Vietnam Beer Market Grow with a CAGR of 6.42% through 2030F

The Vietnam Beer market is expected to grow in the upcoming years owing to the rising consumer demand for craft and specialty beers, increased health-conscious trends (low-alcohol, low-calorie options), expanding distribution channels, and innovative packaging.

According to TechSci Research report, “Vietnam Beer Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Beer market stood at USD 3.45 billion in 2024 and is anticipated to grow USD 4.78 billion by 2030 with a CAGR 6.42% during forecast period as the growing trend of socialization and beer culture. Beer consumption is deeply embedded in people’s social life, with beer being a central element in family gatherings, business meetings, and celebrations. This cultural aspect fosters regular demand, especially in urban areas where social drinking is a common practice. Also, the rise in disposable incomes, particularly among younger consumers, has led to greater demand for both domestic and imported premium beers. As Vietnam’s middle class expands, more people are willing to spend on higher-quality, diverse beer options, fueling market growth.

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The Vietnam Beer market is segmented into type, production, packaging, category, end user and region.

Based on the end user, the residential segment is the fastest growing in the Vietnam Beer market, driven by changing consumption patterns and the growing trend of home consumption. As disposable incomes rise, more consumers are opting to enjoy beer at home rather than in public venues. This shift is influenced by factors such as convenience, cost savings, and the desire for a relaxed, private drinking experience. In addition, the increasing availability of beer in supermarkets, convenience stores, and through e-commerce platforms makes it easier for consumers to purchase a wide variety of beers for home consumption. The trend is further boosted by promotions, discounts, and the rise of home delivery services, making beer more accessible. As consumers continue to embrace home consumption, the residential segment is expected to see continued growth, contributing significantly to the overall expansion of the Vietnam beer market.

Based on the region, Central is the fastest-growing region in the Vietnam Beer market, driven by a combination of factors including increasing urbanization, rising disposable incomes, and a growing tourism sector. Cities like Da Nang, Nha Trang, and Hue are becoming key centers of beer consumption, fueled by both local demand and an influx of domestic and international tourists. The region’s expanding middle class is opting for higher-quality beer options, including premium and craft beers, creating new opportunities for breweries to cater to evolving tastes. Tourism plays a crucial role in the region’s beer market growth. With an increasing number of visitors attracted to Central Vietnam's beaches and cultural sites, demand for a wide range of beer, from local to imported varieties, has surged.

Major companies operating in the Vietnam Beer market are:

• Asahi Group Holdings, Ltd
• Carlsberg Vietnam Breweries Limited
• Diageo Vietnam
• Heineken Vietnam Brewery Limited Company
• Saigon Beer Alcohol Beverage Corporation
• Platinum Beverages Distribution Co., Ltd 
• Anheuser-Busch InBev Vietnam Brewery Co., Ltd
• Devans Modern Breweries Ltd
• Inbrew Beverages Private Limited
• United Breweries Ltd

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“The Vietnam Beer market is driven by the rise of digital and online beer sales. With the growing penetration of smartphones and internet access, e-commerce platforms and online retailers are increasingly becoming a key channel for beer distribution. Consumers, particularly younger demographics, are shifting towards online shopping for convenience, variety, and competitive pricing. Many beer brands are leveraging online sales platforms to offer exclusive deals, promotions, and delivery services, making it easier for consumers to access both local and international beer brands from the comfort of their homes. Also, the use of social media for beer marketing, including influencer partnerships and online campaigns, has helped boost awareness and demand, especially among millennials and Gen Z consumers. This digital transformation, combined with changing shopping behaviors, has led to a growing online segment in Vietnam's beer market, driving further expansion in the country”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Vietnam Beer Market By Type (Ale, Lager, Lambic), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging (Bottles, Cans), By Category (Alcoholic, Non-Alcoholic), By End User (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Beer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Beer market.

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