Austria Two-Wheeler Market to Grow with a CAGR of 5.90% through 2030
Rising demand for performance motorcycles, growth in electric two-wheeler adoption, and increasing focus on urban micromobility are the factors driving the market in the forecast period 2026–2030.
According to TechSci Research report, “Austria Two-Wheeler
Market – By Region, Competition, Opportunities and Forecast, 2020-2030F”,
The Austria Two-Wheeler Market was valued at USD 343.17 Million in 2024 and is
expected to reach USD 484.05 Million by 2030 with a CAGR of 5.90% during the
forecast period.
The two-wheeler landscape in Austria is gradually stabilizing as
consumer preferences shift toward urban-friendly and low-emission transport
options. While early 2025 saw a modest dip in market volumes, long-term demand
for compact and energy-efficient vehicles is on the rise. With increasing urban
density and limited parking availability in cities like Vienna and Linz,
two-wheelers especially scooters and e-bikes are becoming more practical for
everyday commuting. Technological advancements in design, smart connectivity,
and energy efficiency are further enhancing consumer interest and helping
manufacturers address modern mobility needs.
The renewed momentum in Austria’s electric two-wheeler segment reflects
growing alignment between policy direction and consumer behavior in favor of
sustainable transport. Improvements in battery performance, expansion of urban
charging infrastructure, and the availability of flexible financing or leasing
options are shaping purchase decisions. Two-wheeler formats featuring GPS,
mobile app integration, and user-centric features are redefining convenience
for both individual users and commercial operators. The growth of delivery
services and the emergence of shared mobility models are contributing to
broader market diversification and usage-based demand.
Despite positive trends, key challenges persist in the Austrian market.
High upfront costs of electric two-wheelers and limited charging infrastructure
in non-urban areas remain barriers to adoption. Ongoing global supply chain
issues are affecting the availability of essential components, delaying product
launches and deliveries. Additionally, consumer concerns about battery
replacement costs, product reliability, and aftersales support continue to
influence buying decisions. Addressing these issues through targeted
infrastructure development, public awareness campaigns, and technical
innovation will be essential for long-term market growth.
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in-depth TOC on "Austria Two-Wheeler Market"
Austria Two-Wheeler Market Is Segmented by
Vehicle Type, Propulsion, End Use, and By Region.
The Austria two-wheeler market is segmented
into motorcycles and scooters/mopeds, each serving distinct mobility needs and
user preferences. Motorcycles continue to hold a strong share, particularly
among enthusiasts, rural users, and those seeking performance-oriented or
long-distance commuting options. They are favored for their higher engine
capacities, speed capabilities, and suitability for recreational and
countryside travel. Popular motorcycle segments in Austria include sport,
touring, and adventure bikes, with brands like KTM, BMW, and Honda leading the
category.
In contrast, scooters and
mopeds are rapidly gaining popularity, especially in urban centers such as
Vienna, Linz, and Salzburg. Their automatic transmissions, compact size, and
ease of use make them ideal for navigating traffic congestion and tight city
spaces. Electric scooters, in particular, are witnessing a sharp rise in
adoption due to their low operational costs, zero emissions, and eligibility
for government subsidies. This segment appeals to daily commuters, delivery
personnel, and shared mobility users. The growing presence of shared e-scooter
operators and the expansion of micromobility infrastructure are further
strengthening the scooter/moped segment. With rising demand for sustainable and
convenient transport solutions, scooters and mopeds are expected to experience
faster growth than motorcycles over the forecast period.
Lower Austria is emerging
as the fastest growing region in the country’s two-wheeler market, supported by
a blend of urban expansion, improved infrastructure, and increased consumer
interest in alternative mobility. The region’s proximity to Vienna enhances its
connectivity and commuter base, while smaller towns and suburban areas are
witnessing a rise in two-wheeler ownership. As housing developments expand
outward from the capital, two-wheelers offer a convenient and cost-effective
solution for short-to-medium distance travel. The regional government has
been actively promoting sustainable mobility through infrastructure investments
such as bike lanes and EV charging stations, which indirectly support scooter
and e-bike adoption. Lower Austria is also benefiting from rising awareness of
environmental issues, with more residents shifting toward electric two-wheelers
to reduce emissions and avoid fuel costs. Delivery and service-oriented
businesses in the region are increasingly incorporating two-wheelers into their
operations, driving commercial demand.
Major Market Players
Operating in Austria Two-Wheeler Market Are:
- BMW Motorrad
- e-mobil GmbH
- Harley-Davidson
- Honda Motor Europe
- KTM AG
- NIU Technologies
- Piaggio Group
- Super Soco (Vmoto)
- Yamaha Motor Europe
- Zero Motorcycles
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“Lightweight and nimble motorcycles and scooters are gaining popularity, particularly among urban commuters and new riders. These compact and agile two-wheelers are easier to handle in city traffic and offer a comfortable and approachable riding experience. Manufacturers are introducing more lightweight models to meet the preferences of urban riders and address the increasing demand for practical and efficient urban commuting solutions”, said Mr. Karan Chechi, Research Director of
TechSci Research, a research-based global management consulting firm.
“Austria Two-Wheeler Marke By Vehicle Type (Motorcycle, Scooter/Moped), By Propulsion (ICE, EV), By End Use (Personal, Commercial), By Region, Competition, Opportunities and Forecast, 2020-2030F”, assesses the market's
future growth potential and provides data on market size, trends, and
forecasts. It aims to offer comprehensive market insights, helping
decision-makers make informed investment choices. The report also highlights
emerging trends, key drivers, challenges, and opportunities in the Austria Two-Wheeler
Market.
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