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Forecast Period
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2024-2028
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Market Size (2022)
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USD 12.50 Billion
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CAGR (2023-2028)
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16.4%
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Fastest Growing Segment
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Standard Supplement
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Largest Market
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North America
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Market Overview
Global Personalized Nutrition Market has valued at USD
12.50 billion in 2022 and is anticipated to project robust growth in the
forecast period with a CAGR of 16.4% through 2028. A personalized nutrition
plan, also referred to as a customized nourishment approach, is based on the concept
of providing tailored nutrition guidance by nutritionists and other dietary
experts. The aim is to make dietary changes that optimize and enhance our
health and well-being, while minimizing the risks of diseases such as obesity,
heart disease, and type 2 diabetes. Personalized nutrition lies at the core of
the practice of registered dietitians, who provide tailored nutrition advice
that aligns with the physical, clinical, and emotional needs of their patients.
In recent times, personalized nutrition has become
more comprehensive. It now involves a deeper assessment of an individual's
genetics, dietary habits, physical activity, sleep patterns, microbiome, and
even metabolic rates. Metabolic rates refer to the small molecules produced by
the body that may have an impact on how an individual functions. The
personalized nutrition industry encompasses various products, including
vitamins, minerals, proteins, amino acids, herbs, botanicals, fibers, specialty
carbohydrates, fatty acids, probiotics, and others such as prebiotics,
glucosamine, carotenoids, and more.
Key Market Drivers
Growing Consumer Health Awareness
A key driving force behind the burgeoning
personalized nutrition market is the increasing demand for tailored nutritional
guidance based on individual requirements. With the rise in obesity rates, as
well as the prevalence of busy and unhealthy eating habits, personalized
nutrition is poised to gain significant traction. This approach to dieting
focuses on meeting specific nutritional needs of individuals, while also
providing insights into their metabolic history, environmental exposure,
genetic profile, personal wellness objectives, and microbiome composition. The
increasing awareness of the significance of maintaining a healthy lifestyle has
contributed to the rapid market growth. The prevalence of chronic diseases,
including diabetes and cardiovascular diseases, has prompted individuals to
embrace personalized nutrition solutions. Furthermore, lifestyle changes,
higher disposable incomes, and growing awareness of the benefits of nutrition
plans are positively impacting the sparkling water market. The growing consumer
preference for dietary improvements is a key driver for the expansion of the
personalized nutrition market. The increasing trend of adopting a healthy
lifestyle across all age groups, coupled with a shift towards innovative
approaches, has a positive impact on the industry.
Increasing Prevalence of Customized Approaches for
Nutrition
The increasing popularity of personalized nutrition
guidance tailored to individual needs is a significant driver in the
personalized nutrition market. With a growing number of individuals facing
obesity and unhealthy dietary habits, personalized nutrition is expected to
gain considerable traction. Personalized nutrition involves a diet that is
specifically recommended to meet individual nutritional requirements.
Additionally, personalized nutrition can provide a comprehensive understanding
of an individual's metabolic history, environmental exposure, genetic profile,
personal wellness goals, and microbiome composition. According to the American
Nutrition Association, personalized nutrition is a field that unveils human
individuality and facilitates the development of nutrition strategies for
disease management, prevention, and the promotion of healthy lifestyles.
Moreover, the demand for mindful food choices, healthy lifestyles, and
preventive health measures in the food sector is driving the overall growth of
the personalized nutrition industry. The surging demand for organic and natural
food products is the primary driver behind market growth and development.
Organic food sets itself apart from conventionally and traditionally grown food
by adhering to a natural system of agriculture, free from the use of synthetic
pesticides and fertilizers. Natural food products are derived from organically
produced raw materials. The increasing popularity of these products can be
attributed to the growing awareness of the health benefits associated with organic
food. According to the Organic Consumer Association, sales of organic food have
experienced a yearly growth rate of 20 percent, and projections indicate that
the industry's share of the U.S. food market is set to expand from
approximately 2 percent to around 3.5 percent by the end of the decade. Simultaneously,
emerging companies in the personalized nutrition industry are leading the
market by innovating strategies for customers. For instance, in November 2019,
Amway, a US-based multinational company, announced a USD 200 million investment
in China for the establishment of an innovation center focused on dietary
supplements. This innovation center aims to provide individuals with customized
solutions for personalized nutrition. Such initiatives by market leaders are
expected to further propel the growth of the market.
Prevalence of Obesity
In the current scenario, populations in developed
and developing countries are increasingly seeking tailored approaches to
address their health and well-being, aiming to achieve specific health goals
within defined timeframes. Thanks to technological advancements, significant
progress has been made in providing the necessary knowledge and information to
effectively and efficiently create customized nutritional plans. Personalized
nutrition plans, as an alternative to conventional health techniques, enable
customers to adhere to strict dietary regimens. The market's growth and
development are primarily driven by the global rise in health consciousness, fueled
by increasing disposable income and the prevalence of health issues such as
obesity. The rising prevalence of obesity has a significant impact on the
market. Individuals seeking guidance from dieticians and nutritionists for
personalized diet plans with the goal of weight loss contribute to market
growth.
Growing Trend of Portable Health Monitoring Devices
There is a global concern regarding the selection
of nutritious food and the pursuit of a healthy lifestyle. Portable healthcare
technologies have emerged as a reliable means to accurately measure and assess
the daily nutritional intake of individuals. Research indicates that
approximately 30% of adults in the United States utilize portable health care
devices. Personalized nutrition approaches are gaining popularity, facilitated
by easy access to personalized data such as metabolic profile, biochemistry,
and microbiome information. These devices recommend tailored nutritional
solutions, aiding individuals in managing weight, blood sugar, cholesterol, and
achieving optimal health. Furthermore, the increasing availability of DNA
tests, at-home blood tests, and other health-related assessments are expected
to drive the demand for personalized nutritional products. Improper nutrition
and sedentary lifestyles have led to a rise in life-threatening chronic
diseases such as clogged arteries. Research suggests that around 117 million
adults in the United States suffer from such conditions due to improper
nutrition and lack of exercise. Consequently, consumers are shifting their
focus towards disease prevention and embracing a health-conscious mindset. The
growing awareness of health and fitness programs is expected to drive the
demand for personalized nutrition products in the foreseeable future.
Key Market Challenges
High Cost Associated with Personalized Nutrition
Plan
The personalized nutrition services are associated
with a significant cost, potentially rendering them inaccessible to a
substantial portion of the population. This aspect is expected to impede the
growth of the global market in the forecast period. Additionally, limited
awareness regarding the benefits of personalized nutrition in health monitoring
and treatment is foreseen as a factor that may hinder the market value of
personalized nutrition in the coming years. The high cost of nutritional plans
presents a significant challenge for the personalized nutrition market.
Personalized nutrition plans often include various health and fitness
monitoring charges, making the end product unaffordable for low-income
consumers. Moreover, some nutrition plans may only be required for short-term
treatments, yet certain personalized nutrition companies offer only annual
treatment packages to maximize their Return on Investment (RoI). These
unnecessary charges inflate the cost of the end product and could impede
revenue growth in the market. Additionally, personalized nutritional plans rely
on a wide range of unique physical, behavioral, and attitudinal data, which are
processed by wearable health devices to recommend tailored plans. However,
inaccurate data can be generated when these devices lack sufficient raw data,
resulting in incorrect nutritional attributes. Furthermore, the personalized
nutrition market remains fragmented as many personalized nutritional solution
applications are still in the early stages of development and deployment. This
challenge is expected to persist until a larger volume of user data is
integrated into the system, potentially hindering revenue growth on a global
scale.
Availability of Counterfeit Products
There remains a significant disparity in the
alignment of eating and sleeping patterns in relation to genetics (and vice
versa), as well as their interaction with individual behavior and environmental
factors. The increasing complexity of diseases such as diabetes and obesity can
be attributed to lifestyle-related changes. Numerous genetic pathways have been
identified that may contribute to weight gain or difficulties in blood sugar
control. Another notable constraint of personalized nutrition is its reliance
on a comprehensive understanding of an individual's dietary intake, which plays
a crucial role in determining the body's response to various nutrients and food
products. Counterfeit foods pose a significant risk to public health and
safety, while also imposing substantial financial burdens on consumers.
Additionally, counterfeiting undermines trust, confidence, and the brand
identity of organizations. According to the Grocery Manufacturers Association
(GMA) in the U.S., it is estimated that the global food and consumer products
industry may suffer annual losses of approximately USD 12 to 15 billion due to
counterfeiting. The detrimental effects of counterfeit food products can have
far-reaching consequences on health, potentially leading to fatalities.
Consequently, the presence of counterfeit products hinders future market growth
and development.
Key Market Trends
Rising Trend of Health Monitoring Apps
Due to technological advancements, the growing
trend of health monitoring apps presents significant opportunities for market
growth. The increasing adoption of smartphones and tablets is a key driver
behind the rise of health monitoring apps. Nowadays, individuals who own smartphones
can easily monitor their well-being and happiness. Additionally,
patient-generated data is already playing an increasingly important role in
health monitoring applications. People today seek to understand and gain
insights from their own health data. The emergence of digital technology
innovations has transformed patient-generated data into a valuable resource.
Data from consumer health technologies, such as in-home medical devices,
mHealth apps, and smart wearables, are fueling personalized and customized
approaches to healthcare management.
Increasing Collaborations and Strategic
Partnerships
Personalized nutrition is an emerging trend driven
by consumer willingness to invest in tailored dietary solutions. Collaborative
partnerships across sectors have become a prominent strategy for community
health improvement. The traditional "one-size-fits-all" approach is
losing relevance as consumers increasingly demand customized products.
Research and development initiatives in
personalized nutrition rely on collaborative innovation and advanced
technologies, such as data tracking and collection, to gather individual health
data. This data accumulation enables the establishment of comprehensive health
databases and standards. As a result, various stakeholders, including material
suppliers, scientific research institutions, and medical establishments,
collaborate to form personalized nutrition industry alliances, integrating
research, production, and education.
Segmental Insights
Application Insights
The global market for
personalized nutrition is categorized into standard supplement and
disease-based segments based on applications. The application segment is
dominated by the standard supplement segment, holding the largest market share.
Standard supplements comprise at least one dietary ingredient, such as
vitamins, minerals, herbs, botanicals, amino acids, or enzymes. Multivitamins
are commonly used supplements that help reduce the need to take numerous pills
daily. Prominent dietary supplements include calcium, fish oil, echinacea,
ginseng, garlic, and vitamin D. Adequate nutrition plays a crucial role in the
prevention of various chronic diseases, including heart disease and type 2
diabetes. Furthermore, it aids in strengthening the immune system, as essential
vitamins and minerals are required for optimal immune function. A balanced and
diverse diet ensures proper immune system functioning and offers protection
against illnesses and immunodeficiency issues.
End User Insights
The direct-to-consumer
segment is projected to be the largest end-user segment in the global
personalized nutrition market in 2022. This growth is driven by shifting
consumer preferences towards high-nutrient products that promote health and
lifestyle improvements. The persistent concern over nutrient deficiencies has
paved the way for personalized nutrition approaches, which provide effective
methods and solutions for understanding and addressing these issues.
Consequently, the direct-to-consumer segment is expected to maintain its leadership
in the personalized nutrition market during the forecast period, driven by
these factors.