Smart/Biosensor Underwear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Sports and Fitness, Medical Monitoring, Others), By Material (Cotton, Merino Wool, Bamboo Fabric, Others), By End User (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 727.27 Million
CAGR (2026-2031)	9.29%
Fastest Growing Segment	Medical Monitoring
Largest Market	North America
Market Size (2031)	USD 1239.31 Million

Market Overview

The Global Smart and Biosensor Underwear Market will grow from USD 727.27 Million in 2025 to USD 1239.31 Million by 2031 at a 9.29% CAGR. Smart and biosensor underwear refers to intimate apparel integrated with flexible electronic sensors, conductive fibers, and wireless transmitters designed to monitor physiological metrics such as heart rate, muscle activity, and moisture levels. The market is primarily driven by the escalating global demand for continuous remote patient monitoring solutions and the increasing necessity for dignified incontinence management among the aging population. These drivers are further supported by the industry's move toward standardization to ensure product reliability. According to IPC International Inc., in 2025, the association released the IPC-8981 standard alongside 14 new test methods to establish quality baselines for e-textile wearables.

Despite these advancements, a significant challenge impeding broader market expansion is the technical difficulty of ensuring the long-term durability of integrated electronics. The manufacturing complexity required to protect sensitive sensors during frequent laundering often results in high production costs and potential performance degradation over time, creating a substantial barrier to mass consumer adoption and scalability.

Key Market Drivers

The increasing global prevalence of chronic diseases and urinary incontinence acts as a primary catalyst for the adoption of smart and biosensor underwear. These wearable solutions offer non-invasive methods to manage long-term conditions by continuously tracking physiological metrics and moisture levels directly from the skin. Smart undergarments are particularly valuable for patients requiring consistent monitoring without the intrusion of traditional medical hardware or the stigma associated with visible devices. According to Essity, January 2025, in the 'Report for quarter 4 and full-year 2024', the company reported a record total net profit of SEK 20.3 billion driven largely by its Incontinence Products category, highlighting the substantial economic demand for advanced hygiene and monitoring solutions in this sector.

Simultaneously, the expansion of remote patient monitoring (RPM) and telehealth infrastructures provides the essential ecosystem for these connected textiles to scale. As healthcare systems transition to home-based care models, the demand for reliable, patient-generated data has surged, incentivizing the deployment of medical-grade wearables that integrate with broader diagnostic platforms. According to Drug Delivery Business, March 2025, in the article 'Nanowear enters CGM licensing, data partnership with Dexcom', Nanowear solidified this trend by partnering to integrate continuous glucose monitoring data into its AI-enabled wearable undergarment platform, specifically targeting the management of chronic metabolic conditions. This technological maturation is further supported by federal interest; according to the U.S. Army, March 2025, in the solicitation 'Army SBIR|STTR launches $1.5M wearable explosive monitoring funding opportunity', the organization allocated maximum funding of $1.5 million per award for advanced wearable sensors, validating the strategic importance of durable body-worn monitoring technologies.

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Key Market Challenges

The primary factor hindering the expansion of the Global Smart and Biosensor Underwear Market is the technical complexity associated with ensuring the long-term durability of integrated electronics, which directly escalates production costs and limits scalability. Unlike traditional textiles, these garments must withstand the mechanical stress, moisture, and chemical exposure of frequent laundering without compromising the functionality of sensitive biosensors. This requirement forces manufacturers to employ expensive encapsulation techniques and specialized conductive materials, driving the retail price beyond the reach of the average mass-market consumer. Consequently, the market remains niche, as potential users hesitate to invest in high-cost intimate apparel that risks performance degradation after standard wash cycles.

This manufacturing hurdle is underscored by the immense industry effort currently required to establish reliable engineering baselines and overcome these fragility issues. According to the International Electrotechnical Commission (IEC), in 2024, Technical Committee 124 was actively managing 18 separate working projects dedicated to standardizing wearable electronic devices and technologies. This high volume of ongoing structural work highlights the unsettled nature of the technology, where R&D expenses remain significant. Until these technical durability issues are resolved to allow for cost-effective mass production, the adoption of smart underwear will likely be restricted to specialized medical sectors rather than achieving widespread commercial success.

Key Market Trends

The Expansion into Femtech and Reproductive Health Monitoring is fundamentally reshaping the industry by prioritizing gender-specific physiological tracking over generic fitness metrics. Unlike traditional wearables, smart intimate apparel is uniquely positioned to monitor fertility windows, menstrual cycles, and menopausal symptoms through non-invasive, textile-based sensors that maintain continuous skin contact. This trend addresses a critical gap in women's healthcare by offering dignified, hardware-free monitoring solutions that integrate seamlessly into daily life. Validating this sector's commercial potential, Two Small Fish Ventures, March 2025, in the announcement 'Investing in Fibra', confirmed its strategic funding of a startup developing smart underwear designed to automatically track and analyze key reproductive health biomarkers without user intervention.

Simultaneously, the Adoption of Washable and Stretchable Electronic Textiles is solving the critical barrier of component durability and user comfort. Manufacturers are moving beyond attaching rigid sensors to garments and are instead weaving computational capabilities directly into the fabric's structure, enabling undergarments to withstand standard laundry cycles while retaining elasticity. This technological leap facilitates "invisible" computing, where the textile itself functions as the sensor and processor, drastically reducing the reliance on bulky external hardware. According to MIT News, February 2025, in the article 'Fiber computer allows apparel to run apps', researchers successfully demonstrated this capability by integrating machine-washable fiber computers into leggings, which achieved an activity recognition accuracy of nearly 95 percent when the fibers were networked within the garment.

Segmental Insights

The medical monitoring segment represents the fastest-growing category in the global smart and biosensor underwear market due to the rising demand for continuous health oversight. This growth is propelled by the increasing need to manage chronic ailments such as incontinence and cardiovascular irregularities through non-invasive methods. Regulatory support from institutions like the U.S. Food and Drug Administration for medical-grade textiles has validated the reliability of these garments for clinical use. As a result, healthcare systems are adopting these solutions to facilitate remote patient monitoring and enhance preventative care strategies.

Regional Insights

North America leads the Global Smart and Biosensor Underwear Market, supported by a robust healthcare infrastructure and high consumer acceptance of wearable medical technologies. The region’s growing elderly demographic and the prevalence of chronic issues like urinary incontinence drive the demand for discreet health monitoring apparel. Additionally, significant investment in research by major manufacturers accelerates the development of reliable textile sensors. Clear guidelines from regulatory bodies, such as the U.S. Food and Drug Administration (FDA), further encourage market expansion by ensuring product safety and efficacy, thereby reinforcing consumer trust in these therapeutic garments.

Recent Developments

• In January 2025, Myant Corp. launched the Skiin Holter 2.0, a next-generation smart textile device designed for continuous cardiac monitoring. This new product eliminates the need for traditional wires and adhesives, offering patients a comfortable and unobtrusive way to track electrocardiogram data over long periods. The launch represents a significant expansion of the company's comprehensive care platform, which integrates textile-based sensors into everyday garments to capture biometric data. By providing medical-grade data collection in a user-friendly form factor, the device aims to improve patient compliance and enable more effective remote management of cardiovascular conditions without disrupting daily routines.
• In November 2024, Hexoskin was awarded a contract by the Canadian Space Agency to develop and adapt its Astroskin Bio-Monitor system for the Lunar Gateway, a planned space station orbiting the Moon. This collaboration involves creating a physiological monitoring system to track the health of crew members during deep space missions. The Astroskin smart shirt, which measures vital signs such as heart rate, respiration, and activity, has previously been utilized on the International Space Station for research. This initiative represents a significant advancement in applying wearable biosensor technology to extreme environments, validating the durability and precision of smart textiles for critical health monitoring.
• In May 2024, Bloomer Tech was spotlighted by the National Institutes of Health for its pioneering work in women’s cardiovascular health using smart apparel. The company developed a smart bra equipped with medical-grade sensors designed to monitor cardiac activity, breathing patterns, and posture continuously. This innovation aims to bridge the significant gender data gap in heart disease research and diagnostics. The feature highlighted an ongoing clinical trial assessing the device's effectiveness in aiding recovery for women undergoing cardiac rehabilitation. This development underscores the company's commitment to personalized healthcare through advanced textile-based sensors that integrate seamlessly into daily life.
• In January 2024, Nanowear received FDA 510(k) clearance for its SimpleSense-BP technology, a novel AI-enabled software that functions as a medical device. This clearance allows the company’s cloth-based wearable undergarment to estimate blood pressure continuously without the need for a traditional inflatable cuff. The system utilizes nanotechnology-embedded sensors to capture electrocardiogram data, heart sounds, and thoracic impedance directly from the torso. This regulatory approval positions the platform as a non-invasive diagnostic tool for managing hypertension and monitoring patients in both home and healthcare settings, marking a major breakthrough in the commercialization of cuffless blood pressure monitoring solutions.

Key Market Players

• Myant Inc.
• ALMA Smart Underwear
• Carin
• Urifoon B.V.
• Dryly B.V.
• Enuresis Solutions, LLC
• Pjama AB
• Be-A Japan Co., Ltd.
• ZOOKEE s.r.o.
• Chatzianastasiou Ch & Co.

By Application	By Material	By End User	By Distribution Channel	By Region
Sports and Fitness Medical Monitoring Others	Cotton Merino Wool Bamboo Fabric Others	Men Women Kids	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart and Biosensor Underwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Smart and Biosensor Underwear Market, By Application:

• Sports and Fitness
• Medical Monitoring
• Others

• Smart and Biosensor Underwear Market, By Material:

• Cotton
• Merino Wool
• Bamboo Fabric
• Others

• Smart and Biosensor Underwear Market, By End User:

• Men
• Women
• Kids

• Smart and Biosensor Underwear Market, By Distribution Channel:

• Online
• Offline

• Smart and Biosensor Underwear Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE