Turkey Television Market is Being Fueled by High Demand for LED Display type Television
The increasing demand of OTT
platforms, rising popularity of smart television and the presence of domestic
television manufacturers is driving the Turkey television market.
According to TechSci Research report, “Turkey Television Market”- By Region, Competition Forecast and Opportunities, 2018-2028F”, The Turkey television market is witnessing
high demand owing to rising popularity of OTT as it has significantly increased
the demand for smart television in the country. Moreover, the rising number of
television channels in the country and high popularity of sports is further
driving the demand of the market.
Price reductions in a
variety of consumer electronic product areas, including televisions, are being
driven by intense competition and technological innovation. The market growth
in the upcoming years may benefit from this. Additionally, several firms are
collaborating with e-commerce platforms to promote product sales in order to
enhance penetration in the unexplored markets. During the forecast period,
businesses also intend to encourage product recycling by minimizing e-waste by
expanding the use of eco-friendly components in their goods.
Moreover, the demand of
smart television is rising in the country due to multiple reasons such as people
spending more on online video streaming services such as Hulu, Netflix, Amazon
Prime, and YouTube Premium as a result of rapid urbanization, increasing
standard of living, and more high-speed internet connectivity. This is one of
the main elements that is influencing the television market favorably.
Additionally, a sharp increase in streaming device sales and prospects on
over-the-top (OTT) platforms are supporting industry expansion. Apart from
this, smart TVs are packed with a tonne of innovative features and applications
such as screen sharing, mirror casting, web browsing, better viewing, and
greater color accuracy, which is boosting its demand throughout the world.
The important component
for businesses to reach out to more clients and grow their clientele is the
rise of internet shopping. It is also projected that increasing expenditures in
cutting-edge technologies by major firms and an emphasis on cutting-edge
product launches will increase industry sales.
The multi branded stores
distribution channel segment accounted for the highest revenue share in the
Turkey television market. In comparison to single brand stores, multi-brand
stores provide customers with a great variety of products to choose from. This
is so that customers have a wider selection of options as multi-brand stores
sell products from several brands.
In the Turkey television
market, the online segment is expected to register a fast growth. This is due
to the increased use and acceptance of e-commerce platforms. To reach out to
new customers, major manufacturers have partnered with internet merchants. In
the upcoming years, it is also projected that an increase in television set
sales, primarily through company-owned websites and other e-commerce platforms,
will fuel the rise of the online distribution channel category.
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The Turkey
television market is segmented on the basis of screen size, display type, sales
channel, and region. On the basis of screen size, market is further segmented
into 50''-59'', 40''-49'', 39'' and below and above 59''. On the basis of display
type, the market is further fragmented into LED, OLED, and others (LCD, QLED,
etc.). On the basis of distribution channel, the market is segmented into multi
branded stores, supermarkets/hypermarkets, online, and others include
institutional sales, exclusive stores, etc. On the basis of region, the market
is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Blacksea, and Eastern Anatolia.
Marmara region is
expected to dominate the Turkey television market. This expansion is the result
of the region's growing demand for smart TVs. Other significant variables
influencing the market for televisions are the growing middle-class population
and increased disposable income.
Major operating companies
operating in the Turkey television market are:
- Samsung Electronics Istanbul Paz ve Tic
Ltd Sti
- Evofone Bilgi
Teknolojileri San Ltd Sti (Xiaomi)
- Atmaca Electronics Industry and Trade
Inc
- LG Electronics Ticaret A.S.
- Arçelik A.S.
- Vestel Ticaret A.Ş.
- Sony Corporation
- TCL Electronic Holding Ltd
- VIZIO, Inc.
- Sharp Corporation
As most of the
television in Turkey is being manufactured locally by domestic companies, which
significantly helps in increasing the demand for television in the market. To
grab a large consumer base, Samsung Electronics Istanbul Paz ve Tic Ltd Sti
will be assembling 80% of television in Turkey locally of various sizes such as
32-inch, 40-inch, 43-inch, and all models upto 65-inches.
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“Owing to the rising
popularity of OTT platforms, which includes regional content and high
preference for smart television, is driving the television market in Turkey. Moreover,
the rising number of international companies in the television market and the
increasing manufacturing of televisions domestically is further expected to boost
the Turkey television market,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
Turkey Television Market, By
Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type
(LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded
Stores, Supermarkets/Hypermarkets, Online, and Others (Institutional Sales,
Exclusive Stores, etc.) By Region, Competition, Forecast & Opportunities,
2018-2028F, has
evaluated the future growth potential of Turkey television market and provides
statistics & information on market size, structure, and future market
growth. the report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the television market in Turkey.
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