Report Description

Turkey television market is witnessing high demand and is anticipated to grow with a robust growth during the forecast period owing to the rising popularity of OTT platforms and the expansion Turkish entertainment industry. According to the data provided by Broadcasting Board of Governors, in Turkey, 99.1% of households claim to have a working TV, making TV ownership nearly universal in Turkey. Additionally, as per the World Bank, the internet penetration has risen to 81% in 2021. Thus, with the increasing penetration of internet and the rising popularity of OTT platforms people are purchasing new smart televisions, which is further contributing to the increased demand of television in the country.

The rising easy availability of consumer electronics through e-commerce platforms is also fueling the Turkey television market. According to a report, Turkey's e-commerce volume grew by an astounding 79% in 2021 due to the presence of multiple brands. Moreover, it also allows consumers to compare the prices and features according to their need. Moreover, according to the World Bank, Turkey’s per capita income witnessed a significant rise with USD 9661.2 in 2021. Thus, with the rise in per capita income, it significantly increased the purchasing power of the consumer and hence resulted in increased demand for television in Turkey.

Rising Demand for Smart Television is Fueling the Market Growth

The demand for television is rising owing to the increasing popularity of smart television in the country. According to a report, the smart television ownership is around 66% in the country. The rising benefits of smart television, such as high picture quality with ultra-HD and 4K resolution. Furthermore, it provides access to live streaming videos and multiple OTT platforms. Moreover, many of the companies have launched streaming devices such as TV sticks which helps to transform a non-smart television to a smart television. Additionally, it has a fast and convenient user interface which provides easy access to variety of applications in the television. All these factors are thereby increasing the demand of television in the country.

Growing Popularity of OTT Platforms to Drive Market Growth

The popularity of original content and the shift in media consumption patterns have fueled OTT streaming's rapid rise, which has been embraced by all generations across the nation. The nation's rising demand for televisions is being driven by consumers starting to watch more content on their smart TVs. According to a report by the Radio and Television Supreme Council (RTÜK), digital platform usage in Turkey increased from 5.7% in 2018 to 24.4% in 2021. Moreover, Netflix which is dominating the global OTT market has around 3 million subscribers in Turkey. Thus, with the rise in popularity and paid subscribers of OTT platforms, the demand of television in Turkey is expected to increase.

Increasing Manufacturing of Television is Boosting the Market Growth

The television market in Turkey is being driven by the increasing manufacturing of television by domestic companies in the country. According to an article, 90% of the manufacturing of television sets of TCL is done by domestic companies of Turkey. Moreover, a domestic television brand named Sunny Electronics, is manufacturing about 25% of total television sold in Turkey. Moreover, due to the COVID-19 pandemic and multiple lockdowns in different countries, many of the companies in different countries turned to Turkey when they were unable to source products from China, and there was a 200% increase in exports in 2021. Hence, the rise in domestic manufacturing of television is driving the Turkey Television Market.


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Market Segmentation

The Turkey television market is segmented on the basis of screen size, display type, sales channel, and region. On the basis of screen size, the market is further segmented into 50''-59'', 40''-49'', 39'' and below, and above 59''. The display type is further fragmented into LED, OLED, and others (LCD, QLED, etc.). The distribution channel is segmented into multi branded stores, supermarkets/hypermarkets, online, and others, which include institutional sales, exclusive stores, etc. On the basis of region, the market is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

Market Players

Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.Ş., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., and Sharp Corporation are some of the major players in the Turkey television market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Screen Size

Display Type

Region

Regional scope

Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia

Key companies profiled

Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.Ş., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., Sharp Corporation, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Turkey television market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Turkey Television Market, By Screen Size:
    • 50''-59''
    • 40''-49''
    • 39'' and Below
    • Above 59''
  • Turkey Television Market, By Display Type:
    • LED
    • OLED
    • Others
  • Turkey Television Market, By Distribution Channel:
    • Multi Branded Stores
    • Supermarkets/Hypermarkets
    • Online
    • Others
  • Turkey Television Market, By Region:
    • Marmara
    • Central Anatolia
    • Mediterranean
    • Aegean
    • Southeastern Anatolia
    • Blacksea
    • Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey television market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Turkey Television Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Sources of Information

4.6.  Customer Satisfaction

5.    Turkey Television Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Screen Size Market Share Analysis (50''-59'', 40''-49'', 39'' and Below, Above 59'')

5.2.2.         By Display Type Market Share Analysis (LED, OLED, Others (LCD, QLED, etc.))

5.2.3.         By Distribution Channel Market Share Analysis (Multi Branded Stores, Supermarkets/Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.)

5.2.4.         By Regional Market Share Analysis

5.2.4.1. Marmara Market Analysis

5.2.4.2. Central Anatolia Market Analysis

5.2.4.3. Mediterranean Market Analysis

5.2.4.4. Aegean Market Analysis

5.2.4.5. Southeastern Anatolia Market Analysis

5.2.4.6. Blacksea Market Analysis

5.2.4.7. Eastern Anatolia Market Analysis

5.2.5.         By Company Market Share Analysis

5.3.  Turkey Television Market Mapping & Opportunity Assessment

5.3.1.         By Screen Size Market Mapping & Opportunity Assessment

5.3.2.         By Display Type Market Mapping & Opportunity Assessment

5.3.3.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.         By Region Market Mapping & Opportunity Assessment

6.    Marmara Region Television Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By Screen Size Market Share Analysis

6.2.2.         By Display Type Market Share Analysis

6.2.3.         By Distribution Channel Market Share Analysis

7.    Central Region Television Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By Screen Size Market Share Analysis

7.2.2.         By Display Type Market Share Analysis

7.2.3.         By Distribution Channel Market Share Analysis

8.    Mediterranean Region Television Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By Screen Size Market Share Analysis

8.2.2.         By Display Type Market Share Analysis

8.2.3.         By Distribution Channel Market Share Analysis

9.    Aegean Region Television Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.1.2.         By Volume

9.2.  Market Share & Forecast

9.2.1.         By Screen Size Market Share Analysis

9.2.2.         By Display Type Market Share Analysis

9.2.3.         By Distribution Channel Market Share Analysis

10.  Southeastern Anatolia Region Television Market Outlook

10.1.              Market Size & Forecast

10.1.1.      By Value

10.1.2.      By Volume

10.2.              Market Share & Forecast

10.2.1.      By  Screen Size Market Share Analysis

10.2.2.      By Display Type Market Share Analysis

10.2.3.      By Distribution Channel Market Share Analysis

11.  Blacksea Region Television Market Outlook

11.1.              Market Size & Forecast

11.1.1.      By Value

11.1.2.      By Volume

11.2.              Market Share & Forecast

11.2.1.      By  Screen Size Market Share Analysis

11.2.2.      By Display Type Market Share Analysis

11.2.3.      By Distribution Channel Market Share Analysis

12.  Eastern Anatolia Region Television Market Outlook

12.1.              Market Size & Forecast

12.1.1.      By Value

12.1.2.      By Volume

12.2.              Market Share & Forecast

12.2.1.      By Screen Size Market Share Analysis

12.2.2.      By Display Type Market Share Analysis

12.2.3.      By Distribution Channel Market Share Analysis

13.  Market Dynamics

13.1.              Drivers

13.1.1.      Increasing demand of smart televisions

13.1.2.      Rising popularity of OTT content

13.1.3.      Surging domestic manufacturing of television

13.2.              Challenges

13.2.1.      Increased Prices of the TV

13.2.2.      Shortage of Raw Material

14.  Impact of COVID-19 on Turkey Television Market

14.1.              Impact Assessment Model       

14.1.1.      Key Segments Impacted

14.1.2.      Key Regions Impacted

14.1.3.      Key Mode of Purchase Impacted

15.  Market Trends & Developments

15.1.              Increasing popularity of 4K and 8K resolution televisions

15.2.              Easy availability through e-commerce platforms

15.3.              Rising popularity of live streaming

15.4.              Rising internet penetration

16.  Porter’s Five Forces Model

16.1.              Competition Landscape

16.2.              Buyer Power

16.3.              Supplier Power

16.4.              Threat of New Entrants

16.5.              Threat of Substitutes

17.  SWOT Analysis

17.1.              Strengths

17.2.              Weaknesses

17.3.              Opportunities

17.4.              Threats

18.  Competitive Landscape

18.1.              Competitive Outlook

18.2.              Company Profiles

18.2.1.      Samsung Electronics Istanbul Paz ve Tic Ltd Sti

18.2.1.1.              Company Details

18.2.1.2.              Product & Services

18.2.1.3.              Financials (As Reported)

18.2.1.4.              Key market Focus & Geographical Presence

18.2.1.5.              Recent Developments

18.2.1.6.              Key Management Personnel

18.2.2.      Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi)

18.2.2.1.              Company Details

18.2.2.2.              Product & Services

18.2.2.3.              Financials (As Reported)

18.2.2.4.              Key market Focus & Geographical Presence

18.2.2.5.              Recent Developments

18.2.2.6.              Key Management Personnel

18.2.3.      Atmaca Electronics Industry and Trade Inc

18.2.3.1.              Company Details

18.2.3.2.              Product & Services

18.2.3.3.              Financials (As Reported)

18.2.3.4.              Key market Focus & Geographical Presence

18.2.3.5.              Recent Developments

18.2.3.6.              Key Management Personnel

18.2.4.      LG Electronics Ticaret A.S.

18.2.4.1.              Company Details

18.2.4.2.              Product & Services

18.2.4.3.              Financials (As Reported)

18.2.4.4.              Key market Focus & Geographical Presence

18.2.4.5.              Recent Developments

18.2.4.6.              Key Management Personnel

18.2.5.      Arçelik A.S.

18.2.5.1.              Company Details

18.2.5.2.              Product & Services

18.2.5.3.              Financials (As Reported)

18.2.5.4.              Key market Focus & Geographical Presence

18.2.5.5.              Recent Developments

18.2.5.6.              Key Management Personnel

18.2.6.      Vestel Ticaret A.Ş.

18.2.6.1.              Company Details

18.2.6.2.              Product & Services

18.2.6.3.              Financials (As Reported)

18.2.6.4.              Key market Focus & Geographical Presence

18.2.6.5.              Recent Developments

18.2.6.6.              Key Management Personnel

18.2.7.       Sony Corporation

18.2.7.1.              Company Details

18.2.7.2.              Product & Services

18.2.7.3.              Financials (As Reported)

18.2.7.4.              Key market Focus & Geographical Presence

18.2.7.5.              Recent Developments

18.2.7.6.              Key Management Personnel

18.2.8.      TCL Electronic Holding Ltd

18.2.8.1.              Company Details

18.2.8.2.              Product & Services

18.2.8.3.              Financials (As Reported)

18.2.8.4.              Key market Focus & Geographical Presence

18.2.8.5.              Recent Developments

18.2.8.6.              Key Management Personnel

18.2.9.      VIZIO, Inc.

18.2.9.1.              Company Details

18.2.9.2.              Product & Services

18.2.9.3.              Financials (As Reported)

18.2.9.4.              Key market Focus & Geographical Presence

18.2.9.5.              Recent Developments

18.2.9.6.              Key Management Personnel

18.2.10.    Sharp Corporation

18.2.10.1.            Company Details

18.2.10.2.            Product & Services

18.2.10.3.            Financials (As Reported)

18.2.10.4.            Key market Focus & Geographical Presence

18.2.10.5.            Recent Developments

18.2.10.6.            Key Management Personnel

19.  Strategic Recommendations/Action Plan

19.1.              Key Focus Areas

19.2.              Target Regions

19.3.              Target Mode of Purchase

19.4.              Target End Use

20.  About Us & Disclaimer 

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Due to their improved visual quality and expanded functionality, 4K and 8K television are in high demand, which is strengthening the television market in Turkey.

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Turkey Television Market is being driven by the rising demand for smart televisions, increasing popularity of OTT platforms in the country, and the easy availability of television through multiple e-commerce platforms.

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The rising cost of raw materials which is used by television manufacturers is restricting the Turkey Television Market.

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Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.Ş., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., and Sharp Corporation are the key players in the turkey television market.

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Parvati Sharma

Account Manager BD
Press Release

Turkey Television Market is Being Fueled by High Demand for LED Display type Television

Jan, 2023

The increasing demand of OTT platforms, rising popularity of smart television and the presence of domestic television manufacturers is driving the Turkey television market.