Turkey Television Market to Grow with a CAGR of 6.8% through 2030

The Turkey television market is expanding steadily, driven by rising digital content consumption, urbanization, affordable smart TVs, and evolving consumer lifestyles favoring larger screens and advanced display technologies.

 According to TechSci Research report, “Turkey Television Market – By Region, Competition Forecast & Opportunities, 2030F”, Turkey Television Market was valued at USD 1,283.43 Million in 2024 and is expected to reach USD 1,904.58 Million by 2030 with a CAGR of 6.8% during the forecast period. The Turkey television market is undergoing a dynamic transformation driven by evolving consumer lifestyles, increasing digital content consumption, and rising urbanization. As households continue to prioritize home entertainment, televisions have transitioned from being traditional broadcasting devices to comprehensive multimedia hubs, supporting streaming, gaming, and smart home integration. A growing inclination toward technologically advanced living, coupled with the rising penetration of internet services and platforms like Netflix, YouTube, and local OTTs, has redefined user expectations. Turkish consumers, especially in urban centers, are more design-conscious and seek sleek, high-performance displays that complement their living spaces, which is fueling demand across diverse screen sizes and features.

Moreover, the push from global and domestic brands offering aggressive pricing, bundled services, and EMI options has made televisions more accessible across socio-economic segments. However, despite this momentum, the market faces notable challenges. Currency volatility and inflationary pressures in Turkey have caused fluctuations in electronics pricing, often impacting consumer sentiment and limiting discretionary spending. Import dependency for high-end display panels and core components makes the sector vulnerable to global supply chain disruptions, geopolitical risks, and rising logistics costs.

Additionally, the intense competition in the smart TV segment has led to aggressive price wars, squeezing profit margins for manufacturers and distributors alike. Energy consumption and sustainability concerns are also influencing buyer decisions, with growing scrutiny on product durability and energy ratings. Regulatory compliance and taxation complexity further add to operational hurdles for brands entering or expanding in the Turkish market. Despite these obstacles, the television industry in Turkey continues to chart an upward trajectory, shaped by increasing consumer aspirations, digitization of entertainment, and innovations in display technology. The key to sustained growth will lie in balancing affordability with feature innovation while navigating economic headwinds and adapting to changing consumer behavior.

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Turkey Television market is segmented into screen size, display type, distribution channel and region.

Based on the distribution channel, online segment is witnessing rapid expansion and has become the fastest-growing distribution channel. The shift towards digital purchasing accelerated during the pandemic and has remained strong due to convenience, broader product selection, transparent pricing, and home delivery. E-commerce platforms such as Hepsiburada, Trendyol, Amazon, and N11 have strengthened their electronics categories by offering features like flash sales, detailed reviews, EMI options, and installation services. Furthermore, the rise of digital-savvy consumers, especially among millennials and Gen Z, has changed the retail dynamics in favor of online channels. Many manufacturers are now adopting direct-to-consumer models, bypassing traditional retail to offer better margins and customer engagement. With advancements in virtual try-outs, AI-driven recommendations, and omnichannel support, online retail is expected to play a pivotal role in the future of television sales.

The Mediterranean region has emerged as the fastest-growing market for televisions in Turkey. With a surge in tourism, urbanization, and new residential developments in cities like Antalya and Mersin, there’s a sharp increase in demand for modern entertainment systems. High-end hotels and serviced apartments are adopting premium TVs, while local consumers are shifting toward larger screen sizes and smart features. The region’s growing young population and exposure to global media trends have accelerated digital consumption, boosting demand for high-resolution, internet-enabled TVs. Seasonal demand also spikes due to second-home purchases along the coast.

Major companies operating in Turkey Television market are:

• Samsung Electronics Istanbul Paz ve Tic Ltd Sti
• Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi)
• Atmaca Electronics Industry and Trade Inc
• LG Electronics Ticaret A.S.
• Arçelik A.S.
• Vestel Ticaret A.Ş.
• Sony Corporation
• TCL Electronic Holding Ltd
• VIZIO, Inc.
• Sharp Corporation

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“In recent years, sustainability is emerging as an influential trend in the Turkey television market, especially as environmental awareness increases among consumers and policy makers alike. Turkish buyers are gradually becoming more conscious of energy consumption, recyclability, and the environmental impact of electronic waste. As a result, energy-efficient televisions with higher energy star ratings are gaining popularity, especially among urban households aiming to reduce electricity bills and carbon footprints. Brands are also responding by using eco-friendly packaging, reducing plastic components, and offering recycling programs. EU-aligned regulations on energy efficiency and e-waste management are pushing manufacturers and retailers to adopt greener practices”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Turkey Television Market, By Screen Size (50'-59', 40'-49', 39' and Below, Above 59'), By Display Type (LED, OLED, Others), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Turkey Television market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Turkey Television market.

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