North America Hair and Scalp Care Market, By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

North America Hair and Scalp Care Market was valued at USD 25.23 billion in 2024 and is expected to reach USD 35.93 billion by 2030 with a CAGR of 6.13% during the forecast period. The North America hair and scalp care market is experiencing steady growth, fueled by rising consumer awareness of the importance of scalp health and the demand for high-quality, specialized products. Consumers are increasingly seeking solutions that address concerns such as hair thinning, dandruff, and scalp sensitivity, leading to the popularity of products with natural, organic, and dermatologically tested ingredients. Technological advancements, such as scalp diagnostic tools and personalized haircare regimens, are further shaping the market. Additionally, the trend toward clean beauty and sustainable practices is influencing product development, while e-commerce platforms are expanding accessibility and driving greater consumer engagement.

Market Drivers

Rising Consumer Awareness of Scalp Health

One of the major drivers of the North America hair and scalp care market is the growing awareness of scalp health as an essential component of overall hair wellness. Consumers are increasingly recognizing that a healthy scalp is the foundation for strong, vibrant hair. This awareness is leading to a shift from traditional haircare products focused only on appearance, to treatments that target the root causes of hair and scalp issues, such as dryness, sensitivity, dandruff, and inflammation. Educational campaigns by brands, social media influencers, and dermatologists are playing a pivotal role in promoting scalp care practices. As a result, specialized scalp treatments, exfoliating scrubs, serums, and medicated shampoos are gaining traction across North America.

Demand for Natural and Clean-Label Products

Consumers are becoming more ingredient-conscious, fueling a strong preference for natural, organic, and clean-label hair and scalp care products. Shoppers are scrutinizing product labels, avoiding sulfates, parabens, silicones, and synthetic fragrances, and seeking formulations that use botanical extracts, essential oils, and sustainably sourced ingredients. This trend aligns with the broader clean beauty movement that is reshaping the personal care industry across the region. Brands are responding by introducing eco-friendly, vegan, cruelty-free, and dermatologist-tested products that cater to sensitive scalps and support healthy hair growth. The heightened focus on wellness and sustainability is not only influencing product development but also building stronger consumer trust and loyalty.

Technological Innovations and Personalized Solutions

Technological advancements are revolutionizing the hair and scalp care market in North America. Companies are investing in research and development to create scientifically backed products that deliver targeted results. Scalp diagnostic tools, AI-powered hair analysis apps, and virtual consultations are enabling consumers to better understand their unique hair and scalp needs. This growing trend toward personalization is creating demand for customized solutions, where consumers receive products tailored to their specific scalp conditions, hair types, and lifestyle factors. Brands offering personalized regimens, subscription-based product deliveries, and data-driven recommendations are setting new standards for customer engagement and satisfaction. Technology is empowering both consumers and companies to elevate the hair and scalp care experience.

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Key Market Challenges

Intense Market Competition and Brand Saturation

One of the most significant challenges in the North America hair and scalp care market is the high level of competition. The region is home to numerous well-established multinational brands, emerging indie labels, and an influx of direct-to-consumer startups, all vying for consumer attention. This saturation makes it difficult for new and smaller players to differentiate themselves and capture market share. Established brands benefit from strong distribution networks, brand recognition, and larger marketing budgets, while newer entrants must work harder to build trust and visibility. Furthermore, product innovation cycles have become faster, leading to constant pressure on companies to release new formulations, packaging designs, and marketing strategies to stay relevant. Without a compelling brand story or a clear value proposition, it becomes challenging for products to stand out in this competitive landscape.

High Sensitivity to Ingredient Transparency and Safety Concerns

Today's consumers are more informed and demanding than ever, with a keen focus on ingredient transparency, product safety, and ethical sourcing. In the North America hair and scalp care market, even minor missteps related to ingredient safety or misleading claims can significantly damage a brand's reputation. As clean beauty trends continue to grow, companies are under pressure to avoid controversial ingredients such as sulfates, parabens, phthalates, and artificial fragrances. However, developing effective, stable, and appealing formulations without these commonly used ingredients can be technically challenging and costly. Moreover, regulatory scrutiny is increasing, with agencies like the U.S. Food and Drug Administration (FDA) paying closer attention to cosmetic labeling and marketing practices. Meeting both regulatory requirements and rising consumer expectations demands significant investment in research and compliance, which can strain smaller companies and delay product launches.

Key Market Trends

Expansion of Men’s Hair and Scalp Care Segment

The men’s grooming market in North America is rapidly expanding, and hair and scalp care is a growing component of that trend. Men are becoming more proactive about addressing concerns such as hair loss, thinning hair, and scalp health. As a result, brands are developing specialized product lines targeting male consumers, offering solutions like anti-hair fall shampoos, thickening serums, scalp tonics, and styling products infused with nourishing ingredients. Marketing strategies are evolving to cater to men’s preferences for straightforward, performance-driven products with minimal fuss. The increasing societal acceptance of men investing in self-care and personal grooming is opening new opportunities for innovation and market growth in the male demographic.

Integration of Haircare with Wellness

The integration of haircare with wellness is a growing trend in the North America market. Consumers are now seeking products that do more than just enhance the look of their hair; they are looking for holistic solutions that also promote overall well-being. Haircare brands are increasingly focusing on the mental and emotional benefits of their products, with formulations designed to reduce stress, promote relaxation, and support mental clarity. Ingredients like aromatherapy oils, calming scents, and stress-relieving compounds are being incorporated into shampoos, conditioners, and scalp treatments. This shift reflects a broader consumer preference for wellness-oriented products that align with self-care rituals, focusing not only on physical beauty but also on emotional health. As a result, haircare brands are expanding their offerings to meet this demand, blending effective hair treatments with therapeutic benefits for both the mind and body.

Segmental Insights

Product Type Insights

The anti-dandruff segment holds a dominant position in the North America hair and scalp care market, driven by the high prevalence of scalp concerns among consumers. Increasing awareness about the importance of scalp health, combined with the demand for effective, dermatologist-recommended solutions, has fueled growth in this category. Consumers are seeking products that not only treat visible flakes but also address underlying scalp issues such as dryness, irritation, and sensitivity. Brands are responding with advanced formulations featuring ingredients like zinc pyrithione, salicylic acid, and natural botanicals. The trend toward preventive scalp care further reinforces the strong demand for anti-dandruff solutions.

Sales Channel Insights

Hypermarkets/Supermarkets dominated the North America hair and scalp care market due to their wide product assortment, accessibility, and convenience. These retail formats offer consumers the ability to compare various brands, price points, and product types all in one location, driving impulse purchases and brand switching. Major players continuously expand shelf space for hair and scalp care products, catering to growing consumer demand for specialized solutions like anti-dandruff shampoos, scalp serums, and clean-label options. Frequent promotional activities, discounts, and loyalty programs at hypermarkets and supermarkets further enhance their appeal, making them the preferred shopping destination for haircare consumers.

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Country Insights

The United States was the leading country in the North America hair and scalp care market, driven by high consumer awareness, diverse product availability, and strong spending power. A growing focus on scalp health, rising demand for clean and personalized products, and the popularity of premium haircare brands contribute significantly to market dominance. Additionally, the U.S. benefits from a robust retail infrastructure, including hypermarkets, specialty beauty stores, and online platforms, providing consumers easy access to a wide range of offerings. Ongoing product innovation and marketing campaigns further strengthen the United States’ position as the dominant force in the region.

Recent Developments

• ​In Sep 2023, Dr. Forhair, a renowned global scalp care brand, has revealed the offline debut of its top-selling Folligen Original Shampoo, now available in 50 Costco locations across the United States. The product is clinically proven, free from harmful ingredients, and features the Folligen Complex for effective scalp care.

• In Feb 2025, ​Minimalist has expanded its haircare line with the launch of its Anti-Dandruff Shampoo, formulated with Piroctone Olamine, Climbazole, and Salicylic Acid. This sulfate-free, fragrance-free shampoo offers up to 100% reduction in visible dandruff flakes and scalp itching after three washes.

• In November 2024, CeraVe unveiled its Anti-Dandruff and Gentle Hydrating Products, marking the brand's expansion into the haircare segment. This new product line aims to address a significant market gap by offering effective dandruff solutions while enhancing overall scalp health.

Key Market Players

• Kanebo Cosmetics Inc.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Shiseido Americas Corporation
• The Estee Lauder Companies Inc
• L'Oreal S.A.
• Beiersdorf, Inc.
• Amorepacific Corporation
• Revlon Inc.
• Kao USA Inc.

Report Scope:

In this report, the North America Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          North America Hair and Scalp Care Market, By Product Type:

o   Anti-dandruff

o   Hair Loss

o   Dry & Itchy Scalp

o   White & Grey Hair

o   Others

·         North America Hair and Scalp Care Market, By Sales Channel:

o   Hypermarket/Supermarket

o   Departmental stores

o   Pharmacy

o   Online

o   Others

·         North America Hair and Scalp Care Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the North America Hair and Scalp Care Market.

Available Customizations:

North America Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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