Turkey Commercial Vehicle Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Light Commercial Vehicle (LCV), Medium Commercial Vehicle (MCV), Heavy Commercial Vehicle (HCV)), By Propulsion (ICE, Electric), By Transmission Type (Manual Transmission, Automatic Transmission), By Region, By Competition, 2020-2030F

Market Overview:

The Turkey Commercial Vehicle Market was valued at USD 19.34 Billion in 2024 and is expected to reach USD 24.72 Billion by 2030 with a CAGR of 4.18% during the forecast period. The Turkey commercial vehicle market is witnessing notable expansion driven by rising freight demand, increased infrastructure development, and the rapid growth of the e-commerce sector. As logistics networks scale to meet same-day and next-day delivery expectations, light commercial vehicles (LCVs) and heavy-duty trucks are in higher demand. Government focus on industrial output and construction sector advancements are creating a steady requirement for tippers, trucks, and vans. The market is further supported by the shift toward cleaner fuel technologies and the adoption of Euro 6-compliant engines, prompting fleet operators to upgrade to more efficient and sustainable vehicles.

Market Drivers

Surge in E-Commerce and Last-Mile Delivery Requirements

The rapid expansion of e-commerce platforms is driving demand for agile, efficient, and scalable commercial vehicle fleets. As consumer expectations for faster delivery tighten, logistics providers are increasingly investing in light commercial vehicles that offer optimal urban mobility and fuel efficiency. Last-mile delivery solutions require frequent, short-range transport, often in congested city routes, making compact vans and pickups essential. The shift in retail behavior toward digital purchases has also led to the emergence of micro-fulfillment centers and decentralized warehousing, necessitating a greater number of delivery vehicles operating on a zonal basis. This evolution in distribution strategy directly impacts vehicle demand, pushing manufacturers to innovate around load flexibility, fuel efficiency, and durability. Custom-built vehicles tailored for cargo distribution, equipped with shelving and cooling units, are seeing growing interest. For instance, Turkey’s ecommerce market is growing rapidly, fueled by 83% internet penetration and a young, mobile-driven population, with 91% of purchases made via mobile in 2023. Online transactions rose 22.3% year-on-year, reaching 5.87 billion. Top-selling categories include white goods and appliances ($7.2B), electronics and media ($4.2B), and clothing and accessories ($3.9B). Debit and credit cards account for 60% of payments, followed by digital wallets and bank transfers (11% each), and cash on delivery (7%). Leading platforms include Trendyol, Hepsiburada, and LC Waikiki.

Infrastructure Modernization and Construction Boom

The commercial vehicle sector is gaining traction due to sustained investments in infrastructure development and large-scale construction activities. Heavy-duty trucks, tippers, and mixers play an indispensable role in the transport of aggregates, cement, steel, and other construction inputs, supporting activities such as road building, metro rail expansion, and urban redevelopment. As construction timelines shorten, contractors demand high-uptime fleets that can operate in tough environments with minimal maintenance interruptions. The increasing scale of public and private construction contracts is fostering long-term demand for medium and heavy-duty commercial vehicles. This has encouraged manufacturers to offer product lines that cater specifically to construction logistics, with reinforced suspensions, higher torque engines, and dump body configurations. For instance, in 2024, Türkiye earmarked $35.5 billion for 12,041 projects, with 72% funded by central government. Top allocations include $10.6B for transport, $5B for education, $3.3B for mining, $3.1B for agriculture, and $2.9B for health. Energy received $2.3B, including $1.4B for the Sakarya gas field. Universities and industry projects were also prioritized, highlighting a national push for infrastructure and innovation.

Technological Advancements in Commercial Vehicles

Technological innovation is transforming the commercial vehicle landscape by improving performance, reducing lifecycle costs, and enhancing safety. Integration of digital telematics, advanced driver-assistance systems (ADAS), and real-time diagnostics is allowing fleet managers to optimize routes, reduce fuel consumption, and ensure regulatory compliance. Commercial vehicles are increasingly becoming connected assets with capabilities like remote monitoring, over-the-air software updates, and predictive maintenance. This shift is promoting data-driven decision-making and operational efficiency across logistics, construction, and distribution sectors. Manufacturers are focusing on electrification, hybrid powertrains, and alternative fuels such as CNG and hydrogen to address long-term sustainability concerns and emission standards. Driver comfort and cabin ergonomics are also evolving, with modern dashboards, automated transmissions, and safety alerts to reduce fatigue and improve operational precision.

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Key Market Challenges

High Initial Cost of Advanced Commercial Vehicles

The transition toward more efficient, connected, and low-emission commercial vehicles is accompanied by a significant increase in acquisition costs, which poses a major challenge for fleet operators. Advanced powertrains, telematics integration, and emission control systems add to the upfront price of vehicles, making capital investment a barrier, especially for small and mid-sized logistics companies. Even as lifecycle savings from fuel economy and maintenance exist, the initial outlay often deters faster fleet renewal or expansion. This challenge is particularly acute when cash flows are tight or credit access is limited. Financing remains a bottleneck, with high interest rates and restrictive lending norms affecting purchase decisions. While leasing and pay-per-use models are emerging, their penetration remains limited. The total cost of ownership calculations are often overshadowed by short-term affordability considerations, especially in price-sensitive sectors like agriculture or regional freight.

Supply Chain Disruptions and Component Shortages

Supply chain instability is a critical challenge affecting the commercial vehicle market, primarily through delayed deliveries, rising component costs, and inconsistent production cycles. Semiconductor shortages, transmission parts delays, and interruptions in metal supply have severely impacted vehicle manufacturing timelines. These disruptions cause backlogs in vehicle deliveries and force fleet operators to either extend the life of existing vehicles or reconsider procurement plans. For OEMs, balancing demand forecasting with inventory management becomes complex when suppliers struggle to meet production schedules. Component unavailability also leads to cost volatility, with frequent revisions in vehicle pricing or last-minute design changes to accommodate available alternatives. Maintenance services and aftermarket parts supply are also affected, causing downtime for existing fleets and reducing operational reliability. Smaller component manufacturers often face financial strain, leading to consolidation or exit from the supply chain, further stressing availability.   

Key Market Trends

Rise of Fleet Digitization and Telematics Adoption

Commercial vehicle operators are rapidly embracing digitization to improve fleet visibility, optimize operations, and reduce overhead costs. Telematics systems provide real-time data on vehicle location, speed, engine performance, fuel usage, and driver behavior, enabling fleet managers to take timely decisions on routing, idling, and preventive maintenance. Digitization enhances customer transparency with live tracking and accurate delivery predictions, which are critical for competitive service. The adoption of geofencing, electronic proof of delivery, and automated dispatch systems further streamlines logistical workflows. Businesses are shifting toward fleet management platforms that integrate telematics with ERP and inventory systems to improve end-to-end supply chain efficiency. Driver scorecards and performance metrics are being used to incentivize fuel-efficient and safe driving practices.

Electrification and Alternative Fuel Adoption

The transition toward cleaner mobility is shaping commercial vehicle market dynamics through the growing adoption of electric and alternative-fuel vehicles. Electric commercial vans and buses are entering mass production with improved range, faster charging capabilities, and cost-efficient maintenance models. While full electrification of heavy-duty trucks remains in development, hybrid models and CNG-powered alternatives are gaining traction among logistics and delivery fleets. The appeal lies in reduced operational emissions, regulatory compliance, and long-term cost benefits. Charging infrastructure, though still under expansion, is improving with targeted deployment in urban centers and logistics hubs. Battery costs have steadily declined, making electric LCVs more commercially viable. OEMs are offering tailored financing schemes and leasing solutions to make electric fleets accessible to a wider range of operators. Government mandates around fleet emissions and incentives for zero-emission vehicles are reinforcing this trend. For instance, in April 2025, Türkiye’s auto sales hit a record 105,352 units, up 38.8% year-on-year, driven by electric and hybrid vehicles making up 45% of passenger car sales. EV sales rose 116% to 13,191 units, hybrids jumped 134% to 25,113 units. Togg led EVs with 3,537 units sold. From January to April, EVs held a 13.9% market share, hybrids 28.7%, and gasoline cars 48.3%. EV sales reached 99,489 units in 2024, with Togg accounting for nearly 31,000.

Shift Toward Custom-Built and Application-Specific Vehicles

There is a growing trend toward customization and application-specific design in commercial vehicles to meet diverse industry requirements. Logistics, construction, mining, cold-chain, and municipal services all require vehicles with distinct capabilities in payload, body structure, suspension, and powertrain configurations. Fleet operators are demanding factory-fitted solutions such as refrigerated compartments, hydraulic lifting systems, and modular interiors to eliminate post-purchase modifications. OEMs are responding by expanding their modular platform architectures and offering greater bodybuilder collaboration to ensure compliance and performance optimization. This trend reduces lead time, improves vehicle efficiency, and enhances safety by ensuring that design meets regulatory standards from the outset. It also enables better total cost of ownership calculations by aligning vehicle functionality with specific operational needs. 

Segmental Insights

Vehicle Type Insights

In 2024, the Light Commercial Vehicle (LCV) segment dominated the Turkey commercial vehicle market, driven by rising demand from urban logistics, courier services, and small-scale trade distribution. The segment benefited from the surge in last-mile delivery operations as online retail and small business activities expanded across cities. Compact size, fuel efficiency, and ease of maneuverability made LCVs the preferred choice for navigating congested areas and executing high-frequency, short-distance deliveries. The cost advantage in maintenance and ownership, compared to heavier vehicles, attracted logistics startups and local transporters seeking scalable solutions. The segment also saw increased adoption among construction contractors, retail distributors, and food service operators who required versatile transport options for moderate payloads. For instance, In May 2025, light commercial vehicle sales in Turkey rose 12.8% year-on-year to 22,607 units, outpacing the growth in passenger cars, according to the Automotive Distributors and Mobility Association. For the January–May period, total sales of passenger and light commercial vehicles reached 489,366 units, marking a 3.7% year-on-year increase, highlighting consistent demand for commercial transport solutions across sectors.

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Region Insights

In 2024, Marmara led Turkey’s commercial vehicle market due to its role as the industrial and logistics center. High factory density, active ports, and major distribution hubs fueled transport demand. Dense population and developed infrastructure supported high LCV, MCV, and HCV usage. Growing e-commerce and construction activity boosted fleet expansion as operators sought reliable, high-capacity vehicles.

Central Anatolia saw strong commercial vehicle growth driven by construction, agriculture, and its position as a key east-west transport corridor. Freight movement surged, raising demand for medium and heavy-duty vehicles suited for long hauls. Road upgrades and intercity links enhanced operational efficiency for logistics and bulk material transport businesses.

The Aegean region posted increased LCV demand due to active trade, tourism logistics, and agricultural distribution. Businesses needed small, efficient vehicles for short-range trips. Growth in food logistics and consumer delivery encouraged SMEs to modernize fleets with cost-effective, versatile transport options for urban and semi-rural operations.

Recent Developments

• ​In 2024, Ford Otosan announced a record €2 billion ($2.1B) investment to build Turkey’s first fully integrated EV and battery production hub in Kocaeli. The project will boost annual capacity to 650,000 units and position Turkey as a key player in regional electric commercial vehicle and battery manufacturing.
• In October 2024, LG Energy Solution signed two major contracts to supply a total of 109 GWh of battery cells and modules for Ford’s electric commercial vehicles enough to power over one million vans marking a significant milestone in global EV commercial vehicle electrification.
• In September 2024, Volkswagen unveiled the seventh‑generation Transporter developed jointly with Ford and confirmed it will be built at Ford’s Kocaeli plant in Türkiye. The midsize van, replacing the popular T6.1, offers diesel, plug‑in hybrid, and fully electric variants, with more than 10,000 pre‑orders received since August. Production is set to begin later in 2024, targeting a European rollout early next year.
• In April 2023, President Erdoğan announced that Turkish tradespeople replacing their commercial vehicles including taxis, minibuses, midibuses, buses, and cargo trucks—would be exempt from the special consumption tax (ÖTV), aiming to support small businesses and transport operators.

Key Market Players

• TEMSA
• Otokar Otomotiv ve Savunma Sanayi A.Ş
• BMC Otomotiv Sanayi ve Ticaret A.Ş.
• Isuzu (Anadolu)
• Askam
• Karsan
• MAN A.S.
• Daimler AG
• Volkswagen AG
• Ford Motor Company

Report Scope:

In this report, the Turkey Commercial Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Turkey Commercial Vehicle Market, By Vehicle Type:

o    Light Commercial Vehicle (LCV)

o    Medium Commercial Vehicle (MCV)

o    Heavy Commercial Vehicle (HCV)

•           Turkey Commercial Vehicle Market, By Propulsion:

o    ICE

o    Electric

•           Turkey Commercial Vehicle Market, By Transmission Type:

o    Manual Transmission

o    Automatic Transmission

•           Turkey Commercial Vehicle Market, By Region:

o    Marmara

o    Central Anatolia

o    Aegean

o    Mediterranean

o    Black Sea

o    South-Eastern Anatolia

o    Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Commercial Vehicle Market.

Available Customizations:

Turkey Commercial Vehicle Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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