Vehicle Roadside Assistance Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Cars and Commercial Vehicles), By Service Type (Towing, Tire Replacement, Fuel Delivery, and Others), By Providers (Auto Manufacturers, Motor Insurance, Independent Warranty, and Automotive Clubs), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 28.02 Billion
CAGR (2026-2031)	5.05%
Fastest Growing Segment	Passenger Cars
Largest Market	North America
Market Size (2031)	USD 37.66 Billion

Market Overview

The Global Vehicle Roadside Assistance Market will grow from USD 28.02 Billion in 2025 to USD 37.66 Billion by 2031 at a 5.05% CAGR. Vehicle roadside assistance is a support service provided to motorists experiencing unexpected mechanical failures to ensure safety and mobility through repairs at the location or towing. The primary drivers of this market include the aging global vehicle fleet which increases the likelihood of breakdowns and the rising complexity of modern automotive electronics that require professional intervention. These factors create a consistent necessity for external support ensuring steady demand for service providers regardless of temporary consumer preferences.

However, a significant challenge impeding market expansion is the shortage of skilled technicians capable of servicing rapidly evolving vehicle systems. This labor constraint places immense pressure on providers who must handle substantial operational volumes. For instance, according to the American Automobile Association, in 2024, the organization received over 27 million emergency roadside service calls across the United States. Managing such high demand amidst workforce limitations remains a critical obstacle for the industry.

Key Market Drivers

The aging global vehicle fleet significantly propels the demand for roadside assistance as older automobiles exhibit higher susceptibility to mechanical deterioration and component failure. As vehicles surpass their warranty periods and accumulate mileage, critical systems such as engines, transmissions, and cooling mechanisms face increased risks of malfunction, necessitating frequent emergency interventions. This trend is evident in mature automotive markets where consumers retain vehicles for longer durations due to economic factors and improved build quality, creating a sustained reliance on aftermarket support services. According to the European Automobile Manufacturers’ Association (ACEA), January 2024, in the 'Vehicles on European Roads' report, the average age of passenger cars in the European Union has reached 12.3 years, underscoring a structural shift toward older inventory that drives consistent service volume.

Concurrently, the surging adoption of electric vehicles is reshaping service requirements, forcing providers to adapt to distinct technical challenges such as high-voltage battery depletion and software-related immobilization. Unlike internal combustion engine vehicles, electric models often require flatbed towing to specialized charging stations or certified repair facilities, increasing the complexity and logistical requirements of service events. This transformation is accelerated by robust market uptake; according to the International Energy Agency, April 2024, in the 'Global EV Outlook 2024', electric car sales grew by 25% in the first quarter of 2024 compared to the same period in the previous year. To manage the broader spectrum of incidents resulting from this diversifying fleet, providers are maintaining high operational readiness. For example, according to ADAC, in 2024, the association reported that its roadside assistance teams and mobility partners responded to approximately 3.53 million breakdown cases throughout the preceding year.

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Key Market Challenges

The shortage of skilled technicians constitutes a critical impediment to the growth of the Global Vehicle Roadside Assistance Market. As vehicle architectures shift toward complex electric powertrains and software-defined systems, the industry requires a workforce possessing advanced diagnostic capabilities rather than traditional mechanical skills. This widening skills gap limits the ability of service providers to conduct successful roadside repairs, forcing them to rely on more expensive and time-consuming towing solutions. Consequently, this inability to resolve issues on-site reduces operational efficiency and increases service costs, directly constraining profit margins and market scalability.

The persistent lack of qualified labor further restricts providers from expanding their geographic reach or improving response times, which are key differentiators in this competitive sector. Without a sufficient intake of trained personnel to match the technical evolution of the global fleet, assistance companies face a ceiling on their service capacity. According to the Institute of the Motor Industry, in 2024, the automotive sector struggled with approximately 23,000 vacancies, highlighting the severity of this workforce deficit. This chronic understaffing forces providers to turn down service volumes or delay expansion plans, thereby stalling the overall momentum of the market.

Key Market Trends

The proliferation of app-based service request and real-time tracking is fundamentally altering the customer interface within the roadside assistance sector, moving the industry away from traditional voice-centric dispatching. Service providers are increasingly deploying fully digital platforms that allow motorists to initiate requests, share precise GPS coordinates, and track the arrival of service vehicles in real-time, similar to ride-sharing ecosystems. This digitization not only enhances user transparency but also significantly reduces operational overhead by minimizing the reliance on call center agents for routine intake procedures. The scale of this digital transition is evident in the operational data of major industry players. According to Europ Assistance, October 2024, in the 'Corporate Presentation: Who We Are', the company reported that 45% of its roadside assistance cases are now handled through full digital processes, highlighting the rapid consumer acceptance of automated assistance workflows.

Simultaneously, the market is witnessing a distinct shift toward on-demand and pay-per-use business models, expanding the scope of services beyond emergency breakdown response to include mobile convenience and maintenance. Providers are leveraging their existing fleets and technical workforce to offer "at-home" or "at-work" services, such as mobile tire replacements, battery installations, and routine vehicle servicing, effectively creating a new revenue stream independent of insurance-backed subscriptions. This evolution allows companies to utilize their assets more efficiently while catering to time-poor consumers seeking immediate, location-based vehicle care. This operational diversification is gaining traction; according to the RAC, February 2024, in the '2023 Full Year Results', the organization’s Service, Maintenance and Repair division has become nationally established, undertaking 23,000 mobile mechanic jobs throughout the year, demonstrating the growing viability of bringing workshop-grade maintenance directly to the customer.

Segmental Insights

The passenger car segment is positioned as the fastest-growing category in the global vehicle roadside assistance market, primarily driven by the increasing volume of aging vehicles on the road that require frequent mechanical support. This growth is further accelerated by the integration of app-based service requests and telematics by Original Equipment Manufacturers, which streamlines assistance for drivers. Furthermore, the rising adoption of electric passenger vehicles has created new demand for specialized services, such as mobile charging and flatbed towing, ensuring continued expansion for this sector.

Regional Insights

North America commands the leading position in the Global Vehicle Roadside Assistance Market, primarily driven by the region's high density of vehicle ownership and extensive highway infrastructure. This dominance is significantly bolstered by an aging vehicle fleet, which necessitates frequent mechanical support and emergency services. Furthermore, severe weather conditions across the United States and Canada often precipitate vehicle failures, such as battery depletion, ensuring consistent service demand. The market is also strengthened by the widespread integration of telematics and the strategic bundling of assistance coverage within standard automotive insurance policies, creating a robust and mature service ecosystem.

Recent Developments

• In December 2024, Allianz Partners signed a new partnership contract with Mazda Motor Europe to continue and expand their roadside assistance collaboration across the continent. This renewed agreement harmonized services in existing markets and extended coverage to additional countries, including Poland and the Netherlands. The collaboration emphasized the integration of digital tools, allowing Mazda customers to request assistance and track service providers directly through a branded mobile application. By consolidating local contracts into a unified European agreement, the companies aimed to deliver a consistent, high-premium customer experience while enhancing operational efficiency and service response times for drivers.
• In October 2024, the RAC entered into a strategic partnership with Omoda, a new automotive brand entering the United Kingdom market, to provide comprehensive roadside assistance services. Under this agreement, the RAC was selected to deliver breakdown cover for Omoda’s petrol and electric vehicle models, ensuring drivers receive 24/7 support. The collaboration was designed to bolster consumer confidence in the new brand by offering a seamless assistance package that includes roadside repair and recovery. This deal underscored the RAC’s capability to support emerging manufacturers and adapt its service delivery to meet the specific requirements of modern vehicle fleets.
• In August 2024, Europ Assistance officially commenced its operations in Canada, marking a significant expansion of its North American footprint. The company introduced a comprehensive travel insurance and roadside assistance platform designed to serve Canadian travelers and domestic vehicle owners. By establishing partnerships with financial institutions, travel providers, and retail sectors, Europ Assistance aimed to deliver robust support services through multiple distribution channels. This strategic move allowed the firm to leverage its global network while collaborating with local providers, including hospitals and towing services, to ensure high-quality, reliable assistance for customers throughout the region.
• In June 2024, Agero announced the renewal of its multi-year partnership with Ford Motor Company to provide roadside assistance services across the United States. This collaboration focused on delivering advanced support for the automaker's internal combustion engine vehicles and its growing fleet of electric vehicles. The agreement highlighted the integration of digital solutions to streamline the dispatch process and improve the driver experience during breakdown events. Agero leveraged its platform to offer specialized services for electric vehicle owners, addressing unique needs such as range anxiety and charging station accessibility, thereby reinforcing its position in the evolving automotive support sector.

Key Market Players

• Viking Assistance Group
• ARC Europe SA
• SOS International A/S
• Allianz Partners
• Falck A/S
• Allstate Insurance Company
• American Automobile Association
• Agero, Inc.
• Best Roadside Service
• AutoVantage

By Vehicle Type	By Service Type	By Providers	By Region
Passenger Cars and Commercial Vehicles	Towing Tire Replacement Fuel Delivery and Others	Auto Manufacturers Motor Insurance Independent Warranty and Automotive Clubs	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Vehicle Roadside Assistance Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vehicle Roadside Assistance Market, By Vehicle Type:

• Passenger Cars and Commercial Vehicles

• Vehicle Roadside Assistance Market, By Service Type:

• Towing
• Tire Replacement
• Fuel Delivery
• and Others

• Vehicle Roadside Assistance Market, By Providers:

• Auto Manufacturers
• Motor Insurance
• Independent Warranty
• and Automotive Clubs

• Vehicle Roadside Assistance Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE