Motorcycle Helmet Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material Type (Fiber Glass, Carbon Fiber, Plastics, Others), By Distribution Channel (Online, Offline), By End-User (Commuters, Racers), By Region & Competition, 2021-2031F

Market Overview

The Global Motorcycle Helmet Market will grow from USD 4.49 Billion in 2025 to USD 6.67 Billion by 2031 at a 6.82% CAGR. The Global Motorcycle Helmet Market comprises protective headgear designed to mitigate head injuries for riders during accidents. The primary drivers fueling market growth include the rigorous enforcement of mandatory helmet laws by governments worldwide and the increasing reliance on two-wheelers for cost-effective urban mobility. These factors create a sustained demand for safety compliance that fundamentally supports industry expansion, distinct from passing consumer preferences for specific designs or features.

However, the proliferation of counterfeit and non-compliant products remains a significant challenge, as these substandard alternatives undermine safety standards and erode legitimate manufacturers' market share. This issue is particularly critical in high-volume developing regions where price sensitivity often overrides safety certification. According to the Society of Indian Automobile Manufacturers, in the fiscal year 2024-25, domestic two-wheeler sales reached 19.6 million units, underscoring the massive scale of the requisite safety equipment market and the critical need for regulated, high-quality protective gear.

Key Market Drivers

The implementation of stringent road safety regulations and helmet mandates acts as the primary catalyst for the Global Motorcycle Helmet Market by shifting the product from a discretionary accessory to a legal necessity. Governments are harmonizing safety standards to curb accident fatality rates, forcing manufacturers to innovate and consumers to upgrade to compliant headgear. This regulatory pressure effectively reduces the prevalence of non-compliant novelty helmets in developed regions. According to the National Highway Traffic Safety Administration, September 2024, in the 'Motorcycle Helmet Use in 2023' report, the use of DOT-compliant helmets among motorcyclists in the United States increased to 73.8 percent in 2023, reflecting the direct impact of enforcement on market composition.

Simultaneously, the expansion of the global two-wheeler fleet and rising motorcycle sales directly amplify the addressable market for protective gear. As urban congestion worsens, the adoption of powered two-wheelers for commuting and leisure continues to climb in key regions, necessitating a parallel supply of safety equipment. This volume growth is evident as according to the European Association of Motorcycle Manufacturers, November 2024, in its statistical press release, new motorcycle registrations in the five largest European markets reached 885,500 units during the first nine months of 2024. To meet such surging demand, manufacturers are scaling operations. According to Steelbird Hi-Tech India, May 2024, in a statement regarding infrastructure growth, the company announced an investment to increase its manufacturing capacity to 50,000 units per day at its Baddi plant.

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Key Market Challenges

The proliferation of counterfeit and non-compliant products poses a severe impediment to the Global Motorcycle Helmet Market by distorting the competitive landscape. Substandard helmets undermine legitimate manufacturers who invest heavily in research and safety certification compliance. By bypassing these rigorous quality costs, counterfeiters flood the market with significantly cheaper alternatives, diverting price-sensitive consumers away from certified brands. This aggressive price undercutting erodes the market share of established players and siphons revenue toward the illicit market, preventing compliant companies from realizing the full economic benefits of rising demand.

Furthermore, the prevalence of unsafe products threatens the industry's long-term credibility. When non-compliant helmets fail to protect riders during accidents, it creates a false perception of inefficacy regarding protective equipment, potentially dampening consumer willingness to invest in premium gear. The scale of this missed economic opportunity is evident given the massive volume of new vehicles entering the road. According to the European Association of Motorcycle Manufacturers (ACEM), in the first nine months of 2024, new motorcycle registrations in the five largest European markets reached 885,500 units. This significant volume represents a critical target audience that certified manufacturers struggle to fully capture due to the widespread availability of unregulated alternatives.

Key Market Trends

The Implementation of Advanced Rotational Impact Protection Systems is fundamentally reshaping product development as manufacturers move beyond standard linear impact absorption to address angular acceleration forces. Modern engineering now prioritizes the integration of slip-plane layers and energy-mitigating technologies within the helmet liner, features that are increasingly prioritized by safety-conscious riders over basic shell compliance. This shift towards enhanced technical safety is generating substantial financial traction for specialized brands that focus on these protective innovations. According to Leatt Corporation, August 2025, in its 'Results for the Second Quarter 2025' report, the company reported that its helmet revenues increased by 117 percent compared to the same period in the previous year, highlighting the strong commercial viability of next-generation safety architectures.

Simultaneously, there is a marked Surge in Demand for Modular and Flip-Over Helmet Configurations, driven by the expanding urban commuter demographic that requires versatility for daily mobility. These helmets offer the structural security of full-face units with the flexibility of open-face designs, aligning perfectly with the usage patterns of the booming scooter segment in high-density traffic environments. This consumer preference is strongly correlated with the specific vehicle type growth dynamics evident in key emerging markets. According to the Society of Indian Automobile Manufacturers, October 2025, in the 'Auto Industry Sales Performance of September 2025' release, the scooter segment registered a growth of 12.4 percent in the second quarter of the financial year 2025-26 over the same period last year, creating a parallel requirement for compatible urban-centric modular headgear.

Segmental Insights

The online sales channel is establishing itself as the fastest-growing segment in the global motorcycle helmet market. This rapid expansion is driven by the widespread adoption of e-commerce platforms, which provide consumers with extensive product variety and access to international brands often absent from brick-and-mortar stores. Additionally, detailed digital product descriptions enable buyers to verify crucial safety certifications, such as those from the Economic Commission for Europe or the Department of Transportation, prior to purchase. Consequently, the convenience of home delivery and competitive pricing strategies are significantly fueling this sectoral demand.

Regional Insights

Asia Pacific maintains a dominant position in the global motorcycle helmet market due to the extensive reliance on two-wheelers as a primary mode of affordable transportation. The region benefits from a massive manufacturing base in China and India that supports high production volumes for both domestic use and export. Furthermore, stringent enforcement of mandatory safety standards by authorities such as the Bureau of Indian Standards compels widespread product adoption among commuters. Rapid urbanization and increasing road safety awareness continue to strengthen regional demand, solidifying Asia Pacific as the leading contributor to global market revenue.

Recent Developments

• In November 2025, Shark Helmets entered into a licensing agreement with MotoGP to launch the first official collection of MotoGP-branded helmets. This multi-year partnership was established to introduce a range of helmets, including the Aeron GP and Skwal Cup models, which incorporated aerodynamic designs and safety features derived from professional racing. The collaboration underscored the manufacturer's commitment to high-performance safety gear and aimed to make professional-grade equipment accessible to road riders. The new collection was scheduled for release in the upcoming season, symbolizing a significant expansion of the brand's presence in the global racing merchandise market.
• In March 2025, Cardo Systems and Schuberth Helmets announced a strategic partnership to integrate advanced wireless communication technology into premium motorcycle helmets. The collaboration resulted in the development of the SC Edge, a communication system designed specifically for select Schuberth models, including the C5 Carbon and E2 Carbon. This new system featured plug-and-play connectivity with pre-installed speakers and antennas, ensuring a seamless installation process for riders. The partnership aimed to deliver a streamlined user experience by combining Schuberth's engineering precision with Cardo's expertise in mesh communication and Bluetooth connectivity, setting a new standard for integrated helmet audio solutions.
• In September 2024, Steelbird Hi-Tech India launched the SBH-34 Ganesh Edition, a new helmet model designed to combine cultural significance with rigorous safety standards. The product featured intricate graphics depicting traditional symbolism and was engineered with a high-impact thermoplastic shell and high-density EPS for optimal protection. This launch was part of a broader strategy to offer regionally relevant designs while maintaining compliance with safety certifications. The company positioned this model as a permanent addition to its portfolio, targeting riders who sought a blend of aesthetic appeal and functional road safety during the festive season and beyond.
• In February 2024, GoPro, Inc. successfully completed its acquisition of Forcite Helmet Systems, an Australian company recognized for its innovation in smart motorcycle helmets. This strategic transaction provided the action camera manufacturer with advanced technology to integrate visual and audio capabilities directly into protective headgear. The acquisition was intended to accelerate the development of a new line of tech-enabled helmets, enhancing rider safety and connectivity through features such as heads-up displays and rider communication networks. Furthermore, the company announced plans to collaborate with other established helmet brands to embed this proprietary technology, thereby expanding the reach of smart solutions within the global market.

Key Market Players

• Dainese SpA
• HJC EUROPE S.A.R.L.
• Shoei Co. Ltd
• Arai Helmet Ltd.
• Alpinestars S.p.A
• Schuberth GmbH
• Vista Outdoor Inc.,
• STUDDS Accessories Limited
• Eicher Motors Limited
• Caberg S.p.a.

Report Scope:

In this report, the Global Motorcycle Helmet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Motorcycle Helmet Market, By Material Type:

• Fiber Glass
• Carbon Fiber
• Plastics
• Others

• Motorcycle Helmet Market, By Distribution Channel:

• Online
• Offline

• Motorcycle Helmet Market, By End-User:

• Commuters
• Racers

• Motorcycle Helmet Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE