Global Premium Two-Wheeler Tire Market By Type (Standard, Cruiser, Sport, Touring, Adventure Sport) By Demand Category (OEM vs Replacement) By Tire Type (Radial vs Bias) By Rim Size (up to 16inch, 16-17inch, Above 17inch), By Region, Company Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 11.01 Billion
CAGR (2026-2031)	7.91%
Fastest Growing Segment	Standard
Largest Market	North America
Market Size (2031)	USD 17.38 Billion

Market Overview

The Global Premium Two-Wheeler Tire Market will grow from USD 11.01 Billion in 2025 to USD 17.38 Billion by 2031 at a 7.91% CAGR. The Global Premium Two-Wheeler Tire Market comprises high-performance tires engineered for motorcycles with larger engine displacements, typically designed to deliver superior traction, stability, and speed ratings for sport and touring applications. Primary drivers fueling market expansion include a global surge in disposable income and a growing consumer preference for leisure motorcycling, which necessitates specialized equipment capable of handling higher power and prolonged usage.

This demand for high-capacity vehicles is reflected in recent industrial performance data. According to the Federation of Automobile Dealers Associations, in 2025, the retail sales volume of two-wheelers expanded by 7.24 percent with significant support from the rising demand for premium motorcycles. However, the industry faces a significant challenge regarding the volatility of raw material costs such as natural rubber and petroleum derivatives, which can disrupt pricing strategies and impede broader market scalability.

Key Market Drivers

The surge in global sales of high-displacement and luxury motorcycles serves as a foundational driver for the premium tire sector. Modern high-capacity vehicles require specialized tires that can withstand intense thermal stress while maintaining structural integrity at high speeds. This mechanical necessity compels manufacturers to develop products with reinforced sidewalls and superior compounds, directly boosting the market's value share. The scale of this demand is evident in recent industrial performance. According to the BMW Group, July 2024, in the 'BMW Group sales first half of 2024' press release, BMW Motorrad delivered a total of 113,072 motorcycles and scooters to customers, marking its best-ever first-half performance. Consequently, tire suppliers are increasingly aligning their production capabilities with the technical specifications of these luxury original equipment manufacturers.

Simultaneously, the expansion of premium motorcycle markets in emerging economies creates a parallel revenue stream. In regions like South Asia, consumer preference is shifting toward mid-sized premium motorcycles for leisure, necessitating a migration to high-performance radial tires. This regional growth is highlighted by recent sales data. According to Eicher Motors Ltd, May 2024, in the 'Sales Volume April 2024' report, the company recorded sales of 81,870 motorcycles for the month, reflecting demand in the mid-size segment. The financial importance of this high-end sector is clear. According to Pirelli & C. S.p.A., March 2024, in the 'FY 2023 Preliminary Results', the company reported revenues of 6.65 billion euros, driven significantly by the strong performance of its High Value tire segment.

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Key Market Challenges

The volatility of raw material costs, specifically regarding natural rubber and petroleum derivatives, constitutes a substantial barrier to the growth of the Global Premium Two-Wheeler Tire Market. Manufacturers in this sector depend on high-grade inputs to ensure the superior grip and speed ratings required for premium motorcycles. When input prices fluctuate unpredictably, it disrupts financial planning and squeezes profit margins, making it difficult for companies to maintain consistent pricing structures. This instability forces manufacturers to divert capital toward covering variable procurement expenses rather than investing in capacity expansion or market reach, thereby stalling broader industrial scalability.

This economic uncertainty is exacerbated by fundamental imbalances in the supply chain. According to the Association of Natural Rubber Producing Countries, in 2025, global natural rubber production was projected to rise by a modest 0.5 percent, whereas demand was anticipated to grow by 1.3 percent. This specific deficit between available supply and rising consumption creates inherent price instability and competition for resources. Consequently, premium tire manufacturers face persistent cost pressures that complicate long-term growth strategies and impede the sector's ability to meet increasing global demand efficiently.

Key Market Trends

The incorporation of sustainable and bio-based raw materials is reshaping production as manufacturers strive to reduce carbon footprints. Leaders are substituting fossil-fuel derivatives with renewable alternatives like rice husk silica and recycled polyester, driven by environmental regulations and consumer demand for eco-friendly mobility. This compels companies to certify supply chains and reformulate compounds without compromising performance. According to Continental AG, June 2025, in the 'Continental increases share of renewable and recycled materials in tire production' press release, the manufacturer reported that the share of renewable and recycled materials across its tire portfolio averaged 26 percent in 2024.

The rise in demand for adventure and dual-sport specific designs forces suppliers to engineer versatile tires delivering high-speed on-road stability alongside off-road traction. This necessitates hybrid tread patterns with deeper grooves and reinforced sidewalls to support the heavy payloads of large-displacement adventure motorcycles. Producers are expanding product lines to include multi-terrain variants for long-distance riders requiring durability across diverse surfaces. This segment's importance is evident in sales volume; according to BMW Motorrad, January 2025, in the 'BMW Motorrad presents the strongest sales result in company history' press release, customers worldwide purchased over 68,000 units of the brand's R 1300 GS and R 1250 GS adventure models during 2024.

Segmental Insights

The Standard segment represents the fastest-growing category within the Global Premium Two-Wheeler Tire Market, driven by the increasing consumer preference for versatile motorcycles that serve both daily commuting and leisure purposes. Industry analysis indicates that this surge is supported by rapid urbanization and the rising popularity of mid-capacity roadsters, which require premium tires to ensure safety and superior handling in diverse traffic conditions. Furthermore, the shift toward premiumizing daily mobility solutions has compelled manufacturers to expand their portfolios with high-performance tires specifically engineered for standard motorcycles, catering to riders who demand durability without compromising on ride quality.

Regional Insights

North America leads the Global Premium Two-Wheeler Tire Market, driven by a distinct consumer preference for leisure and recreational riding rather than daily commuting. The region exhibits strong demand for high-capacity cruiser and touring motorcycles, which require specialized, high-performance tires to ensure long-distance stability and comfort. High disposable incomes enable consumers to prioritize superior quality and advanced safety features. Furthermore, the U.S. Department of Transportation maintains stringent compliance regulations, compelling manufacturers to adhere to rigorous safety and durability standards that define the premium tire segment.

Recent Developments

• In December 2024, Pirelli announced the upcoming release of two new high-performance tires, the Diablo Powercruiser and the Scorpion MX32 Mid Soft, scheduled for availability in 2025. The Diablo Powercruiser represents a new custom-touring line specifically developed for high-performance V-Twin cruisers and baggers, featuring a slick shoulder for improved dry grip and the brand's signature flash groove pattern. This product targets riders seeking sporty handling and high torque management in the heavy cruiser segment. The company also unveiled the Scorpion MX32 Mid Soft, an updated motocross tire designed to improve traction and braking on medium-soft terrain.
• In February 2024, Michelin expanded its global premium portfolio by introducing three new motorcycle tire models: the Michelin Power 6, Power GP2, and Anakee Road. The Power 6 is engineered for a broad spectrum of sports motorcycles, offering optimized grip in wet and dry conditions for daily riders. The Power GP2 targets the supersport segment with a focus on track performance while remaining street-legal. Meanwhile, the Anakee Road is designed for trail bikes, combining an off-road aesthetic with high-level road performance. These launches reflect the manufacturer's strategy to deliver specialized solutions for diverse premium riding styles.
• In January 2024, Continental introduced the ContiAttack SM 2, a road-legal supermoto tire designed to succeed the ContiAttack SM EVO. The new product incorporates the company's proprietary BlackChili Compound and innovative GripLimitFeedback technology to enhance track performance and safety at high lean angles. According to the manufacturer, the tire achieves significantly higher mileage and faster lap times in both wet and dry conditions compared to its predecessor. This launch underscores the brand's commitment to the premium supermoto segment, offering a specialized tire that balances racetrack capabilities with street legality for high-performance motorcycles.
• In January 2024, CEAT entered the premium high-performance category with the launch of its Steel Rad series, featuring steel-belted radial construction. The new range includes the Sportrad, designed for high-speed cornering and stability on track-oriented bikes, and the Crossrad, a multi-terrain tire suitable for touring. The company positioned these products to cater to the growing demand for sophisticated motorcycle accessories. The Sportrad set was priced at ₹12,500, while the Crossrad was introduced at ₹4,300. This strategic move aims to unleash the full potential of premium motorcycles through advanced tire technology.

Key Market Players

• Compagnie Générale des Établissements Michelin
• Pirelli & C. S.p.A.
• Continental AG
• Bridgestone Tire Co., Ltd.
• The Goodyear Tire & Rubber Company
• Apollo Tyres Limited
• Cheng Shin Rubber Ind. Co., Ltd.
• Inoue Rubber Co., Ltd.
• Kenda Rubber Industrial Company
• MRF Limited
• CEAT Limited

By Type	By Demand Category	By Tire Type	By Rim Size	By Region
Standard Cruiser Sport Touring Adventure Sport	OEM vs Replacement	Radial vs Bias	up to 16inch 16-17inch Above 17inch	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Premium Two-Wheeler Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Premium Two-Wheeler Tire Market, By Type:

• Standard
• Cruiser
• Sport
• Touring
• Adventure Sport

• Premium Two-Wheeler Tire Market, By Demand Category:

• OEM vs Replacement

• Premium Two-Wheeler Tire Market, By Tire Type:

• Radial vs Bias

• Premium Two-Wheeler Tire Market, By Rim Size:

• up to 16inch
• 16-17inch
• Above 17inch

• Premium Two-Wheeler Tire Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE