North America Hair and Scalp Care Market to Grow with a CAGR of 6.13% through 2030

The North America hair and scalp care market is growing steadily, driven by rising consumer awareness of scalp health, demand for natural products, technological innovations, and increasing popularity of personalized haircare solutions

According to TechSci Research report, “North America Hair and Scalp Care Market – By Country, Competition, Forecast & Opportunities, 2030F”, the North America Hair and Scalp Care Market was valued at USD 25.23 billion in 2024 and is expected to reach USD 35.93 billion by 2030 with a CAGR of 6.13% during the forecast period. The North America hair and scalp care market has witnessed significant growth over recent years, fueled by rising consumer awareness of scalp health, increased demand for clean and specialized haircare products, and a growing focus on personalized beauty solutions. As consumers become more educated about the link between scalp health and overall hair vitality, the demand for targeted products like scalp serums, exfoliators, and anti-dandruff treatments has expanded substantially. Brands are innovating rapidly, offering a wide range of solutions designed to address diverse concerns such as dryness, flakiness, sensitivity, hair thinning, and scalp inflammation. The market has become more dynamic and competitive, with traditional brands, indie startups, and direct-to-consumer players all competing for consumer attention.

One of the major drivers of the market is the increasing popularity of scalp-focused treatments. In the past, scalp care was often overlooked in favor of products that simply cleaned or styled the hair. Today, consumers in North America are more inclined to adopt holistic regimens that prioritize scalp nourishment as the foundation of healthy hair growth. This has led to a surge in demand for scalp scrubs, detox masks, hydrating oils, and pre-shampoo treatments. Furthermore, growing concerns around hair loss, particularly post-pandemic, have fueled interest in strengthening and restorative scalp therapies. Social media platforms, dermatological recommendations, and educational marketing have played key roles in spreading awareness about the importance of scalp care.

Personalization has emerged as a major trend in the hair and scalp care category. Consumers are no longer satisfied with generic solutions; they are looking for products tailored to their unique hair types, scalp conditions, lifestyles, and even genetic profiles. Advances in technology, including AI-powered diagnostics, online quizzes, and personalized subscription models, are enabling brands to offer highly customized recommendations. This level of personalization not only enhances consumer satisfaction but also fosters stronger brand loyalty. Companies that invest in understanding individual consumer needs and deliver targeted solutions are well-positioned for long-term success in the North American market.

Despite these growth opportunities, the market faces several challenges. Intense competition and brand saturation make it difficult for newer entrants to differentiate themselves. Ingredient transparency demands are becoming more stringent, with consumers and regulators closely scrutinizing product claims. Pricing pressures, driven by inflation and economic uncertainty, are pushing brands to find a balance between offering high-quality formulations and maintaining affordability. Nevertheless, brands that prioritize innovation, transparency, and consumer engagement are finding ways to overcome these challenges and carve out a space in the crowded market.

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The Noth America Hair and Scalp Care market is segmented into product type, sales channel and country.

Based on sales channel, the online segment is the fastest growing in the North America hair and scalp care market, driven by the increasing shift toward e-commerce and changing consumer shopping behaviors. Online platforms offer convenience, a wide range of products, and detailed product information, allowing consumers to make informed purchasing decisions from the comfort of their homes. The rise of direct-to-consumer brands, subscription models, and targeted advertising has further accelerated this growth. Additionally, social media influence and online reviews play a significant role in shaping consumer preferences, driving more traffic to e-commerce platforms for hair and scalp care products.

Based on country, ​ Canada is the fastest-growing country in the North America hair and scalp care market, driven by increasing consumer awareness of scalp health and a rising demand for clean, sustainable, and personalized beauty products. Canadian consumers are becoming more conscious of the ingredients in their haircare products, favoring natural and eco-friendly formulations. The growth of e-commerce and direct-to-consumer brands has also fueled the market, offering convenience and customization options. Additionally, the increasing popularity of scalp-focused treatments and anti-dandruff solutions is further contributing to the market's expansion in Canada, with consumers embracing more holistic approaches to haircare.

Major companies operating in the North America Hair and Scalp Care Market are:

• Kanebo Cosmetics Inc.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Shiseido Americas Corporation
• The Estee Lauder Companies Inc
• L'Oreal S.A.
• Beiersdorf, Inc.
• Amorepacific Corporation
• Revlon Inc.
• Kao USA Inc.

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“The clean beauty trend is another significant force shaping the North America hair and scalp care market. Consumers are increasingly seeking products free from harmful ingredients like sulfates, parabens, and artificial fragrances. They are paying close attention to ingredient labels, favoring plant-based, vegan, and sustainably sourced formulations. Brands that emphasize transparency, ethical practices, and eco-friendly packaging are gaining considerable traction among North American consumers. This shift toward clean and green beauty is not only influencing purchasing decisions but also prompting major brands to reformulate their products and launch new lines that meet these evolving preferences, “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“North America Hair and Scalp Care Market, By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of North America Hair and Scalp Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the North America Hair and Scalp Care Market.

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