Biscuit Market is Expected to Undergo a Rapid Growth in Coming Years
Increasing consumer preference for convenient & healthy
snacking and rise in number of coffee shops are acting as key growth driver for
United States biscuit market.
According
to TechSci Research report, “United States Biscuit Market By Type (Crackers &
Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes,
Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast
& Opportunities, 2025”, the market is expected to undergo a substantial growth
during the forecast period owing to rising demand for no additive, low-sugar
& low calorie biscuits and growing awareness pertaining to the consumption
of a balanced and healthy diet. Furthermore, increasing consumer preference for
convenient and healthy snacking and growing coffee shop culture with emergence
of Starbucks, Caribou Coffee Outlets, among others are acting as major support
for the growth of United States biscuit market. Also, availability of biscuits
in various flavors such as chocolate, fruits, etc. is attracting consumers of
all age groups.
Moreover, manufacturers are coming up with new and
gourmet variety of biscuits like hand made biscuits which are believed to be
rich in taste and are popular as high end products. The outbreak of COVID-19
and nationwide lockdown had significantly increased the demand for ready to
eat, healthy food items with longer shelf life thereby propelling the growth of
United States biscuit market. With growing health consciousness, many manufactures
are using low-calorie sweeteners, whole wheat and other grains in their
products which is attracting health conscious consumers in United States. Apart
from that, cream filled sweet biscuits are also among one of the favorite
biscuit varieties, especially among teenage and younger age group in the
country.
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United
States biscuit market can be segmented based on type, packaging, distribution
channel and region. Based on type, the market is bifurcated into crackers &
savoury biscuits and sweet biscuits. Among them, crackers & savoury
biscuits segment is expected to hold a significantly larger market share during
the forecast period due to changing consumer trends and demands towards
healthier alternatives over the conventional sweet snack options. Moreover, these
biscuit are available in a wide range of flavors which is also driving the
segmental growth.
Based
on distribution channel, United States biscuit market can be segmented into offline
and online channels. The offline channel is further categorized into
hypermarkets/ supermarkets, convenience stores, independent small grocers and
others. Among the two, online segment is expected to undergo fastest growth
during the forecast period on account of thriving e-commerce industry and
increasing consumer preference to shop grocery items online.
Major players operating in the United
States biscuit market are Mondelez International, Plc,
The Kellogg Company, Parle Products Pvt. Ltd., Britannia Industries Limited,
United Biscuits Company, Snyder's-Lance, Interbake Foods LLC, Cheryl & Co,
Richmond Baking Company and Abimar Foods Inc., among others. Key market players
are adopting growth strategies such as product innovation, mergers &
acquisitions and collaborations.
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“Biscuit market has evolved as a strong market over
the years in United States. With increasing working population and prevalence
of lifestyle dieses such as obesity in the country, manufacturers are marketing
their products as free of saturated fats, trans fats and artificial flavors
& sweeteners. Some of the leading biscuit companies are also adopting technologically
advanced machinery in order to establish a fully integrated network ranging
from automate baking to packaging,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based United States management consulting firm.
“United States Biscuit Market By Type (Crackers
& Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets,
Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast
& Opportunities, 2025” has
evaluated the future growth potential of biscuit market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities in United States biscuit market.
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