As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Saudi Arabia biscuit market is expected to grow at an impressive rate during the forecast period. The Saudi Arabia biscuit market is driven by the changing consumer preference towards ready to eat and healthy snacking is expected to foster the market growth through 2025. Additionally, increasing use of biscuits as a potential gifting options on account of availability in different attractive packaging especially during festivals and special occasions is further expected to propel the market growth over the next few years. Furthermore, the sudden outbreak of pandemic COVID-19 and nationwide lockdown has significantly increased the demand for convenience, healthy food items with longer shelf life thereby fueling the market growth. However, heavy market competition can hamper the market growth during the forecast period. Besides, excessive consumption of sweet biscuits has increased the prevalence of obesity especially, among the teenagers and working population in the country.

The Saudi Arabia biscuit market is segmented based on type, packaging, distribution channel, company and region. Based on type, the market can be bifurcated into crackers & savoury biscuits and sweet biscuits. The sweet biscuits segment is expected to dominate the market owing to their widespread acceptance and taste. The sweet biscuits can further be fragmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits and other. The cookies segment is expected to dominate the market on account of increasing working population, urbanization and growing demand for healthy cookies for intermittent snacking. Based on distribution channel, the market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. The online segment is expected to register significant growth in the market owing to the associated low operational costs and capital requirement. Additionally, benefits such as availability of wide range of options, doorstep delivery, competitive pricing, among others with online shopping further drive the segmental growth.

The major players operating in the Saudi Arabia biscuit market are Mondelez AMEA, The Kellogg Company, Britannia Industries Limited, Food Manufacturers Co FMC (Ulker), Gandour, International Foodstuffs Co (IFFCO), National Biscuits Confectionery Co. Ltd., National food Company-Americana Cake, Deemah United Food Industries Corp.LTD.CO, Al Wefag Trading & Manufacturing (Haweek) and others. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of Saudi Arabia biscuit market from 2015 to 2018.
  • To estimate and forecast the market size of Saudi Arabia biscuit market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast Saudi Arabia biscuit market based on type, packaging, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the Saudi Arabia biscuit market.
  • To identify drivers and challenges for Saudi Arabia biscuit market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia biscuit market.
  • To conduct pricing analysis in the Saudi Arabia biscuit market.
  • To identify and analyze the profile of leading players operating in Saudi Arabia biscuit market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia biscuit market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of Saudi Arabia biscuit market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Biscuit manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to biscuit

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Saudi Arabia Biscuit Market, By Type:
    • Crackers & Savoury Biscuits
      • Plain
      • Flavored
    • Sweet Biscuits
      • Plain Biscuits
      • Cookies
      • Sandwich Biscuits
      • Chocolate-coated Biscuits
      • Other
  • Saudi Arabia Biscuit Market, By Packaging:
    • Pouches/Packets
    • Boxes
    • Cans/Jars
    • Others
  • Saudi Arabia Biscuit Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Online
    • Others
  • Saudi Arabia Biscuit Market, By Region:
    • Central
    • Eastern
    • Western
    • Rest of Saudi Arabia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Saudi Arabia biscuit market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Saudi Arabia Biscuit Market

4.    Executive Summary

5.    Voice of Customer

6.    Saudi Arabia Biscuit Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits)

6.2.2.     By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others)

6.2.3.     By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others)

6.2.4.     By Company (2019)

6.2.5.     By Region

6.3.  Product Market Map

7.    Saudi Arabia Crackers & Savoury Biscuits Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type (Plain v/s Flavoured)

7.2.2.     By Packaging

7.2.3.     By Distribution Channel

8.    Saudi Arabia Sweet Biscuits Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Other)

8.2.2.     By Packaging

8.2.3.     By Distribution Channel

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  Pricing Analysis

13.  Import-Export Analysis

14.  Saudi Arabia Economic Profile

15.  Competitive Landscape

15.1.              Mondelez AMEA

15.2.              The Kellogg Company

15.3.              Britannia Industries Limited

15.4.              Food Manufacturers Co FMC (Ulker)

15.5.              Gandour

15.6.              International Foodstuffs Co (IFFCO)

15.7.              National Biscuits Confectionery Co. Ltd.

15.8.              National food Company-Americana Cake

15.9.              Deemah United Food Industries Corp.LTD.CO

15.10.            Al Wefag Trading & Manufacturing (Haweek)

16.  Strategic Recommendations

17.   About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com