Pet Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Pet Type (Dogs, Cats, Others), By Service Type (Pet Boarding, Pet Training, Pet Grooming, Pet Transportation, Pet Walking, Others), By Delivery Channel (Commercial facilities, Mobile/ Outdoors, Others), By Region, & Competition, 2020-2030F

Market Overview

The global Pet Services market was valued at USD 30.04 Billion in 2024 and is expected to reach USD 52.65 Billion by 2030 with a CAGR of 9.8% during the forecast period. The global pet services market is experiencing robust growth, driven by rising pet ownership, increasing humanization of pets, and growing expenditure on premium and specialized services that enhance pet well-being. With more households treating pets as integral family members, owners are increasingly investing in high-quality services ranging from grooming, training, and boarding to advanced healthcare support, transportation, and recreational activities. The surge in dual-income households and busy lifestyles has further fueled demand for professional services like pet walking, daycare, and mobile grooming solutions, offering convenience and flexibility to owners. Urbanization and the proliferation of nuclear families have created greater reliance on commercial pet facilities and service providers, while technological advancements such as mobile apps and online booking platforms are transforming service accessibility and customer engagement.

Additionally, a significant trend shaping the market is the rising demand for personalized and luxury offerings, such as spa treatments, fitness programs, behavioral training, and customized diets, reflecting the premiumization of pet care. The market is also benefiting from the growing awareness of animal health and wellness, driving demand for preventive and therapeutic care services, including veterinary wellness programs integrated with grooming and training packages. Moreover, the younger demographic, particularly millennials and Gen Z, are emerging as the largest segment of pet parents, and their preference for digital platforms, eco-friendly products, and experiential services is pushing innovation and diversification in the industry. Expansion of mobile and outdoor delivery channels has further enhanced market reach, especially in densely populated urban areas where on-demand services are thriving. Globally, rising disposable incomes, social media influence, and the cultural shift toward pet companionship are significantly boosting the market trajectory. 

Market Drivers

Rising Pet Humanization and Emotional Bonding Between Owners and Pets

One of the strongest drivers of the global pet services market is the increasing humanization of pets, wherein animals are no longer viewed merely as companions or protectors but as integral family members. Across regions, pet owners are increasingly channeling their disposable income toward services that ensure the comfort, happiness, and health of their pets. This emotional bond is fueling demand for premium and personalized offerings such as grooming spas, fitness programs, behavioral training, and even luxury boarding facilities designed to mimic home-like environments. The pet-human bond has been further amplified by societal shifts such as urbanization and the rise of nuclear families, where pets fill emotional gaps and provide companionship. During the COVID-19 pandemic, this bond deepened significantly as people spent more time at home, leading to a surge in pet adoptions and subsequent demand for services. As this trend continues, the expectations of pet parents are evolving beyond basic care, pushing service providers to deliver holistic, experience-driven solutions. Millennials and Gen Z, who now make up the largest share of pet owners globally, are particularly influential in driving this trend, as they are more willing to spend on their pets’ well-being, actively seek out premium services, and place value on attributes such as safety, hygiene, sustainability, and personalization. In this context, humanization is not just shaping demand but also redefining service standards, encouraging providers to create emotionally appealing and customer-centric service models that align with the evolving perception of pets as family.

Increasing Disposable Income and Expanding Middle-Class Demographics Globally

Another major driver of the pet services market is the steady rise in disposable income and the expansion of the global middle-class population, particularly in emerging economies. As incomes grow, households are spending more on discretionary categories such as pet care, with services becoming a significant component of this spending. In countries such as China, India, Brazil, and across Southeast Asia, pet ownership is rapidly rising alongside urbanization, and families with growing income levels are seeking access to organized pet services that were traditionally more prevalent in Western markets. This rising affluence has enabled pet owners to afford services like pet boarding, daycare, mobile grooming, and even advanced training programs that were once considered luxury offerings. Moreover, with more dual-income households and fast-paced lifestyles, the demand for outsourced pet services has grown, as owners often lack the time to personally provide exercise, grooming, or training but are willing to pay professionals to ensure their pets receive high-quality care. Developed economies such as the United States and Western Europe, where pet ownership rates are already high, are also witnessing increased spending per pet, driven by a shift toward premiumization and value-added services. Owners are not only prioritizing health and wellness but also lifestyle enrichment, with an emphasis on experiential and specialized care. This trend has given rise to a broad range of new service categories, including luxury boarding suites, specialized diet counselling, adventure outings, and even pet-centric events. The growing purchasing power, coupled with the willingness to allocate a larger share of income toward pets, is acting as a catalyst for market expansion worldwide, making affordability and aspirational demand key growth enablers for the industry.

Technological Advancements and the Rise of Digital Platforms in Pet Services

The integration of technology into pet services is a transformative driver that is rapidly reshaping the industry landscape. Digital platforms, mobile apps, and online booking systems have greatly improved accessibility and convenience, enabling pet owners to seamlessly schedule services such as grooming, walking, boarding, and training. These platforms also offer transparency in pricing, reviews, and service availability, helping customers make informed decisions and fostering trust in professional providers. Beyond convenience, technology has also introduced new service categories and enhanced existing ones. For instance, GPS-enabled dog walking apps allow owners to track routes and monitor real-time activities, while AI- and IoT-based devices such as smart collars and health trackers provide data-driven insights into pets’ health, exercise patterns, and behavioral changes. Veterinary teleconsultations, integrated wellness apps, and subscription-based digital platforms are further bridging gaps between traditional services and healthcare. Additionally, the rise of social media has played a crucial role in shaping consumer awareness and influencing demand, as pet owners are increasingly exposed to trends in grooming, fashion, and luxury services for pets, thereby creating aspirational benchmarks. Service providers are also leveraging technology to optimize operations, from managing appointments and inventory to building customer loyalty through personalized recommendations and targeted promotions. Mobile grooming units equipped with advanced tools, virtual training programs, and AI-enabled customer engagement solutions are examples of how innovation is expanding the scope of pet services. The younger demographic of pet owners, who are digital natives, strongly prefer app-based, on-demand, and subscription-driven service models, which has accelerated the adoption of digital platforms. This technological transformation is not only widening market reach but also enhancing customer experience and loyalty, making it a central driver for the growth and modernization of the pet services market globally.

Download Free Sample Report

Key Market Challenges

High Cost of Services and Affordability Constraints Across Regions

One of the most pressing challenges for the global pet services market is the high cost associated with premium and specialized offerings, which often makes them inaccessible to a significant portion of pet owners, particularly in price-sensitive regions. Services such as grooming spas, luxury boarding, behavioral training, and veterinary wellness programs can be prohibitively expensive, limiting adoption among middle- and lower-income households despite their interest in better care for pets. Even in developed markets where disposable incomes are relatively high, pet owners are becoming increasingly cautious about discretionary spending due to inflationary pressures and rising living costs, which can reduce expenditure on non-essential services. In emerging economies, the affordability gap is even more pronounced, as the organized pet services industry remains a niche, urban-centric phenomenon. Many potential customers either rely on informal networks of friends, family, or local caretakers for basic services like pet walking and boarding, or they avoid professional services altogether due to budgetary constraints. This restricts the overall market expansion and creates an uneven demand landscape where premium services thrive in wealthy urban pockets but fail to penetrate wider markets. Moreover, the recurring nature of many services—such as weekly grooming, daily walking, or monthly boarding—adds up to a substantial financial burden over time, making sustained usage difficult for many households. Service providers also struggle to balance pricing strategies, as reducing costs to attract broader customer bases often compromises profitability, while maintaining premium pricing restricts their customer pool. As such, affordability remains a central obstacle to the market’s scalability and inclusivity, requiring innovative pricing models, tiered service structures, and subscription-based offerings to bridge the gap between demand and accessibility.

Limited Skilled Workforce and Standardization Issues in Service Delivery

Another major challenge hindering the growth of the pet services market is the shortage of skilled professionals and the lack of standardized protocols across service categories. Pet care is a sensitive and specialized field that requires trained staff capable of handling animals safely and effectively, particularly in grooming, training, and healthcare-related services. However, in many regions, there is a dearth of certified professionals, leading to inconsistent service quality and, in some cases, safety risks for both pets and handlers. For example, improper grooming techniques can cause injuries, while poorly trained boarding staff may fail to address pets’ behavioral needs, resulting in stress or aggression. Training programs and certifications are not universally enforced, and standards vary widely between countries and even within local markets, leading to a fragmented and unreliable service environment. The lack of regulatory oversight in many regions exacerbates this issue, allowing unqualified operators to enter the market, often at lower costs, but at the expense of quality and trust. This inconsistency makes it challenging for customers to rely on new or lesser-known providers, slowing market penetration in areas where brand reputation is not well established. Furthermore, the high employee turnover in service-based industries creates additional difficulties, as retaining skilled staff requires competitive wages and incentives that increase operational costs. The shortage of skilled professionals also hampers scalability for businesses seeking to expand geographically, as maintaining consistent service quality across multiple locations becomes difficult without a strong talent pipeline. Addressing this challenge requires significant investments in training programs, certification standards, and awareness campaigns to professionalize the workforce and build customer confidence in the reliability of pet services.

Accessibility Barriers and Uneven Market Development Between Urban and Rural Areas

The global pet services market also faces significant challenges related to accessibility, as organized service providers are predominantly concentrated in urban and metropolitan areas, leaving vast rural and semi-urban markets underserved. This urban-centric focus is largely due to the concentration of affluent households, higher pet ownership rates among nuclear families, and better infrastructure to support service delivery in cities. In contrast, rural and small-town regions, despite having considerable pet populations, often lack access to professional boarding, grooming, or veterinary-linked services, relying instead on informal care or basic community resources. This uneven distribution of services creates a geographic disparity that limits the overall market potential, as a large portion of pet owners remain untapped. Even in urban centers, accessibility is sometimes constrained by logistical issues such as limited service coverage, high booking demands during peak seasons, and insufficient mobile or home-delivery options. Transportation services for pets, particularly for long distances, remain underdeveloped in many regions, adding to accessibility hurdles for owners who may want to avail specialized services located far from their residence. The digital divide also plays a role, as the rapid adoption of app-based platforms for booking and accessing services primarily benefits tech-savvy, urban populations while excluding older demographics or those with limited internet penetration. Additionally, cultural factors in certain regions—where pets may not yet be universally regarded as family members—restrict demand and delay the establishment of organized service ecosystems outside of affluent urban areas. Together, these accessibility barriers hinder balanced market development and slow the pace of global expansion. Overcoming them will require investment in regional infrastructure, franchise or partnership-based delivery models, and localized awareness campaigns that adapt services to the diverse cultural and geographic contexts of different markets.

Key Market Trends

Premiumization and the Rise of Luxury Pet Services

A defining trend in the global pet services market is the premiumization of offerings, as pet parents increasingly demand luxury and high-end experiences for their animals. Beyond basic boarding, grooming, or training, service providers are introducing spa-like treatments, aromatherapy, hydrotherapy, pet-friendly massage therapies, and even boutique-style grooming salons that mirror human wellness and lifestyle services. Boarding facilities are shifting from cage-based structures to “pet hotels” that feature private suites, webcams for owner monitoring, gourmet meals, and recreational activities tailored to pets’ personalities. In major urban centers, luxury daycare centers now offer specialized fitness programs, agility training, and interactive play sessions, ensuring not only physical health but also mental stimulation. This trend is being fueled by the perception of pets as family members, where their comfort and happiness are viewed as a reflection of household values and social status. Social media further amplifies premiumization, as pet owners frequently share images of their pets enjoying lavish services, creating aspirational benchmarks for others. The expansion of this trend is not confined to developed markets; emerging economies with growing middle classes are also witnessing demand for premium services, particularly among young professionals and affluent households. While luxury offerings cater to niche segments, they are setting new standards for quality and innovation across the entire market, encouraging even mid-range providers to elevate their service quality and add value-added features. Premiumization thus reflects the broader shift toward treating pets as lifestyle companions, where experiences matter as much as basic care.

Integration of Health and Wellness into Everyday Services

Another prominent trend reshaping the pet services industry is the integration of health and wellness elements into routine service categories, blurring the line between recreational care and preventive healthcare. Pet grooming sessions are increasingly coupled with basic health checks such as skin condition assessments, dental cleaning, or parasite detection, enabling early diagnosis of potential issues. Daycare centers and boarding facilities are embedding wellness programs that include monitored diets, exercise regimens, and behavioral therapy, ensuring pets remain physically active and mentally balanced. Nutrition counseling has become a growing service segment, with professionals advising pet owners on specialized diets—ranging from grain-free and organic to breed-specific and age-tailored options—sometimes delivered in combination with training or grooming packages. Mental health support for pets, particularly addressing separation anxiety or behavioral problems, is gaining traction, as owners seek holistic approaches to ensure emotional well-being. The rise of obesity in pets, particularly in urban households where exercise may be limited, is further driving demand for structured fitness and weight management programs integrated into service offerings. Service providers are also collaborating with veterinary professionals to offer hybrid packages, combining boarding or grooming with wellness checkups, vaccinations, or physiotherapy. This convergence of healthcare and everyday pet services is transforming the industry into a holistic ecosystem that supports overall well-being, mirroring trends in human health and lifestyle. By embedding preventive care within standard services, providers are not only enhancing customer trust but also creating long-term loyalty, as owners increasingly view these integrated solutions as essential to maintaining their pets’ quality of life.

Expansion of Mobile, On-Demand, and At-Home Services

Convenience-driven lifestyles and technological adoption are accelerating the trend toward mobile, on-demand, and at-home pet services, which are rapidly gaining popularity across global markets. Mobile grooming vans, fully equipped with modern facilities, allow pets to be groomed at the doorstep, saving owners time and reducing stress for animals who may be anxious in unfamiliar environments. On-demand dog walking and pet-sitting platforms, often app-based, are connecting owners with vetted service providers who can be booked instantly, offering flexibility and transparency in pricing and reviews. At-home training sessions are increasingly preferred, as they provide tailored behavioral guidance in the pet’s natural environment, often resulting in more effective outcomes. Veterinary teleconsultations have also gained traction, particularly in the post-pandemic period, enabling owners to seek professional advice without physical travel unless strictly necessary. This shift toward mobile and on-demand services aligns with broader consumer trends in convenience, where instant access and customization are prioritized. Importantly, these services also address logistical challenges, particularly in densely populated urban areas where mobility is restricted and service availability is often stretched. They also expand accessibility for older pet owners or those with mobility constraints, ensuring pets continue to receive regular care. Subscription-based delivery of at-home services, such as monthly grooming or weekly walking packages, is further embedding this trend into daily life. By reducing friction in access and offering tailored convenience, mobile and at-home services are not just an alternative delivery channel but an emerging mainstream expectation in the global pet services market.

Segmental Insights

Pet Type Insights

Dogs dominated the global pet services market as the leading pet type, accounting for the largest share of industry revenue. This dominance stems from their higher global adoption rates compared to other animals, as dogs are widely regarded as loyal companions, protectors, and even service animals in many societies. Their active lifestyles and specific care requirements make them more reliant on professional services such as grooming, walking, training, and boarding. Data from UK Pet Food surveys show that in 2024, 60% of households (17.2 million homes) owned pets, totaling 36 million animals. Dog owners are also more inclined to spend generously on premium and customized services, ranging from behavioral therapy to spa treatments, reflecting the deep emotional bond they share with their pets. With social media influencers frequently showcasing dog-centric lifestyles, the culture of investing in premium dog services has become aspirational in many markets. Furthermore, dogs require more frequent outdoor activities than cats or smaller pets, which drives continuous demand for walking, exercise, and transportation services. Their role in urban households as both companions and status symbols reinforces their position as the most lucrative segment in the industry.

Service Type Insights

Pet boarding holds a strong share in the global pet services market as a leading category, driven by the rise in dual-income households and increasing travel activities among pet parents. With more owners seeking reliable care solutions when they are away from home, demand for safe, hygienic, and comfortable boarding facilities has surged. Modern boarding services are no longer confined to basic kennels; they now feature luxury suites, play areas, webcams for owner monitoring, and specialized diets to ensure pets’ well-being. The trend of pet humanization has elevated expectations, with owners demanding hotel-like experiences for their pets. Many boarding facilities also offer integrated services such as grooming, training, and health monitoring, creating bundled value propositions. Boarding remains particularly strong for dogs, which often cannot be left alone for extended periods. With travel becoming more frequent for both business and leisure, the demand for reliable boarding facilities continues to expand, cementing it as one of the largest segments in the industry.

Download Free Sample Report

Regional Insights

North America represents the leading region in the global pet services market, with the United States and Canada at the forefront of industry growth. The region benefits from one of the highest pet ownership rates in the world, coupled with a strong culture of treating pets as family members, which drives high spending on premium services such as grooming, boarding, and training. According to the U.S. Bureau of Labor Statistics, pet care services revenue exploded from USD 2.3 billion in 2004 to over USD 10.7 billion in 2021, reflecting a 144.6% increase in output. A mature and well-organized industry infrastructure supports consistent service quality, while widespread adoption of digital platforms and mobile apps has further boosted accessibility and convenience. North America is also home to many leading service providers, franchise chains, and innovators that are shaping global standards in pet care. Strong disposable incomes, advanced veterinary care integration, and the rise of luxury pet hotels and daycare centers reinforce the region’s dominant position. Additionally, pet humanization trends are deeply entrenched, with millennials and Gen Z leading demand for specialized services, ensuring that North America maintains its leadership in both market size and service diversity.

Recent Developments

• In May 2024, Bark (formerly BarkBox) launched Bark Air, a premium travel service designed specifically for dogs and their owners. This upscale offering includes perks such as bone broth "champagne," custom meals, pet passports, chauffeur pickups, and concierge planning. Operating from private airports to destinations like London and Madrid, a one-way ticket costs around USD 6,000 per dog-and-owner pair.
• Chewy expanded beyond its online roots by opening Chewy Vet Care in Austin in January 2025. The brick-and-mortar clinic offers routine wellness exams, urgent care, and surgical services. It emphasizes transparency with upfront pricing, an easy-to-use scheduling platform, and seamless integration with Chewy's larger ecosystem.
• On August 26, 2025, fashion and wellness influencers Cara Santana Leto and Stephanie Suganami launched Lil Luv Dog, a luxury petcare brand. Its debut product is a plant-based dry shampoo in sustainable packaging.
• In early 2025, the North Queensland Centre for Animal Referral and Emergency (NQ Care) began operations in Townsville, Australia. It provides 24-hour emergency care, specialist referrals, advanced imaging (CT, endoscopy, ultrasound), and mechanical ventilation in a newly outfitted facility, marking significant expansion of critical pet healthcare services in the region.

Key Market Players

• A Place for Rover, Inc.
• Pets at Home, Inc.
• Wag Labs, Inc.
• Highland Canine Training, LLC
• Dogtopia Enterprises
• Pooch Dog SPA
• American Pet Resort, LLC
• Pawz and Company
• AirPets International
• Paradise 4 Paws, LLC.

Report Scope:

In this report, the global Pet Services market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Pet Services Market, By Pet Type:

o   Dogs

o   Cats

o   Others

·         Pet Services Market, By Service Type:

o   Pet Boarding

o   Pet Training

o   Pet Grooming

o   Pet Transportation

o   Pet Walking

o   Others

·         Pet Services Market, By Delivery Channel:

o   Commercial facilities

o   Mobile/ Outdoors

o   Others

·         Pet Services Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Pet Services market.

Available Customizations:

Global Pet Services market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

Global Pet Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]