Canada Teleshopping Market By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, Competition Forecast & Opportunities, 2013 – 2023

Canada teleshopping market is estimated to reach $ 1.49 billion in 2018, as teleshopping companies are focusing on technology upgrades and offering high margin and unique products. Moreover, teleshopping companies are increasing the number of their products and launching different segments with attractive promotional strategies. However, e-commerce segment is gaining popularity in the country, as it offers wide variety of products at much lower cost than teleshopping companies. Consequently, the strengthening position of online retail companies is likely to negatively impact the teleshopping market in Canada.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

• To analyze and forecast Canada teleshopping market size, in terms of value and volume.
• To define, classify and forecast Canada teleshopping market on the basis of operation type, category, payment mode, source of order, region, and company.
• To analyze and forecast the size, in terms of value, for Canada teleshopping market with respect to operation type: Dedicated Channel Vs Infomercial.
• To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of region by segmenting the Canada Teleshopping market into six regions, namely – Ontario, Quebec, West Canada, British Columbia, Atlantic Canada and North Canada
• To identify tailwinds and headwinds for Canada teleshopping market.
• To examine business model and average order size for Canada teleshopping market.
• To strategically profile the leading players operating in Canada teleshopping market.

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Some of the major players operating in Canada teleshopping market are Rogers Media Inc., Northern Response (International) Ltd., Thane Direct Canada Inc., As Seen on TV, Inc., SMAA Corporation, Le Château Inc, DIVA BRIDAL BOUTIQUE, Poor Little Rich Girl Inc., Embellished Room, The, SBM Ayurcare North America Inc., etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies operating in Canada. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include teleshopping companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all major teleshopping companies across the country.

TechSci Research calculated the market size for Canada teleshopping market using a bottom-up approach, where teleshopping companies’ value shares data for operation type (Dedicated channel and Infomercial) were recorded and forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as Company Annual Reports, Canada Radio-Television and Telecommunications Commission (CRTC), International Monetary Fund (IMF), World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also used by TechSci Research.

Key Target Audience:

• Teleshopping companies
• Research organizations and consulting companies
• Organizations, forums and alliances related to teleshopping
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Canada teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• Market, by Operation Type:
• Dedicated Channel
• Infomercial
• Market, by Region:
• Ontario
• Quebec
• West Canada 
• British Columbia
• Atlantic Canada
• North Canada                                    
• Market, by Payment Mode:
• Cash on Delivery
• Debit/Credit Card
• Mobile Wallet
• Net Banking
• Market, by Category:
• Home Furniture & Furnishing
• Apparels, Footwear & Accessories   
• Consumer Electronics & Appliances
• Gold Costume Jewelry
• Hardware
• Diamond Costume Jewelry   
• Silver Costume Jewelry                                             
• Market, by Source of Order:
• Television
• Internet

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in Canada teleshopping market.

Voice of Customer: Customer Analysis by considering the parameters: frequency of ordering, preferred mode of payment, customer spending pattern, brand awareness, preferred time of ordering, key sources of awareness, and key factors influencing online purchase of goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of teleshopping companies across all major Cities.

Company Information

• Detailed analysis and profiling of additional market players (up to five).