Report Description

The Turkey Water Purifiers market is anticipated to register an impressive CAGR during the forecast period as water purifiers became a necessity for every household in Turkey for accessing clean water which is vital for everyone’s health. People of Turkey are usually concerned about the quality of water as the chlorine addition by local water supply corporations is making the water unpleasant in taste and odor, which in turn is driving the demand for water purifiers in Turkey.

Water purifiers are devices that are used to remove undesirable chemicals, biological contaminants, and gases etc. to make the water look clearer, tastier and smell better and healthier to drink. There are various types of water purifiers available in the market. Floor-standing water purifiers are free standing water purifiers which can freely stand on floor. Countertop water filters provide filtration and convenience since these systems can be installed directly over the kitchen counter. Similar in convenience to countertop filters, under counter filters are installed below the counter, where they are hidden and give extra countertop space. A water filter pitcher or jug helps to quickly remove pollutants from ordinary tap water to produce drinkable water. A faucet mount water purifier is a water purifier that can be installed on any tap to provide clean water.

In technologies, membrane technology removes the contaminating particles from the water or act as a barrier to prevent contaminants out. A membrane technology includes various filtration procedures of reverse osmosis, ultrafiltration, and nanofiltration. In UV technology, ultraviolet device neutralizes microorganisms such as bacteria, viruses, and fungi in water by dissolving their cell structures. The media technology helps in removal of many particles from water or waste water using media filtration and is relatively low maintenance.

According to 2021 report of World Wildlife Fund (WWF) Turkey, Turkey's water use per capita has declined by 18% over the past 20 years, with current measurements revealing that it is between 1,000 and 1,700 cubic meters. Moreover, according to the "water stress index," Turkey can be categorized as a country which is experiencing water scarcity. Also, predictions for 2030 indicate that this amount will decline further in accordance with the population growth, with only 1,120 cubic meters of water being available per person when the population reaches 100 million. Currently the total water consumption in Turkey is 54 billion cubic meters per year, 73% of which is consumed by the agricultural sector, 16% by households and industrial sectors using 11%.

Rise in Water Borne Diseases is Driving Market Growth

The population in Turkey is particularly concerned about the declining quality of the water. The population in Turkey got more aware of water borne diseases such as cholera, diarrhea etc. by drinking unsafe and contaminated water. Water filtered by treatment plants established by government-owned businesses only serves 45% of Turkey's total population. With this, urban population of Turkey is adapting water purifier installation in their homes for accessing safe and clean drinking water. Therefore, increasing health concerns and water borne diseases are driving the demand for water purifiers in Turkey during the forecast period.


Download Free Sample Report

Increase in Demand for Clean and Bottle-Free Drinking Water is Driving Market Growth

A water purifier is more cost-effective, practical, and environment-friendly than bottled water, which is why it is increasingly used in Turkish homes. Although using water bottles is unsustainable choice and the rising price of water bottles is a concern. Therefore, with the use of water purifier an individual can enjoy clean water directly from their tap. Water filter purifier provides clean drinking water without the need for an external power supply. For instance, in association with Aquaporin, the Turkish appliance company Vestel has introduced the Vestel Rafine water purifier on its website and in its stores across Turkey. With this Vestel Rafine purifier, which is powered by the Aquaporin Inside technology, Turkish Customers will have access for the effective and high-quality water purifier. Therefore, the advantages of water purifier is increasing the demand for water purifiers in Turkey.

Emergence of Smart Purification Drives Market Growth

A new trend in water purifier is smart purifiers with advance technologies, which is driving the Turkey Water Purifiers Market. As smart purifiers are convenient and are designed with several filtration stages, which is easy to operate. With the smart features, an individual can monitor the water use and adjust setting according to requirement. Smart purifiers also give alerts and notifications when maintenance and other setting are required. For instance, AquaTru Connect Smart Countertop Reverse Osmosis Water Filter System helps in tracking water consumption, and various other amazing features. With the rise in living standard among the consumers of Turkey, people are demanding smart purifiers, which is aiding the growth opportunities. Therefore, emergence of smart purifier is anticipated to boost the demand of the water purifier market during the forecast period.

Market Segmentation

Turkey Water Purifiers market is segmented on the basis of type, technology, end use, and sales channel. Based on type, the market is further divided into floor-standing, countertop, under counter, others (filter jug type (pitchers), faucet-mount type. based on technology, the market is categorized into membrane, media, UV, and others (ion exchange, etc.). Based on end use, the market is further bifurcated into residential and commercial. Based on sales channel, the market is further segmented into supermarkets/hypermarkets, multi-branded stores, distributor/dealer sales, online, others (plumbers and direct sales).

Market Players

A.O. Smith Water Technologies, Vestel Ticaret Anonim Sirketi, Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.; Aquaporin A/S, Aquapro Industrial Co., Ltd., Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA), BRITA Turkey Water Solutions Ltd. Sti.; Aquachem Industries Pvt. Ltd., Pure Aqua, Inc., Ecolife Technologies, Inc. (Waterdrop) are the major market players in Turkey Water Purifiers market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Technologies

End Use

Sales Channel

Region

Regional scope

Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia

Key companies profiled

A.O. Smith Water Technologies; Vestel Ticaret Anonim Sirketi; Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.; Aquaporin A/S; Aquapro Industrial Co., Ltd.; Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA); BRITA Turkey Water Solutions Ltd. Sti.; Aquachem Industries Pvt. Ltd.; Pure Aqua, Inc.; Ecolife Technologies, Inc. (Waterdrop)

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 Report Scope:

In this report, Turkey Water Purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Turkey Water Purifier Market, By Type:
    • Floor-Standing
    • Countertop
    • Under Counter
    • Others
  • Turkey Water Purifier Market, By Technology:
    • Membrane
    • Media
    • UV
    • Others
  • Turkey Water Purifier Market, By End Use:
    • Residential
    • Commercial
  • Turkey Water Purifier Market, By Sales Channel:
    • Supermarkets/Hypermarkets
    • Multi-Branded Stores
    • Distributor/Dealer Sales
    • Online
    • Others
  • Turkey Water Purifier Market, By Region:
    • Marmara
    • Central Anatolia
    • Mediterranean
    • Aegean
    • Southeastern Anatolia
    • Blacksea
    • Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey Water Purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Turkey Water Purifier Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Sources of Awareness

4.5.  Factors Influencing Purchase Decision

5.    Turkey Water Purifier Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Type Market Share Analysis (Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type))

5.2.2.         By Technology Market Share Analysis (Membrane, Media, UV, Others (Ion Exchange, etc.))

5.2.3.         By End Use Market Share Analysis (Residential, Commercial)

5.2.4.         By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales))

5.2.5.         By Region Market Share Analysis

5.2.5.1. Marmara Market Share Analysis

5.2.5.2. Central Anatoli Market Share Analysis

5.2.5.3. Mediterranean Market Share Analysis

5.2.5.4. Aegea Market Share Analysis

5.2.5.5. Southeastern Anatolia Market Share Analysis

5.2.5.6. Blacksea Market Share Analysis

5.2.5.7. Eastern Anatolia Market Share Analysis

5.2.6.         By Company Market Share Analysis

5.3.  Turkey Market Mapping & Opportunity Assessment

5.3.1.         By Type Market Mapping & Opportunity Assessment

5.3.2.         By Technology Market Mapping & Opportunity Assessment

5.3.3.         By End Use Market Mapping & Opportunity Assessment

5.3.4.         By Sales Channel Market Mapping & Opportunity Assessment

5.3.5.         By Region Market Mapping & Opportunity Assessment

6.    Turkey Floor-Standing Water Purifiers Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By End Use Market Share Analysis

6.2.2.         By Sales Channel Market Share Analysis

6.3.  Product Benchmarking (Best Selling SKU’s)

7.    Turkey Countertop Water Purifiers Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By End Use Market Share Analysis

7.2.2.         By Sales Channel Market Share Analysis

7.3.  Product Benchmarking (Best Selling SKU’s)

8.    Turkey Under Counter Water Purifiers Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By End Use Market Share Analysis

8.2.2.         By Sales Channel Market Share Analysis

8.3.  Product Benchmarking (Best Selling SKU’s)

9.    Market Dynamics

9.1.  Drivers

9.1.1.         Rising Living Standard

9.1.2.         Rising Awareness of Water Borne Diseases

9.2.  Challenges

9.2.1.         High Installation Cost

9.2.2.         Water Wastage

10.  Impact of COVID-19 on Turkey Water Purifier Market

10.1.              Impact Assessment Model       

10.1.1.      Key Segments Impacted

10.1.2.      Key Regions Impacted

11.  Market Trends & Developments

11.1.              Increase in Demand of Clean and Bottle-Free Drinking Water

11.2.              Emergence of Smart Purification

11.3.              Government Initiatives

11.4.              Re-mineralization for Taste and Health

11.5.              Growing Need for Disinfection

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining Power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  Import/ Export Analysis

14.1.              Top 5 Exporting Countries

14.1.1.      By Value

14.2.              Top 5 importing Countries

14.2.1.      By Value

15.  Policy & Regulatory Landscape

16.  Turkey Economic Profile

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.      A.O. Smith Water Technologies

17.1.1.1.              Company Details

17.1.1.2.              Products & Services

17.1.1.3.              Financials (As Reported)

17.1.1.4.              Key Market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      Vestel Ticaret Anonim Sirketi

17.1.2.1.              Company Details

17.1.2.2.              Products & Services

17.1.2.3.              Financials (As Reported)

17.1.2.4.              Key Market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.      Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.

17.1.3.1.              Company Details

17.1.3.2.              Products & Services

17.1.3.3.              Financials (As Reported)

17.1.3.4.              Key Market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      Aquaporin A/S

17.1.4.1.              Company Details

17.1.4.2.              Products & Services

17.1.4.3.              Financials (As Reported)

17.1.4.4.              Key Market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      Aquapro Industrial Co., Ltd

17.1.5.1.              Company Details

17.1.5.2.              Products & Services

17.1.5.3.              Financials (As Reported)

17.1.5.4.              Key Market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA)

17.1.6.1.              Company Details

17.1.6.2.              Products & Services

17.1.6.3.              Financials (As Reported)

17.1.6.4.              Key Market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

17.1.7.      BRITA Turkey Water Solutions Ltd. Sti.

17.1.7.1.              Company Details

17.1.7.2.              Products & Services

17.1.7.3.              Financials (As Reported)

17.1.7.4.              Key Market Focus & Geographical Presence

17.1.7.5.              Recent Developments

17.1.7.6.              Key Management Personnel

17.1.8.      Aquachem Industries Pvt. Ltd.

17.1.8.1.              Company Details

17.1.8.2.              Products & Services

17.1.8.3.              Financials (As Reported)

17.1.8.4.              Key Market Focus & Geographical Presence

17.1.8.5.              Recent Developments

17.1.8.6.              Key Management Personnel

17.1.9.      Pure Aqua, Inc.

17.1.9.1.              Company Details

17.1.9.2.              Products & Services

17.1.9.3.              Financials (As Reported)

17.1.9.4.              Key Market Focus & Geographical Presence

17.1.9.5.              Recent Developments

17.1.9.6.              Key Management Personnel

17.1.10.    Ecolife Technologies, Inc. (Waterdrop)

17.1.10.1.            Business Overview

17.1.10.2.            Company Details

17.1.10.3.            Products & Services

17.1.10.4.            Financials (As Reported)

17.1.10.5.            Key Market Focus & Geographical Presence

17.1.10.6.            Recent Developments

17.1.10.7.            Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Process

18.4.              Target End User

19.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

down-arrow

The types of water purifiers available in the market are floor-standing, countertop, under counter, others (filter jug type (pitchers), and faucet-mount type.

down-arrow

The key factors driving the Turkey Water Purifiers Market are increasing awareness regarding water borne diseases, contaminated water, and declining water quality in Turkey.

down-arrow

High installation cost along with high maintenance cost, unusual noise and vibrations in water purifier , removal of healthy mineral from water are some of the challenges faced by Turkey Water Purifiers Market.

down-arrow

A.O. Smith Water Technologies; Vestel Ticaret Anonim Sirketi; Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.; Aquaporin A/S; Aquapro Industrial Co., Ltd.; Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA); BRITA Turkey Water Solutions Ltd. Sti.; Aquachem Industries Pvt. Ltd.; Pure Aqua, Inc.; Ecolife Technologies, Inc. (Waterdrop) are the key players in the Turkey Water Purifier market.

profile

Parvati Sharma

Account Manager BD
Press Release

Membrane Technology to Dominate the Turkey Water Purifier Market During the Forecast Period

Dec, 2022

The need to eliminate the odor and taste of chlorine, rise in demand for water softeners to remove hardness of water, and awareness regarding water borne diseases are the factors driving the Water Pu