Menstrual Cups Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Disposable, Reusable), By Material (Silicone, Thermoplastic Isomer, Rubber, Latex, Others), By Distribution Channel (Online, Offline), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.33 Billion
CAGR (2026-2031)	6.97%
Fastest Growing Segment	Disposable
Largest Market	North America
Market Size (2031)	USD 3.49 Billion

Market Overview

The Global Menstrual Cups Market will grow from USD 2.33 Billion in 2025 to USD 3.49 Billion by 2031 at a 6.97% CAGR. A menstrual cup is a flexible, funnel-shaped device, typically engineered from medical-grade silicone, latex, or thermoplastic elastomer, designed to be inserted into the vagina to collect fluid rather than absorbing it. The market is fundamentally supported by the dual drivers of environmental sustainability and economic efficiency, as the product’s reusable nature significantly mitigates the volume of single-use plastic waste and offers substantial long-term savings for consumers. According to the Alliance for Period Supplies, in 2024, two in five people struggled to purchase period products due to lack of income. This prevalent financial strain underscores the critical necessity for cost-effective menstrual health solutions, thereby acting as a primary catalyst for the adoption of durable alternatives like menstrual cups.

Despite these strong propelling factors, the market encounters a significant impediment in the form of deep-seated cultural taboos and psychological barriers regarding intravaginal usage. In many conservative regions, a lack of comprehensive menstrual health education fosters misconceptions about hygiene and virginity, which deters a large segment of the potential consumer base from adopting the product. Consequently, this cultural resistance presents a formidable challenge to broader market penetration, limiting the expansion of menstrual cups particularly within developing economies where traditional values remain influential.

Key Market Drivers

The rising global demand for sustainable and eco-friendly menstrual hygiene solutions is a primary force propelling the market, as consumers increasingly reject the environmental footprint of single-use items. This shift is deeply rooted in the alarming volume of waste generated by traditional hygiene methods, which motivates users to switch to durable alternatives like menstrual cups to mitigate their ecological impact. According to Saalt, January 2025, in the 'How Many Tampons and Pads End Up in Landfills Each Year?' article, over 12 billion pads and 7 billion tampons are discarded annually in the United States alone, contributing significantly to landfill overflow. This data highlights the critical environmental inefficiency of disposables that menstrual cups address, positioning the product not just as a personal care choice but as a necessary intervention for waste reduction.

Simultaneously, increasing government initiatives and public health campaigns promoting reusable hygiene are legitimizing the product category and dismantling access barriers. Public sector support effectively accelerates market penetration by subsidizing costs and normalizing usage through large-scale distribution schemes that might otherwise be unavailable to lower-income demographics. According to Catalan News, April 2024, in the '320,000 avail of free reusable menstrual products in first month of campaign' article, more than 320,000 people collected free reusable menstrual products from pharmacies within the first month of the region’s initiative. Such programs are essential for alleviating period poverty, a significant concern given that, according to The Period Purse, in 2024, the recurring expense of disposable pads and tampons can reach $150 annually compared to the one-time cost of roughly $20 to $40 for a cup.

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Key Market Challenges

The Global Menstrual Cups Market faces a formidable barrier in the form of deep-seated cultural taboos and psychological resistance regarding intravaginal usage. This challenge directly hampers market growth by restricting consumer adoption, particularly in conservative regions where traditional values link insertion with loss of virginity or impurity. These psychological hurdles create a significant disconnect between the product's benefits and the consumer's willingness to try it, effectively shrinking the addressable market size despite the availability of sustainable solutions.

This resistance is heavily reinforced by a global deficit in menstrual health literacy, which allows myths and misconceptions to persist unchecked. According to the World Health Organization and UNICEF, in 2024, only 39% of schools globally provided menstrual health education. This lack of formal instruction leaves a vast majority of potential users without reliable information to counter fears about hygiene and safety. Consequently, the market struggles to penetrate key developing economies, as the absence of educational support sustains the very stigma that prevents the widespread acceptance of menstrual cups.

Key Market Trends

The Emergence of Smart Menstrual Cups with App Connectivity is transforming the market by integrating biowearable technology into traditional hygiene products. These devices utilize embedded sensors to measure fluid volume, color, and cycle duration, syncing this data with mobile applications to provide users with diagnostic health insights. This innovation elevates the menstrual cup from a passive receptacle to a proactive health monitoring tool, treating menstruation as a vital sign for tracking reproductive well-being. According to the IoT M2M Council, November 2025, in the 'Emm raises $9m to market connected menstrual cup' article, UK-based startup Emm secured $9 million in seed funding to commercialize its smart cup technology, validating the high investor confidence in data-driven menstrual care solutions.

Simultaneously, the Introduction of Applicator-Assisted Insertion Mechanisms is directly addressing the physical and psychological barriers associated with cup usage. By incorporating a reusable applicator that mimics the functionality of tampons, manufacturers are lowering the learning curve for consumers intimidated by manual insertion techniques. This design evolution bridges the gap between familiar disposable methods and sustainable alternatives, making the switch less daunting for first-time users. According to Wefunder, November 2025, in the 'Sunny' company profile, the brand has secured over 22,000 pre-orders for its applicator-assisted cup, demonstrating significant consumer demand for products that prioritize ease of use alongside sustainability.

Segmental Insights

The disposable segment is currently the fastest-growing category in the global menstrual cups market, driven by rising consumer demand for convenience and enhanced hygiene. These products eliminate the routine sterilization required for reusable alternatives, making them highly suitable for travel and active lifestyles. Furthermore, the use of medical-grade materials cleared by regulatory bodies such as the U.S. FDA reassures users regarding safety and biocompatibility. The distinct design of disposable cups often allows for use during sexual intercourse, offering a unique functional advantage that significantly contributes to their rapid market expansion.

Regional Insights

North America maintains a dominant position in the Global Menstrual Cups Market, supported by high consumer purchasing power and widespread awareness of environmental sustainability. The region features a mature retail infrastructure that ensures extensive product availability across pharmacies and digital platforms. Additionally, the U.S. Food and Drug Administration (FDA) regulates these products as Class II medical devices, a framework that ensures safety and quality standards are met. This rigorous regulatory oversight, coupled with a growing preference for reusable hygiene solutions to reduce waste, solidifies the region’s leadership in the global landscape.

Recent Developments

• In November 2025, Emm secured $9 million in seed funding to advance the development and launch of its proprietary smart menstrual cup. The investment round was led by Lunar Ventures and will support the company's plan to introduce the bio-wearable device to the United Kingdom market in early 2026. This innovative product features integrated biosensors capable of monitoring menstrual flow volume and cycle patterns, with data automatically synced to a companion mobile application. The technology aims to provide users with personalized health insights and facilitate the early detection of reproductive health conditions such as endometriosis.
• In December 2024, Asan launched the Asan Period Tracker, a digital application designed to complement its reusable menstrual cup product line. This new software product allows users to monitor their menstrual cycles and symptoms while specifically tracking the environmental impact of their period care choices. The application features a unique carbon footprint calculator that quantifies the waste diverted from landfills by using reusable products instead of single-use alternatives. The launch represents a strategic expansion of the company's portfolio into the digital health space, aiming to support user retention and promote sustainable menstrual hygiene practices.
• In August 2024, Sunny Period received FDA 510(k) clearance for its Sunny Cup and Applicator, designating the product as a Class II Medical Device. This regulatory milestone validated the company's unique design, which combines a reusable menstrual cup with a tampon-style applicator mechanism intended to facilitate easier insertion. The approval process involved demonstrating substantial equivalence to existing devices while accounting for the novel applicator system. This development positions the company to expand its manufacturing capabilities and fulfill pre-orders, addressing a common barrier to entry for consumers transitioning from tampons to reusable cups.
• In January 2024, Hello Period announced a strategic collaboration with the Royal New Zealand Ballet, becoming the organization's inaugural "Bloody Good Workplace" partner. Through this corporate partnership, the menstrual care company agreed to provide sustainable period products, including menstrual cups and discs, to the ballet company's dancers and staff. The initiative was designed to destigmatize menstruation in the workplace and ensure that performers have access to reliable, high-quality menstrual health solutions during rehearsals and performances. This collaboration highlights the growing trend of integrating menstrual health support into employee wellness programs.

Key Market Players

• The Keeper, Inc.
• Anigan
• Diva International Inc.
• YUUKI Company s.r.o.
• Redcliffe Hygiene Private Limited
• Mooncup Ltd
• Earth Care Solution
• Sirona Hygiene Private Limited
• Me Luna
• Ruby Cup

By Type	By Material	By Distribution Channel	By Region
Disposable Reusable	Silicone Thermoplastic Isomer Rubber Latex Others	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Menstrual Cups Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Menstrual Cups Market, By Type:

• Disposable
• Reusable

• Menstrual Cups Market, By Material:

• Silicone
• Thermoplastic Isomer
• Rubber
• Latex
• Others

• Menstrual Cups Market, By Distribution Channel:

• Online
• Offline

• Menstrual Cups Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE