational damage but also hinders market expansion, particularly in health-conscious and highly regulated markets such as North America and Europe.

Environmental and Sustainability Challenges

Environmental and sustainability concerns present another critical challenge to the global canned seafood market. Overfishing, depletion of marine resources, and illegal fishing practices threaten the long-term availability of key seafood species like tuna, salmon, and sardines, which form the backbone of the canned seafood industry. Increasing consumer demand for sustainably sourced seafood has put pressure on manufacturers to adopt responsible fishing practices, which often involve higher operational costs and stricter supply chain management. Additionally, traditional packaging methods such as aluminum and tin cans have environmental implications, including high energy consumption during production and challenges in recycling. Companies are increasingly expected to implement eco-friendly packaging solutions, such as recyclable, biodegradable, or reduced-metal designs, while ensuring product quality and durability. Balancing sustainability initiatives with profitability remains a complex challenge, particularly for smaller manufacturers and emerging market players. If environmental concerns are not adequately addressed, the industry may face stricter regulations, potential trade barriers, and declining consumer trust, all of which can impede long-term growth.

Key Market Trends

Growing Demand for Premium and Value-Added Seafood Products

A significant trend in the global canned seafood market is the rising demand for premium and value-added products. Consumers are increasingly seeking seafood that offers enhanced flavors, convenience, and nutritional benefits beyond standard canned options. This includes products such as ready-to-eat meals, flavored tuna, smoked salmon, seafood in gourmet sauces, and portion-controlled packaging. Premium offerings are particularly popular in developed regions like North America and Europe, where consumers are willing to pay extra for high-quality, ethically sourced, and unique seafood experiences. The trend is further fueled by the growth of the home-cooking culture and culinary experimentation, as people look for products that enable gourmet meals without the complexity of fresh seafood preparation. By innovating with flavor profiles, packaging formats, and nutritional enhancements, manufacturers are positioning canned seafood as a versatile, upscale product, which also appeals to health-conscious consumers looking for convenient yet nutritious options.

Sustainability and Responsible Sourcing Practices

Sustainability has become a central trend in the canned seafood industry, driven by growing environmental awareness among consumers and regulatory pressures. Eco-conscious buyers now prefer brands that source seafood responsibly, adhere to sustainable fishing practices, and reduce environmental impact through certified supply chains. Organizations like the Marine Stewardship Council (MSC) have influenced purchasing decisions by promoting traceable and responsibly harvested seafood, ensuring the long-term availability of key species such as tuna, salmon, and sardines. In addition, sustainable packaging initiatives, including recyclable, biodegradable, and reduced-metal cans, are gaining traction. Companies are increasingly promoting transparency in sourcing, highlighting eco-labels, and communicating ethical practices on packaging and marketing channels. This trend reflects a broader shift in consumer behavior, where purchasing decisions are influenced not only by quality and price but also by environmental responsibility, compelling manufacturers to innovate and adapt their practices to meet evolving expectations.

Expansion of E-Commerce and Online Grocery Platforms

The proliferation of e-commerce and online grocery channels is another transformative trend shaping the global canned seafood market. Consumers increasingly rely on digital platforms to access a wide variety of canned seafood products, including domestic and international brands, without geographical limitations. Online channels offer the convenience of home delivery, subscription services, and bulk ordering, which is particularly appealing in urban and semi-urban areas with busy lifestyles. Additionally, digital platforms enable companies to leverage targeted marketing, personalized recommendations, and promotional campaigns, driving higher engagement and repeat purchases. E-commerce has also allowed smaller brands to reach new markets and niche consumer segments, bypassing traditional distribution constraints. As online grocery penetration continues to rise globally, the canned seafood market benefits from increased accessibility, convenience, and visibility, creating opportunities for brand expansion, consumer education, and innovative product offerings tailored for digital consumers.

Technological Advancements in Processing and Packaging

Technological innovation in seafood processing and packaging represents a significant trend in the canned seafood industry. Modern techniques such as vacuum sealing, modified-atmosphere packaging, and high-pressure processing have improved product safety, shelf life, and quality, allowing manufacturers to maintain flavor and nutrition over extended periods. Innovations in packaging design, including easy-open cans, single-serving portions, and resealable containers, have further enhanced convenience, aligning with consumer preferences for ready-to-eat and on-the-go meals. Additionally, technology enables better traceability and quality control, allowing brands to meet stringent food safety regulations and offer transparent information about sourcing and production practices. With growing consumer demand for convenience, health, and sustainability, technological advancements play a pivotal role in differentiating products, enhancing brand reputation, and driving long-term growth in the global canned seafood market.

Segmental Insights

Type Insights

Canned fish is the dominating segment in the global canned seafood market, driven by its widespread consumer acceptance, affordability, and nutritional benefits. Popular varieties such as tuna, sardines, and mackerel are rich in protein and omega-3 fatty acids, appealing to health-conscious consumers worldwide. The segment benefits from strong brand recognition and extensive distribution across supermarkets, hypermarkets, convenience stores, and e-commerce platforms. Its long shelf life and ready-to-eat convenience make it a preferred choice for households, travelers, and emergency food stockpiling. Innovations in packaging, including easy-open cans, flavored options, and portion-controlled servings, have further strengthened consumer demand. The consistent popularity of canned fish ensures its leadership in both developed and emerging markets globally.

Distribution Channel Insights

The online segment is the fastest-growing channel in the global canned seafood market, fueled by increasing internet penetration, smartphone adoption, and the convenience of e-commerce platforms. Consumers now prefer purchasing canned seafood through online grocery stores, brand websites, and marketplace platforms, which offer a wide variety of domestic and international products with home delivery options. Subscription services, bundle offers, and personalized recommendations further enhance the online shopping experience, attracting busy urban consumers and tech-savvy buyers. The COVID-19 pandemic accelerated the shift toward digital channels, establishing lasting consumer habits. Additionally, online platforms enable smaller and niche brands to reach a broader audience, driving market penetration and innovation, making e-commerce the key growth driver in the canned seafood distribution landscape.

Download Free Sample Report

Regional Insights

Asia Pacific is the dominating region in the global canned seafood market, driven by high seafood consumption, growing populations, and increasing disposable incomes across countries such as China, Japan, India, and Thailand. The region has a long-standing cultural preference for fish and seafood, making canned varieties a convenient and affordable option for households. Rapid urbanization, expanding retail infrastructure, and the rise of modern supermarkets and e-commerce platforms have further boosted accessibility and sales. Additionally, health-conscious consumers in the region increasingly favor nutrient-rich seafood products, reinforcing demand. Strong production capabilities in major exporting countries and ongoing innovations in packaging, flavor, and ready-to-eat offerings have solidified Asia Pacific’s leadership, making it a key contributor to global market growth.

Recent Developments

• In 2024, Thai Union launched John West’s ECOTWIST, an innovative packaging solution designed for ease of use, sustainability, and waste reduction. Initially available in the U.K., a key market for Thai Union, there are plans to expand ECOTWIST to additional countries.
• In 2024, StarKist collaborated with Cornerstones and Feed the Children for the 3rd annual Summer Food and Resource Rally in Northern Virginia, providing food and resources to families during summer and supporting community welfare.
• In 2024, Oman-based Simak launched a new commercial line of canned tuna products. With a production capacity exceeding 100 million cans annually, the new range is now available across supermarkets and retail outlets throughout Oman.
• In 2024, Wild Planet unveiled a limited-edition Wild Tuna Snack Pack in partnership with Simple Mills and Chosen Foods. The offering features sustainably sourced Skipjack Wild Tuna combined with diced dill pickle, lemon juice, and sea salt for a convenient, flavorful snack.

Key Market Players

• California Garden Products Inc.
• John West Foods Limited
• Century Pacific Food Incorporated
• Bolton Group S.r.l.
• Dhofar Fisheries & Food Industries Company S.A.O.G
• Maldives Industrial Fisheries Company Ltd
• Bumble Bee Foods, LLC
• Wild Planet Foods, Inc.
• Trident Seafoods Corporation
• Universal Canning Inc.
  
  

Report Scope:

In this report, the Global Canned Seafood Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Canned Seafood Market, By Type:

o   Canned Fish

o   Canned Shrimp

o   Canned Prawns

o   Others

• Canned Seafood Market, By Distribution Channel:

o   Online

o   Offline

• Canned Seafood Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Vietnam

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Canned Seafood Market.

Available Customizations:

Global Canned Seafood Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Canned Seafood Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]