Report Description

North America Lipstick Market By Product Type (Gloss, Matte & Others), By Distribution Channel (Departmental/Grocery Stores, Supermarkets/Hypermarkets, Multi Branded Retail Stores & Others), By Country, Competition, Forecast & Opportunities, 2013–2023

North America lipstick market stood at over $ 3.7 billion in 2017 and is projected to surpass $ 5.1 billion by 2023. Anticipated growth in the market can be attributed to rising focus of manufacturers towards product innovation. For instance, lipsticks are now coming with moisturizer and other properties. Moreover, people are now showing inclination towards chemical free cosmetics and are thus opting for organic and natural cosmetics including lipstick, which is anticipated to fuel lipstick market in the region. Additionally, improving consumer confidence index is resulting in increasing consumer spending on discretionary products, which is further anticipated to positively influence North America lipstick market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast the market size of North America lipstick market.
  • To define, classify and forecast the North America lipstick market based on Product Type, Distribution Channel, Country, and Company.
  • To analyze and forecast the market share, in terms of value, for North America lipstick market with respect to Product type: Gloss, Matte and Others.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, based on 3 countries, namely – US, Canada and Mexico.
  • To identify tailwinds and headwinds for North America lipstick market.
  • To strategically profile the leading players in the market which are involved in manufacturing and supply of lipsticks across North America.

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North America lipstick market is controlled by these major players, namely L'Oréal International, Christian Dior SE, Shiseido Company, Limited, The Estée Lauder Companies Inc., and Revlon, Inc.


TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading lipstick manufacturers across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, prices of products and competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product type, distribution channel and regional presence of all major lipstick manufacturers across the region.


Key Target Audience:

  • Lipstick manufacturers, suppliers, distributors and other stakeholders
  • Trade Associations, organizations, forums and alliances related to lipstick market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as lipstick manufacturers, distributors, dealers, and policy makers. The report would enable the stakeholders to identify market segments that should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, the North America lipstick market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Gloss
    • Matte
    • Others
  • Market, by Distributional Channel:
    • Departmental/ Grocery Stores
    • Multi Branded Retail Stores
    • Online Channels
    • Supermarkets/Hypermarkets
    • Exclusive Retail Stores
    • Others
  • Market, by Country:
    • United States
    • Canada
    • Mexico
    • Rest of North America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in North America lipstick market.


Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at

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