As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

United States biscuit market is expected to grow at an impressive rate during the forecast period. The United States biscuit market is driven by the growing number of coffee shops such as Starbucks, Caribou Coffee Outlets, among others in the country. These outlets offer biscuits especially cookies along with different types of coffee. This in turn is expected to positively influence the market growth through 2025. Additionally, changing consumer preference towards convenient and healthy snacking is expected to foster the growth of market especially the healthy cookies and low fat, gluten free, high fiber biscuits. Furthermore, the sudden outbreak of pandemic COVID-19 and nation wide lockdown has significantly increased the demand for ready to eat, healthy food items with longer shelf life thereby fueling the market growth. However, high cost and shortage of raw materials and ingredients can hamper the market growth during the forecast period. Besides, excessive consumption of sweet biscuits has increased the prevalence of obesity especially, among the teenagers in the country.

The United States biscuit market is segmented based on type, packaging, distribution channel, company and region. Based on type, the market can be bifurcated into crackers & savoury biscuits and sweet biscuits. The crackers & savoury biscuits segment is expected to hold a significantly large market share owing to the changing consumer trends and demands towards healthier alternatives over the conventional sweet snack options. Additionally, these biscuit are available in a wide range of flavors and companies have also started offering dips, creams, salsa, among others with these segment of biscuits to go along with thereby driving the segmental growth. Based on distribution channel, the market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. The supermarkets/hypermarkets segment is expected to dominate the market during the forecast period. this can be ascribed to the convenience of shopping at these stores coupled with the availability of a wide range of products.

The major players operating in the United States biscuit market are Mondelez International, Plc, The Kellogg Company, Parle Products Pvt. Ltd., Britannia Industries Limited, United Biscuits Company, Snyder's-Lance, Interbake Foods LLC, Cheryl & Co, Richmond Baking Company, Abimar Foods Inc and others. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of United States biscuit market from 2015 to 2018.
  • To estimate and forecast the market size of United States biscuit market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast United States biscuit market based on type, packaging, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the United States biscuit market.
  • To identify drivers and challenges for United States biscuit market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States biscuit market.
  • To conduct pricing analysis in the United States biscuit market.
  • To identify and analyze the profile of leading players operating in United States biscuit market.
  • To identify key sustainable strategies adopted by market players in United States biscuit market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of United States biscuit market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Biscuit manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to biscuit

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Biscuit Market, By Type:
    • Crackers & Savoury Biscuits
      • Plain
      • Flavored
    • Sweet Biscuits
      • Plain Biscuits
      • Cookies
      • Sandwich Biscuits
      • Chocolate-coated Biscuits
      • Other
  • United States Biscuit Market, By Packaging:
    • Pouches/Packets
    • Boxes
    • Cans/Jars
    • Others
  • United States Biscuit Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Online
    • Others
  • United States Biscuit Market, By Region:
    • North-East
    • Mid-West
    • South
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
United States biscuit market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Biscuit Market

4.    Executive Summary

5.    Voice of Customer

6.    United States Biscuit Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits)

6.2.2.     By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others)

6.2.3.     By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others)

6.2.4.     By Company (2019)

6.2.5.     By Region

6.3.  Product Market Map

7.    United States Crackers & Savoury Biscuits Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type (Plain v/s Flavored)

7.2.2.     By Packaging

7.2.3.     By Distribution Channel

8.    United States Sweet Biscuits Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Other)

8.2.2.     By Packaging

8.2.3.     By Distribution Channel

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  Pricing Analysis

13.  Import-Export Analysis

14.  United States Economic Profile

15.  Competitive Landscape

15.1.              Mondelez International, Plc

15.2.              The Kellogg Company

15.3.              Parle Products Pvt. Ltd.

15.4.              Britannia Industries Limited

15.5.              United Biscuits Company

15.6.              Snyder's-Lance

15.7.              Interbake Foods LLC

15.8.              Cheryl & Co

15.9.              Richmond Baking Company

15.10.            Abimar Foods Inc

16.  Strategic Recommendations

17.   About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com