United States cosmetics market stood at USD95.92 billion in 2020 and is anticipated to grow with a CAGR of 8.64% during the forecast period to reach USD155.25 billion by 2026. This is owing to high penetration rate of global brands coupled with burgeoning demand for natural cosmetics. Increase in working women population and increasing number of beauty clinics are also aiding United States cosmetics market. Moreover, increasing per capita expenditure on personal appearance, strong regulatory framework and growth in beauty and cosmetics market are some other factors expected to propel the demand for cosmetics market over the next five years.

In the United States, consumers are trying new products and are interacting with brands in new ways, which has been made possible due to the emergence of beauty vloggers, who share YouTube tutorials and Instagram stories about their favorite face creams, lipsticks, mascara, compact powder, etc. Many cosmetic companies have begun to abandon conventional ads and prefer hiring big faces and influencers for promoting their brands to target customers. Therefore, the United States cosmetics market has experienced a boom in the demand for cosmetic products in the historical period.

United States cosmetics market is witnessing growing number of both female and male consumers. The desire to look good is making citizens buy cosmetic products in large number. Also, the country is the headquarter of some of the leading global cosmetic brands. The growth in online retail is also adding to the growth of United States cosmetics market with more companies selling their products on their website and other e-commerce sites.

United States cosmetics market is segmented based on type, gender, distribution channel and region. Based on type, the market is categorized into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. The makeup and color cosmetics segment is witnessing high demand in United States market. In 2019, roughly USD985 million was generated from the sales of foundations in the country, contributing to the market share of the segment.

Based on distribution channel, United States cosmetics market is segmented into online and offline channels. The offline segment is further categorized into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon, multi branded and retail stores. The United States market is witnessing high growth in online retail with e-commerce sites like Amazon undergoing increase in sales by 20% in 2020.

Some of the major players operating in the United States cosmetics market are L'Oreal USA, Inc., The Procter & Gamble Company, Unilever PLC, Estée Lauder Companies Inc., LVMH Inc., Chanel, Inc., Kylie Cosmetics LLC (Coty Inc.), Ulta Beauty, Inc., Glossier Inc. and Huda Beauty Ltd. among others. Leading companies are focusing on launching new and innovative products to expand their consumer base and increase their market share. Also, the growing demand for vegan and herbal products is making manufacturing companies work on research activities to meet the growing demand.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze the historical growth in market size of the United States cosmetics market, in terms of value, from 2016 to 2020.
  • To estimate and forecast the market size of the United States cosmetics market from 2021 to 2026 and growth rate until 2026.
  • To define, classify and forecast the United States cosmetics market based on product type, Gender, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting United States cosmetics market into regions, namely, South-Region, West-Region, Mid-West-Region, North-East-Region.
  • To identify tailwinds and headwinds for the United States cosmetics market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the United States cosmetics market.
  • To evaluate competitor pricing, average market selling prices and trends in the United States cosmetics market.
  • To strategically profile the leading players, which are involved in the supply of cosmetics in United States.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research.

TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country. TechSci Research calculated the market size of United States cosmetics market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • United States cosmetics manufacturers
  • United States cosmetics retailers/distributers
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to cosmetics manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as cosmetics manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States cosmetics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Cosmetics Market, By Type:
      • Skin Care
      • Hair Care
      • Bath & Shower Products
      • Makeup & Color Cosmetics
      • Fragrances & Deodorants
      • Others (Hygiene, Footcare, etc.)
  • United States Cosmetics Market, By Gender:
      • Men
      • Women
      • Unisex
  • United States Cosmetics Market, By Distribution Channel:
      • Pharmacy
      • Supermarket/Hypermarket
      • Departmental Store
      • Multi Branded Retail Stores
      • Online
      • Others (Beauty Parlors/Salon, Exclusive Retail Stores, etc.)
  • United States Cosmetics Market, By Region:
      • South
      • West
      • Mid-West
      • Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Brand Awareness

5.2.  Preferences of Cosmetic Products Across Gender

5.3.  Sources of Information

5.4.  Factors Influencing Purchase Decision for Cosmetic Products

6.    United States Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants, and Other)

6.2.2.     By Gender (Men, Women, and Unisex)

6.2.3.     By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Departmental Store, Multi Branded Retail Stores, Online and Others)

6.2.4.     By Region (South, West, North-East and Mid-West)

6.2.5.     By Company (2020)

6.3.  Market Map (By Type)

7.    United States Skin Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Gender

7.2.2.     By Distribution Channel

7.3.  Pricing Analysis

8.     United States Bath & Shower Products Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Gender

8.2.2.     By Distribution Channel

8.3.  Pricing Analysis

9.    United States Makeup & Color Cosmetics Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Gender

9.2.2.     By Distribution Channel

9.3.  Pricing Analysis

10.  United States Hair Care Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Gender

10.2.2.  By Distribution Channel

10.3.              Pricing Analysis

11.  United States Fragrances & Deodorants Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Gender

11.2.2.  By Distribution Channel

11.3.              Pricing Analysis

12.  Import-Export Analysis

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Value Chain Analysis

15.  Market Trends & Development

16.  Policy & Regulatory Landscape

17.  United States Economic Profile

18.  Competitive Landscape

18.1.              Competition Outlook (Top 10 Companies)

18.1.1.   L'Oreal USA, Inc.

18.1.2.   The Procter & Gamble Company

18.1.3.   Unilever PLC

18.1.4.   Estée Lauder Companies Inc.

18.1.5.   LVMH Inc.

18.1.6.   Chanel, Inc.

18.1.7.   Kylie Cosmetics (Coty Inc.)

18.1.8.   Ulta Beauty, Inc.

18.1.9.   Glossier Inc.

18.1.10.                Huda Beauty Ltd.

19.  Strategic Recommendations

20.  About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures:

    Figure 1: United States Cosmetics Market Size, By Value (USD Billion), 2016-2026F

    Figure 2: United States Female Population (Million), 2015-2019

    Figure 3: United States Male-Female Ratio, 2019

    Figure 4: United States Cosmetics Market Share, By Type, By Value, 2016-2026F

    Figure 5: United States Cosmetics Market Share, By Gender, By Value, 2016-2026F

    Figure 6: United States Cosmetics Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 7: United States Cosmetics Market Share, By Region, By Value, 2016-2026F

    Figure 8: United States Cosmetics Market Share, By Company, By Value, 2020

    Figure 9: United States Cosmetics Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2020

    Figure 10: United States Skin Care Market Size, By Value (USD Billion), 2016-2026F

    Figure 11: United States Skin Care Market Share, By Gender, By Value, 2016-2026F

    Figure 12: United States Skin Care Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 13: United States Bath & Shower Products Market Size, By Value (USD Billion), 2016-2026F

    Figure 14: United States Bath & Shower Products Market Share, By Gender, By Value, 2016-2026F

    Figure 15: United States Bath & Shower Products Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 16: United States Makeup & Color Cosmetics Market Size, By Value (USD Billion), 2016-2026F

    Figure 17: United States Makeup & Color Cosmetics Market Share, By Gender, By Value, 2016-2026F

    Figure 18: United States Makeup & Color Cosmetics Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 19: United States Hair Care Market Size, By Value (USD Billion), 2016-2026F

    Figure 20: United States Hair Care Market Share, By Gender, By Value, 2016-2026F

    Figure 21: United States Hair Care Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 22: United States Fragrances & Deodorants Market Size, By Value (USD Billion), 2016-2026F

    Figure 23: United States Fragrances & Deodorants Market Share, By Gender, By Value, 2016-2026F

    Figure 24: United States Fragrances & Deodorants Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 25: United States Imports and Export of Perfumes and toilet waters (HS Code: 3303), By Value (USD Million), 2018-2020

    Figure 26: United States Imports and Export of Lip Make-Up Preparations (HS Code: 330410), By Value (USD Million), 2018-2020

    Figure 27: United States Imports and Export of Beauty or Make-Up Preparations and Preparations for the Care of the Skin (HS Code: 3304995000), By Value (USD Million), 2018-2020

    Figure 28: United States Imports and Export of Beauty Or Make-up Powder, Whether Or Not Compressed (HS Code: 3304910050), By Value (USD Million), 2018-2020

    List of Tables:

    Table 1: Popular Skin Diseases in United States

    Table 2: United States Skin Care Market Pricing Analysis, 2020

    Table 3: United States Bath & Shower Products Market Pricing Analysis, 2020

    Table 4: United States Average Income and Expenditures of All Consumer Units Per Person, 2017-19

    Table 5: United States Makeup & Color Cosmetics Market Pricing Analysis, 2020

    Table 6: Harmful Ingredients to Avoid in Hair Care Products 

    Table 7: United States Hair Care Market Pricing Analysis, 2020

    Table 8: Harmful Ingredients to Avoid in Fragrance & Deodorants

    Table 9: United States Fragrances & Deodorants Market Pricing Analysis, 2020