Pet Toys Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Plush Toys, Rope and Tug Toys, Balls, Chew Toys, Others), By Pet Type (Dog, Cat, Birds and Others), By Material Type (Rubber, Cotton, Nylon, Plastic and Others), By Size (Small, Medium, Large), By Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Groomers Mall, Online, Others), By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 9.73 Billion
CAGR (2026-2031)	7.91%
Fastest Growing Segment	Plush Toys
Largest Market	North America
Market Size (2031)	USD 15.36 Billion

Market Overview

The Global Pet Toys Market will grow from USD 9.73 Billion in 2025 to USD 15.36 Billion by 2031 at a 7.91% CAGR. Pet toys are inedible instruments engineered to facilitate physical exercise, mental enrichment, and behavioral gratification for companion animals. The primary driver supporting market growth is the humanization of pets as owners increasingly view their animals as integral family members requiring cognitive stimulation and emotional care. Additionally, the heightened awareness regarding pet health and the necessity for weight management through active play bolsters the demand for these products, providing a stable foundation for industry expansion distinct from temporary consumer fads.

A significant challenge impeding market progression involves the environmental impact of synthetic materials used in production, as regulatory bodies and consumers increasingly demand sustainable alternatives to traditional plastics. This shift necessitates complex manufacturing adjustments that can disrupt supply chains and elevate production costs. The economic magnitude of the sector remains substantial despite these hurdles. According to the American Pet Products Association, in 2025, the market segment for supplies which includes pet toys reached $33.3 billion in total sales for the 2024 fiscal year.

Key Market Drivers

The increasing humanization of pets driving premium product demand is a primary force reshaping the industry, as owners increasingly treat companion animals with the same regard as children. This emotional bond encourages consumers to invest in high-quality, non-essential items, specifically shifting spending toward celebration-oriented products like birthday gifts and holiday-themed toys. Such purchasing behavior reflects a deeper integration of pets into family rituals, creating a consistent market for premium goods beyond basic necessities. According to the American Pet Products Association, August 2024, in the '2024 Dog and Cat Report', 44% of dog owners purchased a gift for their pet's birthday, significantly illustrating this trend toward anthropomorphic spending.

The expansion of e-commerce and direct-to-consumer distribution creates a second vital pathway for market development, offering unparalleled convenience and access to a diverse array of specialized entertainment products. Online platforms allow manufacturers to bypass traditional retail constraints, reaching a broader audience and facilitating recurring revenue through subscription models and autoship services. This digital shift is particularly effective in serving the growing population of animal owners; according to the American Pet Products Association, March 2025, 94 million U.S. households owned at least one pet, representing a massive addressable market for digital retail. Consequently, online adoption rates have surged, with data showing that consumers are heavily favoring digital channels for their supplies. According to GlobalPETS, September 2024, citing a survey by RBC Capital Markets, 88.9% of pet owners purchased pet supplies online in 2024, highlighting the dominance of this distribution channel.

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Key Market Challenges

The environmental impact of synthetic materials and the subsequent demand for sustainable alternatives presents a substantial challenge to the Global Pet Toys Market. This shift forces manufacturers to transition from cost-effective traditional plastics to eco-friendly materials such as natural rubber, hemp, or recycled fibers. Adopting these alternatives necessitates complex supply chain restructuring and significant manufacturing adjustments, which directly elevate production costs. Consequently, companies must either absorb these expenses, reducing profit margins, or pass them on to consumers through higher retail prices. Since pet toys are primarily discretionary purchases, increased price points can dampen consumer demand and reduce sales volume, thereby stifling the industry's revenue potential.

The economic strain imposed by these sustainability requirements is reflected in the conservative growth forecasts for the sector. The market's expansion is visibly tempered by the financial weight of these necessary operational changes. According to the American Pet Products Association, in 2025, the market segment for supplies, which includes pet toys, is projected to reach $34.3 billion in sales. This figure, representing only a marginal increase over the previous fiscal year, illustrates how the capital-intensive nature of sustainable manufacturing acts as a friction point, limiting the market's capacity for rapid economic progression.

Key Market Trends

The development of anxiety-relief and calming toy solutions is emerging as a critical trend, driven by heightened owner sensitivity to pet mental health and behavioral issues such as separation anxiety. Manufacturers are increasingly designing products that incorporate soothing mechanisms, including heartbeat simulations, aromatherapeutic scent releases, and repetitive licking surfaces, to alleviate stress in companion animals. This focus on emotional well-being is substantiated by rapid consumer adoption rates for therapeutic solutions; according to the American Pet Products Association, August 2024, in the '2024 Dog and Cat Report', the use of calming products for dogs has grown by 168% since 2018, underscoring the massive shift toward goods that provide psychological comfort alongside entertainment.

Simultaneously, the surge in cognitive enrichment and puzzle feeder toys is reshaping the sector by transforming passive playtime into mentally stimulating activities that mimic natural foraging behaviors. This trend addresses the growing consumer demand for behavioral management tools that prevent boredom and mitigate destructive actions, particularly for indoor pets requiring sustained engagement. The market appetite for these functional, brain-centric accessories is evident in the rising utilization of behavioral tools. According to the American Pet Products Association, August 2024, in the '2024 Dog and Cat Report', 46% of cat owners now utilize training aids, an increase from 34% in 2018, illustrating the expanding reliance on instruments that facilitate mental acuity and structured enrichment.

Segmental Insights

The Plush Toys segment represents the fastest-growing category within the Global Pet Toys Market, driven significantly by the rising phenomenon of pet humanization. Owners increasingly view their animals as family members, necessitating toys that offer emotional comfort and anxiety relief, such as soft items that mimic maternal security. Furthermore, manufacturers have enhanced product appeal by incorporating durable, non-toxic materials and interactive features, addressing safety and longevity. Insights from the American Pet Products Association regarding the surge in pet ownership reinforce this trajectory, as new pet parents prioritize gentle, engaging play options that foster bonding and alleviate stress.

Regional Insights

North America maintains a leading position in the global pet toys market due to high pet ownership rates and the rising trend of pet humanization. Consumers in this region view pets as family members, resulting in increased spending on premium accessories and entertainment products. Reports from the American Pet Products Association indicate a consistent consumer willingness to invest in pet well-being, which drives demand for diverse toy options. Furthermore, high disposable income levels and established retail distribution channels allow for widespread product accessibility, securing the region's status as the primary market contributor.

Recent Developments

• In February 2025, Brightkins expanded its portfolio of interactive pet products by launching a canine-specific version of a popular logic puzzle game. The new product, titled the Kanoodle Dog Edition, was designed to provide essential mental stimulation for dogs through scent work and problem-solving activities. The puzzle featured multiple compartments for hiding treats and rotating pieces to vary the difficulty level for different pets. The Brand Manager of Brightkins highlighted that the product aimed to challenge cognitive abilities and strengthen the bond between pets and owners, capitalizing on the viral popularity of the original human puzzle game to offer innovative enrichment solutions in the pet toy market.
• In December 2024, Petco Health and Wellness Company, Inc. unveiled exclusive product collections designed to align with emerging consumer trends for the upcoming year. This launch featured a collaboration with the lifestyle brand Draper James and the introduction of a new modern cat brand named Jupiter. The collections included a distinct assortment of pet toys, apparel, and home accessories. The Senior Vice President of Merchandising at Petco noted that these new offerings were curated to meet the evolving style preferences of pet parents, providing unique and culturally relevant products that effectively extend human fashion trends into the competitive pet toy and accessory market.
• In November 2024, BARK expanded its market presence by launching its flagship subscription product in physical retail stores for the first time through a partnership with Target. The company introduced a special holiday-themed collection featuring plush toys based on classic festive characters, moving beyond its traditional direct-to-consumer model. This retail offering included various toy sizes to accommodate different dog breeds, making the brand more accessible to a wider audience. To support this significant launch, the company also executed a marketing campaign that highlighted adoptable dogs, aligning its commercial growth in the pet toy sector with its ongoing mission to support animal welfare and rescue initiatives.
• In July 2024, Multipet International, Inc. announced a strategic licensing partnership to introduce a new collection of pet toys featuring the Margaritaville and LandShark brands. This collaboration aimed to translate the tropical and adventurous themes of these well-known lifestyle labels into the global pet product sector. The newly launched range included diverse items such as plush toys, cat teasers, and durable rope tugs designed with beach-inspired motifs like margarita glasses and flip-flops. According to the Senior Vice President of Multipet International, this initiative was intended to extend the unique consumer experience of the licensed brands to pets and their owners through engaging, safe, and high-quality play products.

Key Market Players

• Radio Systems Corporation
• KONG Company
• Chuckit
• Nylabone
• Outward Hound
• Ethical Products Inc.
• Multipet International
• Petmate
• Tuffy's Pet Foods
• Petstages

By Product Type	By Pet Type	By Material Type	By Size	By Distribution Channel	By Region
Plush Toys Rope and Tug Toys Balls Chew Toys Others	Dog Cat Birds and Others	Rubber Cotton Nylon Plastic and Others	Small Medium Large	Supermarkets/Hypermarkets Pet Specialty Stores Groomers Mall Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Toys Market, By Product Type:

• Plush Toys
• Rope and Tug Toys
• Balls
• Chew Toys
• Others

• Pet Toys Market, By Pet Type:

• Dog
• Cat
• Birds and Others

• Pet Toys Market, By Material Type:

• Rubber
• Cotton
• Nylon
• Plastic and Others

• Pet Toys Market, By Size:

• Small
• Medium
• Large

• Pet Toys Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Pet Specialty Stores
• Groomers Mall
• Online
• Others

• Pet Toys Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE