Yogurt And Probiotic Drink Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Yogurt, Probiotic Drinks), By Distribution Channel (Online, Offline), By Region, By Competition, 2020-2030F

Market Overview

The Global Yogurt And Probiotic Drink Market will grow from USD 94.41 Billion in 2024 to USD 165.53 Billion by 2030 at a 9.81% CAGR. The global yogurt and probiotic drink market encompasses fermented dairy or plant-based beverages that contain live beneficial bacteria, known as probiotics, which support gut health, aid digestion, and boost immunity. This market's expansion is primarily driven by an increasing consumer focus on digestive and immune health, a growing demand for functional foods offering benefits beyond basic nutrition, and heightened awareness of the gut microbiome's influence on overall well-being. Additionally, the need for convenient, on-the-go nutritional options and evolving dietary preferences favoring high-protein products significantly contribute to market growth.

The market continues to demonstrate dynamic regional performance. According to the International Dairy Federation's 2024 World Dairy Situation Report, yogurt sales in South Africa notably increased by 7%, while China experienced an 11% decline in its yogurt market during the same period. However, a significant challenge impeding market expansion is the intense competition from a wide array of substitute products, including various juices, smoothies, and other functional beverages, which continually vie for consumer attention.

Key Market Drivers

The global yogurt and probiotic drink market is significantly influenced by Heightened Consumer Health and Wellness Awareness, as individuals increasingly seek food and beverage options contributing to their overall well-being. This expanded knowledge about the direct link between diet and health outcomes drives demand for products offering specific benefits like improved digestive health and immune support. Such awareness makes beneficial bacteria-rich products highly appealing. According to the International Food Information Council's 2024 Food & Health Survey, published in June 2024, 71% of consumers reported actively trying to consume protein, reflecting a widespread focus on nutritional content in their daily dietary choices. This sustained consumer interest fosters a highly receptive market for yogurt and probiotic drinks.

Further propelling market expansion is the Growing Demand for Functional Foods and Beverages, compelling consumers to choose products offering benefits beyond basic nutrition. Yogurt and probiotic drinks inherently align with this trend, serving as convenient vehicles for delivering probiotics, prebiotics, and other health-enhancing ingredients. The emphasis on preventive healthcare further fuels this demand, integrating these products into daily routines for long-term health maintenance. According to Dairy Reporter, in its December 2024 article "Top consumer trends in dairy for 2025", the global kefir market, a functional fermented dairy segment, is expected to grow at a 6.8% compound annual growth rate to $2.44 billion by 2027. The overall market for fermented dairy products in the European Union demonstrates this trend, with estimated production reaching 7.730 million tonnes in 2024, according to the European Dairy Association's Annual Report 2023/2024, published in March 2024.

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Key Market Challenges

The intense competition from a diverse range of substitute products presents a significant impediment to the expansion of the global yogurt and probiotic drink market. Consumers are increasingly presented with numerous alternatives that offer similar health benefits, diluting market share and requiring substantial differentiation efforts from traditional yogurt and probiotic drink manufacturers. These substitutes encompass various functional beverages, smoothies, and an expanding array of plant-based dairy alternatives.

This broad availability of choices directly impacts market growth by diverting consumer attention and purchasing power. For instance, according to a 2024 study conducted by the Good Food Institute, nearly three-quarters (71 percent) of U.S. consumers aged 18 to 59 expressed openness to consuming plant-based meat and/or dairy. This demonstrated willingness to explore alternatives signifies a strong competitive landscape where traditional dairy-based yogurt and probiotic drinks must contend with evolving dietary preferences and innovative product development across the wider beverage sector.

Key Market Trends

The global yogurt and probiotic drink market is significantly impacted by the expansion of plant-based yogurt and probiotic beverages. This trend caters to a broadening consumer base, including individuals with lactose intolerance, dairy allergies, and those adopting vegan or flexitarian diets due to health, ethical, or environmental concerns. Manufacturers are increasingly innovating with alternative bases such as oats, almonds, soy, and coconuts, which allows for a greater variety of textures and nutritional compositions. This diversification is crucial for attracting new consumers and driving product development within the probiotic sector. According to The Good Food Institute in May 2025, global retail sales of plant-based products, encompassing milk, yogurt, ice cream, and cheese, reached $28.6 billion in 2024, marking a 5% increase from 2023, with plant-based dairy sales experiencing a similar acceleration.

A concurrent significant trend is the surge in ready-to-drink and convenient packaging formats. Contemporary lifestyles, defined by busy schedules and a need for on-the-go consumption, necessitate products that are easily portable, accessible, and require minimal preparation. This drives innovation in packaging, leading to the development of resealable bottles, pouches, and smaller, single-serve portions that fit seamlessly into daily routines. Such convenient formats enhance product appeal for various consumption occasions, including breakfast, snacks, or post-exercise recovery, thereby integrating probiotic drinks effortlessly into consumers' diets. PMMI, The Association for Packaging and Processing Technologies, in its June 2025 "2025 Beverage Industry Packaging Trends" white paper, highlighted that beverage companies are actively adapting packaging formats to accommodate single-serve, ready-to-drink, and health-focused beverages.

Segmental Insights

The "Online" segment is demonstrating significant expansion within the Global Yogurt And Probiotic Drink Market, emerging as the fastest-growing distribution channel. This rapid growth is largely driven by the evolving landscape of consumer purchasing behavior, where the convenience of at-home delivery and the enhanced accessibility offered by digital platforms are paramount. The proliferation of digital grocery services and direct-to-consumer sales models has substantially broadened market reach, allowing consumers, particularly tech-savvy demographics, to effortlessly explore an extensive range of yogurt and probiotic drink options. This is further supported by increased consumer awareness regarding gut health and overall wellness, with online channels effectively facilitating the discovery and procurement of functional and innovative product offerings.

Regional Insights

North America leads the global yogurt and probiotic drink market due to a confluence of factors. High consumer awareness concerning digestive and immune health notably drives demand for functional foods and beverages across the region. This heightened health consciousness, coupled with robust product innovation by manufacturers introducing diverse formulations and flavors, significantly contributes to market expansion. Furthermore, a well-established food and beverage industry, supported by advanced cold-chain infrastructure and extensive retail distribution channels, ensures widespread product availability and accessibility. These elements collectively foster a dynamic environment where consumers readily adopt probiotic-rich options as part of their daily wellness routines.

Recent Developments

• In October 2025, Yakult Singapore unveiled Y1000, its most concentrated probiotic drink to date, reinforcing its commitment to gut health. This product launch expanded Yakult's offerings in Singapore, where demand for effective health beverages continues to grow. Y1000 contains over 100 billion live probiotics per bottle, significantly enhancing the company’s existing range, which includes Yakult Ace Light and Yakult Gold. The new drink features Yakult's proprietary *Lacticaseibacillus paracasei* strain Shirota (LcS), which is designed to survive the digestive process.

• In April 2025, Lactalis Canada announced a significant collaboration with Nestlé Canada, signaling its entry into the frozen yogurt category. This strategic partnership aims to introduce new offerings within the Canadian market, expanding product availability for consumers seeking yogurt-based frozen treats. The initiative highlights a joint effort to innovate within the dairy sector, leveraging the expertise of both companies to deliver new options in the evolving global yogurt market. This collaboration represents a notable development in product diversification and market reach for both entities.

• In November 2024, MilkyMist, a dairy firm from South India, launched what was described as the world's first long-life probiotic buttermilk in aseptic cartons. This new product resulted from a collaboration with SIG and AnaBio Technologies. The innovative development, unveiled at Gulfood Manufacturing 2024, marks a significant advancement in the beverage sector by enabling probiotics to be included in shelf-stable drinks packaged in aseptic cartons. This initiative expands the functional probiotic drink market, offering consumers a convenient, enduring option.

• In October 2024, Danone introduced Actimel+ Triple Action, an enhanced functional yogurt beverage that rolled out across 20 European countries. This new product was developed to address common nutritional deficiencies among European consumers by fortifying the drink with vitamins B6, C, and D, as well as magnesium. The formulation also contains *L. casei* probiotic cultures, designed to support gut health. This launch reflects Danone's continued focus on immunity-boosting and gut-health-focused products within the global probiotic drink market, coinciding with the Actimel brand's 30th anniversary.

Key Market Players

• Yakult Honsha Co., Ltd.
• Chobani, LLC
• Danone S.A.
• Grupo Lala, S.A.B. de C.V
• Califia Farms, LLC
• Lifeway Foods, Inc.
• Kerry Group PLC
• Harmless Harvest, Inc.
• NextFoods Inc. (GoodBelly Probiotics)
• Tropicana Brands Group

Report Scope:

In this report, the Global Yogurt And Probiotic Drink Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Yogurt And Probiotic Drink Market, By Product:

o   Yogurt

o   Probiotic Drinks

• Yogurt And Probiotic Drink Market, By Distribution Channel:

o   Online

o   Offline

• Yogurt And Probiotic Drink Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Yogurt And Probiotic Drink Market.

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Global Yogurt And Probiotic Drink Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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