|
Forecast Period
|
2018-2028
|
|
Market Size (2022)
|
USD 306 Million
|
|
CAGR (2023-2028)
|
5.9%
|
|
Fastest Growing
Segment
|
Motorcycle
|
|
Largest Market
|
Upper Austria
|
Market Overview
The
two-wheeler market in Austria has been a vibrant and significant sector within
the country's automotive industry. Austria, renowned for its picturesque
landscapes and scenic roads, provides an ideal setting for motorcycle
enthusiasts to explore the country's natural beauty. The market encompasses
motorcycles and scooters, offering diverse options to cater to various consumer
preferences and riding needs. One of the driving forces behind the Austria
two-wheeler market is the country's strong motorcycle culture and enthusiasm.
Austria has a considerable number of motorcycle enthusiasts and clubs,
fostering a vibrant community of riders. This passion for motorcycling is
reflected in the increasing number of riders and the popularity of motorcycle
events, rallies, and tours, showcasing the strong connection between the people
and their love for motorcycling. The popularity of two-wheelers extends beyond
recreational use, as motorcycles and scooters play a vital role in urban
commuting.
In
major cities like Vienna, Graz, and Linz, motorcycles and scooters are favored
for their agility and ease of maneuvering through city traffic. The compact
design of two-wheelers allows riders to navigate congested streets more
efficiently, providing a practical and time-saving transportation option for daily
commuting. As urbanization continues, the demand for efficient and agile
commuting solutions is expected to drive the two-wheeler market further.
Austria's scenic routes and breathtaking mountain passes attract motorcycle
enthusiasts from around the world, making motorcycle tourism a significant
driver for the market. Riders from various countries visit Austria to
experience its stunning natural beauty while enjoying memorable rides on its
well-maintained roads. Motorcycle tourism contributes to the country's economy
and reinforces Austria's reputation as a desirable destination for riders
seeking unforgettable adventures.
Key Market Drivers
Scenic
Landscapes and Motorcycle Tourism
Austria
is known for its stunning landscapes, including picturesque mountains, winding
roads, and beautiful countryside. These scenic routes make Austria a popular
destination for motorcycle tourism. Motorcycle enthusiasts from around the
world are drawn to the country to experience its natural beauty while enjoying
memorable rides on its well-maintained roads. The popularity of motorcycle
tourism contributes to the demand for motorcycles and scooters in the country.
Urban
Mobility and Commuting Solutions
In
major cities like Vienna, Graz, and Linz, motorcycles and scooters are favored
for urban commuting. The compact design and maneuverability of two-wheelers
allow riders to navigate through city traffic efficiently, providing a
practical and time-saving transportation option. As urbanization increases and
traffic congestion becomes a challenge, the demand for efficient and agile
commuting solutions is expected to drive the two-wheeler market further.
Strong
Motorcycle Culture and Enthusiasm
Austria
has a robust motorcycle culture, with a considerable number of motorcycle
enthusiasts and clubs. The passion for motorcycling is evident in the growing
number of riders and the organization of various motorcycle events, rallies,
and tours. This culture fosters a vibrant community of riders and contributes
to the popularity of motorcycles and scooters in the country.
Presence
of Renowned Motorcycle Manufacturers
Austria
is home to some renowned motorcycle manufacturers, such as KTM and Puch. KTM,
in particular, is a globally recognized brand known for its high-performance
motorcycles, enduro bikes, and off-road motorcycles. The presence of strong
domestic manufacturers not only serves the domestic market but also boosts
Austria's reputation in the global motorcycle industry. These manufacturers
contribute to the market's competitiveness and bolster the country's position
as a motorcycle manufacturing hub.
Growing
Interest in Electric Mobility
Like
many other countries, Austria is witnessing an increasing interest in electric
mobility. Electric motorcycles and scooters are gaining popularity as
eco-friendly alternatives to traditional gasoline-powered vehicles. The
availability of electric models, coupled with government incentives and
initiatives promoting sustainable transportation, has contributed to the growth
of electric two-wheelers in the Austrian market.
Emphasis
on Road Safety and Licensing
The
Austrian government places a strong emphasis on road safety. Motorcycle riders
are required to wear helmets, and there are strict traffic regulations in place
to ensure safe riding practices. Additionally, Austria has a tiered motorcycle
licensing system that allows new riders to start with smaller displacement
motorcycles before progressing to more powerful machines. This system ensures
that riders gain experience and skills progressively, enhancing overall safety
on the roads.
Pre-owned
Motorcycle Market
The
pre-owned motorcycle market is prevalent in Austria, providing an accessible
entry point for new riders and budget-conscious buyers. Many riders prefer
buying pre-owned motorcycles due to the cost savings and availability of
well-maintained used bikes. The availability of a robust pre-owned market
further contributes to the overall market demand.
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Key Market Challenges
Weather
Dependence
Austria's
climate is characterized by seasonal variations, including harsh winters with
snow and cold temperatures. During the winter months, riding motorcycles and
scooters becomes less practical and appealing. This weather dependence can
result in reduced sales and demand for two-wheelers during the colder months,
impacting the overall market performance.
Safety
Concerns
While
motorcycles and scooters offer agility and efficiency for urban commuting and
touring, they also present higher risks compared to enclosed vehicles. Road
safety is a significant concern, especially on winding mountain roads and
during peak tourist seasons when traffic volumes increase. Accidents and safety
concerns may deter some potential buyers from considering two-wheelers as a
viable transportation option.
Traffic
Congestion
Despite
the advantages of motorcycles and scooters in navigating through city traffic,
some urban areas in Austria can experience high levels of traffic congestion,
especially during peak hours. Traffic congestion can diminish the practicality
of two-wheelers in certain scenarios, leading to a preference for alternative
transportation modes or a reduced demand for two-wheelers in congested areas.
Competition
from Electric Cars and Other Mobility Solutions
As
electric mobility gains traction globally, electric cars and other electric
vehicles are becoming more prevalent in the automotive market. Electric cars
offer a more enclosed and weather-protected transportation option, which could
pose competition for electric motorcycles and scooters. Additionally, the rise
of shared mobility services and alternative transportation solutions may impact
the demand for individual ownership of two-wheelers.
Infrastructure
for Electric Vehicles
While
electric mobility is gaining popularity, the infrastructure for charging
electric motorcycles and scooters is still developing. A robust charging
network is essential to support the widespread adoption of electric vehicles.
The availability of charging stations can influence consumer confidence and
their willingness to switch to electric two-wheelers.
Economic
Factors
Economic
conditions and fluctuations in the overall economy can impact consumer spending
behavior. Economic downturns or uncertain economic prospects may lead to
reduced discretionary spending, affecting the demand for motorcycles and
scooters.
Key Market Trends
Safety
Innovations
Safety
remains a top priority in the two-wheeler market. Manufacturers are continually
investing in research and development to introduce new safety innovations in
their models. Advanced braking systems, anti-lock braking systems (ABS),
traction control, and stability control are becoming increasingly common in
modern motorcycles and scooters. Additionally, some premium models are equipped
with radar-based adaptive cruise control and blind-spot detection to enhance
rider safety.
Customization
and Personalization
The
trend of customization and personalization is gaining popularity among
motorcycle enthusiasts. Many riders prefer to personalize their motorcycles
with aftermarket accessories and modifications to suit their individual style
and preferences. Manufacturers and aftermarket suppliers are catering to this
trend by offering a wide range of customization options, allowing riders to
create unique and personalized machines.
Shift
Towards Adventure and Adventure Touring
Adventure
and adventure touring motorcycles are witnessing a surge in demand. These bikes
are designed to handle various terrains and offer a comfortable riding position
for long-distance travel. The trend towards adventure and adventure touring
motorcycles is driven by riders seeking exploration and adventure, especially
in Austria's scenic landscapes and mountainous regions.
Emphasis
on Lightweight and Nimble Models
Lightweight
and nimble motorcycles and scooters are gaining popularity, particularly among
urban commuters and new riders. These compact and agile two-wheelers are easier
to handle in city traffic and offer a comfortable and approachable riding
experience. Manufacturers are introducing more lightweight models to meet the
preferences of urban riders and address the increasing demand for practical and
efficient urban commuting solutions.
Eco-Friendly
Packaging and Sustainable Materials
As
consumers become more environmentally conscious, there is a growing interest in
sustainable and eco-friendly packaging for motorcycles and scooters.
Manufacturers are exploring ways to reduce the environmental impact of their
products by using sustainable materials and eco-friendly packaging solutions.
Segmental Insights
Vehicle
Type Insights
Motorcycles
have a larger market share compared to scooters in Austria. Motorcycles, which
include various types such as sport bikes, cruisers, adventure bikes, and
touring motorcycles, are more popular among Austrian riders. They are preferred
for their versatility, performance capabilities, and suitability for various
riding styles, including long-distance touring and adventurous exploration of
the country's scenic landscapes. Scooters, on the other hand, are more commonly
used for urban commuting and short-distance travel. They are favoured for their
compact size, ease of manoeuvrability, and fuel efficiency, making them a
practical choice for navigating through city traffic. While motorcycles hold a
higher market share overall, both motorcycles and scooters have their distinct
advantages and cater to different segments of riders in Austria. The preference
for one type over the other may vary based on individual preferences, riding
needs, and lifestyles of consumers in the country.
Propulsion
Type Insights
the
Austria two-wheeler market can be analyzed based on the distinction between
Internal Combustion Engine (ICE) and Electric vehicles, reflecting the
prevailing trends in the industry. Internal Combustion Engine (ICE) motorcycles
and scooters have long been dominant in the Austrian market, holding a
significant share due to their established presence and popularity among
riders. These ICE two-wheelers offer a wide range of options, including sport
bikes, cruisers, touring motorcycles, and scooters, catering to diverse riding
preferences. They are valued for their versatility, performance, and
accessibility, making them a practical choice for various types of riding, from
spirited urban commuting to adventurous touring. Moreover, the well-established
infrastructure, including gasoline stations, repair shops, and spare parts
availability, contributes to the convenience and widespread use of ICE
two-wheelers across the country. However, there is a growing interest in
electric mobility in Austria, leading to an expanding market for Electric
motorcycles and scooters. The shift towards electric vehicles is driven by
increasing environmental awareness and the desire for sustainable
transportation solutions. Electric two-wheelers are gaining popularity,
particularly in urban commuting and short-distance travel, where their
efficiency, silence, and emission-free operation appeal to eco-conscious riders.
Advancements in battery technology have improved the range and performance of
electric two-wheelers, addressed range anxiety, and made them more viable
options for a broader range of riders.
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Regional Insights
Lower
Austria possesses the highest market share for two-wheelers in Austria. The
region's geographical location and economic environment significantly
contribute to this. Lower Austria, being a hub of numerous industries and
having a well-connected road network, encourages the use of two-wheelers for
daily commuting. The region presents a blend of urban and semi-urban
lifestyles, both conducive to two-wheeler usage due to their convenience and
efficiency. Lower Austria's diverse terrain also promotes recreational use of two-wheelers,
contributing to the market share. Finally, sustainable, and eco-friendly
initiatives in the area have bolstered the popularity of electric two-wheelers,
further expanding the market.
Recent Developments
- In 2022, KTM which is an Austrian
two-wheeler companies has acquired 25% stake in MV Agusta (an Italian
bikemaker).
- In 2023, KTM and Pierer Mobility create
eight racing motorcycles at new $53 million headquarters.
Key Market Players
- KTM AG
- Husqvarna Motorcycles GmbH
- Husaberg Motor AB
- Delta-Gnom
- Puch
- Suzuki Motor Corporation
|
By Vehicle
|
By Propulsion
|
By Region
|
|
• Scooter/Moped
• Motorcycle
|
•
ICE
•
Electric
|
• Upper Austria
• Lower Austria,
• Vienna
• Burgenland
• Rest of Austria
|
Report
Scope:
In
this report, the Austria Two-Wheeler Vehicle Market has been segmented into the
following categories, in addition to the industry trends which have also been
detailed below:
- Austria
Two-Wheeler Vehicle Market,
By Vehicle Type:
o
Scooter/Moped
o
Motorcycle
- Austria
Two-Wheeler Vehicle Market,
By Propulsion Type:
o
ICE
o
Electric
- Austria
Two-Wheeler Vehicle Market, By Region:
o
Upper
Austria
o
Lower
Austria,
o
Vienna
o
Burgenland
o
Rest
of Austria
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Austria Two-Wheeler Vehicle
Market.
Available
Customizations:
Austria
Two-Wheeler Vehicle market report with the given market data, Tech Sci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company
Information
- Detailed
analysis and profiling of additional market players (up to five).
Austria
Two-Wheeler Vehicle Market is an upcoming report to be released soon. If you
wish an early delivery of this report or want to confirm the date of release,
please contact us at
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