Organic Tea Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, Segmented By Source (Black, Green, White, Oolong, Others), By Form (Dried Leaf, Powder, Liquid), By Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.), By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others), By Region, By Competition

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Summary

Report Description

The global organic tea market is anticipated to grow at an impressive CAGR during the forecast period. Organic tea farming is based on ecological cycles, biodiversity, and processes adapted to local conditions, maintaining fertile soil and fostering plant diversity. As of 2022, around 3.7 billion cups of tea are consumed daily. One of the key factors fueling market expansion is the growing consumer preference for safe, chemical-free, and healthy consumables. Additionally, the market is booming as a result of initiatives being taken by governments in nations to promote the use of sustainable agricultural practices through various incentives and subsidies.

Organic tea is widely used as a nutritious food, and it is especially effective for those who suffering from obesity, heart disease, and high cholesterol. The increased customer desire for healthy food and beverage items is one of the primary elements driving the expansion of organic teas. Organic tea is well-known for reducing excess body fat and increasing metabolism without causing any negative side effects. Because of its organic production, the tea preserves its distinct qualities and medicinally vital components. In comparison to other teas, this makes it a healthier option. Therefore, the increasing popularity of organic tea as a nutritious food also drives the global organic tea market growth during the forecast period. 

In developing countries, the consumption of organic tea is rising due to the increase in the prevalence of illnesses linked to a sedentary lifestyle rises. Due to increased health awareness and the need for body detoxification, consumers are now concerned about the effects of the food and beverages, that they consume. Consumers prefer organic tea to meet the requirements. The demand for organic tea has been influenced by the rich flavor of organic tea as well as its medicinal properties. As a result, premiumization is becoming more common, which has increased product sales.

The global organic tea market is highly fragmented, with a large number of small and large producers. Some of the key players in the market include such as Unilever Plc, The Hain Celestial Group, Organic India, Stash Tea Company, and Keurig Green Mountain, Inc., etc. These companies are focusing on product innovation, expanding their distribution networks, and strengthening their brand positioning to gain a competitive edge in the market.

An increasing working population, rising demand for ready-to-use products, and expanding retail marketplaces are some of the factors expected to drive worldwide market growth over the forecast period. The growing usage of tea as a natural ingredient in the personal care industry is likely to drive growth in the global tea capsule market. Rising food and beverage expenditure and expanding consumer awareness of healthy lifestyles are also likely to fuel organic tea market growth.

The rise in tea bag sales is due to an increase in the global acceptance of portable and foods and beverages. Tea bags have a significant market share due to their simple processing technique. The rising popularity of ready-to-drink beverages and proper hydration has aided the expansion of the tea bag industry. Tea bags are available in a variety of flavors, allowing users to carry a variety of teas with them and consume them on the go. Nowadays, consumers are looking for diverse flavors in a selection of organic teas. Organic tea producers have benefited from the current trend of secure packaging by using more food-grade tea bags, a creative packaging design that ensures the security of stored food.

Several manufacturers are producing tea bags with compostable and biodegradable outer packaging to reduce their carbon footprint. In order to widen its product variety and increase sales revenue, they are also offering ready-to-drink variations. The manufacturers are also investing in innovative marketing methods and celebrity endorsements, which are projected to drive market growth over the coming years.

The major restraints in this market are a rise in coffee consumption and fluctuating raw material prices induced by uncertainty in weather conditions. The market, on the other hand, is expected to grow due to rising demand for herbal tea and the introduction of new organic tea flavors and varieties. Furthermore, the industry's major competitors have implemented a marginal pricing strategy, which is projected to hinder the overall market growth. A lack of knowledge about organic teas is also predicted to impede the global organic tea market growth during the forecast period.

Increasing Popularity of Organic Tea Fuels Market Growth

The adoption of these products among health-conscious consumers is anticipated to rise shortly due to the health above benefits. There has been an increase in demand for goods with low caffeine content. The trend has significantly impacted the growth of the market. Organic tea that has been decaffeinated has become very popular. These products have a caffeine content of less than 2.5%, which is advantageous for those who experience sleep disturbances and deprivation. According to the industry, the number of producers selling decaffeinated organic tea has increased over the last few years. For instance, the decaffeinated green tea bags that are sold by Twining and Company Limited, a tea company with headquarters in the United Kingdom, offer a smooth and well-balanced taste and flavor.

Ease of Accessibility Propels Market Growth

Organic tea is anticipated to hold a sizable portion of the organic tea market due to its accessibility, leading to greater product penetration globally. To meet consumers' diverse tastes and health needs, market participants have also increased their investments in developing distinctive products in the black, white, green, and oolong tea categories. For instance, organic green tea is advantageous when consumed and used topically as lotions, body washes, and face masks. As a result, urban professionals, the elderly, and elite athletes are expected to have a sharp increase in demand for proper organic tea.

Popularity of Turmeric Tea Fuels Market Growth

Turmeric tea is becoming incredibly popular with consumers. It has risen to the top of the list of popular herbal teas over the past five years, along with hibiscus, peppermint, chamomile, and ginger varieties. Because these products enhance both the physical and mental stress response, functional teas have been consumed at a different level that is more in line with contemporary lifestyles. As a result, consumption of organic tea among urban professionals, people in their later years, and athletes is predicted to increase thereby fueling the organic tea market, significantly.


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Market Segmentation

The global organic tea market is segmented based on source, form, packaging, distribution channel, region, and competitional landscape. Based on the source, the market is segmented into black, green, white, oolong, and others. Based on the form, the market is segmented into dried leaf, powder, and liquid. Based on packaging, the market is segmented into cartons, teabags, cans, and others (Sachets, etc.). Based on distribution channels, the market is segmented into departmental stores, supermarkets/hypermarkets, online, and others. The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile

Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED are the major market players operating in the global organic tea market.

Attribute

Details

Base Year

2021

Historical Years

2017 – 2021

Estimated Year

2022

Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Source

·         Form

·         Packaging

·         Distribution Channel

·         Region

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa, and South America

Country Scope

United States; Canada; Mexico; France; Germany United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Saudi Arabia; UAE; Turkey; Brazil; Argentina; Colombia

Key Companies Profiled

Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED., etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global organic tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •   Organic Tea Market, By Source:
    • Black
    • Green
    • White
    • Oolong
    •  Others
  •   Organic Tea Market, By Form:
    • Dried Leaf
    • Powder
    • Liquid  
  •   Organic Tea Market, By Packaging:
    • Cartons
    • Teabags
    • Cans
    • Others
  •   Organic Tea Market, By Distribution Channel:
    • Departmental Stores
    • Supermarkets/Hypermarkets
    • Online
    • Others

·           Organic Tea Market, By Region:

  • North America
    • The United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • The United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Africa
    • South Arabia
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global organic tea market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Organic Tea Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Global Organic Tea Market

5.    Voice of Customer

6.    Global Organic Tea Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Source (Black, Green, White, Oolong, Others)

6.2.2.     By Form (Dried Leaf, Powder, Liquid)

6.2.3.     By Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.)

6.2.4.     By Distribution Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others)

6.2.5.     By Region

6.2.6.     By Company

6.3.  Market Map

7.    North America Organic Tea Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Source

7.2.2.     By Form

7.2.3.     By Packaging

7.2.4.     By Distribution Channel

7.2.5.     By Country (United States; Canada; Mexico and Rest of North America)

7.3.  North America: Country Analysis

7.3.1.     United States Organic Tea Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Source

7.3.1.2.2.             By Form

7.3.1.2.3.             By Packaging

7.3.1.2.4.             By Distribution Channel

7.3.2.     Canada Organic Tea Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Source

7.3.2.2.2.             By Form

7.3.2.2.3.             By Application

7.3.3.     Mexico Organic Tea Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Source

7.3.3.2.2.             By Form

7.3.3.2.3.             By Packaging

7.3.3.2.4.             By Distribution Channel

8.    Europe Organic Tea Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Source

8.2.2.     By Form

8.2.3.     By Packaging

8.2.4.     By Distribution Channel

8.2.5.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

8.3.  Europe: Country Analysis

8.3.1.     France Organic Tea Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Source

8.3.1.2.2.             By Form

8.3.1.2.3.             By Packaging

8.3.1.2.4.             By Distribution Channel

8.3.2.     Germany Organic Tea Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Source

8.3.2.2.2.             By Form

8.3.2.2.3.             By Packaging

8.3.2.2.4.             By Distribution Channel

8.3.3.     United Kingdom Organic Tea Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Source

8.3.3.2.2.             By Form

8.3.3.2.3.             By Packaging

8.3.3.2.4.             By Distribution Channel

8.3.4.     Italy Organic Tea Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Source

8.3.4.2.2.             By Form

8.3.4.2.3.             By Packaging

8.3.4.2.4.             By Distribution Channel

8.3.5.     Spain Organic Tea Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Source

8.3.5.2.2.             By Form

8.3.5.2.3.             By Packaging

8.3.5.2.4.             By Distribution Channel

9.    Asia-Pacific Organic Tea Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Source

9.2.2.     By Form

9.2.3.     By Packaging

9.2.4.     By Distribution Channel

9.2.5.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Organic Tea Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Source

9.3.1.2.2.             By Form

9.3.1.2.3.             By Packaging

9.3.1.2.4.             By Distribution Channel

9.3.2.     India Organic Tea Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Source

9.3.2.2.2.             By Form

9.3.2.2.3.             By Packaging

9.3.2.2.4.             By Distribution Channel

9.3.3.     Japan Organic Tea Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Source

9.3.3.2.2.             By Form

9.3.3.2.3.             By Packaging

9.3.3.2.4.             By Distribution Channel

9.3.4.     South Korea Organic Tea Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Source

9.3.4.2.2.             By Form

9.3.4.2.3.             By Packaging

9.3.4.2.4.             By Distribution Channel

9.3.5.     Australia Organic Tea Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Source

9.3.5.2.2.             By Form

9.3.5.2.3.             By Packaging

9.3.5.2.4.             By Distribution Channel

10.  Middle East and Africa Organic Tea Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Source

10.2.2.  By Form

10.2.3.  By Packaging

10.2.4.  By Distribution Channel

10.2.5.  By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

10.3.              MEA: Country Analysis

10.3.1.  South Africa Organic Tea Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Source

10.3.1.2.2.           By Form

10.3.1.2.3.           By Packaging

10.3.1.2.4.           By Distribution Channel

10.3.2.  Saudi Arabia Organic Tea Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Source

10.3.2.2.2.           By Form

10.3.2.2.3.           By Packaging

10.3.2.2.4.           By Distribution Channel

10.3.3.  UAE Organic Tea Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Source

10.3.3.2.2.           By Form

10.3.3.2.3.           By Packaging

10.3.3.2.4.           By Distribution Channel

10.3.4.  Turkey Organic Tea Market Outlook

10.3.4.1.      Market Size & Forecast

10.3.4.1.1.           By Value

10.3.4.2.      Market Share & Forecast

10.3.4.2.1.           By Source

10.3.4.2.2.           By Form

10.3.4.2.3.           By Packaging

10.3.4.2.4.           By Distribution Channel

11.  South America Organic Tea Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Source

11.2.2.  By Form

11.2.3.  By Packaging

11.2.4.  By Distribution Channel

11.2.5.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

11.3.              South America: Country Analysis

11.3.1.  Brazil Organic Tea Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Source

11.3.1.2.2.           By Form

11.3.1.2.3.           By Packaging

11.3.1.2.4.           By Distribution Channel

11.3.2.  Argentina Organic Tea Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Source

11.3.2.2.2.           By Form

11.3.2.2.3.           By Packaging

11.3.2.2.4.           By Distribution Channel

11.3.3.  Colombia Organic Tea Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Source

11.3.3.2.2.           By Form

11.3.3.2.3.           By Packaging

11.3.3.2.4.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Company Profiles

14.1.1.  Tata Consumer Products Limited

14.1.2.  Unilever Plc

14.1.3.  The Hain Celestial Group, Inc.

14.1.4.  SHANGRI-LA TEA COMPANY INC.

14.1.5.  Organic India

14.1.6.  Associated British Foods plc

14.1.7.  Stash Tea Company

14.1.8.  Keurig Green Mountain, Inc.

14.1.9.  Bigelow Tea

14.1.10.                SUNTORY BEVERAGE & FOOD LIMITED

15.  Strategic Recommendations

16.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Rising accessibility of organic tea and growing popularity of organic products to fuel the demand of the organic tea market, globally.

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The market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and North America. Among these regions, the Asia Pacific will be the fastest growing region due to the increasing consumption of organic tea.

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The consumption of coffee is on the rise, and raw material prices fluctuate due to unpredictably changing climatic conditions, which restrict the growth of the organic tea market.

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The key players in the global organic tea market are Tata Consumer Products Limited, Unilever Plc, The Hain Celestial Group, Inc., SHANGRI-LA TEA COMPANY INC., Organic India, Associated British Foods plc, Stash Tea Company, Keurig Green Mountain, Inc., Bigelow Tea, and SUNTORY BEVERAGE & FOOD LIMITED, etc.

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Parvati Sharma

Account Manager BD
Press Release

Asia-Pacific to Hold the Largest Market Share In The Global Organic Tea Market During The Forecast Period

Dec, 2022

The main factors fueling the market''s expansion are the growing popularity of organic beverages, and introduction of organic tea in various flavors and tastes.

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