Turkey Construction Equipment Rental Market By Equipment Type (Wheel Loader, Crane, Excavator, Bulldozer, Diesel Genset, Motor Grader and Telescopic Handler, Others), By End-User (Oil & Gas, Construction, Infrastructure, Manufacturing, Others), By Region, Competition, Opportunities & Forecast, 2020-2030F

Market Overview:

Turkey Construction Equipment Rental Market was valued at USD 1.38 Billion in 2024 and is expected to reach USD 2.07 Billion by 2030 with a CAGR of 6.99% during the forecast period. The Turkey construction equipment rental market is experiencing robust momentum driven by the surge in construction and infrastructure projects, heightened demand for flexible asset management, and growing contractor preference for operational efficiency. The rental model allows companies to access a broad range of machinery without the heavy capital burden of ownership, aligning well with evolving project requirements and shorter construction timelines. Key trends include the increasing adoption of advanced telematics and GPS-enabled rental fleets, integration of digital platforms for equipment booking and tracking, and a shift toward electrified and low-emission machinery to meet regulatory compliance and sustainability targets.

Market Drivers

Rising Infrastructure and Urban Development Projects

The construction equipment rental market is benefiting from a surge in infrastructure and urban development projects that demand high volumes of machinery without long-term asset commitments. Government-backed initiatives, commercial construction ventures, and private sector investments are pushing contractors to seek fast, flexible access to a wide array of heavy equipment. Instead of incurring the high capital expenditure of owning multiple machines, firms are increasingly turning to rental models to accommodate dynamic timelines and shifting jobsite requirements. For instance, in 2024, Türkiye allocated over $35.5 billion for 12,041 public investment projects. The transportation and communication sector received the largest share with approximately $10.58 billion (31.7% of total). The education sector followed, receiving around $5 billion (15%), while the mining sector was allocated roughly $3.5 billion (10.5%) with a 34% annual increase. The energy sector was allotted about $2.5 billion (7.5%), including $1.52 billion for the Sakarya natural gas field and $1.78 billion for other gas and oil exploration. The agriculture sector saw an allocation of around $3.36 billion (10%) with a 132% annual surge, while the health sector received $3.15 billion (9.4%), of which $2.75 billion went to the Health Ministry, marking a 152% increase. For industry and manufacturing, approximately $504 million was designated, including $166 million for earthquake-zone industrial sites, $176 million for organized industrial zones, and $93 million for small industrial projects. R&D and innovation efforts were supported with $725 million, and universities received around $1.18 billion, up 109%. About $35.5 billion will be supplemented by $36.5 billion in external credit, with 71.5% of investments managed by central government agencies.

Shift Toward Operational Cost Optimization

Contractors are under increasing pressure to reduce project execution costs, creating a strong shift toward operational models that prioritize financial efficiency. Renting construction equipment allows firms to avoid large upfront capital expenditures, recurring ownership costs, and long-term depreciation burdens. Maintenance, insurance, and storage costs associated with owned equipment are also transferred to the rental provider, allowing project managers to allocate resources more strategically. This operational flexibility is especially valuable for businesses that handle seasonal or short-duration projects, where the utility of owned equipment is limited over time. Equipment rental enhances asset utilization by giving access only when and where it's needed, eliminating idle machine time and reducing total project cost. Many companies are adopting lean management strategies and just-in-time delivery models, which align well with the benefits of renting machinery on demand. The availability of modern, well-maintained machines with support services further supports seamless jobsite execution.

Growing Demand for Specialized Equipment Access

The evolving complexity of construction projects is increasing the need for specialized equipment that cannot be justified through purchase for occasional use. Excavators with advanced attachments, precision drilling machinery, high-reach cranes, and terrain-specific loaders represent investments that are financially impractical for many contractors to own. Equipment rental services are meeting this demand by offering access to a diversified fleet that includes both standard and niche machines. Contractors can select models tailored to unique jobsite requirements without committing to long-term ownership. For instance, between 2019 and 2023, Turkey's construction equipment market surged by 468%, with total unit sales rising from 3,328 to 18,889, fueled by post-earthquake reconstruction, infrastructure growth, and a rebound from earlier economic instability. Crawler excavators led with a 746% increase, followed by mini excavators at 554% and backhoe loaders at 424%. Chinese manufacturers capitalized on pent-up demand as domestic suppliers struggled with supply chain issues and regulatory transitions.

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Key Market Challenges

Equipment Availability During Peak Demand

One of the persistent challenges in the construction equipment rental market is limited machine availability during peak construction periods. High project volumes, especially during favorable seasons, place immense pressure on rental providers to supply a broad range of machines across multiple sites. This often results in supply shortages, longer lead times, and project delays due to the unavailability of specific equipment models. Contractors may face the dilemma of compromising on machine choice or postponing project activities until the required equipment becomes available. Rental companies are working to scale up inventories, but balancing fleet investment with utilization risk remains difficult. Overinvestment in underutilized assets can reduce profitability for rental providers, while underinvestment leads to missed business opportunities and unsatisfied customers.

Maintenance and Downtime Risk Management

Ensuring the continuous operability of rented equipment is a critical challenge for rental providers and users alike. Any machine breakdown on-site can cause cascading delays across the construction schedule, inflate labor costs, and jeopardize contractual obligations. Equipment downtime not only affects productivity but also leads to potential penalties for project delays. Rental firms are responsible for maintaining machinery in ready-to-deploy condition, which involves preventive maintenance, inspections, and timely servicing. However, high utilization rates, especially during busy seasons, often stretch maintenance schedules and impact service quality. Some machines may be rented repeatedly with limited turnaround time, increasing the likelihood of failure in the field. For users, reliance on third-party maintenance introduces uncertainty and reduces control over jobsite outcomes.

Key Market Trends

Digital Platforms for Equipment Rental Services

The adoption of digital platforms is transforming the way construction equipment rental services are accessed and managed. Online portals, mobile apps, and integrated ERP systems are streamlining the rental process by allowing contractors to search, compare, book, and monitor equipment in real time. These platforms eliminate the traditional friction of manual booking, offer transparency in pricing, and provide access to equipment availability across multiple locations. Advanced digital interfaces also allow users to track machine usage, monitor performance metrics, and receive predictive maintenance alerts, enhancing project planning and operational efficiency. Rental providers are using these platforms to optimize inventory deployment and reduce idle asset time through dynamic scheduling and data-driven decision-making. The integration of telematics into rental fleets further enhances platform utility by delivering real-time updates on equipment location, fuel consumption, engine health, and usage hours.

Increasing Use of Low-Emission and Electric Equipment

Environmental regulations and sustainability commitments are pushing the construction industry toward low-emission and electric-powered equipment. Rental firms are responding by expanding their fleets to include electric excavators, hybrid loaders, and battery-powered platforms that help contractors meet environmental compliance and noise reduction targets. These machines are especially well-suited for urban sites, indoor projects, and environmentally sensitive areas where traditional diesel-powered equipment may be restricted. Offering electric and hybrid equipment also enhances the rental company’s value proposition, appealing to contractors seeking greener alternatives without committing to full ownership. As battery technology improves, performance limitations of electric equipment are gradually diminishing, making them viable for more demanding tasks. Rental companies are investing in charging infrastructure and technician training to support the adoption of these machines.

Segmental Insights

End-User Insights

In 2024, the construction segment emerged as the dominant end-user in the Turkey construction equipment rental market, driven by a surge in residential, commercial, and industrial development projects. Contractors preferred renting equipment to reduce capital expenditure, adapt to changing site demands, and gain quick access to modern machinery without long-term financial commitments. The sector witnessed strong activity across urban expansion zones, industrial parks, and commercial complexes, creating consistent demand for excavators, loaders, bulldozers, and aerial platforms. The rental model allowed construction firms to remain agile, manage tight deadlines, and align machine deployment with project phases without being burdened by ownership costs or maintenance responsibilities. For instance, in April 2025, Turkey’s construction sector recorded a robust 9.5% year-on-year production growth, with building construction leading at 11.6%, followed by specialized construction activities at 7.5% and civil engineering at 1.9%, highlighting strong annual momentum across key sub-sectors. Despite this, the sector experienced a 1.6% month-on-month decline, reflecting a temporary recalibration.

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Region Insights

In 2024, the Marmara Region led the Turkey construction equipment rental market, driven by its high concentration of industrial and commercial construction activities. The region experienced strong demand for earthmoving, lifting, and compaction equipment due to rapid urbanization and infrastructure upgrades. Large-scale real estate development, expansion of logistics hubs, and the redevelopment of existing urban zones created a consistent need for short-term machinery access. For instance, in pursuit of its US$12.5 billion free zone export goal by 2025, Türkiye is leveraging strategic sectoral investments and tax-driven incentives across zones like Aegean, Mersin, and Bursa, which are emerging as core industrial hubs. In 2024, Türkiye’s free zones achieved a US$4.1 billion trade surplus, with 47.7% of exports comprising medium and high-tech products, highlighting a shift toward advanced manufacturing. Automotive, renewable energy, luxury yacht production, and electronics are gaining momentum, supported by corporate tax exemptions, VAT-free transactions, and streamlined operational procedures. With 18 specialized zones offering tailored infrastructure and access to global trade routes, Türkiye is creating a fertile ecosystem for international investors seeking cost-efficient, export-oriented manufacturing and logistics capabilities.

Recent Developments

• ​In 2025, Custom Equipment LLC has rebranded as AXCS Equipment following its merger with Turkey’s ASKO Holding. The new identity reflects an expanded product range beyond Hy-Brid Lifts, now including telehandlers, booms, and vertical masts. AXCS also unveiled a customer-first support model with expert assistance, showcased its updated lineup at the ARA Show, and plans further launches in 2025.
• In 2025, Turkish 3D printer maker LOOP 3D sold five PRO X+ TURBO FDM machines to construction equipment firm HİDROMEK to support in-house production using advanced materials.    
• In 2025, Turkish construction equipment maker HİDROMEK has achieved a significant sales milestone, surpassing 50,000 machinery units sold globally since its inception, operating across more than 100 countries with a product range including backhoe loaders, excavators, wheel loaders, motor graders, and compactors.
• In 2025, FAYAT Group has acquired Mecalac to expand its urban construction equipment portfolio. The deal strengthens FAYAT’s compact machinery lineup and global presence, supporting growth in electric and multifunctional equipment.

Key Market Players

• Hareket Makine ve İnşaat Sanayi ve Ticaret A.Ş.
• Doğuş İnşaat Makinaları Kiralama ve Sanayi Ticaret A.Ş.
• Aykon Makina Kiralama ve Sanayi Ticaret A.Ş.
• Gülermak Ağır Sanayi İnşaat ve Makine Kiralama A.Ş.
• SANY Turkey
• Liebherr Turkey
• Körfez Makina Sanayi ve Ticaret A.Ş.
• Temsa Global
• MNG Construction Equipment
• VBG Makina ve İnşaat Sanayi ve Ticaret A.Ş.

Report Scope:

In this report, the Turkey Construction Equipment Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Turkey Construction Equipment Rental Market, By Equipment Type:

o    Wheel Loader

o    Crane

o    Excavator

o    Bulldozer

o    Diesel Genset

o    Motor Grader and Telescopic Handler

o    Others

•           Turkey Construction Equipment Rental Market, By End-User:

o    Oil & Gas

o    Construction

o    Infrastructure

o    Manufacturing

o    Others

•           Turkey Construction Equipment Rental Market, By Region:

o    Marmara Region

o    Central Anatolia Region

o    Aegean Region

o    Mediterranean Region

o    Black Sea Region

o    South Eastern Anatolia Region

o    Eastern Anatolia Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Construction Equipment Rental Market.

Available Customizations:

Turkey Construction Equipment Rental Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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