Tire Testing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Testing Type (Tensile Test, Tear Test, Adhesion Test, Compression Test, and Fatigue Test), By Sourcing (In House and Outsourcing), By Vehicle Type (Two-Wheeler, Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, OTR), and By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.30 Billion
CAGR (2026-2031)	5.58%
Fastest Growing Segment	Two-Wheeler
Largest Market	Europe
Market Size (2031)	USD 4.57 Billion

Market Overview

The Global Tire Testing Market will grow from USD 3.30 Billion in 2025 to USD 4.57 Billion by 2031 at a 5.58% CAGR. The Global Tire Testing Market comprises the systematic evaluation of tire durability, safety, and performance through laboratory simulations and field trials to guarantee compliance with regulatory frameworks and manufacturer specifications. Growth in this sector is fundamentally driven by the enforcement of strict international safety standards and the critical need for risk mitigation in automotive production. This demand is further amplified by the sheer volume of units requiring validation. According to the U.S. Tire Manufacturers Association, in 2024, total United States tire shipments were projected to reach 338.9 million units, indicating the extensive scale of testing operations necessary to support industry output.

A significant challenge impeding market expansion is the high capital expenditure associated with acquiring and maintaining modern testing infrastructure. As testing requirements become more exacting to accommodate electric vehicle specifications, the cost of equipment capable of precise simulation increases significantly. This financial barrier limits the participation of smaller independent laboratories and constrains the operational flexibility of manufacturers, potentially slowing the adoption of newer testing methodologies across the broader industry.

Key Market Drivers

The Rapid Expansion of the Electric Vehicle Market is fundamentally altering tire testing protocols due to the unique mechanical demands of electrified platforms. EVs impose significantly higher stress on tires through increased vehicle weight from battery packs and instant torque delivery, necessitating specialized durability and abrasion testing to ensure structural integrity. Furthermore, manufacturers must rigorously validate low rolling resistance to maximize battery range while simultaneously analyzing noise reduction capabilities to complement quiet electric powertrains. According to the International Energy Agency, April 2024, in the 'Global EV Outlook 2024', sales of electric cars were projected to reach approximately 17 million units globally in 2024, underscoring the urgency for dedicated testing capacity to serve this surging vehicle segment.

The Implementation of Stringent Safety and Environmental Regulations is equally critical, forcing manufacturers to reformulate compounds and validate performance against tightening emission targets. Regulatory bodies are increasingly mandating stricter limits on particulate emissions and rolling resistance, requiring extensive laboratory analysis of tire wear particles and efficiency ratings. According to the National Highway Traffic Safety Administration, June 2024, in the 'Corporate Average Fuel Economy Standards for Passenger Cars and Light Trucks for Model Years 2027-2032', the administration finalized requirements that compel manufacturers to improve fleet-wide fuel efficiency, necessitating advanced rolling resistance testing. This compliance burden is amplified by the overall volume of output requiring validation; according to the International Organization of Motor Vehicle Manufacturers, March 2024, global motor vehicle production increased by 10 percent to reach 93.5 million units in 2023, creating a vast baseline of work for the testing industry.

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Key Market Challenges

High capital expenditure associated with acquiring and maintaining modern testing infrastructure acts as a primary constraint on the growth of the Global Tire Testing Market. The procurement of advanced simulation rigs and dynamic testing machinery, which is essential for meeting evolving regulatory standards and electric vehicle specifications, involves high financial outlay. This cost burden disproportionately affects smaller independent laboratories, limiting their market participation and consolidating capacity among larger entities with deeper financial reserves. Consequently, the industry encounters reduced competitive diversity and potential bottlenecks in validating specialized tire applications, as the financial threshold for entry continues to rise.

The scale of this financial commitment is illustrated by recent industry investment data regarding the costs of innovation and compliance. According to the European Tyre and Rubber Manufacturers' Association, in 2024, it was reported that the sector invested €10 billion in Research & Development (R&D) between 2017 and 2023. This figure underscores the heavy resource allocation required to sustain testing and development capabilities. Such elevated operational costs restrict operational flexibility, as manufacturers and testing providers must prioritize capital-intensive equipment upgrades over the expansion of service portfolios or the rapid adoption of newer, experimental testing methodologies.

Key Market Trends

The Adoption of Virtual Tire Development and Digital Twins is fundamentally reshaping the validation landscape by reducing reliance on physical prototyping and track testing. Manufacturers are increasingly utilizing driver-in-the-loop simulators to replicate complex driving scenarios, thereby accelerating time-to-market and decreasing resource consumption. This shift allows for the precise modeling of tire behavior under various conditions without the logistical burden of field trials, addressing the industry's need for speed and sustainability in the development cycle. According to Bridgestone, February 2025, in the 'Bridgestone Enhances Virtual Tyre Development Capabilities with Own Driving Simulator Set-Up' press release, the company projects that up to 12,000 experimental tyres will be saved every year through the integration of these advanced simulation technologies, significantly lowering the environmental footprint of the testing phase.

The Implementation of Smart Tire Sensor and IoT Validation Protocols is emerging as a critical trend as the industry moves toward connected mobility ecosystems. Testing facilities are now required to validate the accuracy and reliability of real-time data transmission from embedded RFID tags and sensors, which monitor parameters such as pressure, temperature, and wear. This necessitates robust data analysis frameworks capable of handling massive datasets generated by fleets to ensure seamless integration with vehicle control systems. According to Bridgestone, February 2025, in the 'How Bridgestone Is Using 4.5 Million Connected Vehicles to Improve Fleet Efficiency' report, the company leverages insights from 4.5 million connected vehicles to optimize fleet service strategies and product development, illustrating the scale of data validation now integral to modern tire performance analysis.

Segmental Insights

The Two-Wheeler segment is currently emerging as the fastest-growing category in the Global Tire Testing Market, primarily driven by the escalating production of motorcycles and scooters in developing economies. This expansion is significantly mandated by stricter safety frameworks from institutions such as the Bureau of Indian Standards (BIS) and European regulatory bodies, which now enforce rigorous compliance regarding wet grip, durability, and braking efficiency. Furthermore, the rapid shift toward electric mobility has necessitated novel testing protocols to address the unique high-torque and load characteristics of battery-powered vehicles, thereby intensifying the demand for specialized validation services.

Regional Insights

Europe dominates the Global Tire Testing Market primarily due to its rigorous regulatory landscape and robust automotive sector. The European Commission mandates strict adherence to standards such as Regulation (EU) 2020/740, which requires detailed testing for fuel efficiency, wet grip, and noise levels. These compliance obligations create a consistent demand for high precision testing services across the region. Additionally, the presence of major vehicle manufacturers and tire producers drives continuous investment in research and development. This strong industrial base solidifies the position of Europe as the central hub for validation and technical analysis in the global industry.

Recent Developments

• In June 2025, Continental introduced a new predictive tire development process powered by artificial intelligence to accelerate testing and production. This approach utilized advanced machine learning algorithms to simulate the performance of tire concepts before they were physically manufactured. By virtually modeling characteristics such as rolling resistance, heat build-up, and material behavior, the company was able to reduce the number of physical prototypes required during the development phase. This innovation not only shortened the time to market for new products but also significantly lowered raw material consumption and CO2 emissions associated with traditional physical testing cycles.
• In May 2025, TÜV SÜD unveiled a new indoor tire abrasion test system at its laboratory in Garching, Germany, designed to simulate tire wear under controlled conditions. This innovative test rig allowed for precise and repeatable abrasion testing year-round, significantly reducing the reliance on traditional outdoor road tests. The system, capable of simulating various driving profiles and road surfaces, supported the company's "Road2Rig" strategy to shift testing from the road to the laboratory for greater efficiency and sustainability. This development also positioned the company to help manufacturers meet upcoming European regulations regarding tire and road wear particles.
• In September 2024, Applus+ IDIADA, a global partner to the automotive industry, completed significant upgrades to its proving ground facilities in Spain to enhance testing capabilities. The company resurfaced its Wet Handling Track to ensure optimal conditions for tire development and validation, meeting high-quality standards for consistency. Additionally, the firm expanded its facility for connected and autonomous vehicles by adding a new 900-meter lane, creating 6,000 square meters of new testing surfaces. These improvements were designed to support the evolving needs of customers developing advanced driver-assistance systems and to provide safer, more comprehensive testing environments for next-generation vehicle technologies.
• In January 2024, The Goodyear Tire & Rubber Company and ZF announced a strategic collaboration to integrate tire intelligence technologies with vehicle motion control software. This partnership combined Goodyear's SightLine suite of tire intelligence technologies with ZF’s cubiX ecosystem, a scalable vehicle motion control software. The integration allowed the vehicle's chassis system to receive real-time data regarding the tire and road conditions, thereby enhancing driving dynamics, comfort, and safety. By utilizing direct data from the tires, the system could adjust the vehicle's behavior to optimize performance and stability, representing a significant advancement in the connected mobility and tire testing landscape.

Key Market Players

• MTS Systems Corporation
• A&D Technology
• Burke Porter Group
• AMETEK, Inc.
• TMSI LLC
• Kistler Group
• Kobelco Technology
• Kokusai Co., Ltd.
• ZF Friedrichshafen AG
• Zwick Roell LP

By Testing Type	By Sourcing	By Vehicle Type	By Region
Tensile Test Tear Test Adhesion Test Compression Test and Fatigue Test	In House and Outsourcing	Two-Wheeler Passenger Car Light Commercial Vehicle Medium & Heavy Commercial Vehicle OTR	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Tire Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Tire Testing Market, By Testing Type:

• Tensile Test
• Tear Test
• Adhesion Test
• Compression Test
• and Fatigue Test

• Tire Testing Market, By Sourcing:

• In House and Outsourcing

• Tire Testing Market, By Vehicle Type:

• Two-Wheeler
• Passenger Car
• Light Commercial Vehicle
• Medium & Heavy Commercial Vehicle
• OTR

• Tire Testing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE