Austria Two-Wheeler Market By Vehicle Type (Motorcycle, Scooter/Moped), By Propulsion (ICE, EV), By End Use (Personal, Commercial), By Region, Competition, Opportunities & Forecast, 2020-2030F

Market Overview:

Austria Two-Wheeler Market was valued at USD 343.17 Million in 2024 and is expected to reach USD 484.05 Million by 2030 with a CAGR of 5.90% during the forecast period. The Austria two-wheeler market is witnessing consistent growth, driven by rising demand for lightweight, efficient, and eco-friendly transport solutions. Increased urban commuting needs and growing concerns over fuel costs are pushing adoption of both electric and internal combustion engine (ICE) two-wheelers. According to Statistik Austria (2025), two-wheeler registrations in Austria rose significantly from 46,220 units in 2023 to 58,006 units in 2024, marking a 25.5% year-on-year growth. This sharp rise highlights increasing demand for personal, flexible, and possibly electrified transport modes, especially in urban and semi-urban areas.

Supportive regulations promoting low-emission transport, along with investments in cycle paths and urban mobility infrastructure, are reinforcing this trend. Advancements in battery technology, smartphone connectivity, and smart mobility features are further enhancing user appeal and expanding the market to include daily commuters, delivery riders, and recreational users.

Changing mobility preferences in Austria, especially in cities like Vienna and Graz, are driving a shift toward compact and versatile transport. The growing presence of app-based services, telematics integration, and navigation tools is reshaping user experiences and supporting product differentiation. Environmental targets and climate commitments are encouraging a transition to electric mobility, increasing demand for zero-emission vehicles. In parallel, the rise of vehicle-sharing models, such as rentals and subscriptions, is diversifying access to two-wheelers and stimulating demand in the fleet segment.

Market Drivers

Scenic Landscapes and Motorcycle Tourism

Austria is known for its stunning landscapes, including picturesque mountains, winding roads, and beautiful countryside. These scenic routes make Austria a popular destination for motorcycle tourism. Motorcycle enthusiasts from around the world are drawn to the country to experience its natural beauty while enjoying memorable rides on its well-maintained roads. The popularity of motorcycle tourism contributes to the demand for motorcycles and scooters in the country.

Urban Mobility and Commuting Solutions

In major cities like Vienna, Graz, and Linz, motorcycles and scooters are favored for urban commuting. The compact design and maneuverability of two-wheelers allow riders to navigate through city traffic efficiently, providing a practical and time-saving transportation option. As urbanization increases and traffic congestion becomes a challenge, the demand for efficient and agile commuting solutions is expected to drive the two-wheeler market further.

Strong Motorcycle Culture and Enthusiasm

Austria has a robust motorcycle culture, with a considerable number of motorcycle enthusiasts and clubs. The passion for motorcycling is evident in the growing number of riders and the organization of various motorcycle events, rallies, and tours. This culture fosters a vibrant community of riders and contributes to the popularity of motorcycles and scooters in the country.

Presence of Renowned Motorcycle Manufacturers

Austria is home to some renowned motorcycle manufacturers, such as KTM and Puch. KTM, in particular, is a globally recognized brand known for its high-performance motorcycles, enduro bikes, and off-road motorcycles. The presence of strong domestic manufacturers not only serves the domestic market but also boosts Austria's reputation in the global motorcycle industry. These manufacturers contribute to the market's competitiveness and bolster the country's position as a motorcycle manufacturing hub.

Growing Interest in Electric Mobility

Like many other countries, Austria is witnessing an increasing interest in electric mobility. Electric motorcycles and scooters are gaining popularity as eco-friendly alternatives to traditional gasoline-powered vehicles. According to the European Alternative Fuels Observatory (EAFO, 2025), Austria had over 5,300 registered electric two-wheelers by the end of 2024, including e-mopeds and e-motorcycles. While still a niche segment, electric two-wheelers are gaining traction in         urban mobility due to rising environmental awareness and local incentives. The availability of electric models, coupled with government incentives and initiatives promoting sustainable transportation, has contributed to the growth of electric two-wheelers in the Austrian market.

Emphasis on Road Safety and Licensing

The Austrian government places a strong emphasis on road safety. Motorcycle riders are required to wear helmets, and there are strict traffic regulations in place to ensure safe riding practices. Additionally, Austria has a tiered motorcycle licensing system that allows new riders to start with smaller displacement motorcycles before progressing to more powerful machines. This system ensures that riders gain experience and skills progressively, enhancing overall safety on the roads.

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Key Market Challenges

Weather Dependence

Austria's climate is characterized by seasonal variations, including harsh winters with snow and cold temperatures. During the winter months, riding motorcycles and scooters becomes less practical and appealing. This weather dependence can result in reduced sales and demand for two-wheelers during the colder months, impacting the overall market performance.

Safety Concerns

While motorcycles and scooters offer agility and efficiency for urban commuting and touring, they also present higher risks compared to enclosed vehicles. Road safety is a significant concern, especially on winding mountain roads and during peak tourist seasons when traffic volumes increase. Accidents and safety concerns may deter some potential buyers from considering two-wheelers as a viable transportation option.

Traffic Congestion

Despite the advantages of motorcycles and scooters in navigating through city traffic, some urban areas in Austria can experience high levels of traffic congestion, especially during peak hours. Traffic congestion can diminish the practicality of two-wheelers in certain scenarios, leading to a preference for alternative transportation modes or a reduced demand for two-wheelers in congested areas.

Competition from Electric Cars and Other Mobility Solutions

As electric mobility gains traction globally, electric cars and other electric vehicles are becoming more prevalent in the automotive market. Electric cars offer a more enclosed and weather-protected transportation option, which could pose competition for electric motorcycles and scooters. Additionally, the rise of shared mobility services and alternative transportation solutions may impact the demand for individual ownership of two-wheelers.

Infrastructure for Electric Vehicles

While electric mobility is gaining popularity, the infrastructure for charging electric motorcycles and scooters is still developing. A robust charging network is essential to support the widespread adoption of electric vehicles. The availability of charging stations can influence consumer confidence and their willingness to switch to electric two-wheelers.

Economic Factors

Economic conditions and fluctuations in the overall economy can impact consumer spending behavior. Economic downturns or uncertain economic prospects may lead to reduced discretionary spending, affecting the demand for motorcycles and scooters.

Key Market Trends

Safety Innovations

Safety remains a top priority in the two-wheeler market. Manufacturers are continually investing in research and development to introduce new safety innovations in their models. Advanced braking systems, anti-lock braking systems (ABS), traction control, and stability control are becoming increasingly common in modern motorcycles and scooters. Additionally, some premium models are equipped with radar-based adaptive cruise control and blind-spot detection to enhance rider safety.

Customization and Personalization

The trend of customization and personalization is gaining popularity among motorcycle enthusiasts. Many riders prefer to personalize their motorcycles with aftermarket accessories and modifications to suit their individual style and preferences. Manufacturers and aftermarket suppliers are catering to this trend by offering a wide range of customization options, allowing riders to create unique and personalized machines.

Shift Towards Adventure and Adventure Touring

Adventure and adventure touring motorcycles are witnessing a surge in demand. These bikes are designed to handle various terrains and offer a comfortable riding position for long-distance travel. The trend towards adventure and adventure touring motorcycles is driven by riders seeking exploration and adventure, especially in Austria's scenic landscapes and mountainous regions.

Emphasis on Lightweight and Nimble Models

Lightweight and nimble motorcycles and scooters are gaining popularity, particularly among urban commuters and new riders. These compact and agile two-wheelers are easier to handle in city traffic and offer a comfortable and approachable riding experience. Manufacturers are introducing more lightweight models to meet the preferences of urban riders and address the increasing demand for practical and efficient urban commuting solutions.

Eco-Friendly Packaging and Sustainable Materials

As consumers become more environmentally conscious, there is a growing interest in sustainable and eco-friendly packaging for motorcycles and scooters. Manufacturers are exploring ways to reduce the environmental impact of their products by using sustainable materials and eco-friendly packaging solutions.

Segmental Insights

Propulsion Insights

The Austria two-wheeler market includes both internal combustion engine (ICE) models and electric vehicles (EVs), serving a broad spectrum of users with varied commuting patterns and preferences. ICE-powered two-wheelers continue to hold strong appeal among riders who prioritize longer travel ranges, quick refueling, and lower initial purchase costs. Supported by a mature network of fuel stations and service centers, these vehicles remain popular for performance-driven use, countryside travel, and utility-focused commercial purposes across Austria’s rural and semi-urban regions.

Electric two-wheelers, meanwhile, are gaining traction in Austria’s urban centers, particularly among environmentally conscious commuters. Their quiet operation, low running costs, and exemption from local emission zones make them ideal for short-distance travel in congested city areas such as Vienna, Linz, and Salzburg. Advances in battery technology, lightweight motors, and integrated smart features like app-based controls and GPS tracking are enhancing their value proposition. The ongoing expansion of Austria’s public and private charging infrastructure further supports adoption, especially for scooter-based commuting and delivery services. According to EAFO (Q1 2025), Austria had 33,525 public recharging points, representing a 465.1% increase from Q1 2020. AC chargers made up 77.9%, while DC chargers accounted for 22.1%, a significant increase from 7.7% in 2020, indicating improving fast-charging accessibility.

Consumer choice between ICE and electric models is shaped by factors including range requirements, fuel and energy costs, and accessibility to charging or refueling. While ICE vehicles remain the go-to option for reliability and established infrastructure, electric two-wheelers are increasingly favored for sustainable urban mobility. With continued policy support, innovation in design, and growing consumer awareness, both ICE and EV segments are expected to coexist, each playing a distinct role in the evolution of Austria’s two-wheeler landscape.

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Region Insights

In 2024, Upper Austria stands out as a dominant region in the Austria two-wheeler market due to its strong industrial base, high vehicle ownership rates, and supportive regional infrastructure. The region, home to cities like Linz and Wels, exhibits a high concentration of two-wheeler users, driven by a mix of urban commuters and rural residents who rely on motorcycles and scooters for efficient mobility. The blend of well-developed road networks and relatively short intra-regional travel distances makes two-wheelers a practical choice for both daily commuting and leisure riding.

Upper Austria also benefits from the presence of several automotive and engineering companies, contributing to greater awareness and access to modern mobility solutions. The local government has invested in enhancing cycling and micromobility infrastructure, which indirectly supports scooter and e-bike adoption. With a growing focus on sustainability, the region has seen an uptick in electric two-wheeler registrations, supported by subsidies and an expanding network of EV charging points. In rural areas, ICE-powered two-wheelers continue to dominate due to longer travel needs and limited charging access. Overall, Upper Austria's balanced urban-rural dynamic, robust infrastructure, and progressive mobility policies position it as a leading contributor to the growth of Austria’s two-wheeler market.

Recent Developments

• ​In April 2025, KTM announced the resumption of motorcycle production at its Mattighofen plant in Austria. The company had previously faced disruptions due to supply chain constraints and operational challenges. With production back on track, KTM aims to meet growing demand across Europe and international markets. The move is expected to stabilize deliveries and reinforce its position in the performance motorcycle segment.
• In June 2025, Ultraviolette Automotive launched its F77 electric motorcycle across ten European markets, including Austria. The company aims to cater to premium urban commuters with high-performance electric mobility solutions. The F77 offers advanced features such as fast charging, connected tech, and a long-range battery pack. This expansion marks Ultraviolette’s first major push beyond India into the EU EV segment.
• In October 2023, KSR Group, headquartered in Austria, introduced its new two-wheeler brand Motron, targeting entry-level urban mobility users. The Motron lineup includes both combustion engine and electric models, designed for affordability and daily commuting. With a focus on younger riders and emerging markets, KSR aims to grow its share in the competitive small-capacity two-wheeler segment. The launch supports KSR’s diversification strategy within Europe.
• In July 2022, Bombardier Recreational Products (BRP) acquired an Austrian electric vehicle R&D company to accelerate its electric motorcycle development. The acquisition aligns with BRP's strategic focus on entering the EV space under its Can-Am brand. The Austrian firm will provide core engineering and battery development expertise. This move highlights Austria's emerging role in the European electric mobility supply chain.
• In August 2024, BRP officially unveiled its first Can-Am electric motorcycles the Pulse and Origin marking its debut in the EV two-wheeler market. These models are designed for both urban commuting and off-road use, powered by proprietary Rotax E-Power technology. BRP plans to bring these motorcycles to European markets, including Austria, in the coming year. The launch reflects BRP’s strategic pivot toward sustainable recreational mobility.

Key Market Players

• BMW Motorrad
• e-mobil GmbH
• Harley-Davidson
• Honda Motor Europe
• KTM AG
• NIU Technologies
• Piaggio Group
• Super Soco (Vmoto)
• Yamaha Motor Europe
• Zero Motorcycles

Report Scope:

In this report, the Austria Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Austria Two-Wheeler Market, By Vehicle Type:

o    Motorcycle  

o    Scooter/Moped

·         Austria Two-Wheeler Market, By Propulsion:

o    Internal Combustion Engine

o    Electric Vehicles

·         Austria Two-Wheeler Market, By End Use:

o    Personal

o    Commercial

·         Austria Two-Wheeler Market, By Region:

o    Upper Austria

o    Lower Austria

o    Vienna

o    Burgenland

o    Rest of Austria

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Austria Two-Wheeler Market.

Available Customizations:

Austria Two-Wheeler Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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