UK nutritional bar market was valued $ 1.1 billion in 2019 and is projected to cross $ 1.5 billion by 2025. Major growth driver for nutritional bar market in the country include their emergence as a workout support and a meal supplement coupled with increasing awareness about their health benefits among health-conscious consumers. UK nutritional bar market is segmented based on product type, distributional channel, region and company. Based on product type, the market can be segmented into Breakfast Bars, Snack Bars, Protein Bars and others. 

In 2019, breakfast bars accounted for the largest market share as they can be taken as first meal of the day. Snack bars are consumed as snacks due to their high carb and fiber content. Snack bars include products such as granola bars, cereal bars and other snack bars. Protein bars are being increasingly consumed as a protein supplement majorly by bodybuilders, athletes and other sports persons. Protein bar segment is anticipated to witness fastest CAGR among all other product categories during the forecast period i.e. 2020-2025. 

Major players operating in the UK Nutritional Bar market include Kellogg’s, General Mills, Chicago Bar Company LLC, Mars Incorporated, Grenade® (UK) Ltd, Oatein Limited, United Biscuits (UK) Limited, Pulsin Ltd, Optimum Nutrition, INC and others. Major companies are launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of UK Nutritional Bar market.
  • To classify and forecast UK Nutritional Bar market based on product type, distribution channel, company and regional distribution.
  • To identify drivers and challenges for UK Nutritional Bar market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in UK Nutritional Bar market.
  • To conduct pricing analysis for UK Nutritional Bar market.
  • To identify and analyze the profile of leading players operating in UK Nutritional Bar market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of UK Nutritional Bar market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Nutritional Bars manufacturers, suppliers and distributors
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to nutritional bars
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, UK Nutritional Bar market has been segmented into following categories, in addition to the industry trends which have also been detailed below

  • Market, By Product Type:
    • Breakfast Bar
    • Snack Bar
    • Protein Bar
  • Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Online
    • Convenience Stores
    • Others (include Pharmacies, small groceries etc.)
  • Market, By Region:
    • England
    • Scotland
    • Wales
    • Northern Ireland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in UK Nutritional Bar market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     UK Nutritional Bar Market Outlook

5.1.   Market Size & Forecast

5.1.1.    By Value & Volume

5.2.   Market Share & Forecast

5.2.1.    By Product Type (Breakfast Bars, Snack Bars, Protein Bars & Others)

5.2.2.    By Distribution Channel (Supermarket/Hypermarket, Online, Convenience Stores, & Others (Includes Pharmacies, small groceries, etc.))

5.2.3.    By Company (2019)

5.2.4.    By Region (England; Scotland; Wales; Northern Ireland)

6.     UK Breakfast Bar Market Outlook

6.1.   Market Size & Forecast

6.1.1.    By Value & Volume

6.2.   Market Share & Forecast

6.2.1.    By Distribution Channel

6.3.   Product Benchmarking

7.     UK Snack Bar Market Outlook

7.1.   Market Size & Forecast

7.1.1.    By Value & Volume

7.2.   Market Share & Forecast

7.2.1.By Distribution Channel

7.3.   Product Benchmarking

8.     UK Protein Bar Market Outlook

8.1.   Market Size & Forecast

8.1.1.    By Value & Volume

8.2.   Market Share & Forecast

8.2.1.By Distribution Channel

8.3.   Product Benchmarking

9.     Price Point Analysis

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  Economic Profile

14.  Competitive Landscape

14.1.   Kellogg NA Co.

14.2.   General Mills United Kingdom Private Limited

14.3.   Chicago Bar Company LLC

14.4.   Mars, Incorporated

14.5.   Grenade® (UK) Ltd

14.6.   Oatein Limited

14.7.   United Biscuits (UK) Limited

14.8.   Pulsin Ltd

14.9.   KSF Acquisition UK LTD

14.10. Diet Chef Ltd

14.11. Optimum Nutrition, Inc

14.12. Amway Europe

14.13. Eat Natural Ltd

15.  Strategic Recommendations 

(Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures 

    Figure 1: UK Nutritional Bar Market Size, By Value (USD Million), 2015-2025F

    Figure 2: UK Nutritional Bar Market Size, By Volume (Thousand Kg), 2015-2025F

    Figure 3: UK Nutritional Bar Market Size, By Type, By Value (USD Million), 2015-2025F

    Figure 4: UK Nutritional Bar Market Size, By Distribution Channel, By Value (USD Million), 2015-2025F

    Figure 3: UK Nutritional Bar Market Size, By Region (USD Million), 2015-2025F

    Figure 4: UK Breakfast Bar Market Size, By Value & Volume (USD Million & Thousand Kg), 2015-2025F

    Figure 5: UK Breakfast Bar Market Size, By Distribution Channel, By Value (USD Million), 2015-2025F

    Figure 6: UK Snack Bar Market Size, By Value & Volume (USD Million), 2015-2025F

    Figure 7: UK Snack Bar Market Size, By Distribution Channel, By Value (USD Million), 2015-2025F

    Figure 8: UK Protein Bar Market Size, By Value & Volume (USD Million), 2015-2025F

    Figure 9: UK Protein Bar Market Size, By Distribution Channel, By Value (USD Million), 2015-2025F