Large Electrical Kitchen Appliances to Dominate Turkey Electrical Kitchen Appliances Market
The rising innovation and
increasing demand for high-tech kitchen appliances is expected to drive the
Turkey electrical kitchen appliances market during the forecast period.
According to TechSci Research report, “Turkey Electrical Kitchen Appliances Market- By Region, Competition,
Forecast and Opportunities, 2017-2027”, Turkey's market for
electrical kitchen appliances has expanded significantly in recent years.
Turkey is a desirable location for investments because of the growing activity in
the construction sector and the subsequent demand for built-in products, mainly
due to apartment complex construction.
Electrical kitchen
appliances are tools and devices that make kitchen tasks more effective. They
are primarily used in the kitchen for cooking, storing food, and cleaning. They
are powered by either gas or electricity. Kitchen appliances, which include
ovens, refrigerators, stoves, blenders, and dishwashers enable the user to cook
more efficiently and save time, , and energy, come in a wide variety of colors,
materials, styles, sizes, and mechanisms. New sizes, shapes, and features for
better usability are also expected to positively impact the Turkish electrical
kitchen appliances market. Turkey's demand for electrical kitchen appliances is
primarily driven by the increase in the number of hotels and restaurants and
government regulations governing cleanliness and hygiene. The popularity of
e-commerce among consumers is expected to boost the demand for electrical
kitchen appliances in Turkey. During the forecast period, market demand is also
expected to be driven by the growing desire to use the convenient and good
quality of products. Additionally, the market is expanding due to the
introduction of modular and energy-efficient kitchen appliances such as warming
drawers, speed cooking ovens, and induction cooktops.
Browse over XX market
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The Turkey electrical
kitchen appliances market is segmented into category, distribution channel, and
region.
Based on category, the
market is segmented into large electrical kitchen appliances & small
electrical kitchen appliances. Among these, large electrical kitchen appliances
is expected to hold the leading market share during the forecast period. Increasing
the availability of electrical kitchen appliances and increasing the use of
these products are the factors that increase the demand for electrical kitchen
appliances in the Turkey electrical kitchen appliances market.
The market is segmented into
dishwashers, ovens, refrigerators, and kitchen hoods based on large electrical
kitchen appliances. Among these, the dishwasher is expected to be the fastest
growing segment during the forecast period. The dishwasher market in the large
electrical kitchen appliances market is being impacted by increased
customization in dishwasher manufacturing to meet the needs of Turkish
customers and their growing interest in water-saving technology.
Based on small electrical
kitchen appliances, the market is segmented into juicer mixer grinder, toaster,
electric kettle, induction cooktops, electric cooker, coffee maker, and others
(air fryer, blender, sandwich maker, etc.). Among these, the juicer mixer
grinder holds the leading share in the market during the forecast period owing to
the increasing disposable income of Turkish customers, which drives the Turkey
electrical kitchen appliances market.
Based on distribution
channels, the market is segmented into multi-branded stores,
supermarkets/hypermarkets, traditional stores, online, and others
(institutional stores, exclusive stores). Among these, the online segment is expected
to be the fastest growing segment in the market during the forecast period
because online stores offer attractive product discounts. In online stores,
consumers can also differentiate the products and prices from other products.
The easy availability of electrical kitchen appliances in online stores is
driving the growth of the Turkey's electrical kitchen appliances market.
The market is segmented
based on region: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Blacksea, and Eastern Anatolia. Among these, the Marmara region is
expected to hold the leading share in the market during the forecast period due
to launching new products and increasing availability of electrical kitchen
appliances in the region, which fuels the demand for the electrical kitchen
appliances market in Turkey.
Major operating companies operating in the
Turkey electrical kitchen appliances market are:
- LG
Electronics Ticaret A.Ş.
- Samsung
Electronics Istanbul Paz ve Tic Ltd Sti
- BSH Ev
Aletleri San. Ve Tic. A.Ş.
- Arçelik
Pazarlama A.Ş.
- Arzum
Elektrikli Ev Aletleri San. ve Tic. A.Ş.
- Groupe
SEB Istanbul Ev Aletleri Ticaret A.Ş.
- Vestel
Ticaret A.Ş.
- Deha
Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş.
- Candy
Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S.
- Korkmaz
Mutfak Esyalari A.S.
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“Energy-efficient appliances have been
created in response to environmental worries about rising pollution and global
warming. Turkish manufacturers may realize significant gains over the forecast
period due to technological advances in line with this trend. Additionally, it
is anticipated that regulatory bodies will take into account such a portfolio
in the industry, which could boost Turkey's current growth rate. The rising
number of online retailers and the next-generation device developments for
improved consumer convenience, connectivity, and energy-saving features are likely
to present a potential growth landscape.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
Turkey Electrical Kitchen
Appliances Market By Category (Large Electrical Kitchen Appliances & Small
Electrical Kitchen Appliances), By Large Electrical Kitchen Appliances
(Dishwasher, Oven, Refrigerator, and Kitchen Hoods), By Small Electrical
Kitchen Appliances (Juicer Mixer Grinder, Toaster, Electric Kettle, Induction
Cooktops, Electric Cooker, Coffee Maker, Others (Air Fryer, Blender, Sandwich
Maker, etc.), By Distribution Channel (Multi-Branded Stores,
Supermarkets/Hypermarkets, Traditional Stores, Online, Others (Institutional
Stores, Exclusive Stores), By Region (Eastern Anatolia, Central Anatolia,
Blacksea, Mediterranean, Aegean, Marmara, Southeastern Anatolia)), By Company,
Forecast & Opportunities, 2017-2027, has evaluated the future growth
potential of Turkey electrical kitchen appliances market and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the electrical kitchen appliances market in
Turkey.
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