Personalized Nutrition Market to Grow with a CAGR of 16.40% through 2030F

Growing consumer health awareness and increasing prevalence of customized approaches for nutrition is expected to drive the Global Personalized Nutrition Market growth in the forecast period, 2026-2030.

According to TechSci Research report, “Personalized Nutrition Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Personalized Nutrition Market stood at USD 12.50 billion in 2024 and is anticipated to grow with a CAGR of 16.40% in the forecast period. Personal nutrition utilizes individual genetic and characteristic information to develop tailored nutritional advice, products, or services aimed at facilitating long-term dietary behavior change for improved health. Nutritionists and other dietary specialists implement dietary adjustments to optimize and enhance our well-being through personalized nutrition plans, commonly referred to as personalized nourishment strategies. Conditions such as obesity, heart disease, and type 2 diabetes can be mitigated through such interventions.

Personalized nutrition has been central to the work of registered dietitians since the inception of their careers, offering customized nourishment guidance that addresses their patients' physical, clinical, and emotional needs. The COVID-19 pandemic has significantly influenced the growth of the personalized nutrition market. The accelerated growth during this period can be largely attributed to a shift in people's attitudes towards adopting a healthy lifestyle and incorporating immune-boosting diets. As health concerns become more prevalent, individuals are seeking out health supplements to enhance their immune function, driving the demand for personalized nutrition. The scope of personalized nutrition now encompasses a comprehensive approach, encompassing an assessment of an individual's genetic traits, dietary preferences, physical activity, sleep patterns, microbiome, and even metabolic rates. Driven by increasing consumer health consciousness and rising disposable incomes, individuals across the region are increasingly turning to dietary supplements and other nutritional aids. Consumer awareness of their dietary choices is on the rise, with people opting for multivitamins and mineral supplements in the form of capsules and tablets as a result of lifestyle changes and a greater understanding of fitness and health.

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The Global Personalized Nutrition Market is segmented into product type, application, dosage forms, end user, regional distribution, and company.

Based on application, The standard supplement segment is the fastest-growing application segment in the dietary supplements market. This growth is driven by rising consumer awareness around preventive health and wellness, particularly the importance of essential nutrients in daily diets. Standard supplements typically contain one or more dietary ingredients, such as vitamins, minerals, herbs, botanicals, amino acids, or enzymes. Among these, multivitamins are especially popular, offering a convenient solution to meet nutritional needs without taking multiple individual pills. High-demand supplements like calcium, fish oil, echinacea, ginseng, garlic, and vitamin D are gaining traction for their proven health benefits. These supplements play a critical role in managing and preventing chronic conditions such as heart disease and type 2 diabetes. They also contribute to stronger immunity, as essential nutrients are key to optimal immune system functioning. As consumers increasingly prioritize health, nutrition, and disease prevention, the demand for standard supplements continues to rise rapidly—making this segment the fastest-growing in the market.

Based on region, Europe is emerging as the fastest-growing region in the global personalized nutrition market due to a combination of advanced healthcare infrastructure, growing health awareness, and strong regulatory support. European consumers are increasingly prioritizing preventive healthcare and wellness, leading to a surge in demand for personalized dietary solutions tailored to individual needs. Rising incidences of lifestyle-related conditions such as obesity, diabetes, and cardiovascular diseases have further driven interest in customized nutrition to manage and prevent chronic health issues. Technological advancements also play a key role in Europe's growth. The widespread adoption of digital health tools, wearable fitness devices, and DNA testing kits has made it easier for consumers to access and engage with personalized nutrition services. Europe's robust research environment and high investment in biotech and nutrigenomics support innovation and product development in this space. In addition, European regulatory bodies encourage transparency and safety in nutrition products, which boosts consumer confidence. The growing popularity of clean-label, vegan, and sustainable nutrition options aligns with the personalized approach and resonates strongly with European values. Coupled with a rising aging population seeking tailored health solutions and an increasing number of startups entering the market, these factors collectively contribute to Europe’s rapid growth in the personalized nutrition sector.

Major companies operating in Global Personalized Nutrition Market are:

• BASF SE
• DSM
• Herbalife Nutrition Ltd
• Metagenics, Inc.
• DNAfit
• Nutrigenomix Inc.
• Atlas Biomed Group Limited
• Habit, LLC
• Bactolac Pharmaceutical
• Balchem Corporation

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“The personalized nutrition industry has grown to include a wide range of specialized products tailored to individual needs. These include essential nutrients like vitamins and minerals, as well as proteins, amino acids, herbs, botanicals, fibers, specialty carbohydrates, fatty acids, and probiotics. The market also features other advanced ingredients such as prebiotics, glucosamine, and carotenoids. Together, these components form a comprehensive system aimed at supporting personal health goals and addressing specific nutritional deficiencies. As scientific understanding continues to evolve, personalized nutrition is increasingly becoming a cornerstone of preventative healthcare and a key driver in the wellness industry”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others), By End User (Direct-To-Consumer, Wellness & Fitness Centers, Hospital & Clinics, Institutions), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of Global Personalized Nutrition Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Personalized Nutrition Market

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