Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others), By End User (Direct-To-Consumer, Wellness & Fitness Centers, Hospital & Clinics, Institutions), By Region & Competition, 2020-2030F

Market Overview

Global Personalized Nutrition Market was valued at USD 12.50 billion in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 16.40% through 2030F. A personalized nutrition plan, also known as a customized nourishment approach, is designed to offer individualized dietary guidance based on a person’s unique health profile. Developed by nutritionists and other dietary experts, the goal of this approach is to promote optimal health and well-being while reducing the risk of chronic conditions such as obesity, heart disease, and type 2 diabetes. At the core of personalized nutrition is the expertise of registered dietitians, who create nutrition plans tailored to the physical, clinical, and emotional needs of each individual. 

In recent years, the scope of personalized nutrition has expanded significantly. It now includes a more in-depth evaluation of various factors, such as an individual's genetic makeup, eating behaviors, physical activity levels, sleep quality, microbiome composition, and metabolic profile. These insights enable the development of nutrition strategies that go far beyond generic dietary recommendations. For instance, metabolic profiling involves analyzing small molecules produced by the body, which influence how individuals metabolize food and respond to different nutrients. This data-driven approach allows for more precise and effective dietary interventions. For instance, a June 2022 study in JAMA Network Open reported that 31% of respondents use multi-mineral supplements. Earlier, in January 2022, Dr. Heather Moday highlighted three essential vitamins vital for overall health in her article published on CNBC.

Key Market Drivers

Growing Consumer Health Awareness

A key driving force behind the burgeoning personalized nutrition market is the increasing demand for tailored nutritional guidance based on individual requirements. With the rise in obesity rates, as well as the prevalence of busy and unhealthy eating habits, personalized nutrition is poised to gain significant traction. This approach to dieting focuses on meeting specific nutritional needs of individuals, while also providing insights into their metabolic history, environmental exposure, genetic profile, personal wellness objectives, and microbiome composition. The increasing awareness of the significance of maintaining a healthy lifestyle has contributed to the rapid market growth. For instamce, in February 2022, Nourished introduced a new vegan-friendly vitamin D3 ingredient, expanding its range of personalized nutrition products with a plant-based alternative to support health and wellness. The prevalence of chronic diseases, including diabetes and cardiovascular diseases, has prompted individuals to embrace personalized nutrition solutions. For instance, according to the World Health Organization (WHO), global diabetes prevalence increased from 7% in 1990 to 14% in 2022. The WHO also reported that diabetes directly caused 1.6 million deaths in 2021, with nearly 47% of those fatalities occurring in individuals under the age of 70, highlighting its growing impact. Lifestyle changes, higher disposable incomes, and growing awareness of the benefits of nutrition plans are positively impacting the sparkling water market. The growing consumer preference for dietary improvements is a key driver for the expansion of the personalized nutrition market. The increasing trend of adopting a healthy lifestyle across all age groups, coupled with a shift towards innovative approaches, has a positive impact on the industry.

Increasing Prevalence of Customized Approaches for Nutrition

The increasing popularity of personalized nutrition guidance tailored to individual needs is a significant driver in the personalized nutrition market. With a growing number of individuals facing obesity and unhealthy dietary habits, personalized nutrition is expected to gain considerable traction. Personalized nutrition involves a diet that is specifically recommended to meet individual nutritional requirements. Personalized nutrition can provide a comprehensive understanding of an individual's metabolic history, environmental exposure, genetic profile, personal wellness goals, and microbiome composition. According to the American Nutrition Association, personalized nutrition is a field that unveils human individuality and facilitates the development of nutrition strategies for disease management, prevention, and the promotion of healthy lifestyles. The demand for mindful food choices, healthy lifestyles, and preventive health measures in the food sector is driving the overall growth of the personalized nutrition industry. The surging demand for organic and natural food products is the primary driver behind market growth and development. Organic food sets itself apart from conventionally and traditionally grown food by adhering to a natural system of agriculture, free from the use of synthetic pesticides and fertilizers. Natural food products are derived from organically produced raw materials. The increasing popularity of these products can be attributed to the growing awareness of the health benefits associated with organic food. According to the Organic Consumer Association, sales of organic food have experienced a yearly growth rate of 20 percent, and projections indicate that the industry's share of the U.S. food market is set to expand from approximately 2 percent to around 3.5 percent by the end of the decade. Simultaneously, emerging companies in the personalized nutrition industry are leading the market by innovating strategies for customers. For instance, in November 2019, Amway, a US-based multinational company, announced a USD 200 million investment in China for the establishment of an innovation center focused on dietary supplements. This innovation center aims to provide individuals with customized solutions for personalized nutrition. Such initiatives by market leaders are expected to further propel the growth of the market.

Prevalence of Obesity

The rising figures reported by the WHO underscore the increasing prevalence of obesity worldwide. In 2022, 16% of adults aged 18 and older were classified as obese, more than doubling since 1990—demonstrating a global health crisis. ALso, in 2024, an estimated 35 million children under five were overweight, with nearly half living in Asia. Once associated primarily with high-income nations, obesity is now rapidly growing in low- and middle-income countries, especially in Africa, where the number of overweight children under five rose by 12.1% since 2000. These trends reflect a significant global shift in the burden and distribution of obesity, highlighting its widespread prevalence across all age groups and economic regions.

In the current scenario, populations in developed and developing countries are increasingly seeking tailored approaches to address their health and well-being, aiming to achieve specific health goals within defined timeframes. Thanks to technological advancements, significant progress has been made in providing the necessary knowledge and information to effectively and efficiently create customized nutritional plans. Personalized nutrition plans, as an alternative to conventional health techniques, enable customers to adhere to strict dietary regimens. The market's growth and development are primarily driven by the global rise in health consciousness, fueled by increasing disposable income and the prevalence of health issues such as obesity. The rising prevalence of obesity has a significant impact on the market. Individuals seeking guidance from dieticians and nutritionists for personalized diet plans with the goal of weight loss contribute to market growth.

Growing Trend of Portable Health Monitoring Devices

There is a global concern regarding the selection of nutritious food and the pursuit of a healthy lifestyle. Portable healthcare technologies have emerged as a reliable means to accurately measure and assess the daily nutritional intake of individuals. Research indicates that approximately 30% of adults in the United States utilize portable health care devices. Personalized nutrition approaches are gaining popularity, facilitated by easy access to personalized data such as metabolic profile, biochemistry, and microbiome information. These devices recommend tailored nutritional solutions, aiding individuals in managing weight, blood sugar, cholesterol, and achieving optimal health. The increasing availability of DNA tests, at-home blood tests, and other health-related assessments are expected to drive the demand for personalized nutritional products. Improper nutrition and sedentary lifestyles have led to a rise in life-threatening chronic diseases such as clogged arteries. Research suggests that around 117 million adults in the United States suffer from such conditions due to improper nutrition and lack of exercise. Consequently, consumers are shifting their focus towards disease prevention and embracing a health-conscious mindset. The growing awareness of health and fitness programs is expected to drive the demand for personalized nutrition products in the foreseeable future.

Key Market Challenges

High Cost Associated with Personalized Nutrition Plan

The personalized nutrition services are associated with a significant cost, potentially rendering them inaccessible to a substantial portion of the population. This aspect is expected to impede the growth of the global market in the forecast period. The limited awareness regarding the benefits of personalized nutrition in health monitoring and treatment is foreseen as a factor that may hinder the market value of personalized nutrition in the coming years. The high cost of nutritional plans presents a significant challenge for the personalized nutrition market. Personalized nutrition plans often include various health and fitness monitoring charges, making the end product unaffordable for low-income consumers. Some nutrition plans may only be required for short-term treatments, yet certain personalized nutrition companies offer only annual treatment packages to maximize their Return on Investment (RoI). These unnecessary charges inflate the cost of the end product and could impede revenue growth in the market. The personalized nutritional plans rely on a wide range of unique physical, behavioral, and attitudinal data, which are processed by wearable health devices to recommend tailored plans. However, inaccurate data can be generated when these devices lack sufficient raw data, resulting in incorrect nutritional attributes. The personalized nutrition market remains fragmented as many personalized nutritional solution applications are still in the early stages of development and deployment. This challenge is expected to persist until a larger volume of user data is integrated into the system, potentially hindering revenue growth on a global scale.

Availability of Counterfeit Products

There remains a significant disparity in the alignment of eating and sleeping patterns in relation to genetics (and vice versa), as well as their interaction with individual behavior and environmental factors. The increasing complexity of diseases such as diabetes and obesity can be attributed to lifestyle-related changes. Numerous genetic pathways have been identified that may contribute to weight gain or difficulties in blood sugar control. Another notable constraint of personalized nutrition is its reliance on a comprehensive understanding of an individual's dietary intake, which plays a crucial role in determining the body's response to various nutrients and food products. Counterfeit foods pose a significant risk to public health and safety, while also imposing substantial financial burdens on consumers. Counterfeiting undermines trust, confidence, and the brand identity of organizations. According to the Grocery Manufacturers Association (GMA) in the U.S., it is estimated that the global food and consumer products industry may suffer annual losses of approximately USD 12 to 15 billion due to counterfeiting. The detrimental effects of counterfeit food products can have far-reaching consequences on health, potentially leading to fatalities. Consequently, the presence of counterfeit products hinders future market growth and development.

Key Market Trends

Rising Trend of Health Monitoring Apps

Due to technological advancements, the growing trend of health monitoring apps presents significant opportunities for market growth. The increasing adoption of smartphones and tablets is a key driver behind the rise of health monitoring apps. Nowadays, individuals who own smartphones can easily monitor their well-being and happiness. The patient-generated data is already playing an increasingly important role in health monitoring applications. People today seek to understand and gain insights from their own health data. The emergence of digital technology innovations has transformed patient-generated data into a valuable resource. Data from consumer health technologies, such as in-home medical devices, mHealth apps, and smart wearables, are fueling personalized and customized approaches to healthcare management.

Increasing Collaborations and Strategic Partnerships

Personalized nutrition is an emerging trend driven by consumer willingness to invest in tailored dietary solutions. Collaborative partnerships across sectors have become a prominent strategy for community health improvement. The traditional "one-size-fits-all" approach is losing relevance as consumers increasingly demand customized products.

Research and development initiatives in personalized nutrition rely on collaborative innovation and advanced technologies, such as data tracking and collection, to gather individual health data. This data accumulation enables the establishment of comprehensive health databases and standards. As a result, various stakeholders, including material suppliers, scientific research institutions, and medical establishments, collaborate to form personalized nutrition industry alliances, integrating research, production, and education.

Segmental Insights

End User Insights

The direct-to-consumer segment is projected to be the largest end-user segment in the global personalized nutrition market in 2024. This growth is driven by shifting consumer preferences towards high-nutrient products that promote health and lifestyle improvements. The persistent concern over nutrient deficiencies has paved the way for personalized nutrition approaches, which provide effective methods and solutions for understanding and addressing these issues. Consequently, the direct-to-consumer segment is expected to maintain its leadership in the personalized nutrition market during the forecast period, driven by these factors.

Regional Insights

North America was projected to be the largest market for personalized nutrition in 2024. The region's growth is primarily driven by increasing consumer awareness of health and dietary patterns, as well as a significant rise in obesity rates. A busy lifestyle has prompted consumers to opt for customized dietary supplements that cater to their specific needs. The rising disposable income has empowered consumers to invest in personalized meal plans and related services.

Recent Developments

• In November 2024, Persona Nutrition, a leading provider of subscription-based personalized vitamins and supplements, introduced its white-labeling service. This new offering is tailored to support both emerging and established businesses, as well as individuals, looking to enter or expand within the personalized nutrition industry, enabling them to create and market custom-branded supplement solutions backed by Persona’s expertise and infrastructure.
• In September 2024, Bioniq partnered with Truemed, a healthcare reimbursement and HSA/FSA spending platform. This collaboration underscores the medical necessity of Bioniq’s pharmaceutical-grade supplements, allowing their eligibility for HSA and FSA spending. The partnership supports the use of personalized nutrition in preventive healthcare, making Bioniq's products more accessible through tax-advantaged healthcare accounts.
• In April 2024, emerging lifestyle brand Vitamyna launched its personalized pack builder feature to meet the growing demand for customized nutrition. This innovative tool enables consumers to create tailored daily vitamin packs based on their individual needs via the company’s website. Orders are then conveniently delivered to their doorstep, enhancing accessibility to personalized wellness solutions.
• On February 10, 2022, Elo, a smart nutrition company based in the U.S., secured a seed funding of USD 5 Million from private equity firm Will Ventures. This funding will enable Elo to expand its operations, enhance marketing efforts, and further develop products in the field of personalized nutrition.
• On January 11, 2022, Abbott Laboratories, a multinational medical devices and healthcare company based in the U.S., introduced a new product called Lingo longevity wearable. This innovative technology tracks ketones biomarkers and is powered by Abbott's sensor technology. Designed to monitor crucial indicators like glucose, ketones, and lactate, it has the potential to also track alcohol levels in the future. Abbott Laboratories aims to revolutionize healthcare by facilitating effective communication between patients and their doctors.
• In July 2018, Royal DSM acquired an equity stake in Mixfit Inc., forming a strategic alliance to develop nutritional products and dietary supplements.
• In 2018, Nestle S.A. selected Japan's aging population as the launch market for its first personalized nutrition service, utilizing a combination of artificial intelligence, DNA testing, and smartphone services.

Key Market Players

·         BASF SE

·         DSM

·         Herbalife Nutrition Ltd

·         Metagenics, Inc.

·         DNAfit

·         Nutrigenomix Inc.

·         Atlas Biomed Group Limited

·         Habit, LLC

·         Bactolac Pharmaceutical

·         Balchem Corporation

Report Scope:

In this report, the Global Personalized Nutrition Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Personalized Nutrition Market, By Product Type:

o   Active Measurement

o   Standard Measurement

• Personalized Nutrition Market, By Application:

o   Standard Supplement

o   Disease Based

• Personalized Nutrition Market, By Dosage Forms:

o   Tablets

o   Capsule

o   Powders

o   Liquids

o   Others

• Personalized Nutrition Market, By End User:

o   Direct-To-Consumer

o   Wellness & Fitness Centres

o   Hospital & Clinics

o   Institutions

• Personalized Nutrition Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition Market.

Available Customizations:

Global Personalized Nutrition market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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