United States Advanced Tire Market, By Vehicle Type (On-Highway, Off-Highway), By Technology Type (Chip-Embedded Tires, Self-Inflating Tires, TPMS, Multi Chambered Tires), By Tire Type (Run-Flat, Airless, Pneumatic), By Sales Channel (OEM, Replacement), By Region, Competition, Forecast & Opportunities, 2020-2030F

United States Advanced Tire market was valued at USD 3.43 billion in 2024 and is anticipated to grow USD 4.63 billion by 2030 with a CAGR of 5.18% during the forecast period. The United States Advanced Tire Market is a dynamic and rapidly evolving sector within the automotive industry. It plays a pivotal role in enabling the connectivity of electrical and electronic systems in vehicles, spanning from traditional internal combustion engine (ICE) vehicles to the cutting-edge electric vehicles (EVs) and autonomous cars of the future. One of the driving forces behind this market is the widespread electrification of vehicles. The surge in popularity of electric vehicles, spurred by environmental concerns and technological advancements, has resulted in a heightened demand for advanced connectors. These connectors are essential for managing high-voltage power distribution, battery monitoring, and efficient charging infrastructure. The U.S. Tire Manufacturers Association (USTMA) forecasts total U.S. tire shipments to rise to 340.4 million units in 2025, up from 337.3 million units in 2024 exceeding the pre-pandemic peak of 332.7 million in 2019. This sustained growth in tire shipments highlights a strong recovery in demand and serves as a key driver for the advanced tire market, reflecting increased vehicle activity, replacement needs, and growing adoption of innovative tire technologies.

Furthermore, the integration of Advanced Driver Assistance Systems (ADAS) and the development of autonomous vehicles are significantly influencing connector trends. These technologies rely heavily on intricate sensor networks, demanding high-speed data connectivity, robust power distribution, and scalability. Connectors are at the forefront of ensuring these systems function seamlessly, contributing to enhanced safety and vehicle autonomy.

Key Market Drivers

Technological Advancements

Technological innovation is a key driver fueling the growth of the United States advanced tire market. Continuous progress in tire design, materials, and manufacturing techniques has resulted in next-generation tires with superior performance, safety, and efficiency features. A major breakthrough is the emergence of smart tires, enabled by the integration of IoT and sensor technologies. These tires can monitor real-time data such as pressure, temperature, and tread wear, and communicate it directly to a vehicle’s onboard system. This enhances driver safety, improves fuel efficiency, and extends tire life through predictive maintenance. Another important innovation is run-flat tire technology, which allows vehicles to continue operating even after a loss of air pressure or a puncture. This added reliability eliminates the immediate need for roadside repairs, offering drivers greater peace of mind and convenience.

Vehicle Trends and Market Demand

Evolving vehicle preferences and rising market demand are key drivers of growth in the United States advanced tire market. One of the most significant factors is the rapid adoption of electric vehicles (EVs). Due to the weight of EV batteries, these vehicles require tires with enhanced load-bearing capabilities, along with low rolling resistance and minimal road noise to help extend driving range. This shift is reshaping tire design and performance expectations. Autonomous vehicle development is another major influence, as these vehicles demand advanced tires equipped with superior safety features and integrated sensors to support autonomous navigation systems. Meanwhile, performance enthusiasts and sports car owners continue to drive demand for high-performance and ultra-high-performance tires that offer exceptional grip, handling, and speed capabilities.

The growing popularity of light trucks and SUVs has also boosted the need for durable, all-terrain and off-road tires capable of performing across varied road conditions. Additionally, consumer preferences for improved ride comfort and reduced cabin noise are prompting tire manufacturers to develop quieter, smoother-riding tires using advanced technologies. The surge in EV adoption, with battery and plug-in hybrid vehicles accounting for approximately 9.1% of new light-duty vehicle sales in 2023 up from 6.8% in 2022 is fueling demand for EV-specific tires. These vehicles require high-load, low rolling resistance, and quiet-performance tires, which is driving growth in the advanced tire market.

Safety Concerns

Safety remains a top priority for both consumers and regulatory bodies, making it a crucial driver in the growth of the United States advanced tire market. Tire manufacturers are actively enhancing safety features through innovative designs and technologies aimed at reducing accident risks and improving overall vehicle performance. Improved traction and grip are essential for safe driving, especially in challenging weather conditions. Advanced tires—such as all-season and winter variantsare engineered to maintain better control on wet, snowy, or icy roads. In addition, specialized compounds and tread patterns contribute to shorter braking distances on both dry and slippery surfaces, reducing collision risks.

To combat the dangers of hydroplaning, modern tires now feature optimized grooves and water-dispersing channels that help maintain road contact during heavy rain. This design innovation significantly improves vehicle stability in wet conditions. Manufacturers are also increasing the durability and puncture resistance of tires to safeguard against road hazards like potholes, debris, and sharp objects enhancing both driver confidence and vehicle safety.

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Key Market Challenges

Regulatory Compliance and Stringent Standards

Regulatory compliance presents one of the most significant challenges and drivers within the United States advanced tire market. As government agencies implement stricter rules aimed at improving vehicle safety, enhancing fuel efficiency, and reducing environmental impact, tire manufacturers must continuously evolve to meet these high standards. Increasingly stringent fuel efficiency and emissions regulations require the development of low rolling resistance tires, which reduce energy loss and contribute to lower greenhouse gas emissions. To comply, manufacturers must invest in advanced materials, innovative tread designs, and more efficient production methods. Additionally, tire labeling regulations mandate that manufacturers provide clear, accurate information on fuel efficiency, wet grip, and noise levels. This transparency helps consumers make informed choices, but it also demands extensive testing and quality control from manufacturers.

Market Competition and Price Pressures

The United States advanced tire market is marked by intense competition, with numerous manufacturers striving to secure market share. This competitive landscape brings significant pricing pressures that directly impact profitability and strategic decision-making within the industry. Frequent price wars among manufacturers lead to aggressive discounting aimed at attracting customers, often at the expense of profit margins. This limits the financial capacity to invest in critical areas like research, innovation, and sustainability. Consumer price sensitivity remains a persistent challenge. Although advanced tires offer clear benefits in performance, safety, and efficiency, many consumers—especially during economic uncertainty—opt for more affordable alternatives, placing pressure on premium tire sales. The growing presence of private label and store-brand tires adds further competition. These lower-cost options appeal to budget-conscious buyers, creating obstacles for premium and advanced tire offerings to differentiate based on performance alone.

Key Market Trends

Growth in Electric Vehicle (EV) Adoption

One of the most prominent market trends in the United States Advanced Tire Market is the rapid growth in electric vehicle (EV) adoption. The automotive industry is undergoing a significant transformation as consumers and regulators alike are pushing for more sustainable and eco-friendly transportation options. Electric vehicles have gained immense popularity due to their reduced carbon footprint, government incentives, and advancements in battery technology. This trend has a substantial impact on the tire market in several ways: Electric vehicles have specific tire requirements. Due to the weight of EVs, tires must be designed to handle higher loads, leading to an increased demand for tires with reinforced sidewalls and load-carrying capacity. EVs are highly dependent on efficiency to maximize their range. Therefore, there is a growing demand for low rolling resistance tires that reduce energy consumption and improve the efficiency of electric vehicles. EV sales in the U.S. reached a record 1.6 million units in 2023 a 60% increase from 2022 and are projected to exceed 2 million units in 2024, according to the U.S. Department of Energy. This surge in electric vehicle adoption is a major driver of growth in the advanced tire market, fueling demand for EV-optimized tires that offer low rolling resistance, enhanced durability, and noise reduction

Electric vehicles are inherently quieter than their internal combustion engine counterparts, which accentuates road noise. Tire manufacturers are developing quieter tire designs to enhance the overall driving experience for EV owners. EV owners are often environmentally conscious, which extends to their tire choices. They are more likely to opt for tires made from sustainable materials and those that contribute to reducing the carbon footprint of their vehicles. Some electric vehicles, particularly in the luxury and sports car segments, require high-performance tires to match their powerful electric motors. As these segments grow, the demand for high-performance EV tires is also on the rise. As EV adoption continues to increase, tire manufacturers will be driven to innovate and develop advanced tire solutions that meet the unique requirements of electric vehicles.

Autonomous Vehicles and Advanced Driver Assistance Systems (ADAS)

The development and adoption of autonomous vehicles, along with the widespread integration of Advanced Driver Assistance Systems (ADAS), represent a significant market trend that influences the United States Advanced Tire Market. Autonomous vehicles are expected to revolutionize the way people and goods are transported, and this trend brings several tire-related implications: Autonomous vehicles rely on a range of sensors and cameras to navigate the road safely. Tire manufacturers are working on tire designs that can integrate with these sensors, ensuring that they operate flawlessly under various conditions. Tires on autonomous vehicles need to be highly durable, as they may encounter more road hazards than traditional vehicles due to the increased mileage from ridesharing or delivery services. Predictive maintenance systems can monitor tire condition and alert operators when replacements or repairs are needed. Autonomous vehicles aim to provide a comfortable and enjoyable passenger experience. Tire manufacturers are developing tires that offer a smoother ride and minimize vibrations and noise. Autonomous vehicles may operate in diverse weather conditions. As a result, there is a growing demand for all-season tires that can perform well in both wet and dry conditions, as well as in snow and ice. Autonomous vehicles must be capable of maintaining traction and stability under a wide range of road conditions. Tire manufacturers are designing tires with improved traction features to ensure safe operation. With the continued advancement of autonomous technology and the proliferation of ADAS, tire manufacturers are adapting to meet the unique needs of this emerging segment.

Sustainability and Environmental Responsibility

Environmental sustainability has emerged as a key trend shaping the United States advanced tire market. Growing awareness among consumers and tightening regulatory frameworks have amplified concerns about the environmental impact of tire manufacturing, usage, and disposal. In response, manufacturers are actively exploring alternatives to traditional petroleum-based materials by incorporating bio-based compounds, natural rubber, and recycled content into production processes to minimize environmental footprints.

Low rolling resistance tires are gaining traction for their ability to reduce fuel consumption and greenhouse gas emissions. As emissions standards become more stringent, demand for such eco-friendly tire technologies is expected to accelerate. Manufacturers are also prioritizing durability innovations to extend tire life, reduce wear, and minimize waste—delivering both environmental and economic benefits. Sustainability is now a strategic imperative, with tire companies aligning their product development and operations to meet rising expectations for environmentally responsible solutions. Supporting this shift, the Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) have enacted stricter vehicle efficiency standards, including fuel economy rules for model years 2027–2032, targeting a 49% reduction in fleetwide emissions. These regulations are propelling demand for advanced tire technologies that support cleaner, more efficient mobility.

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Segmental Insights

Vehicle Type Insights

The On‑Highway segment clearly dominated the advanced tire market, driven primarily by light-duty vehicles (LDVs) and heavy-duty trucks and buses. Fueled by premium vehicle production and sustainability mandates, major OEMs like Mercedes, BMW, Tesla, and GM are fitting advanced tires—run‑flat, airless, and sensor‑embedded—as standard. The LDV subsegment, in particular, is the largest contributor due to rising demand for safety, comfort, and carbon-reducing technologies. Combined with growth in commercial fleets and HDVs, on‑highway advanced tires consistently outperform off‑highway applications in both market value and innovation adoption.  

Sales Channel Insights

The OEM (Original Equipment Manufacturer) segment commands the advanced tire market, supplying premium, factory-fitted tires for new vehicle production. Tire manufacturers develop advanced technologies—such as run-flat systems, integrated sensors, and low-rolling-resistance compounds—specifically tailored to the stringent requirements of automakers. This close collaboration ensures performance, safety, and regulatory compliance right out of the showroom. As consumers increasingly prioritize ride comfort, fuel efficiency, and safety, automakers continue to specify advanced tire options on new vehicles. This makes OEM the dominant channel, with most high-tech tire innovations reaching the market through factory installation rather than the aftermarket.

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Regional Insights

The South stands out as the dominant region in the U.S. advanced tire market. Its strong presence is fueled by a robust infrastructure network, extensive logistics operations, and thriving automotive manufacturing hubs. Home to major tire manufacturers and a dense web of distribution centers, the South benefits from efficient supply chains and strategic proximity to key transportation corridors. A favorable regulatory environment and supportive business climate further accelerate adoption of innovative tire technologies. As consumer demand for performance, safety, and durability grows, the region’s leadership only solidifies, making the South synonymous with advanced-tire excellence

Recent Developments

• The launch of Continental AG's intelligent tires in the Indian market was announced for March 2023. This tire can be useful for tubeless tires and is mainly geared toward commercial vehicles. This business will also prioritize improving its current products for the Indian market.

• The Goodyear Tire & Rubber Company announced the introduction of its newest model to the Fuel Max lineup in March 2023. The Fuel Max 4 AD is designed for single-axle drive tractors that can manage LTD, less than truckload, and super regional applications. The tire is designed to meet the demands of modern fleets for traction, mileage, and fuel efficiency.

Key Market Players

• Bridgestone Corporation
• Continental AG
• Goodyear Tire & Rubber Company
• Michelin
• The Yokohama Rubber Company Limited
• CEAT Ltd.
• Pirelli & C. S.p.A.
• Sumitomo Corporation
• Hankook Tire
• Nokian Tyres Oyj.

Report Scope:

In this report, the United States Advanced Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Advanced Tire Market, By Vehicle Type:

o   On-Highway

o   Off-Highway

• United States Advanced Tire Market, By Technology Type:

o   Chip-Embedded Tires

o   Self-Inflating Tires

o   TPMS

o   Multi Chambered Tires

• United States Advanced Tire Market, By Tire Type:

o   Run-Flat

o   Airless

o   Pneumatic

• United States Advanced Tire Market, By Sales Channel:

o   OEM

o   Replacement

• United States Advanced Tire Market, By Region:

o   South

o   West

o   Northeast

o   Midwest

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Advanced Tire Market.

Available Customizations:

United States Advanced Tire Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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