Asia-Pacific to Hold the Largest Market Share In The Global Organic Tea Market During The Forecast Period
The
main factors fueling the market's expansion are the growing popularity of
organic beverages, and introduction of organic tea in various flavors and
tastes.
According to
TechSci Research report, “Organic Tea Market– Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2017-2027F” The organic tea market is
anticipated to grow at impressive rate over the coming years due to the growing
importance of foods and beverages with flavonoid content that has antioxidant
properties. Numerous studies have shown that these products are helpful
in improving digestive health. It also helps to increase the activity of good
bacteria in the gut, improving gut health.
Organic tea is known to
contain theanine, which reduces high levels of anxiety. Additionally, by
reducing sleepiness and lowering heart rate, it promotes relaxation. Organic
tea has caffeine which improves human focus and attention.
Organic tea lacks artificial
fertilizers, pesticides, fungicides, herbicides, and insecticides. It employs
natural processing techniques, such as composting, solar power, crop rotation,
or sticky insect catchers, to maintain the water supply's purity and absence of
hazardous chemicals. Due to growing environmental concerns and a rise in the
use of organic farming methods to preserve ecosystems and soil health, its
sales are now rising. Additionally, as people become more health conscious,
organic tea demand is increasing because it boosts immunity, combats free
radicals, and protects against heart disease.
Several manufacturers are
creating tea bags with compostable and biodegradable outer packaging to lessen
their carbon footprint. They are also introducing ready-to-drink variants to
diversify their product offering and increase overall sales. They are also
spending money on cutting-edge marketing plans and celebrity endorsements,
which are predicted to accelerate market growth in the upcoming years.
Browse over XX
market data Figures spread through XX Pages and an in-depth TOC on the " Global Organic Tea Market".
The Organic Tea
Market is segmented on the source, form, packaging, distribution channel,
region, and competitive landscape. Based on the source, the market is segmented
into black, green, white, oolong, and others. Among these, the black tea
segment is anticipated to expand throughout the forecast period because it is
widely consumed among consumers and is rich in antioxidants that provide health
benefits. Asian countries like China, India, and Japan produce the most of it.
Due to its known health benefits, such as a higher content of antioxidants,
black tea has historically been consumed in more significant quantities.
Consumers are increasingly choosing black organic tea as a safer alternative to
conventional teas as awareness of the safer options of organically farmed teas
grows. Increasing consumer demand for natural and clean-label products is
anticipated to fuel market expansion during the forecast period.
Based on form,
the market is segmented into dried leaf, powder, and liquid. Among these, the
dried leaf will be the fastest growing segment during the forecast period.
These products give customers the option to choose between strong and mild tea
flavors, giving them more control over the taste of their beverage. Due to
their relative affordability, the buyers are more likely to choose such
products.
Based on
packaging, the market is segmented into cartons, teabags, cans, and others
(Sachets, etc.). Among these, the tea bag segment is anticipated to experience
the fastest growth during the forecast years. Due to their widespread
accessibility and ease of use, these formats are preferred. Customers who are
knowledgeable about the flavor of their tea can use these products on their own
and make tea however they please without worrying about the availability of the
ingredients or the proper brewing technique.
On the basis of
distribution channels, the market is segmented into Departmental Stores,
Supermarkets/Hypermarkets, Online, and Others. Among these, the online segment
will be the fastest growing segment during the forecast period. Online shopping
is a good option for some specialty tea manufacturers who prefer to sell
freshly brewed tea products because the order triggers a quick preparation of
the item. Both large and small tea brewers have the opportunity to connect with
consumers through online platforms. As a result, the market's channel will
inevitably expand quickly.
Based on region,
the market is segmented into North America, Europe, Asia-Pacific, Middle East
& Africa, and South America. Among these regions, the Asia Pacific region
held the largest share during the forecast period. In most Asian nations, tea
is considered a serious matter. Tea drinking has been a tradition in the area
since the beginning of the region's written history. Tea is consumed with
breakfast in the morning, during lunch breaks, and with friends and family.
China, Japan, India, Myanmar, South Korea, and Taiwan all consume various
forms. The region is regarded as the largest producer of organic product
varieties and the largest consumer.
Key market
players operating in the Organic Tea market include:
- Tata Consumer Products Limited
- Unilever Plc
- The Hain Celestial Group, Inc.
- SHANGRI-LA TEA COMPANY INC.
- Organic India
- Associated British Foods plc
- Stash Tea Company
- Keurig Green Mountain, Inc.
- Bigelow Tea
- SUNTORY BEVERAGE & FOOD LIMITED
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“Health benefits and
medicinal applications primarily drive the organic tea market. Due to its
distinctive flavor and widespread appeal, organic tea positively impacts market
expansion. Green organic tea has grown due to people adopting healthier
lifestyles and the high demand for hot, hydrating drinks. The fact that organic
green tea can help people lose extra body fat, however, is helping to increase
its popularity and the demand for the product. The demand for unflavored
organic teas is also anticipated to rise in international markets.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Organic Tea Market, Global Industry Size,
Share, Trends, Opportunity, and Forecast 2017-2027 Segmented By Source (Black,
Green, White, Oolong, Others), By Form (Dried Leaf, Powder, Liquid), By
Packaging (Cartons, Teabags, Cans, Others (Sachets, etc.), By Distribution
Channel (Departmental Stores, Supermarkets/Hypermarkets, Online, Others), By
Region, By Competition, has evaluated the future growth potential of organic
tea globally and provides statistics and information on
market structure, size, share, and future growth. The report provides
cutting-edge market intelligence and helps decision-makers to make sound
investment decisions. Besides, the report also identifies the emerging trends
along with essential drivers, challenges, and opportunities present in the global
organic tea market.
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