Pet Shampoo Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 570.69 Million
CAGR (2026-2031)	6.96%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 854.53 Million

Market Overview

The Global Pet Shampoo Market will grow from USD 570.69 Million in 2025 to USD 854.53 Million by 2031 at a 6.96% CAGR. Pet shampoos are specialized grooming formulations designed to cleanse, condition, and maintain the dermatological health of companion animals, addressing specific needs such as odor control, pest removal, and skin sensitivity. The primary drivers sustaining market growth include the widespread humanization of pets, rising global disposable incomes, and an elevated awareness regarding animal hygiene and wellness. This deep emotional investment prompts owners to seek professional-grade care products, significantly boosting industry expenditures. Illustrating this commitment to grooming and care, according to the American Pet Products Association, in 2024, United States spending on pet services, including grooming and boarding, totaled $13.0 billion.

However, market expansion is impeded by the significant challenge of navigating complex and varying regulatory frameworks regarding product safety and chemical transparency. As consumers increasingly scrutinize ingredient lists for potential irritants like sulfates and parabens, manufacturers face mounting pressure to reformulated products and adhere to disparate international compliance standards. This necessity for rigorous testing and certification can escalate production costs and delay the entry of new formulations into emerging geographic regions, thereby constraining potential market reach.

Key Market Drivers

Rising Global Pet Ownership and Adoption Rates acts as the primary engine for volume growth in the pet shampoo sector. As the companion animal population expands worldwide, the absolute demand for grooming supplies naturally escalates. This trend is accelerating in both established and emerging economies, where pets are increasingly integrated into the household. Illustrating this widespread adoption, according to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', 94 million U.S. households now own at least one pet, creating a massive, consistent user base for grooming consumables. Furthermore, this ownership surge translates into substantial economic activity beyond North America; according to the China Pet Industry White Paper, in 2025, the urban pet consumption market exceeded 300 billion yuan, underscoring the immense scale of the opportunity for grooming brands in high-growth Asian regions.

Heightened Awareness Regarding Pet Health and Hygiene Standards is simultaneously elevating market value by driving the premiumization of grooming products. Owners are increasingly vigilant about dermatological conditions and skin irritants, prompting a definitive shift from generic soaps to specialized, therapeutic shampoos. This focus on wellness encourages manufacturers to develop sophisticated formulations addressing specific ailments like dermatitis and alopecia, which command higher price points. The depth of this commitment to animal well-being is evident in consumer spending behaviors; according to Chewy, July 2025, in the '2025 Pet Trend Report', 46% of pet parents have spent more on their pet's medical care than their own, indicating a strong willingness to invest in health-centric products, including medicated grooming solutions.

Download Free Sample Report

Key Market Challenges

The expansion of the Global Pet Shampoo Market is significantly restricted by the complexities of navigating diverse regulatory frameworks and the increasing demand for chemical transparency. Manufacturers are compelled to adhere to stringent safety standards across different international jurisdictions, which necessitates frequent and costly product reformulations. This regulatory burden is intensified by consumer scrutiny regarding ingredients such as sulfates and parabens, forcing companies to invest heavily in rigorous testing and certification. These compliance requirements escalate production costs and create substantial delays in introducing new formulations to emerging markets, effectively stalling geographic expansion.

The economic weight of these regulatory obligations is acute given the scale of the product segment involved. Manufacturers must navigate these hurdles to maintain viability in a high-volume market where margins can be eroded by compliance expenses. Illustrating the magnitude of the sector facing these pressures, according to the American Pet Products Association, in 2024, sales in the 'Supplies, Live Animals & OTC Medicine' category, which includes grooming products, totaled $33.3 billion. The necessity to ensure products within such a vast portfolio meet evolving safety protocols diverts critical capital away from innovation and market development, thereby dampening the industry's overall growth trajectory.

Key Market Trends

The Adoption of Sustainable Packaging and Refillable Models is reshaping the market as environmental consciousness becomes a decisive factor for purchasing decisions. Manufacturers are increasingly transitioning from virgin plastics to post-consumer recycled (PCR) materials and introducing biodegradable containers to meet the demands of eco-aware owners. This shift reduces the industry's carbon footprint and appeals to a demographic that views sustainability as an extension of pet care. Illustrating this widespread move towards circular economy principles, according to the National Association for PET Container Resources, December 2024, in the '2023 PET Recycling Report', the average amount of recycled PET (rPET) content used in U.S. bottles and jars reached an all-time high of 16.2%, reflecting a significant industry-wide commitment to reducing plastic waste in packaging formats common to grooming products.

Simultaneously, a Surge in Premium and Luxury Grooming Offerings is driving value growth as owners seek professional-grade, spa-quality experiences for their companions. This trend transcends basic hygiene, focusing on indulgence and superior aesthetic results through high-end formulations that mimic human salon treatments. Consequently, retailers are witnessing robust momentum in service-oriented sectors where such premium products are utilized and sold. Highlighting this demand for elevated care standards, according to Petco Health + Wellness Company, Inc., December 2024, in the 'Third Quarter 2024 Earnings Results', revenue for the company's services and other business segment increased by 5.0% year-over-year, underscoring the expanding consumer appetite for professional grooming services and the specialized, luxury products that support them.

Segmental Insights

The Online segment is identified as the fastest-growing distribution channel in the global pet shampoo market. This rapid expansion is primarily driven by the convenience of home delivery and the extensive product variety available through digital marketplaces. Pet owners increasingly utilize e-commerce platforms to access specialized grooming solutions, including niche organic or medicated formulations that frequently have limited availability in physical retail outlets. Additionally, the ability to easily compare prices and review detailed ingredient information builds consumer trust, further accelerating the shift toward digital purchasing methods for pet care products.

Regional Insights

Europe maintains a leading position in the Global Pet Shampoo Market, driven by widespread pet ownership and significant expenditure on animal hygiene. This standing is reinforced by strict safety standards overseen by the European Chemicals Agency, which monitors chemical ingredients to ensure product quality. These rigorous regulations foster consumer trust and encourage the adoption of specialized grooming solutions. Additionally, the cultural shift toward treating pets as family members in major economies like Germany and the United Kingdom accelerates the demand for premium and medicated shampoo formulations, solidifying the region’s market leadership.

Recent Developments

In November 2024, the personal care brand LolaVie entered the pet grooming market with the launch of its Puppy Love Dog Shampoo. The new product was marketed as being 96% naturally derived, incorporating functional ingredients such as vegetable ceramides and colloidal oats to moisturize dry skin and soothe irritation. The brand highlighted the inclusion of advanced malodor control technology intended to eliminate stubborn odors rather than simply masking them. This product introduction represented a notable crossover of a premium human haircare entity into the pet shampoo sector, targeting eco-conscious consumers seeking gentle, plant-based formulas.
In October 2024, Groomer's Choice launched a new premium coat care brand called Crown Coat, developed in direct response to industry demand for products with superior scent longevity. The initial product rollout included an all-purpose shampoo and conditioner duo, as well as a soothing shampoo variant, all designed with fragrance-enhancing technology. The company stated that these formulations were engineered to keep pets smelling fresh for extended periods between professional grooming sessions. This development aimed to provide commercial salons and independent stylists with high-performance washing solutions that prioritized olfactory appeal and cleaning efficacy.
In May 2024, John Paul Mitchell Systems (JPMS) introduced its first-ever collection of pet grooming products, marking a significant entry into the global pet care market. The new range featured several shampoo variants, including a brightening formula and a soothing oatmeal wash, alongside a no-rinse foam and conditioning sprays. The company utilized the same botanical ingredients and expertise found in its human haircare lines to create these pH-balanced, vegan, and cruelty-free formulations. This diversification leveraged the brand's established reputation in professional salon care to offer premium, salon-quality grooming options for pets.
In March 2024, Nutravet announced the release of a new veterinary-strength grooming collection named Pet's Choice, which was unveiled at a major international dog show. The product line included the Soothe & Shine Shampoo, formulated specifically to support the skin and coat health of dogs and cats. The company emphasized that the range utilized natural ingredients such as aloe vera and oatmeal to calm sensitive skin and reduce irritation. This strategic launch marked the animal health company's expansion into the cosmetic grooming sector, providing dermatology-focused cleaning solutions for pet owners and professionals.

Key Market Players

Groomer's Choice
SynergyLabs
Vet's Best
Himalaya Herbal Healthcare
Petco Animal Supplies, Inc.
Logic Product Group LLC
Wahl Clipper Corporation
4-Legger
Earthwhile Endeavors, Inc.
World For Pets

By Animal Type	By Application	By Sales Channel	By Region
Dog Cat	Household Commercial	Supermarket Pet Specialty Stores Online Others (Veterinary Clinics, Direct Sales, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Shampoo Market, By Animal Type:

Pet Shampoo Market, By Application:

Household
Commercial

Pet Shampoo Market, By Sales Channel:

Supermarket
Pet Specialty Stores
Online
Others (Veterinary Clinics, Direct Sales, etc.)

Pet Shampoo Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Shampoo Market.

Available Customizations:

Global Pet Shampoo Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Pet Shampoo Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Shampoo Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Animal Type (Dog, Cat)

5.2.2. By Application (Household, Commercial)

5.2.3. By Sales Channel (Supermarket, Pet Specialty Stores, Online, Others (Veterinary Clinics, Direct Sales, etc.))

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Pet Shampoo Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Animal Type

6.2.2. By Application

6.2.3. By Sales Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Pet Shampoo Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Animal Type

6.3.1.2.2. By Application

6.3.1.2.3. By Sales Channel

6.3.2. Canada Pet Shampoo Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Animal Type

6.3.2.2.2. By Application

6.3.2.2.3. By Sales Channel

6.3.3. Mexico Pet Shampoo Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Animal Type

6.3.3.2.2. By Application

6.3.3.2.3. By Sales Channel

7. Europe Pet Shampoo Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Animal Type

7.2.2. By Application

7.2.3. By Sales Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Pet Shampoo Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Animal Type

7.3.1.2.2. By Application

7.3.1.2.3. By Sales Channel

7.3.2. France Pet Shampoo Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Animal Type

7.3.2.2.2. By Application

7.3.2.2.3. By Sales Channel

7.3.3. United Kingdom Pet Shampoo Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Animal Type

7.3.3.2.2. By Application

7.3.3.2.3. By Sales Channel

7.3.4. Italy Pet Shampoo Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Animal Type

7.3.4.2.2. By Application

7.3.4.2.3. By Sales Channel

7.3.5. Spain Pet Shampoo Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Animal Type

7.3.5.2.2. By Application

7.3.5.2.3. By Sales Channel

8. Asia Pacific Pet Shampoo Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Animal Type

8.2.2. By Application

8.2.3. By Sales Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Pet Shampoo Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Animal Type

8.3.1.2.2. By Application

8.3.1.2.3. By Sales Channel

8.3.2. India Pet Shampoo Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Animal Type

8.3.2.2.2. By Application

8.3.2.2.3. By Sales Channel

8.3.3. Japan Pet Shampoo Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Animal Type

8.3.3.2.2. By Application

8.3.3.2.3. By Sales Channel

8.3.4. South Korea Pet Shampoo Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Animal Type

8.3.4.2.2. By Application

8.3.4.2.3. By Sales Channel

8.3.5. Australia Pet Shampoo Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Animal Type

8.3.5.2.2. By Application

8.3.5.2.3. By Sales Channel

9. Middle East & Africa Pet Shampoo Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Animal Type

9.2.2. By Application

9.2.3. By Sales Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Pet Shampoo Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Animal Type

9.3.1.2.2. By Application

9.3.1.2.3. By Sales Channel

9.3.2. UAE Pet Shampoo Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Animal Type

9.3.2.2.2. By Application

9.3.2.2.3. By Sales Channel

9.3.3. South Africa Pet Shampoo Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Animal Type

9.3.3.2.2. By Application

9.3.3.2.3. By Sales Channel

10. South America Pet Shampoo Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Animal Type

10.2.2. By Application

10.2.3. By Sales Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Pet Shampoo Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Animal Type

10.3.1.2.2. By Application

10.3.1.2.3. By Sales Channel

10.3.2. Colombia Pet Shampoo Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Animal Type

10.3.2.2.2. By Application

10.3.2.2.3. By Sales Channel

10.3.3. Argentina Pet Shampoo Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Animal Type

10.3.3.2.2. By Application

10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Pet Shampoo Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Groomer's Choice

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. SynergyLabs

15.3. Vet's Best

15.4. Himalaya Herbal Healthcare

15.5. Petco Animal Supplies, Inc.

15.6. Logic Product Group LLC

15.7. Wahl Clipper Corporation

15.8. 4-Legger

15.9. Earthwhile Endeavors, Inc.

15.10. World For Pets

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Pet Shampoo Market in 2025?

Which is the dominating region in the Global Pet Shampoo Market?

Which is the fastest growing segment in the Global Pet Shampoo Market?

What is the expected growth rate of the Global Pet Shampoo Market?