Global personalized nutrition market is expected to grow at a robust rate during the forecast period. The global personalized nutrition market is driven by the increasing popularity of implementation of digital solutions and rising preference for personalized diet plans in healthcare industry. Moreover, growing awareness regarding the benefits of consumption of healthy food and supplements among the users, is positively impacting the growth of market. Also, surging product demand from various end user industries coupled with rising incidence of lifestyle diseases is further expected to bolster the growth of market over the next few years.

The global personalized nutrition market is segmented based on dosage form, product type, tool type, application, company and region. Based on application, the market can be categorized into standard supplements, disease based, additional supplements, medicinal supplements and sports nutrition. Out of these, the standard supplements segment dominated the market in terms of largest market share until 2019 and is expected to maintain its leading position during the forecast period as well. This can be ascribed to the shift in preference of the consumers towards healthy diet plans. Moreover, growing awareness pertaining to the overall health of individuals is resulting in attracting of more and more users opting for standard supplements. In addition to this, another important key factor which is anticipated to boost the growth of segment in the years to come is the fact that people are increasingly becoming aware of deficiencies and nutrient requirements in their bodies and are therefore opting for standard supplements.

Major players operating in the global personalized nutrition market include BASF SE, Herbalife Nutrition Ltd., Amway, DNAfit, Wellness Coaches, Atlas Biomed Group Limited, Habit food personalized, LLC, Persona, Bactolac Pharmaceutical, Inc., Balchem Corporation, Zipongo, DNAlysis, Sanger Genomics Pvt Ltd., Mindbodygreen, BiogeniQ, Helix, Segterra, Metagenics, Inc., GX Sciences, Inc., Nutrigenomix and others. The companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions, partnership, agreements, and new developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global personalized nutrition market from 2015 to 2018.
  • To estimate and forecast the market size of global personalized nutrition market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global personalized nutrition market based on dosage form, product type, tool type, application, company and regional distribution.
  • To identify dominant region or segment in the global personalized nutrition market.
  • To identify drivers and challenges for global personalized nutrition market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global personalized nutrition market.
  • To conduct pricing analysis for global personalized nutrition market.
  • To identify and analyze the profile of leading players operating in global personalized nutrition market.
  • To identify key sustainable strategies adopted by market players in global personalized nutrition market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global personalized nutrition market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Personalized nutrition manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to personalized nutrition
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global personalized nutrition market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Personalized Nutrition Market, By Dosage Form:
    • Tablets
    • Capsule
    • Powders
    • Liquids
    • Others
  • Global Personalized Nutrition Market, By Product Type:
    • Dietary Supplements and Nutraceuticals
    • Functional Food
    • Functional Beverage
    • Digitalized DNA-based Diet
    • Sports Nutrigenomics
    • Others
  • Global Personalized Nutrition Market, By Tool Type:
    • Genetic Test Kits
    • Food Labels
    • Interactive Apps
    • Portable gadgets
    • Wearable
    • Others
  • Global Personalized Nutrition Market, By Application:
    • Standard Supplements
    • Disease Based
    • Additional Supplements
    • Medicinal Supplements
    • Sports Nutrition
  • Global Personalized Nutrition Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Kuwait
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global personalized nutrition market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Global personalized nutrition market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Personalized Nutrition Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Personalized Nutrition Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Dosage Form (Tablets, Capsule, Powders, Liquids, Others)

6.2.2.     By Product Type (Dietary Supplements and Nutraceuticals, Functional Food, Functional Beverage, Digitalized DNA-based Diet, Sports Nutrigenomics, Others)

6.2.3.     By Tool Type (Genetic test kits, Food labels, Interactive apps, Portable gadgets, Wearable, Others)

6.2.4.     By Application (Standard Supplements, Disease Based, Additional Supplements, Medicinal Supplements, Sports Nutrition)

6.2.5.     By Company (2019)

6.2.6.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Personalized Nutrition Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Dosage Form

7.2.2.     By Product Type

7.2.3.     By Tool Type

7.2.4.     By Application

7.2.5.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Personalized Nutrition Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Dosage Form

7.3.1.2.2.             By Product Type

7.3.1.2.3.             By Application

7.3.2.     India Personalized Nutrition Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Dosage Form

7.3.2.2.2.             By Product Type

7.3.2.2.3.             By Application

7.3.3.     Australia Personalized Nutrition Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Dosage Form

7.3.3.2.2.             By Product Type

7.3.3.2.3.             By Application

7.3.4.     Japan Personalized Nutrition Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Dosage Form

7.3.4.2.2.             By Product Type

7.3.4.2.3.             By Application

7.3.5.     South Korea Personalized Nutrition Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Dosage Form

7.3.5.2.2.             By Product Type

7.3.5.2.3.             By Application

8.    Europe Personalized Nutrition Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Dosage Form

8.2.2.     By Product Type

8.2.3.     By Tool Type

8.2.4.     By Application

8.2.5.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Personalized Nutrition Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Dosage Form

8.3.1.2.2.             By Product Type

8.3.1.2.3.             By Application

8.3.2.     Germany Personalized Nutrition Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Dosage Form

8.3.2.2.2.             By Product Type

8.3.2.2.3.             By Application

8.3.3.     United Kingdom Personalized Nutrition Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Dosage Form

8.3.3.2.2.             By Product Type

8.3.3.2.3.             By Application

8.3.4.     Italy Personalized Nutrition Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Dosage Form

8.3.4.2.2.             By Product Type

8.3.4.2.3.             By Application

8.3.5.     Spain Personalized Nutrition Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Dosage Form

8.3.5.2.2.             By Product Type

8.3.5.2.3.             By Application

9.    North America Personalized Nutrition Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Dosage Form

9.2.2.     By Product Type

9.2.3.     By Tool Type

9.2.4.     By Application

9.2.5.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Personalized Nutrition Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Dosage Form

9.3.1.2.2.             By Product Type

9.3.1.2.3.             By Tool Type

9.3.1.2.4.             By Application

9.3.2.     Mexico Personalized Nutrition Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Dosage Form

9.3.2.2.2.             By Product Type

9.3.2.2.3.             By Application

9.3.3.     Canada Personalized Nutrition Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Dosage Form

9.3.3.2.2.             By Product Type

9.3.3.2.3.             By Application

10.  South America Personalized Nutrition Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Dosage Form

10.2.2.  By Product Type

10.2.3.  By Tool Type

10.2.4.  By Application

10.2.5.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Personalized Nutrition Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Dosage Form

10.3.1.2.2.           By Product Type

10.3.1.2.3.           By Application

10.3.2.  Argentina Personalized Nutrition Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Dosage Form

10.3.2.2.2.           By Product Type

10.3.2.2.3.           By Application

10.3.3.  Colombia Personalized Nutrition Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Dosage Form

10.3.3.2.2.           By Product Type

10.3.3.2.3.           By Application

11.  Middle East and Africa Personalized Nutrition Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Dosage Form

11.2.2.  By Product Type

11.2.3.  By Tool Type

11.2.4.  By Application

11.2.5.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Personalized Nutrition Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Dosage Form

11.3.1.2.2.           By Product Type

11.3.1.2.3.           By Application

11.3.2.  Saudi Arabia Personalized Nutrition Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Dosage Form

11.3.2.2.2.           By Product Type

11.3.2.2.3.           By Application

11.3.3.  UAE Personalized Nutrition Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Dosage Form

11.3.3.2.2.           By Product Type

11.3.3.2.3.           By Application

11.3.4.  Kuwait Personalized Nutrition Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Dosage Form

11.3.4.2.2.           By Product Type

11.3.4.2.3.           By Application

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles

14.2.1.  Company Details

14.2.2.  Financials (As Reported)

14.2.3.  SWOT Analysis

14.2.4.  Key Market Focus and Geographical Presence

14.2.5.  Planned Investments

14.2.6.  Market Positioning

14.3.              Leading Players Profiled

14.3.1.1.      BASF SE

14.3.1.2.      Herbalife Nutrition Ltd.

14.3.1.3.      Amway

14.3.1.4.      DNAfit

14.3.1.5.      Wellness Coaches

14.3.1.6.      Atlas Biomed Group Limited

14.3.1.7.      Habit food personalized, LLC

14.3.1.8.      Persona

14.3.1.9.      Bactolac Pharmaceutical, Inc.

14.3.1.10.    Balchem Corporation

14.3.1.11.    Zipongo

14.3.1.12.    DNAlysis

14.3.1.13.    Sanger Genomics Pvt Ltd.

14.3.1.14.    Mindbodygreen

14.3.1.15.    BiogeniQ

14.3.1.16.    Helix

14.3.1.17.    Segterra

14.3.1.18.    Metagenics, Inc.

14.3.1.19.    GX Sciences, Inc.

14.3.1.20.    Nutrigenomix

15.  Strategic Recommendations

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