Turkey's electrical kitchen appliances
market is expected to grow at an impressive pace in the anticipated period.
People can spend less time in the kitchen and require less manual work owing to
these appliances. Additionally, they are more effective than conventional
cooking equipment and aid in efficiently completing household tasks. There are
two types of electrical kitchen appliances: small and large electrical
appliances. The small electrical kitchen appliances market includes toasters,
electric kettles, induction cooktops,
electric cookers, coffee makers, juicers, mixers, and grinders, air fryers,
blenders, sandwich makers, etc. Appliances such as ovens, dishwashers, kitchen
hoods, and refrigerators are included in the large electrical appliances segment.
Earlier, cooking was done using traditional
methods which were more time-consuming, and labor-intensive which required constant
observation. The easiest way to clean utensils in the past was to do it
yourself or hire a housemaid to do it for you. However, with the invention of
dishwasher, this issue has been resolved now, as it conserves a significant
amount of water.
Moreover, the stainless-steel tub in
these dishwashers has increased their efficiency and sped up the drying
process. Turkish companies make dishwashers specifically for utensils. Turkey
exported 26 million home appliances in 2021, according to Minister of Industry
and Technology Mustafa Varank.
Furthermore, Covid-19 has increased
demand for electrical kitchen appliances
in Turkey. Since most people have had to stay at home and take care of their
homes daily, there has been a steady increase in demand for electrical kitchen
appliances. However, the lack of physical stores and the delayed online home
deliveries of kitchen appliances compromised the product supply. With the
removal of post-pandemic restrictions, the e-commerce industry has become operational
again and is providing highly effective delivery services, supporting Turkish
market growth in the years to come.
Eco-Friendly Technology Propels Market
Growth
Turkish manufacturers provide
environment-friendly electrical kitchen appliances to protect the environment
and increase their sales & revenues, further driving the market for
electrical kitchen appliances in Turkey. For instance, Bosch's
"Nature-Friendly Technology" approach further takes the idea of
producing goods that is beneficial for the environment. Bosch's water and
energy-efficient dishwashers and washing machines protect the environment and
significantly boost the home economy of users owing to their long lifespans.
Bosch's strategy, which focuses on using less energy and less water, can save
you up to 73% percent on your electricity and 63% on your water usage. Bosch
offers energy savings of up to 50% in dishwashers and 43% in electric ovens
& refrigerators.
Technological Advancement Aids Market
Growth
Additionally, the market is expected to
benefit significantly from technological developments in the consumer
appliances sector. The adoption of large and small kitchen appliances is being
boosted by innovations such as the release of innovative coffee makers,
dishwashers, refrigerators, air fryers, induction cooktops, and others. In
addition, it is anticipated that Turkey's consumer electronics sector will
experience significant growth during the forecast period.
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Market Segmentation
Turkey's electrical kitchen appliances
market is segmented by category, including large and small kitchen appliances,
distribution channel, region, and company. On the basis of category, the market
is segmented into large electrical kitchen appliances and small kitchen
appliances. On the basis of large electrical kitchen appliances, the market is
segmented into dishwashers, ovens, refrigerators, and kitchen hoods based on
large electrical kitchen appliances. Based on small electrical kitchen
appliances, the market is segmented into juicer mixer grinder, toaster, electric
kettle, induction cooktops, electric cooker, coffee maker, and others (air
fryer, blender, sandwich maker, etc.). Based on distribution channels, the
market is segmented into multi-branded stores, supermarkets/hypermarkets,
traditional stores, online, and others (institutional stores, exclusive
stores). The region's market is segmented into Marmara, Central Anatolia,
Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
Market Players
LG
Electronics Ticaret A.Ş., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH
Ev Aletleri San. Ve Tic. A.Ş., Arçelik Pazarlama A.Ş., Arzum Elektrikli Ev
Aletleri San. ve Tic. A.Ş., Groupe SEB Istanbul Ev Aletleri Ticaret A.Ş., Vestel
Ticaret A.Ş., Deha Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş., Candy
Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari
A.S.are the major market players
in Turkey electrical kitchen appliances market.
|
Attribute
|
Details
|
|
Base Year
|
2021
|
|
Historic
Data
|
2017 – 2020
|
|
Estimated
Year
|
2022
|
|
Forecast
Period
|
2023 – 2027
|
|
Quantitative
Units
|
Revenue in USD
Million, and CAGR for 2017-2021 and 2022-2027
|
|
Report Coverage
|
Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
|
Segments Covered
|
·
Category
o
Large Electrical Kitchen Appliances
o
Small Electrical Kitchen Appliances
·
Distribution Channel
·
Region
|
|
Regional
scope
|
Marmara,
Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea,
Eastern Anatolia
|
|
Key
companies profiled
|
LG Electronics Ticaret A.Ş., Samsung
Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.Ş.,
Arçelik Pazarlama A.Ş., Arzum Elektrikli Ev Aletleri San. ve Tic. A.Ş.,
Groupe SEB Istanbul Ev Aletleri Ticaret A.Ş., Vestel Ticaret A.Ş., Deha
Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş., Candy Hoover
Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S.,
etc.
|
|
Customization
scope
|
10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
|
Report Scope:
In this report, Turkey electrical kitchen
appliances market has been segmented into the following categories, in addition
to the industry trends which have also been detailed below:
- Turkey Electrical Kitchen Appliances Market, By Category:
- Large Electrical Kitchen
Appliances
- Small Electrical Kitchen
Appliances
- Large Electrical Kitchen Appliances:
- Dishwasher
- Oven
- Refrigerator
- Kitchen Hoods
- Small Electrical Kitchen Appliances:
- Juicer Mixer
Grinder
- Toaster
- Electric
Kettle
- Induction
Cooktops
- Electric
cooker
- Coffee Maker
- Others
- Turkey Electrical Kitchen Appliances Market, By Distribution Channel:
- Multi-Branded Stores
- Supermarkets/Hypermarkets
- Traditional Stores
- Online
- Others
- Turkey Electrical
Kitchen Appliances Market, By Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Black Sea
- Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in Turkey electrical kitchen appliances market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
Turkey Electrical Kitchen
Appliances Market is an upcoming report to be released soon. If you wish an
early delivery of this report or want to confirm the date of release, please
contact us at [email protected]