Maternity Innerwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Type (Outerwear, Innerwear, Nightwear), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others (Multi-Branded Stores, Direct Sales, etc.)), By Region, Competition

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Summary

Report Description

One of the critical reasons projected to drive the growth rate of the maternity innerwear market size is the rise in demand for nursing-friendly innerwear. Additionally, the maternity innerwear market size is expected to develop between 2021 and 2028 because of the growing urban population. The market is also significantly influenced by countries such as China and India, which are exposed to global fashion. Owing to the significant increase in the number of pregnant women globally, the maternity innerwear market is currently experiencing growth.

Maternity innerwear is a product that has been specifically created to fit a growing baby bump. These undergarments are friendlier than other types of everyday innerwear. The female body undergoes significant hormonal changes after pregnancy, significantly altering the pregnant woman's body shape. To prevent the bad condition of the body after pregnancy, it is necessary to choose a suitable bra to protect breasts.

Among the key factors expected to drive the expansion of the maternity innerwear market size in the above projected period are the high rise in awareness for pregnancy garments and the rise in the percentage of pregnant women. Additionally, it is expected that numerous opportunities will arise due to the growing awareness of the need for personal hygiene and the growth of the maternity innerwear market throughout the projected period. It is estimated that global retail sales of maternity bras in around 650 million.

Maternity underwear held the highest share of around 30% of total revenue in 2021. Owing to the changes that occur to a woman's body during pregnancy, she needs comfortable undergarments that have extra flexibility and won't pinch or pressure in the wrong places. Along with offering comfort and more wiggle room as they progress through the pregnancy experience, undergarments for changing bodies can help them manage discharge, keep them cool during hot flashes, and give them one less thing to yank on during this difficult time.

Maternity innerwear market growth, as more pregnant women and mothers work outside the home, nursing bras and maternity underwear have become popular. With these bras, women can breastfeed without taking their bras off. Some are made to use a breast pump at home or in the workplace. Some bras have a gentle underwired construction that is perfect for modern mothers and can accommodate breastfeeding and all phases of pregnancy.

Shapewear is incredibly well-liked by celebrities and millennials, and it's becoming more well-liked in the maternity market. As the pregnancy proceeds, shapewear might assist moms in losing some weight and enhancing their posture. These provide a more seamless appearance and are more comfortable to wear than traditional underwear or tights.

The online channel segment is expected to develop at the fastest rate during the forecast period. The various maternity innerwear market trends are technical advancements and the growing significance given to online platforms for maternity undergarments, especially by customers looking for deals, can be credited with the growth of the online segment. Customers that feel comfortable making purchases without physically inspecting them are the primary target market for online platforms. Most manufacturers use direct sales strategies to increase product sales and profit margins.

Mayfair Equity Partners purchased Seraphine in December 2020 for a deal of USD 69.11 million. This acquisition was a management buyout. Moreover, Seraphine was awarded a second Queen's Award for Enterprise for International Trade in April 2020.

Increasing Attention to Personal Appearance and Fashion Consciousness is Fueling the Market Growth

Expectant mothers are being influenced to spend more on fashionable maternity undergarments by a growing fashion consciousness and a focus on personal appearance. Utilizing the best fabrics and rethinking the placement of elastics, clasps and hooks, and tags that can be uncomfortable at different stages of pregnancy, apparel companies have been capitalizing on these changing trends to provide consumers with on-trend but comfortable innerwear. For instance, Australian novelist Zo Foster Blake has a history of donning maternity clothes from high-end brands such as Active Truth and Bras N Things.

Rising Awareness of Maternity Innerwear Among Working Female Population Across the World Driving the Market Growth

One of the key factors expected to drive the growth of the maternity innerwear market during the forecast period is the significant rise in awareness for pregnancy garments. Another critical factor is the rise in the proportion of pregnant women in the working population. The maternity innerwear market is growing due to the rise in demand for nursing-friendly undergarments. In addition, the need for maternity innerwear is expected to develop as the urban population rises who are aware regarding the availability of comfortable wear for pregnant women. In keeping with this, women have realized that there are comfortable and reasonably priced maternity undergarments available, which, combined with the rising number of working women and an overall improvement in women's financial independence, is significantly boosting the maternity innerwear market demand.

Increasing Product Portfolio is Enhancing the Market Growth

Increasing product portfolio by companies is expected to be fueled by the growing number of companies' strategic developments and active involvement in boosting the maternity innerwear market. Many companies utilize social media to influence consumers' buying patterns. For instance, World Breastfeeding Week is observed every year during the first week of August, which shines a spotlight on intimate apparel and increases demand for innerwear. Companies such as Pour Moi, True & Co., and Third Love have chosen Instagram to trade their nursing bras and raise awareness among the population about this event.


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Market Segmentation

The global maternity innerwear market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into maternity/nursing bras, camisoles, shapewear, and maternity briefs. The market is segmented based on type: outerwear, innerwear, and nightwear. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, departmental stores, exclusive stores, online, and others (multi-branded stores, direct sales, etc.). On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Seraphine, Wacoal, H & M Hennes & Mauritz AB, Hatch Collection LLC, MamaCouture, Hotmilk Lingerie, Belabumbum, Fresh Venturz LLP, Clovia, Triumph Holding AG are among the major market players in the global platform that lead the market growth of the Global Maternity Innerwear market. Players in the market are implementing merger and acquisition tactics to improve their product offerings. Additionally, businesses employ innovative technologies to increase their manufacturing capacity.

Moreover, the maternity innerwear companies are offering a diverse product portfolio to the consumer base. These companies are widening their presence in developing countries, creating a lucrative prospect.  These market players are highly focused on providing high-quality, innovative products that meet the requirements of their consumers. For instance, Anne Summers, launched a range of pregnancy lingerie in 2021. Stretchable materials, such as elastane and spandex, are increasingly being used in maternity clothing as demand for fashionable products rises. Furthermore, Nike (M), a maternity innerwear collection to help women everywhere during all stages of pregnancy and beyond, was produced by merging analytics from more than 150,000 comparative scans of pregnant and non-pregnant women, as a representation of Nike's inclusive design philosophy.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

           Product Type

           Type

           Distribution Channel

           Region

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa, and South America

Country Scope

United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Netherlands, Poland, China, India, Japan, South Korea, Australia, Vietnam, Malaysia, Saudi Arabia, UAE, South Africa, Turkey, Egypt, Brazil, Argentina, Colombia

Key Companies Profiled

 Seraphine, Wacoal, H & M Hennes & Mauritz AB, Hatch Collection LLC, MamaCouture, Hotmilk Lingerie, Belabumbum, Fresh Venturz LLP, Clovia, Triumph Holding AG

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global maternity innerwear has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Maternity Innerwear Market, By Product Type:
    • Maternity/Nursing Bras
    • Camisoles
    • Shapewear
    • Maternity Briefs
  • Maternity Innerwear Market, By Type:
    • Outerwear
    • Innerwear
    • Nightwear
  • Maternity Innerwear Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Departmental Stores
    • Exclusive Stores
    • Online
    • Others
  • Maternity Innerwear Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • Italy
      • France
      • Spain
      • United Kingdom
      • Netherlands
      • Poland
    • Asia-Pacific
      • China
      • Japan
      • India
      • Indonesia
      • Vietnam
      • Malaysia
      • South Korea
      • Australia
    • Middle East & Africa
      • Saudi Arabia
      • Egypt
      • UAE
      • Turkey
      • South Africa
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global maternity innerwear market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to five).

Maternity Innerwear Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.    By Age

4.2.2.    By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Brand Satisfaction

4.6.  Customer Satisfaction

4.7.  Challenges Faced Post Purchase

5.    Global Maternity Innerwear Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.1.2.    By Volume

5.2.  Market Share & Forecast

5.2.1.    By Product Type Market Share Analysis (Wigs, Extension)

5.2.2.    By Type Market Share Analysis (Human Hair, Synthetic)

5.2.3.    By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others (Multi-Branded Stores, Direct Sales, etc.))

5.2.4.    By Regional Market Share Analysis

5.2.4.1.        North America Market Analysis

5.2.4.2.        South America Market Analysis

5.2.4.3.        Middle East & Africa Market Analysis

5.2.4.4.        Europe Market Analysis

5.2.4.5.        Asia -Pacific Market Analysis

5.2.5.    By Company Market Share Analysis

5.3.  Global Maternity Innerwear Market Mapping & Opportunity Assessment

5.3.1.    By Product Type Market Mapping & Opportunity Assessment

5.3.2.    By Type Market Mapping & Opportunity Assessment

5.3.3.    By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.    By Regional Market Mapping & Opportunity Assessment

6.    Asia-Pacific Maternity Innerwear Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.1.2.    By Volume

6.2.  Market Share & Forecast

6.2.1.    By Product Type Market Share Analysis

6.2.2.    By Type Market Share Analysis

6.2.3.    By Distribution Channel Market Share Analysis

6.2.4.    By Country

6.2.4.1.        China Maternity Innerwear Market Outlook

6.2.4.1.1.           Market Size & Forecast

6.2.4.1.1.1.               By Value

6.2.4.1.1.2.               By Volume

6.2.4.1.2.           Market Share & Forecast

6.2.4.1.2.1.               By Product Type Market Share Analysis

6.2.4.1.2.2.               By Type Market Share Analysis

6.2.4.1.2.3.               By Distribution Channel Market Share Analysis

6.2.4.2.        Japan Maternity Innerwear Market Outlook

6.2.4.2.1.           Market Size & Forecast

6.2.4.2.1.1.               By Value

6.2.4.2.1.2.               By Volume

6.2.4.2.2.           Market Share & Forecast

6.2.4.2.2.1.               By Product Type Market Share Analysis

6.2.4.2.2.2.               By Type Market Share Analysis

6.2.4.2.2.3.               By Distribution Channel Market Share Analysis

6.2.4.3.        India Maternity Innerwear Market Outlook

6.2.4.3.1.           Market Size & Forecast

6.2.4.3.1.1.               By Value

6.2.4.3.1.2.               By Volume

6.2.4.3.2.           Market Share & Forecast

6.2.4.3.2.1.               By Product Type Market Share Analysis

6.2.4.3.2.2.               By Type Market Share Analysis

6.2.4.3.2.3.               By Distribution Channel Market Share Analysis

6.2.4.4.        Indonesia Maternity Innerwear Market Outlook

6.2.4.4.1.           Market Size & Forecast

6.2.4.4.1.1.               By Value

6.2.4.4.1.2.               By Volume

6.2.4.4.2.           Market Share & Forecast

6.2.4.4.2.1.               By Product Type Market Share Analysis

6.2.4.4.2.2.               By Type Market Share Analysis

6.2.4.4.2.3.               By Distribution Channel Market Share Analysis

6.2.4.5.        Vietnam Maternity Innerwear Market Outlook

6.2.4.5.1.           Market Size & Forecast

6.2.4.5.1.1.               By Value

6.2.4.5.1.2.               By Volume

6.2.4.5.2.           Market Share & Forecast

6.2.4.5.2.1.               By Product Type Market Share Analysis

6.2.4.5.2.2.               By Type Market Share Analysis

6.2.4.5.2.3.               By Distribution Channel Market Share Analysis

6.2.4.6.        Malaysia Maternity Innerwear Market Outlook

6.2.4.6.1.           Market Size & Forecast

6.2.4.6.1.1.               By Value

6.2.4.6.1.2.               By Volume

6.2.4.6.2.           Market Share & Forecast

6.2.4.6.2.1.               By Product Type Market Share Analysis

6.2.4.6.2.2.               By Type Market Share Analysis

6.2.4.6.2.3.               By Distribution Channel Market Share Analysis

6.2.4.7.        South Korea Maternity Innerwear Market Outlook

6.2.4.7.1.           Market Size & Forecast

6.2.4.7.1.1.               By Value

6.2.4.7.1.2.               By Volume

6.2.4.7.2.           Market Share & Forecast

6.2.4.7.2.1.               By Product Type Market Share Analysis

6.2.4.7.2.2.               By Type Market Share Analysis

6.2.4.7.2.3.               By Distribution Channel Market Share Analysis

6.2.4.8.        Australia Maternity Innerwear Market Outlook

6.2.4.8.1.           Market Size & Forecast

6.2.4.8.1.1.               By Value

6.2.4.8.1.2.               By Volume

6.2.4.8.2.           Market Share & Forecast

6.2.4.8.2.1.               By Product Type Market Share Analysis

6.2.4.8.2.2.               By Type Market Share Analysis

6.2.4.8.2.3.               By Distribution Channel Market Share Analysis

7.    North America Maternity Innerwear Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.1.2.    By Volume

7.2.  Market Share & Forecast

7.2.1.    By Product Type Market Share Analysis

7.2.2.    By Type Market Share Analysis

7.2.3.    By Distribution Channel Market Share Analysis

7.2.4.    By Country

7.2.4.1.        United States Maternity Innerwear Market Outlook

7.2.4.1.1.           Market Size & Forecast

7.2.4.1.1.1.               By Value

7.2.4.1.1.2.               By Volume

7.2.4.1.2.           Market Share & Forecast

7.2.4.1.2.1.               By Product Type Market Share Analysis

7.2.4.1.2.2.               By Type Market Share Analysis

7.2.4.1.2.3.               By Distribution Channel Market Share Analysis

7.2.4.2.        Canada Maternity Innerwear Market Outlook

7.2.4.2.1.           Market Size & Forecast

7.2.4.2.1.1.               By Value

7.2.4.2.1.2.               By Volume

7.2.4.2.2.           Market Share & Forecast

7.2.4.2.2.1.               By Product Type Market Share Analysis

7.2.4.2.2.2.               By Type Market Share Analysis

7.2.4.2.2.3.               By Distribution Channel Market Share Analysis

7.2.4.3.        Mexico Maternity Innerwear Market Outlook

7.2.4.3.1.           Market Size & Forecast

7.2.4.3.1.1.               By Value

7.2.4.3.1.2.               By Volume

7.2.4.3.2.           Market Share & Forecast

7.2.4.3.2.1.               By Product Type Market Share Analysis

7.2.4.3.2.2.               By Type Market Share Analysis

7.2.4.3.2.3.               By Distribution Channel Market Share Analysis

8.     Europe Maternity Innerwear Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.1.2.    By Volume

8.2.  Market Share & Forecast

8.2.1.    By Product Type Market Share Analysis

8.2.2.    By Type Market Share Analysis

8.2.3.    By Distribution Channel Market Share Analysis

8.2.4.    By Country

8.2.4.1.        Germany Maternity Innerwear Market Outlook

8.2.4.1.1.           Market Size & Forecast

8.2.4.1.1.1.               By Value

8.2.4.1.1.2.               By Volume

8.2.4.1.2.           Market Share & Forecast

8.2.4.1.2.1.               By Product Type Market Share Analysis

8.2.4.1.2.2.               By Type Market Share Analysis

8.2.4.1.2.3.               By Distribution Channel Market Share Analysis

8.2.4.2.        Italy Maternity Innerwear Market Outlook

8.2.4.2.1.           Market Size & Forecast

8.2.4.2.1.1.               By Value

8.2.4.2.1.2.               By Volume

8.2.4.2.2.           Market Share & Forecast

8.2.4.2.2.1.               By Product Type Market Share Analysis

8.2.4.2.2.2.               By Type Market Share Analysis

8.2.4.2.2.3.               By Distribution Channel Market Share Analysis

8.2.4.3.        France Maternity Innerwear Market Outlook

8.2.4.3.1.           Market Size & Forecast

8.2.4.3.1.1.               By Value

8.2.4.3.1.2.               By Volume

8.2.4.3.2.           Market Share & Forecast

8.2.4.3.2.1.               By Product Type Market Share Analysis

8.2.4.3.2.2.               By Type Market Share Analysis

8.2.4.3.2.3.               By Distribution Channel Market Share Analysis

8.2.4.4.        Spain Maternity Innerwear Market Outlook

8.2.4.4.1.           Market Size & Forecast

8.2.4.4.1.1.               By Value

8.2.4.4.1.2.               By Volume

8.2.4.4.2.           Market Share & Forecast

8.2.4.4.2.1.               By Product Type Market Share Analysis

8.2.4.4.2.2.               By Type Market Share Analysis

8.2.4.4.2.3.               By Distribution Channel Market Share Analysis

8.2.4.5.        United Kingdom Maternity Innerwear Market Outlook

8.2.4.5.1.           Market Size & Forecast

8.2.4.5.1.1.               By Value

8.2.4.5.1.2.               By Volume

8.2.4.5.2.           Market Share & Forecast

8.2.4.5.2.1.               By Product Type Market Share Analysis

8.2.4.5.2.2.               By Type Market Share Analysis

8.2.4.5.2.3.               By Distribution Channel Market Share Analysis

8.2.4.6.        Netherlands Maternity Innerwear Market Outlook

8.2.4.6.1.           Market Size & Forecast

8.2.4.6.1.1.               By Value

8.2.4.6.1.2.               By Volume

8.2.4.6.2.           Market Share & Forecast

8.2.4.6.2.1.               By Product Type Market Share Analysis

8.2.4.6.2.2.               By Type Market Share Analysis

8.2.4.6.2.3.               By Distribution Channel Market Share Analysis

8.2.4.7.        Poland Maternity Innerwear Market Outlook

8.2.4.7.1.           Market Size & Forecast

8.2.4.7.1.1.               By Value

8.2.4.7.1.2.               By Volume

8.2.4.7.2.           Market Share & Forecast

8.2.4.7.2.1.               By Product Type Market Share Analysis

8.2.4.7.2.2.               By Type Market Share Analysis

8.2.4.7.2.3.               By Distribution Channel Market Share Analysis

9.    Middle East & Africa Maternity Innerwear Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.1.2.    By Volume

9.2.  Market Share & Forecast

9.2.1.    By Product Type Market Share Analysis

9.2.2.    By Type Market Share Analysis

9.2.3.    By Distribution Channel Market Share Analysis

9.2.4.    By Country

9.2.4.1.        Saudi Arabia Maternity Innerwear Market Outlook

9.2.4.1.1.           Market Size & Forecast

9.2.4.1.1.1.               By Value

9.2.4.1.1.2.               By Volume

9.2.4.1.2.           Market Share & Forecast

9.2.4.1.2.1.               By Product Type Market Share Analysis

9.2.4.1.2.2.               By Type Market Share Analysis

9.2.4.1.2.3.               By Distribution Channel Market Share Analysis

9.2.4.2.        Egypt Maternity Innerwear Market Outlook

9.2.4.2.1.           Market Size & Forecast

9.2.4.2.1.1.               By Value

9.2.4.2.1.2.               By Volume

9.2.4.2.2.           Market Share & Forecast

9.2.4.2.2.1.               By Product Type Market Share Analysis

9.2.4.2.2.2.               By Type Market Share Analysis

9.2.4.2.2.3.               By Distribution Channel Market Share Analysis

9.2.4.3.        UAE Maternity Innerwear Market Outlook

9.2.4.3.1.           Market Size & Forecast

9.2.4.3.1.1.               By Value

9.2.4.3.1.2.               By Volume

9.2.4.3.2.           Market Share & Forecast

9.2.4.3.2.1.               By Product Type Market Share Analysis

9.2.4.3.2.2.               By Type Market Share Analysis

9.2.4.3.2.3.               By Distribution Channel Market Share Analysis

9.2.4.4.        Turkey Maternity Innerwear Market Outlook

9.2.4.4.1.           Market Size & Forecast

9.2.4.4.1.1.               By Value

9.2.4.4.1.2.               By Volume

9.2.4.4.2.           Market Share & Forecast

9.2.4.4.2.1.               By Product Type Market Share Analysis

9.2.4.4.2.2.               By Type Market Share Analysis

9.2.4.4.2.3.               By Distribution Channel Market Share Analysis

9.2.4.5.        South Africa Maternity Innerwear Market Outlook

9.2.4.5.1.           Market Size & Forecast

9.2.4.5.1.1.               By Value

9.2.4.5.1.2.               By Volume

9.2.4.5.2.           Market Share & Forecast

9.2.4.5.2.1.               By Product Type Market Share Analysis

9.2.4.5.2.2.               By Type Market Share Analysis

9.2.4.5.2.3.               By Distribution Channel Market Share Analysis

10.  South America Maternity Innerwear Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value

10.1.2. By Volume

10.2.             Market Share & Forecast

10.2.1. By Product Type Market Share Analysis

10.2.2. By Type Market Share Analysis

10.2.3. By Distribution Channel Market Share Analysis

10.2.4. By Country

10.2.4.1.     Brazil Maternity Innerwear Market Outlook

10.2.4.1.1.         Market Size & Forecast

10.2.4.1.1.1.            By Value

10.2.4.1.1.2.            By Volume

10.2.4.1.2.         Market Share & Forecast

10.2.4.1.2.1.            By Product Type Market Share Analysis

10.2.4.1.2.2.            By Type Market Share Analysis

10.2.4.1.2.3.            By Distribution Channel Market Share Analysis

10.2.4.2.     Argentina Maternity Innerwear Market Outlook

10.2.4.2.1.         Market Size & Forecast

10.2.4.2.1.1.            By Value

10.2.4.2.1.2.            By Volume

10.2.4.2.2.         Market Share & Forecast

10.2.4.2.2.1.            By Product Type Market Share Analysis

10.2.4.2.2.2.            By Type Market Share Analysis

10.2.4.2.2.3.            By Distribution Channel Market Share Analysis

10.2.4.3.     Colombia Maternity Innerwear Market Outlook

10.2.4.3.1.         Market Size & Forecast

10.2.4.3.1.1.            By Value

10.2.4.3.1.2.            By Volume

10.2.4.3.2.         Market Share & Forecast

10.2.4.3.2.1.            By Product Type Market Share Analysis

10.2.4.3.2.2.            By Type Market Share Analysis

10.2.4.3.2.3.            By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1.             Drivers

11.1.1.1.     Increasing Attention to Personal Appearance and Fashion Consciousness

11.1.1.2.    Rising Awareness of Maternity Innerwear Among Working Female Population

11.1.1.3.    Increasing Product Portfolio

11.2.             Challenges

11.2.1. High Price of Maternity Innerwear

11.2.2. Existence of Counterfeit Items

12. Impact of COVID-19 on Global Maternity Innerwear Market

12.1.             Impact Assessment Model   

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1.             Introduction of a Comfortable, Seam-Free Supportive Nursing Bra

13.2.             Development of Thin Fabrics and Materials 

13.3.             Rise in the Online Sales

13.4.             Possibility to breastfeed without removing Bras 

13.5.             Bras for all Stages of Pregnancy and Breastfeeding

14. Porter’s Five Forces Model

14.1.             Competition Rivalry

14.2.             Bargaining Power of Buyer

14.3.             Bargaining Power of Supplier

14.4.             Threat of New Entrants

14.5.             Threat of Substitutes

15. SWOT Analysis

15.1.             Strengths

15.2.             Weaknesses

15.3.             Opportunities

15.4.             Threats

16. Competitive Landscape

16.1.             Competition Outlook

16.2.             Company Profiles

16.2.1. Seraphine

16.2.1.1.     Company Details

16.2.1.2.     Products & Services

16.2.1.3.     Financial (As reported)

16.2.1.4.     Key Market Focus & Geographical Presence

16.2.1.5.     Recent Developments

16.2.1.6.     Key Management Personnel

16.2.2. Wacoal

16.2.2.1.     Company Details

16.2.2.2.     Products & Services

16.2.2.3.     Financial (As reported)

16.2.2.4.     Key Market Focus & Geographical Presence

16.2.2.5.     Recent Developments

16.2.2.6.     Key Management Personnel

16.2.3. H & M Hennes & Mauritz AB

16.2.3.1.     Company Details

16.2.3.2.     Products & Services

16.2.3.3.     Financial (As reported)

16.2.3.4.     Key Market Focus & Geographical Presence

16.2.3.5.     Recent Developments

16.2.3.6.     Key Management Personnel

16.2.4. Hatch Collection LLC

16.2.4.1.     Company Details

16.2.4.2.     Products & Services

16.2.4.3.     Financial (As reported)

16.2.4.4.     Key Market Focus & Geographical Presence

16.2.4.5.     Recent Developments

16.2.4.6.     Key Management Personnel

16.2.5. MamaCouture

16.2.5.1.     Company Details

16.2.5.2.     Products & Services

16.2.5.3.     Financial (As reported)

16.2.5.4.     Key Market Focus & Geographical Presence

16.2.5.5.     Recent Developments

16.2.5.6.     Key Management Personnel

16.2.6. Hotmilk Lingerie

16.2.6.1.     Company Details

16.2.6.2.     Products & Services

16.2.6.3.     Financial (As reported)

16.2.6.4.     Key Market Focus & Geographical Presence

16.2.6.5.     Recent Developments

16.2.6.6.     Key Management Personnel

16.2.7. Belabumbum

16.2.7.1.     Company Details

16.2.7.2.     Products & Services

16.2.7.3.     Financial (As reported)

16.2.7.4.     Key Market Focus & Geographical Presence

16.2.7.5.     Recent Developments

16.2.7.6.     Key Management Personnel

16.2.8. Fresh Venturz LLP

16.2.8.1.     Company Details

16.2.8.2.     Products & Services

16.2.8.3.     Financial (As reported)

16.2.8.4.     Key Market Focus & Geographical Presence

16.2.8.5.     Recent Developments

16.2.8.6.     Key Management Personnel

16.2.9. Clovia

16.2.9.1.     Company Details

16.2.9.2.     Products & Services

16.2.9.3.     Financial (As reported)

16.2.9.4.     Key Market Focus & Geographical Presence

16.2.9.5.     Recent Developments

16.2.9.6.     Key Management Personnel

16.2.10.              Triumph Holding AG

16.2.10.1.  Business Overview

16.2.10.2.  Merger & Acquisitions (If any)

16.2.10.3.  Product Launches

16.2.10.4.  Product Portfolio

16.2.10.5.  Product of Interest

16.2.10.6.  Key Personnel

16.2.10.7.  Financial Indicators

17. Strategic Recommendations/Action Plan

17.1.             Key Focus Areas

17.2.             Target Regions

17.3.             Target Countries

17.4.             Target Product Type

18.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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In contrast to regular apparel, maternity clothes are designed with stretchy fabric and additional features to maintain your comfort and enhance your pregnancy curves. From the moment your usual clothing stops fitting until delivery and even when you are breastfeeding, they are made to fit perfectly.

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Maternity briefs are represented as the largest segment and hold a share of around 30%. The segment is expected to continue to dominate during the forecast period. The nursing bras segment is also expected to rise at the fastest growth rate.

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Seraphine is one of the leading companies in the Global Maternity Innerwear Market. The other key market players of maternity innerwear segment are Wacoal, H & M Hennes & Mauritz AB, Hatch Collection LLC, MamaCouture, Hotmilk Lingerie, Belabumbum, Fresh Venturz LLP, Clovia, Triumph Holding AG etc.

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The increased attention of pregnant women on pregnancy fashion provided pregnant women with the utmost comfort, demand for nursing-friendly innerwear, and the rising urban population, etc., are some of the key driving factors of the maternity innerwear market.

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Parvati Sharma

Account Manager BD
Press Release

Maternity Innerwear Market is Expected to Grow During the Forecast Period

Nov, 2022

Increasing demand for nursing-friendly innerwear, rising awareness of pregnancy garments, and increasing urban population with high disposable income are the leading factors driving the global matern

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