Vietnam Beer Market By Type (Ale, Lager, Lambic), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging (Bottles, Cans), By Category (Alcoholic, Non-Alcoholic), By End User (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Vietnam Beer market was valued at USD 3.45 billion in 2024 and is expected to grow to USD 4.78 billion by 2030 with a CAGR of 6.42% during the forecast period.

The Vietnam Beer market is driven by the rapidly growing young population, which constitutes a significant consumer base for beer. With expanding middle class and increasing disposable incomes, more consumers are willing to spend on premium, craft, and imported beers. Urbanization is another driving factor, as more people in cities are consuming beer in social settings, boosting demand for diverse beer options. Also, the rise of the craft beer segment in Vietnam reflects a shift in consumer preferences toward unique, high-quality brews. Growing social acceptance of alcohol consumption, especially among younger demographics, and increased availability through expanding retail channels further contribute to the market's growth. These factors combined are positioning Vietnam as a rapidly growing market for beer in the Asia-Pacific region.

Key Market Drivers

Growing Consumption of Beer

The growing consumption of beer is a significant driver of the Vietnam beer market. The country has a young and vibrant population, with a high proportion of consumers in the legal drinking age group. As a part of this, according to the Government of Canada, lager beer accounts for most retail beer sales in Vietnam, with sales increasing by 3.1% per year from 2018 to 2022 and expected to rise by 9.8% per year to 7.9 billion litres by 2027. Domestic premium lager grew the fastest at 12.4% per year, followed by domestic economy lager (5.4%) and standard beer (3.1%). As disposable income rises, more consumers are willing to purchase higher-quality and premium beer options. Beer consumption is deeply embedded in Vietnamese social culture, particularly during gatherings and celebrations, contributing to its widespread popularity.

Also, the urbanization trend is leading to an increased presence of bars, restaurants, and retail outlets offering a wide range of beer varieties, from traditional local brands to imported and craft beers. The growing tourism sector also boosts beer demand, as international visitors bring diverse drinking habits. As beer consumption continues to rise among both locals and tourists, the Vietnam beer market is expected to expand further.

Expansion Strategy Adopted by Key Player

The range of expansion strategy adopted by major players to expand its production facility to better serve the customers is likely to boost its market growth. As a part of this, as of June 2024, Heineken Vietnam Brewery Limited Company (Heineken Vietnam) intends to begin building on a USD 540-million facility expansion project in Ba Ria-Vung Tau province, increasing yearly output by 500 million liters. 500 million liters per year is more than twice the yearly output of the Heineken factory in Quang Nam province, which produces 220 million liters.

Increasing Disposable Income

Increasing disposable income is a key factor driving the Vietnam beer market. As the country’s economy grows, particularly in urban areas, more consumers have the financial flexibility to spend on discretionary products like beer. As a part of this, according to a recent study, as of 2024, the household disposable income per capita in Vietnam is expected to be USD 3.50k. The rising middle class, especially among young adults and working professionals, is more willing to invest in premium and craft beers, reflecting a shift in consumer preferences toward higher-quality alcoholic beverages. The trend is further supported by the growth of modern retail outlets, bars, restaurants, and social venues offering diverse beer selections.

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Key Market Challenges

 Increased Taxation Rate

Increased taxation rates pose a significant challenge to the Vietnam beer market. The government has periodically raised taxes on alcohol, including beer, to curb excessive drinking and improve public health. While these measures aim to reduce alcohol-related harm, they also lead to higher prices for consumers, which can dampen demand, particularly for mass-market beer brands. As a part of this, as of June 2024, Vietnam's Finance Ministry recommended raising a special consumption tax on alcoholic beverages to 100% by 2030, a move that might severely harm the country's beverage industry. Under the draft proposal, which is awaiting legislative approval, the special consumption tax on beer and strong liquor will be hiked to 70% to 80% by 2026, gradually increasing to 90% to 100% by 2030, up from the current 65%.

Intense Competition Among Key Players

Intense competition among key players is a significant challenge in the Vietnam beer market. The market is highly fragmented, with numerous local and international brands vying for consumer attention. Leading local breweries, such as Platinum, dominate the market, but global players like Heineken, Carlsberg, and Asahi are also increasing their presence. Also, the rise of craft beer breweries introduces further competition, as consumers are increasingly drawn to unique, high-quality options. This competitive landscape leads to price wars, marketing battles, and a constant push for innovation. As a result, maintaining a competitive edge in this crowded market remains a significant challenge for all players.

Key Market Trends

Rising Popularity of Innovative Packaging

The rising popularity of innovative packaging is a significant trend in the Vietnam beer market, reinforced by extended producer responsibility rules taking effect for packaging from January 1, 2024 and expanded domestic can-making capacity such as an 850 million cans per year plant in Binh Duong.​

With increasing competition and changing consumer preferences, breweries are adopting unique and creative packaging solutions to stand out on store shelves and attract attention, including wider use of returnable and redesigned formats in leading portfolios.​

This includes the use of eco-friendly materials, such as recyclable cans and bottles, which appeal to environmentally conscious consumers under an EPR regime where mandatory recycling ratios apply and are reviewed on a three-year cycle, alongside recognized sustainable aluminum sourcing.​

As consumer behaviour evolves, these packaging innovations not only enhance product appeal but also serve as a marketing tool to strengthen brand identity, supported by local high-volume can supply enabling special editions and new formats.​

This trend is helping breweries differentiate their products in a crowded market and meet growing consumer demand for both aesthetics and sustainability through compliance with packaging recycling obligations and certified responsible aluminum can production..

Increasing Demand for Premium & Craft Beer

The rising demand for premium and craft beers in Vietnam is driven by higher disposable incomes and changing consumer preferences toward quality products. Retail premium lager volume reached about 632.1 million liters in 2023. As the middle class expands, more consumers are choosing sophisticated and unique beer options instead of mass-produced brands. Domestic lager sales totaled about 4,215.6 million liters in 2023, forming a large base for premium trading up.

Craft beers, known for their diverse flavors and brewing styles, have become popular among younger drinkers who seek distinctive tastes and are willing to pay more for premium experiences. Leading craft brands now operate taprooms in Ho Chi Minh City, Hanoi, and Hoi An, offering up to 16 taps and seating for about 122 guests.

Interest in beer culture continues to grow, with more breweries introducing innovative styles such as IPAs, stouts, and seasonal brews. Major cities are expanding craft taprooms and special-release programs alongside the ongoing rise of premium lager offerings.

Growing Health-Conscious Population

The growing health-conscious population is becoming a major driver in Vietnam’s beer market. Non-alcoholic launches such as Heineken 0.0 entered Vietnam as the 58th market, with a nationwide rollout in 330 ml bottles and cans. As awareness of health and wellness rises, consumers are moving toward lighter, low-calorie, and alcohol-free options. Heineken 0.0 contains 69 calories per 330 ml, and Vietnamese producers introduced new 0.0 variants in sleek 330 ml cans in 2024.

Younger consumers are prioritizing healthier lifestyles, shaping their beverage preferences. Since 2020, 0.0 products have been widely available in supermarkets, convenience stores, bars, and restaurants across Ho Chi Minh City and Hanoi. This shift has encouraged breweries to innovate, offering low-alcohol, gluten-free, and organic beers that meet the expectations of health-conscious buyers. Global and local brands are expanding non-alcoholic lines and launching campaigns such as “Now You Can” to normalize zero-alcohol consumption.

The popularity of wellness trends, including yoga and gym culture, is further fueling demand for beverages that suit active lifestyles. Retail partnerships now position 0.0 products for consumption at work, before workouts, and before driving, with convenience-store bundles supporting accessibility. The market continues to expand to meet these changing preferences, with brewers increasing focus on developing and promoting beers that align with the health-oriented mindset. Distribution has also widened beyond Ho Chi Minh City and Hanoi to Da Nang, Nha Trang, and other provinces through modern retail and on-premise channels.

Segmental Insights

End User Insights

Commercial dominated the Vietnam Beer market primarily driven by the widespread consumption of mass-produced beers in both urban and rural areas. Commercial breweries, produce large volumes of affordable beer that caters to the everyday drinking habits of consumers. These brands are deeply integrated into local culture, with beer being a popular choice for social gatherings, meals, and celebrations.

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Regional Insights

Northern dominated the Vietnam Beer market, driven by factors such as large urban populations and a rich cultural affinity for beer consumption. Cities like Hanoi and Hai Phong are key hubs, where beer plays an essential role in social gatherings, business meetings, and daily life. The region’s beer market is fuelled by the presence of major local breweries which has a strong market share, and its deep integration into the Northern lifestyle. Also, the Northern region is home to a rising middle class with higher disposable incomes, driving demand for premium and imported beers. The region’s growing tourism sector also contributes to increasing beer consumption, as international visitors and expatriates bring diverse beer preferences. These factors combined make the North a dominant and rapidly growing market for beer in Vietnam.

Recent Developments

• In April 2025, Sabeco announced its 2025 growth strategy focused on innovation and portfolio upgrades, following the late-2024 launch of its Beer Industry R&D Centre. The initiative aims to accelerate new product development and improve quality across brands such as Saigon and 333.
• In August 2025, Carlsberg Vietnam inaugurated the expanded Phu Bai brewery in Hue, nearly doubling its capacity and upgrading canning operations to 120,000 cans per hour. The expansion supports brands including Carlsberg and 1664 while aligning with sustainability and packaging goals set through 2026.
• In August 2025, State-owned Satra reported a fivefold profit increase in the first half of the year, driven by dividends from Heineken Vietnam. Heineken continued to invest and expand its Vung Tau site, which is licensed for a 500 million-liter capacity increase, strengthening its supply and market presence in Vietnam.
• In 2025, Heineken maintained a strong performance in Vietnam despite global volume pressures, continuing to invest in capacity at Vung Tau and other facilities to support portfolio growth, including premium and light product innovations.
• In November 2024, Sabeco inaugurated the cutting-edge Sabeco Beer Research and Development Centre (SRC), with the goal of elevating Vietnam's beverage industry. The establishment of the SRC will be the ideal site for them to generate more innovative recipes with high process and efficiency, delivering consumers high-quality beverage goods and thereby accomplishing the dream of developing the Vietnamese beverage sector to world-class levels.
• In August 2024, the Saigon Beer-Alcohol-Beverage Corporation (SABECO) launched 333 Pilsner, demonstrating the company's commitment to ongoing innovation in offering high-quality goods that meet the changing demands of consumers. 333 Pilsner is the first addition to Bia 333's portfolio, which includes some of the earliest beer brands accessible in Vietnam. This new offering represents SABECO's dedication to continual innovation, producing a high-quality product to match the shifting needs of Vietnamese consumers.
• In October 2023, Carlsberg, one of the world's leading breweries, and the TV show Shark Tank Vietnam, which fosters the country's entrepreneurial spirit, entered a collaboration to celebrate development and share in the success of the Vietnamese economic landscape. The collaboration offers a tremendous synergy in which some of Vietnam's most successful business executives will identify the greatest entrepreneurial talent and raise a glass of world-renowned Carlsberg to toast their achievement.

Key Market Players

• Asahi Group Holdings Ltd
• Carlsberg Vietnam Breweries Limited
• Diageo Vietnam
• Heineken Vietnam Brewery Limited Company
• Saigon Beer Alcohol Beverage Corporation
• Platinum Beverages Distribution Co., Ltd 
• Anheuser-Busch InBev Vietnam Brewery Co., Ltd
• Devans Modern Breweries Ltd
• Inbrew Beverages Private Limited
• United Breweries Ltd

Report Scope:

In this report, the Vietnam Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Vietnam Beer Market, By Type:

o   Ale

o   Lager

o   Lambic

• Vietnam Beer Market, By Production:

o   Macro Brewery

o   Micro Brewery

o   Craft Brewery

• Vietnam Beer Market, By Packaging:

o   Bottles

o   Cans

• Vietnam Beer Market, By Category:

o   Alcoholic

o   Non-Alcoholic

• Vietnam Beer Market, By End User:

o   Residential

o   Commercial

• Vietnam Beer Market, By Region:

o   Southern

o   Northern

o   Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Beer Market.

Available Customizations:

Vietnam Beer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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