Saudi Arabia Sportswear Market By Product Type (Shoes, Clothes), By End User (Men, Women, Kids), By Sales Channel (Online, Specialty Stores, Supermarkets/Hypermarkets, Others), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Sportswear Market was valued at USD 2.03 Billion in 2024 and is expected to reach USD 2.61 Billion by 2030 with a CAGR of 4.25% during the forecast period. The Saudi Arabia sportswear market has been experiencing robust growth, driven by the increasing focus on health and fitness among the Saudi population. In recent years, sportswear has transcended its traditional role as activewear and evolved into an essential part of daily fashion, particularly with the rise of athleisure. The shift towards a more active lifestyle, supported by government initiatives and social media trends, has contributed to a broader acceptance of sportswear for various occasions, including casual outings and even work environments.

Key Market Drivers

Growing Health and Fitness Awareness

One of the key drivers of the Saudi Arabia sportswear market is the population’s increasing awareness of health and fitness. Over the past few years, there has been a significant shift in consumer lifestyle, with more people adopting healthier habits such as regular exercise, gym memberships, and outdoor activities like running and cycling. This transformation has been especially noticeable among the younger generation and working professionals who view physical well-being as a priority. As fitness becomes a more integral part of daily life, the demand for functional and stylish sportswear has risen. Consumers are not just looking for performance apparel that supports physical activity but also clothing that reflects their personal style. This has led to a surge in demand for athleisure wear—clothing that combines athletic functionality with everyday fashion appeal. The influence of social media and fitness influencers has further reinforced these trends. Platforms like Instagram and TikTok feature workout routines, fitness challenges, and sportswear endorsements that resonate with younger audiences. This shift in cultural attitude toward fitness and self-care is a strong growth engine for the sportswear market in Saudi Arabia.

Government Support and Vision 2030 Initiatives

Saudi Arabia’s Vision 2030 initiative has placed significant emphasis on improving the quality of life, including promoting physical activity and sports. As part of this national strategy, the government is investing in infrastructure that supports fitness, such as public parks, sports clubs, and fitness centers. Events like marathons, cycling races, and sports tournaments are being increasingly organized, which directly stimulates demand for appropriate apparel and footwear. This government-led push has also encouraged more women to participate in sports. Reforms around women’s rights have opened up new opportunities, allowing women to join gyms, compete in sports, and pursue active lifestyles. As a result, sportswear brands are now catering to a broader consumer base with products designed for diverse needs and preferences. The backing from the state not only provides the necessary physical infrastructure but also normalizes and promotes fitness as a lifestyle. This strategic focus is creating long-term momentum for the sportswear industry, ensuring consistent growth through increased participation and heightened awareness about active living.

Rise of Fashion-Conscious and Brand-Savvy Consumers

Saudi consumers, particularly the younger demographic, are increasingly fashion-conscious and aware of global trends. With greater exposure to international fashion and a growing appetite for premium brands, sportswear is no longer just about utility—it’s also a status symbol. Many global sportswear brands such as Nike, Adidas, and Puma are viewed as lifestyle choices that align with personal identity and social status. This demand for stylish and branded sportswear has given rise to the athleisure movement in the Kingdom, where consumers wear athletic clothing not just for workouts but also for casual, everyday use. Sneakers, leggings, performance t-shirts, and branded hoodies have become wardrobe staples across all age groups. Moreover, the expansion of retail options, including flagship stores and online platforms, has made it easier for consumers to access these international brands. Online influencers, brand collaborations, and limited-edition releases further heighten the appeal, encouraging brand loyalty and repeat purchases. This cultural shift, where fashion intersects with functionality, is a powerful driver for the sportswear market. It taps into both aesthetic preferences and lifestyle needs, making sportswear a popular category in mainstream apparel consumption in Saudi Arabia.    

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Key Market Challenges

Cultural Sensitivities and Gender-Specific Preferences

Despite recent reforms promoting inclusivity and encouraging female participation in sports, cultural sensitivities around attire and modesty still present challenges for sportswear brands. In Saudi Arabia, a significant portion of the population adheres to conservative dress codes, especially among women. This limits the acceptability and practicality of many global sportswear designs, which often emphasize tight-fitting or skin-revealing garments. Brands entering the market must strike a delicate balance between performance-oriented functionality and cultural appropriateness. Designing and promoting sportswear that meets both athletic and modest fashion needs requires thoughtful innovation. This includes incorporating loose fits, full-coverage activewear, and breathable fabrics while still ensuring performance.

Price Sensitivity and Limited Middle-Market Options

While there is a growing segment of brand-conscious consumers in Saudi Arabia, a large portion of the population remains price-sensitive, especially when it comes to non-essential goods like premium sportswear. International brands often price their products at a premium, which can alienate middle- and lower-income consumers. This creates a gap in the market for affordable, high-quality sportswear. Although budget options exist, many are imported from regions where quality standards may not meet consumer expectations. As a result, consumers are often forced to choose between costly branded apparel or low-cost items with questionable durability and performance. The absence of strong local sportswear manufacturers exacerbates this issue. Without a solid base of regional brands offering competitively priced and culturally relevant products, many consumers feel underserved. Moreover, high import duties and logistics costs contribute to elevated retail prices, making even basic athletic apparel less accessible to the broader population.

Market Saturation and Brand Differentiation

As more global and regional players enter Saudi Arabia’s sportswear market, competition is intensifying. Established brands like Nike, Adidas, Puma, and Under Armour already have a strong presence, and newer brands are rapidly expanding their footprint both offline and online. This influx is creating a crowded marketplace, making it increasingly difficult for brands to stand out. With so many options available, consumers often gravitate toward brands they are already familiar with or those that offer clear value in terms of performance, aesthetics, or price. For newer or smaller brands, breaking through this brand loyalty poses a significant challenge. Effective differentiation—through design, technology, sustainability, or cultural alignment—is crucial but difficult to achieve without substantial investment. Moreover, as consumers become more discerning, they expect brands to not only deliver quality products but also demonstrate values such as sustainability, inclusivity, and authenticity. Meeting these expectations while maintaining profitability can strain resources, especially for emerging labels.

Key Market Trends

Increasing Demand for Modest Sportswear

With a culturally conservative population and rising female participation in sports and fitness, modest sportswear is becoming a defining trend in Saudi Arabia. Women are increasingly embracing active lifestyles, joining gyms, participating in outdoor sports, and taking part in fitness events. However, traditional sportswear often falls short in addressing modesty preferences. To meet this growing need, both international and local brands are developing sportswear that combines performance with coverage. Items like long-sleeved workout tops, loose-fitting trousers, high-neck athletic tunics, and sports hijabs are becoming mainstream in Saudi retail outlets. The innovation in fabric technologies such as breathable, sweat-wicking, and stretchable materials ensures that modest apparel still offers comfort and performance. This trend reflects not only a change in product offerings but also a shift in brand strategies. More brands are showcasing diverse models in their campaigns, adapting their designs, and opening gender-specific retail spaces. The demand for modest fashion is no longer niche; it's a powerful segment influencing mainstream design. Furthermore, the support from governmental policies that encourage female empowerment and sports participation strengthens this trend.

Digitalization and E-Commerce Boom

The digital transformation in Saudi Arabia has greatly influenced how consumers shop for sportswear. With increasing internet penetration, smartphone usage, and social media engagement, online platforms are becoming the go-to destination for shopping. E-commerce has surged in popularity, offering convenience, variety, and the ability to explore international brands from the comfort of home. This trend is amplified by the younger population’s digital-first behavior. Consumers are now more inclined to follow fitness influencers, compare products online, read reviews, and take advantage of exclusive online deals. Sportswear brands are responding by investing in user-friendly websites, mobile apps, and targeted digital marketing strategies that appeal to tech-savvy shoppers. Online-only sales, flash deals, influencer collaborations, and limited-edition drops have become key tactics to boost online engagement and sales. Additionally, social commerce where purchases are made directly through platforms like Instagram and Snapchat is gaining momentum in Saudi Arabia. Brands are also using digital tools to personalize shopping experiences.

Segmental Insights

Product Type Insights

In the Saudi Arabia Sportswear Market, clothing was the dominant product segment, driven by changing consumer preferences toward comfort, style, and functionality. With the rise of health and fitness awareness, an increasing number of people in Saudi Arabia are engaging in physical activities like gym workouts, outdoor sports, and fitness classes, thereby fueling the demand for activewear. The trend of athleisure, where athletic apparel is worn not only for physical exercise but also as casual, everyday clothing, has become particularly popular, especially among younger consumers. Sports clothing, including leggings, sports bras, t-shirts, hoodies, jackets, and workout pants, is in high demand. Consumers seek clothes that provide both performance benefits (such as breathability, moisture-wicking, and flexibility) and stylish designs that are suitable for daily wear. In addition, the rise of modest sportswear has contributed significantly to the clothing segment's dominance. As more women in Saudi Arabia engage in fitness activities, there is a growing need for sportswear that combines modesty with comfort and performance. This has led to a rise in demand for long-sleeved tops, loose-fitting pants, and sports hijabs. Brands are increasingly focusing on producing diverse clothing options that cater to a wide range of needs, from traditional athletic gear to fashionable, modest, and comfortable options, further solidifying the importance of clothing in the Saudi sportswear market. 

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Regional Insights

In the Saudi Arabia Sportswear Market, the Western region was the dominant source of sportswear products. This is largely driven by the strong presence of globally recognized Western brands such as Nike, Adidas, Puma, Under Armour, and Reebok. These companies have a significant share of the market due to their high-quality products, brand recognition, and innovative designs. Their influence extends beyond just clothing to include footwear, accessories, and fitness gear, all of which cater to the growing demand for activewear in Saudi Arabia. The dominance of Western brands is further supported by their ability to adapt to local preferences, including introducing modest sportswear options to meet the cultural and religious needs of the Saudi population, particularly for women.

Additionally, the adoption of Western fashion trends, influenced by social media and global fitness culture, has led to increased demand for athletic and athleisure apparel, further boosting the popularity of Western products. Moreover, the presence of e-commerce platforms and the convenience of online shopping have made it easier for Saudi consumers to access Western sportswear brands, even in remote areas. The convenience and variety offered by these brands contribute to their continued dominance in the market. As the fitness and sports culture in Saudi Arabia continues to grow, the Western region is expected to maintain its leadership in the sportswear market.

Recent Developments

• In 2024, GymNation, a prominent fitness brand, entered the Saudi market, achieving a record-breaking pre-opening sales figure by selling out its initial 12,000 memberships within 72 hours. This success underscored the Kingdom's growing enthusiasm for fitness and wellness.
• In 2024, PUMA Middle East unveiled the 2024-2025 home and away kits for Al-Hilal FC, Saudi Arabia's most successful football club. The home kit features three shades of blue, symbolizing unity and the club's achievements, while the away kit incorporates light grey tones reflecting Saudi landscapes. Both kits utilize advanced sports technology, including PUMA's ULTRAWEAVE fabric and dryCELL technology, ensuring optimal performance and comfort.
• In 2024, adidas, in collaboration with Saudi fashion label Kaf by Kaf, hosted its first regional runway show in Saudi Arabia. The event unveiled the Spring-Summer 2025 Sportswear Collection, which fuses traditional Saudi garments with contemporary athletic styles. Designed by Kawthar Alhoraish, the collection includes unisex pieces inspired by abayas and headscarves, emphasizing versatility and cultural heritage.
• In 2024, Crown Prince Mohammed bin Salman announced the Global Sports Tower as part of the Sports Boulevard project in Riyadh. Standing at 130 meters, this tower is set to be the tallest of its kind, housing 30 different sports facilities, and aims to promote a healthier lifestyle among citizens.

Key Market Players

• DRH Sports
• Formative Sports
•  Flush Fashion KSA
•  Magic Sports
•  Nayef Sports
•  Jadawel International Group
•  Sportone
•  AAA Sports
•  Al-Othaim Markets
• Ajlan & Brothers

Report Scope:

In this report, the Saudi Arabia Sportswear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Sportswear Market, By Product Type:

o   Shoes

o   Clothes

• Saudi Arabia Sportswear Market, By End User:

o   Men

o   Women

o   Kids

• Saudi Arabia Sportswear Market, By Sales Channel:

o   Online

o   Specialty Stores

o   Supermarkets/Hypermarkets

o   Others

• Saudi Arabia Sportswear Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Sportswear Market.

Available Customizations:

Saudi Arabia Sportswear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).