United States Cosmetics Market to Grow with a CAGR of 6.22% through 2030
The United States cosmetics market is
driven by innovation, influencer marketing, clean beauty trends, and high
consumer demand for skincare, makeup, and personal care products across diverse
demographics and age groups
According
to TechSci Research report, “United States Cosmetics Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the United States Cosmetics market
stood at 65.82 billion in 2024 and is anticipated to grow USD 94.21 billion by
2030 with a CAGR of 6.22% during forecast period. The United States cosmetics market is a dynamic and
rapidly evolving industry, driven by consumer demand for innovation,
personalization, and wellness. It is one of the largest and most lucrative
markets globally, encompassing a wide range of beauty and personal care
products, from skincare, haircare, and makeup to fragrances and toiletries. The
U.S. cosmetics market is shaped by several key factors, including changing
consumer preferences, technological advancements, and shifting cultural trends.
One of the most significant trends in
the U.S. cosmetics market is the growing consumer demand for clean beauty
products. Clean beauty, characterized by formulations free from harmful
chemicals, synthetic fragrances, and artificial colors, is increasingly popular
among consumers who are more conscious about the ingredients in their personal
care products. This movement is part of a broader trend toward health and
wellness, with consumers seeking products that are not only effective but also
safe and sustainable. As a result, many cosmetics brands are reformulating
their products to meet these demands and adopting clean and natural
ingredients, while also focusing on cruelty-free and vegan certifications.
Major brands like Estée Lauder, L’Oréal, and Procter & Gamble have
responded to this trend by launching clean beauty lines, ensuring that they
remain competitive in the market.
In addition to the clean beauty
movement, personalization has become a major driver of growth in the cosmetics
market. Consumers are increasingly seeking products tailored to their
individual needs, whether it’s skincare solutions for specific skin types or
makeup products that match their unique complexion. The rise of digital
platforms, including e-commerce websites and mobile apps, has made it easier
for consumers to find personalized products. Companies are leveraging
artificial intelligence (AI) and data analytics to offer customized beauty
recommendations and solutions. For example, virtual try-ons using augmented
reality (AR) technology allow consumers to try on makeup virtually, enhancing
the shopping experience and driving online sales. Personalized skincare
routines, often recommended through AI-powered skin analysis tools, are also
gaining popularity as consumers look for solutions to their specific skin
concerns, such as acne, aging, or dryness. This trend toward personalization is
not limited to skincare and makeup; haircare brands are also offering
personalized shampoos, conditioners, and treatments that cater to individual
hair types and concerns.
Nevertheless, the U.S. cosmetics market
is not without its challenges. Regulatory complexity, especially around the
definition and certification of “clean” beauty, continues to present hurdles
for brands seeking to differentiate themselves. Moreover, inflationary
pressures have made pricing a delicate balancing act consumers are more
price-sensitive yet unwilling to compromise on product quality or brand values.
Supply chain disruptions, particularly those impacting ingredient sourcing and
packaging materials, also pose risks to product availability and consistency.
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" United States Cosmetics Market”
The United States Cosmetics market is segmented into type,
end-user, sales channel, and company.
Based on the sales channel, online sales have
emerged as the fastest-growing segment in the United States cosmetics market.
This growth is propelled by the convenience of e-commerce platforms, the
influence of social media, and advancements in technology. Consumers
increasingly utilize platforms like Amazon for both product discovery and
purchase, drawn by competitive pricing, swift delivery, and a vast product
selection. Additionally, the integration of augmented reality (AR) and
artificial intelligence (AI) enables personalized shopping experiences,
allowing users to virtually try on products and receive tailored recommendations,
thereby enhancing customer engagement and satisfaction.
Based on the region,
the Western United States is experiencing significant growth in the cosmetics
market, driven by several key factors. The region's diverse and
health-conscious population fuels demand for clean, sustainable, and inclusive
beauty products. Cities like Los Angeles and San Francisco serve as
trendsetting hubs, influencing national beauty standards and consumer
preferences. Additionally, the Western U.S. boasts a robust e-commerce
infrastructure, facilitating the rapid adoption of digital beauty platforms and
personalized shopping experiences. This combination of cultural influence,
consumer awareness, and technological advancement positions the West as a
dynamic and rapidly expanding segment in the U.S. cosmetics industry.
Major companies
operating in United States Cosmetics market are:
- L'Oreal
USA, Inc.
- Shiseido
Americas Corporation
- The
Estée Lauder Companies Inc.
- E.l.f.
Cosmetics, Inc.
- Revlon
Consumer Products LLC
- HB
USA Holdings, Inc. (Huda Beauty)
- Unilever
PLC
- Coty
Inc.
- Chanel
Inc.
- Ulta
Beauty, Inc.
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“The key trend
in the United States cosmetics market is the increasing focus on sustainability
and ethical practices. Consumers are becoming more aware of the environmental
impact of their purchasing decisions, and this has led to a growing demand for
eco-friendly packaging, sustainable sourcing, and brands that prioritize
corporate social responsibility. The popularity of zero-waste and refillable
packaging options has risen, with brands like Lush and The Body Shop leading
the way in offering sustainable packaging solutions. Additionally, many
cosmetics brands are investing in sustainable ingredient sourcing, such as
fair-trade-certified or plant-based ingredients, and ensuring that their
production processes have minimal environmental impact. As consumers
increasingly look for products that align with their values, brands are
responding by implementing more sustainable practices and communicating these
efforts to their customers”, said Mr. Karan Chechi, Research Director of
TechSci Research, a research-based management consulting firm.
"United States Cosmetics
Market, By Type (Skin care, Hair Care, Bath & Shower products, Makeup &
Color Cosmetics, Fragrances & Deodorants), By End-User (Men, Women), By
Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Multi Branded Store,
Online, Others), By Region, Competition, Forecast & Opportunities,
2020-2030F”, has evaluated the future growth potential of United
States Cosmetics market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the United
States Cosmetics market.
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