As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

United States cosmetics market is anticipated to grow at a healthy rate during the forecast period owing to high penetration rate of global brands coupled with burgeoning demand for natural cosmetics. Increase in working women population and increasing number of beauty clinics are also aiding United States cosmetics market. Moreover, increasing per capita expenditure on personal appearance, strong regulatory framework and growth in beauty and cosmetics market are some of the other factors expected to propel demand for cosmetics market over the next five years.

United States cosmetics market is witnessing growing number of both female and male consumers. The desire to look good is making citizens buy cosmetic products in large number. Also, the country is the headquarter of some of the leading global cosmetic brands. The growth in online retail is also adding to the growth of US cosmetics market with more companies selling their products on their website and other e-commerce sites.

United States cosmetics market is segmented based on on type, demography, distribution channel and region. Based on type, the market is categorized into skin care, hair care, bath & shower products, makeup & colour cosmetics and fragrances & deodorants. The makeup and colour cosmetics segment are witnessing high demand in US market. In 2018, roughly USD 985 million were generated from sales of foundations in the country only, contributing to the market share  of the segment.

Based on distribution channel, United States cosmetics market is segmented into online and offline channels. The offline segment is further categorized into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon, multi branded and retail stores. The US market is witnessing high growth in online retail with e-commerce sites like Amazon undergoing increase in sales by 20 percent in 2019.

Some of the major players operating in the United States cosmetics market are L’ORÉAL, Huda Beauty, UNILEVER Plc, ESTÉE LAUDER, PROCTER & GAMBLE, LVMH, Kylie Cosmetics, Chanel, Dior and Guerlain, among others. Leading companies are focusing on launching new and innovative products to expand their consumer base and increase their market share. Also, the growing demand for vegan and herbal products is making manufacturing companies to work on research activities to meet the growing demand.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast market size of the United States cosmetics market, in terms of value.
  • To define, classify and forecast the United States cosmetics market on the basis of product type, demography, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting United States cosmetics market into regions, namely, South-Region, West-Region, Mid-West-Region, Northeast-Region.
  • To identify tailwinds and headwinds for the United States cosmetics market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the United States cosmetics market.
  • To evaluate competitor pricing, average market selling prices and trends in the United States cosmetics market.
  • To strategically profile the leading players, which are involved in the supply of cosmetics in United States.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cosmetics manufacturers and suppliers in United States Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, demography, distribution channels, and regional presence of all major cosmetics suppliers across the country.

TechSci Research calculated the market size for the United States cosmetics market using a bottom-up approach, where manufacturers’ value sales data for different types of cosmetics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as all United States cosmetics manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • United States cosmetics manufacturers
  • United States cosmetics retailers/distributers
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to cosmetics manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as cosmetics manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Cosmetics Market, By Type:
      • Skin Care
      • Hair Care
      • Bath & Shower Products
      • Makeup & Color Cosmetics
      • Fragrances & Deodorants
      • Others
  • United States Cosmetics Market, By Demography:
      • Men
      • Women
  • United States Cosmetics Market, By Distribution Channel:
      • Offline
        • Supermarkets/Hypermarket
        • Exclusive Retail Stores
        • Beauty Parlors/Salon
        • Multi Branded Retail Stores
      • Online
  • United States Cosmetics Market, By Geography:
      • South-Region
      • West-Region
      • Mid-West-Region
      • Northeast-Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

6.    United States Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants)

6.2.2.     By Demography (Men, Women)

6.2.3.     By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online)

6.2.4.     By Region

6.2.5.     By Company (2019)

6.3.  Market Attractiveness Index

7.    United States Skin Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Demography

7.3.  Pricing Analysis

8.     United States Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Demography

8.3.  Pricing Analysis

9.    United States Bath & Shower Products Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Demography

9.3.  Pricing Analysis

10.  United States Makeup & Color Cosmetics Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Demography

10.3.              Pricing Analysis

11.  United States Deodorants & Fragrances Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.2.2.  By Demography

11.3.              Pricing Analysis

12.  Import-Export Analysis

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Value Chain Analysis

15.  Market Trends & Development

16.  Policy & Regulatory Landscape

17.  United States Economic Profile

18.  Competitive Landscape

18.1.              Competition Outlook (Top 10 Companies)

18.1.1.   L'Oreal USA, Inc.

18.1.2.   Huda Beauty Ltd.

18.1.3.   Unilever PLC

18.1.4.   Estée Lauder Companies Inc.

18.1.5.   The Procter & Gamble Company

18.1.6.   LVMH Inc.

18.1.7.   Kylie Cosmetics (Coty Inc.)

18.1.8.   Chanel Inc.

18.1.9.   Ulta Beauty, Inc.

18.1.10.                 Glossier Inc.

19.  Strategic Recommendations

20.  About us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

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