Press Release

United States Cosmetics Market to Grow with a CAGR of 6.22% through 2030

The United States cosmetics market is driven by innovation, influencer marketing, clean beauty trends, and high consumer demand for skincare, makeup, and personal care products across diverse demographics and age groups

 

According to TechSci Research report, “United States Cosmetics Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Cosmetics market stood at 65.82 billion in 2024 and is anticipated to grow USD 94.21 billion by 2030 with a CAGR of 6.22% during forecast period. The United States cosmetics market is a dynamic and rapidly evolving industry, driven by consumer demand for innovation, personalization, and wellness. It is one of the largest and most lucrative markets globally, encompassing a wide range of beauty and personal care products, from skincare, haircare, and makeup to fragrances and toiletries. The U.S. cosmetics market is shaped by several key factors, including changing consumer preferences, technological advancements, and shifting cultural trends.

One of the most significant trends in the U.S. cosmetics market is the growing consumer demand for clean beauty products. Clean beauty, characterized by formulations free from harmful chemicals, synthetic fragrances, and artificial colors, is increasingly popular among consumers who are more conscious about the ingredients in their personal care products. This movement is part of a broader trend toward health and wellness, with consumers seeking products that are not only effective but also safe and sustainable. As a result, many cosmetics brands are reformulating their products to meet these demands and adopting clean and natural ingredients, while also focusing on cruelty-free and vegan certifications. Major brands like Estée Lauder, L’Oréal, and Procter & Gamble have responded to this trend by launching clean beauty lines, ensuring that they remain competitive in the market.

In addition to the clean beauty movement, personalization has become a major driver of growth in the cosmetics market. Consumers are increasingly seeking products tailored to their individual needs, whether it’s skincare solutions for specific skin types or makeup products that match their unique complexion. The rise of digital platforms, including e-commerce websites and mobile apps, has made it easier for consumers to find personalized products. Companies are leveraging artificial intelligence (AI) and data analytics to offer customized beauty recommendations and solutions. For example, virtual try-ons using augmented reality (AR) technology allow consumers to try on makeup virtually, enhancing the shopping experience and driving online sales. Personalized skincare routines, often recommended through AI-powered skin analysis tools, are also gaining popularity as consumers look for solutions to their specific skin concerns, such as acne, aging, or dryness. This trend toward personalization is not limited to skincare and makeup; haircare brands are also offering personalized shampoos, conditioners, and treatments that cater to individual hair types and concerns.

Nevertheless, the U.S. cosmetics market is not without its challenges. Regulatory complexity, especially around the definition and certification of “clean” beauty, continues to present hurdles for brands seeking to differentiate themselves. Moreover, inflationary pressures have made pricing a delicate balancing act consumers are more price-sensitive yet unwilling to compromise on product quality or brand values. Supply chain disruptions, particularly those impacting ingredient sourcing and packaging materials, also pose risks to product availability and consistency.

 

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The United States Cosmetics market is segmented into type, end-user, sales channel, and company.

Based on the sales channel, online sales have emerged as the fastest-growing segment in the United States cosmetics market. This growth is propelled by the convenience of e-commerce platforms, the influence of social media, and advancements in technology. Consumers increasingly utilize platforms like Amazon for both product discovery and purchase, drawn by competitive pricing, swift delivery, and a vast product selection. Additionally, the integration of augmented reality (AR) and artificial intelligence (AI) enables personalized shopping experiences, allowing users to virtually try on products and receive tailored recommendations, thereby enhancing customer engagement and satisfaction.

Based on the region, the Western United States is experiencing significant growth in the cosmetics market, driven by several key factors. The region's diverse and health-conscious population fuels demand for clean, sustainable, and inclusive beauty products. Cities like Los Angeles and San Francisco serve as trendsetting hubs, influencing national beauty standards and consumer preferences. Additionally, the Western U.S. boasts a robust e-commerce infrastructure, facilitating the rapid adoption of digital beauty platforms and personalized shopping experiences. This combination of cultural influence, consumer awareness, and technological advancement positions the West as a dynamic and rapidly expanding segment in the U.S. cosmetics industry.

 

Major companies operating in United States Cosmetics market are:

  • L'Oreal USA, Inc.
  • Shiseido Americas Corporation
  • The Estée Lauder Companies Inc.
  • E.l.f. Cosmetics, Inc.
  • Revlon Consumer Products LLC
  • HB USA Holdings, Inc. (Huda Beauty)
  • Unilever PLC
  • Coty Inc.
  • Chanel Inc.
  • Ulta Beauty, Inc.

 

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“The key trend in the United States cosmetics market is the increasing focus on sustainability and ethical practices. Consumers are becoming more aware of the environmental impact of their purchasing decisions, and this has led to a growing demand for eco-friendly packaging, sustainable sourcing, and brands that prioritize corporate social responsibility. The popularity of zero-waste and refillable packaging options has risen, with brands like Lush and The Body Shop leading the way in offering sustainable packaging solutions. Additionally, many cosmetics brands are investing in sustainable ingredient sourcing, such as fair-trade-certified or plant-based ingredients, and ensuring that their production processes have minimal environmental impact. As consumers increasingly look for products that align with their values, brands are responding by implementing more sustainable practices and communicating these efforts to their customers”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"United States Cosmetics Market, By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By End-User (Men, Women), By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Multi Branded Store, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Cosmetics market.

 

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Relevant Reports

United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By End-User (Men, Women), By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Multi Branded Store, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Apr, 2025

The United States cosmetics market is driven by innovation, influencer marketing, clean beauty trends, and high consumer demand for skincare, makeup, and personal care products across diverse demographics and age groups

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