Press Release

Membrane Technology to Dominate the Turkey Water Purifier Market During the Forecast Period

The need to eliminate the odor and taste of chlorine, rise in demand for water softeners to remove hardness of water, and awareness regarding water borne diseases are the factors driving the Water Purifiers Market in Turkey.

According to TechSci Research report, “Turkey Water Purifier Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” . The Turkey Water Purifier market is expected to grow at a high pace during the forecast period owing to the rise in water borne diseases caused by the addition of disinfectants by local companies. For instance, Istanbul and Ankara frequently use chlorination as a technique of disinfection because dams serve as their principal source of tap water, which enhances the need for water purifiers in these cities due to consumer preference for removing the chlorine's taste and odor.

For Turkey's arid and semi-arid regions, water has always been valuable, but its significance increased during the climate crisis, which has led to prolonged droughts across the nation. Since 2022, the wastewater treatment plants has reached to 1,120 which is serving 89% of Turkey’s population. For instance, the Ministry of Environment, Urban Planning and Climate Change of Turkey has invested to boost the rate of recycled water to 5% from the latest 3.5% (as of 2021). The accomplishment in reusing water purification waste is a high point of water conservation efforts. Moreover, the WWF (World Wildlife Fund) suggests more effective water management and incentives, including the promotion of drip irrigation in agriculture, as well as rainwater collection and wastewater treatment.

In Turkey, the migration of people from rural to urban areas has led to people living in smaller spaces for which they are looking for smaller home appliances with less counter and storage space which eliminate the hassle. The water purifier companies are addressing this trend by developing smaller air purifiers. For instance, Coway has manufactured the MyHANDSPAN product line, features purifiers that are no larger than the width of your hand. Bosch Thermotechnology developed Bosch AQ series household purifiers which are made to fit under the counter and out of sight because more counter space can even be thought of as a luxury.

The membrane technology which includes reverse osmosis, ultrafiltration, and nanofiltration process is the leading segment owing to the advantages of using of its de-contamination method in comparison to other products. The RO-based product category is expected to grow at the fastest growth rate. In addition to eliminating microorganisms, RO-based purifiers also get rid of dissolved solids, heavy metals, and pesticides. Consumers are now more aware of the health concerns caused due to drinking contaminated water.

Browse over XX market data Figures spread through XX pages and an in-depth TOC on "Turkey Water PurifierMarket".

Turkey Water Purifiers market is segmented into type, technology, end use, sales channel. Based on type, the market is further divided into floor-standing, countertop, under counter, others (Filter Jug Type (Pitchers), and Faucet-Mount Type). Based on technology, the market is further split into membrane, media, UV, and others (Ion Exchange, etc.). Based on end use the market is bifurcated into
residential and commercial. Based on sales channel, the market is segmented into supermarkets/hypermarkets, multi-branded stores, distributor/dealer sales, online, and others (plumbers, direct sales). On the basis of region, the market is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

Key market players in the Turkey Water Purifiers market include:

  • A.O. Smith Water Technologies
  • Vestel Ticaret Anonim Sirketi
  • Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.
  • Aquaporin A/S
  • Aquapro Industrial Co., Ltd.
  • Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA)
  • BRITA Turkey Water Solutions Ltd. Sti.
  • Aquachem Industries Pvt. Ltd.
  • Pure Aqua, Inc.
  • Ecolife Technologies, Inc. (Waterdrop)

Various international and domestic companies are trying to enhance their market reach by increasing their mergers and acquisitions. For instance, in 2022, Vestel, the top technology firm at Turkey, in partnership with Aquaporin,  introduced the Vestel Rafine water purifier on its website and in its retail locations all throughout the country.


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“The shift of consumers toward healthier living has led to an increase in demand for pure drinking water, which is expected to drive the water purifiers market during the forecast period. Due to the shortage of drinking water, increased urbanization, and expanding industrialization, the need for these purifiers is on the rise. In addition, growing consumer awareness regarding the importance of drinking clean water is having a beneficial impact on the sales of water purifiers in Turkey,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Turkey Water Purifiers Market By Type (Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type)), By Technology (Membrane, Media, UV, Others (Ion Exchange, etc.)), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales)), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of air purifiers in the Turkey market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the Turkey Water Purifiers Market.


Mr. Ken Mathews

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