Membrane Technology to Dominate the Turkey Water Purifier Market During the Forecast Period
The need to eliminate the odor and taste of chlorine, rise in
demand for water softeners to remove hardness of water, and awareness regarding
water borne diseases are the factors driving
the Water Purifiers Market in Turkey.
According to TechSci Research
report, “Turkey Water Purifier Market–Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F” . The Turkey Water Purifier market
is expected to grow at a high pace during the forecast period owing to the rise
in water borne diseases caused by the addition of disinfectants by local
companies. For instance, Istanbul and Ankara frequently use chlorination as a
technique of disinfection because dams serve as their principal source of tap
water, which enhances the need for water purifiers in these cities due to
consumer preference for removing the chlorine's taste and odor.
For Turkey's arid and
semi-arid regions, water has always been valuable, but its significance
increased during the climate crisis, which has led to prolonged droughts across
the nation. Since 2022, the wastewater treatment plants has reached to 1,120
which is serving 89% of Turkey’s population. For instance, the Ministry of
Environment, Urban Planning and Climate Change of Turkey has invested to boost
the rate of recycled water to 5% from the latest 3.5% (as of 2021). The
accomplishment in reusing water purification waste is a high point of water
conservation efforts. Moreover, the WWF (World Wildlife Fund) suggests more
effective water management and incentives, including the promotion of drip
irrigation in agriculture, as well as rainwater collection and wastewater
treatment.
In Turkey, the migration of
people from rural to urban areas has led to people living in smaller spaces for
which they are looking for smaller home appliances with less counter and
storage space which eliminate the hassle. The water purifier companies are
addressing this trend by developing smaller air purifiers. For instance, Coway
has manufactured the MyHANDSPAN product line, features purifiers that are no
larger than the width of your hand. Bosch Thermotechnology developed Bosch AQ
series household purifiers which are made to fit under the counter and out of
sight because more counter space can even be thought of as a luxury.
The membrane technology which
includes reverse osmosis, ultrafiltration, and nanofiltration process is the
leading segment owing to the advantages of using of its de-contamination method
in comparison to other products. The RO-based product category is expected to
grow at the fastest growth rate. In addition to eliminating
microorganisms, RO-based purifiers also get rid of dissolved solids, heavy
metals, and pesticides. Consumers are now more aware of the health concerns caused
due to drinking contaminated water.
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Turkey Water Purifiers market
is segmented into type, technology, end use, sales channel.
Based on type, the market is further divided into floor-standing, countertop,
under counter, others (Filter Jug Type (Pitchers), and Faucet-Mount Type).
Based on technology, the market is further split into membrane, media, UV, and
others (Ion Exchange, etc.). Based on end use the market is bifurcated into residential and commercial. Based on sales channel, the
market is segmented into supermarkets/hypermarkets, multi-branded stores,
distributor/dealer sales, online, and others (plumbers, direct sales). On the basis of region, the market is
divided into Marmara, Central Anatolia, Mediterranean, Aegean,
Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Key market players in the Turkey Water Purifiers market include:
- A.O. Smith Water Technologies
- Vestel Ticaret Anonim Sirketi
- Esli Industrial Products Paz.
Singing. and Tic. Ltd. Sti.
- Aquaporin A/S
- Aquapro Industrial Co., Ltd.
- Ihlas Ev Aletleri İmalat Sanayi ve
Ticaret A.Ş. (IHEVA)
- BRITA Turkey Water Solutions Ltd.
Sti.
- Aquachem Industries Pvt. Ltd.
- Pure Aqua, Inc.
- Ecolife Technologies, Inc.
(Waterdrop)
Various international
and domestic companies are trying to enhance their market reach by increasing their mergers and
acquisitions. For
instance, in 2022, Vestel, the top technology firm at Turkey, in partnership
with Aquaporin, introduced the Vestel
Rafine water purifier on its website and in its retail locations all throughout
the country.
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“The shift of
consumers toward healthier living has led to an increase in demand for pure
drinking water, which is expected to drive the water purifiers market during
the forecast period. Due to the shortage of drinking water, increased
urbanization, and expanding industrialization, the need for these purifiers is
on the rise. In addition, growing consumer awareness regarding the importance
of drinking clean water is having a beneficial impact on the sales of
water purifiers in Turkey,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
“Turkey Water Purifiers Market By Type (Floor-Standing, Countertop,
Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type)), By
Technology (Membrane, Media, UV, Others (Ion Exchange, etc.)), By End Use
(Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded
Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales)), By Region, By Company, Forecast &
Opportunities, 2018-2028F”, has evaluated the future growth
potential of air purifiers in the Turkey market and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the Turkey Water Purifiers Market.
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