Saudi Arabia Sportswear Market to Grow with a CAGR of 4.25% through 2030F

The Saudi Arabia Sportswear Market is expanding due to rising health consciousness, government initiatives promoting active lifestyles, and increasing demand for fashionable, functional athletic apparel among a youthful population.

According to TechSci Research report, “Saudi Arabia Sportswear Market – By Region, Forecast & Opportunities, 2030F”, the Saudi Arabia Sportswear Market was valued at USD 2.03 Billion in 2024 and is expected to reach USD 2.61 Billion by 2030 with a CAGR of 4.25% during the forecast period. A significant factor driving the growth of the Saudi Arabia sportswear market is the rise in disposable income, which has contributed to a surge in demand for premium sportswear brands. As the standard of living improves, consumers are increasingly willing to invest in high-quality sportswear products. Global sportswear brands like Nike, Adidas, and Puma have captured substantial market share by offering innovative, durable, and stylish products that cater to both athletic and casual wear. These international brands have been able to dominate the market by maintaining a strong brand presence through extensive retail networks, e-commerce platforms, and collaborations with local influencers and athletes. Their ability to offer both performance-oriented activewear and athleisure options has appealed to a broad spectrum of consumers, particularly in urban areas.

Moreover, the government's focus on promoting health and fitness has played a pivotal role in the market's expansion. Saudi Arabia's Vision 2030 plan emphasizes the importance of wellness and physical activity, aiming to reduce the incidence of chronic diseases and improve the general health of its population. The government has launched several initiatives to encourage physical activity, including organizing large-scale fitness events and promoting the development of sports infrastructure, such as gyms, sports clubs, and recreational facilities. These efforts have created a favorable environment for the growth of the sportswear market, as more individuals become engaged in fitness activities. Additionally, with the increasing availability of fitness facilities and the growing number of fitness enthusiasts, there is a rising demand for comfortable and durable sportswear that supports a range of physical activities.

One of the prominent trends shaping the Saudi Arabia sportswear market is the increasing popularity of athleisure, which blends athletic wear with casual and fashion-forward designs. Athleisure has emerged as a dominant trend not only among athletes but also among those looking for comfortable, stylish, and versatile clothing that can be worn in a variety of settings. Consumers now seek sportswear that is suitable for the gym, casual outings, and even semi-formal occasions. This shift has led to the creation of multi-functional sportswear products, such as sleek leggings, stylish sneakers, and fashionable sweatshirts. Brands are responding by offering athleisure collections that are both fashionable and performance-oriented, helping consumers seamlessly transition from workout routines to social events. The demand for athleisure continues to rise as it aligns with the growing trend of comfort-driven fashion, especially among younger, fashion-conscious consumers.

Another key trend in the Saudi sportswear market is the growing demand for modest sportswear. Saudi Arabia’s cultural and religious values place a high emphasis on modesty, particularly for women. As more Saudi women engage in fitness activities, there has been an increased need for sportswear that aligns with modesty requirements. To address this, sportswear brands have begun offering a range of products specifically designed for modesty without compromising performance. These products include long-sleeved tops, full-coverage pants, and sports hijabs, which are made from breathable, moisture-wicking fabrics to ensure comfort during physical activities. The demand for modest sportswear has been rising, and brands that can cater to this need are witnessing considerable growth in the market. This shift has also led to an increase in local brands and retailers that offer culturally appropriate and functional sportswear options.

The rise in online shopping and the increasing penetration of e-commerce platforms in Saudi Arabia has further accelerated the growth of the sportswear market. Saudi consumers are increasingly turning to online platforms to purchase sportswear due to the convenience, variety, and competitive pricing they offer. E-commerce has made it easier for consumers to access international sportswear brands and explore a wider range of products than they would typically find in physical stores. Moreover, the growing trend of social commerce, where consumers discover and purchase products directly through social media platforms like Instagram and Snapchat, has contributed to the success of online shopping in the sportswear market. This shift to digital channels has enabled brands to reach a larger audience and create targeted marketing campaigns that resonate with specific consumer segments, including fitness enthusiasts, athletes, and the growing number of women seeking modest sportswear.

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The Saudi Arabia Sportswear Market is segmented into product type, end user, sales channel, regional distribution.

Based on sales channel, online sales channel is the fastest-growing segment in the Saudi Arabia sportswear market. With the increasing adoption of e-commerce, consumers are drawn to the convenience and wide variety of sportswear products available online. E-commerce platforms allow easy access to both global and local sportswear brands, offering competitive pricing, exclusive deals, and home delivery services. The growth of online shopping is further fueled by the rise of social media and influencer marketing, which help brands engage with their target audiences more effectively. As more consumers shift to online shopping, this segment is expected to continue expanding rapidly.

Based on region, Northern and Central regions of Saudi Arabia are the fastest-growing segments in the Saudi Arabia Sportswear Market, driven by economic growth, urbanization, and increasing health consciousness. Cities like Riyadh and Buraydah are leading the way, with a growing demand for sportswear fueled by rising disposable incomes. The government's focus on promoting fitness and wellness, alongside infrastructure development such as gyms and recreational facilities, is encouraging more people to engage in physical activities. Additionally, the expanding presence of e-commerce platforms is making sportswear products more accessible, further fueling market growth in these regions.

Major companies operating in Saudi Arabia Sportswear Market are:

• DRH Sports
• Formative Sports
•  Flush Fashion KSA
•  Magic Sports
•  Nayef Sports
•  Jadawel International Group
•  Sportone
•  AAA Sports
•  Al-Othaim Markets
• Ajlan & Brothers

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“The Saudi Arabia Sportswear Market is experiencing a period of significant growth, driven by the increasing popularity of fitness activities, government initiatives promoting health and wellness, and evolving consumer preferences for comfortable, stylish, and functional apparel. Global and local brands are capitalizing on trends such as athleisure, modest sportswear, and e-commerce, while also addressing challenges related to competition and consumer expectations for sustainability. With the growing focus on fitness and wellness, the market is expected to continue expanding, offering exciting opportunities for brands that can adapt to the changing needs and preferences of Saudi consumers.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Sportswear Market By Product Type (Shoes, Clothes), By End User (Men, Women, Kids), By Sales Channel (Online, Specialty Stores, Supermarkets/Hypermarkets, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Sportswear Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Sportswear Market.

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