Maternity Innerwear Market is Expected to Grow at a 7.78% CAGR through 2031
Increasing demand for nursing-friendly
innerwear, rising awareness of pregnancy garments, and increasing urban
population with high disposable income are the leading factors driving the
global maternity innerwear market during the forecast period.
According to TechSci Research report, “Maternity
Innerwear Market–Global Industry Size, Share, Trends, Competition, Opportunity,
and Forecast, 2021-2031” The Global Maternity Innerwear Market will
grow from USD 9.19 Billion in 2025 to USD 14.41 Billion by 2031 at a 7.78%
CAGR. The demand for nursing-friendly innerwear has increased globally, one of
the key drivers driving the maternal innerwear market. Additionally, due to
rising disposable incomes, there is a growing willingness to spend
on luxury product variants and comfortable maternity clothing. This,
in turn, is another essential aspect of promoting growth. A rising
understanding of mothers' comfort and health has led to a notable increase in
the popularity of maternity innerwear clothing in recent years.
Worldwide manufacturers of maternity innerwear apparel are benefiting greatly
from online distribution channels, utilizing them to enhance their global
sales.
Owing to the pandemic, online sales of all companies
increased and for brands such as Clovia, online sales have accounted the
majority share (75% online and 25% offline sales). Owing to the U.S. and
Canada being among the most significant income producers and the growing impact
of celebrities across various social media platforms, North America dominates
the maternity innerwear market. Moreover, because of the high disposable income
and rising urban population in nations such as China, Indonesia, and India, the
Asia-Pacific region is predicted to grow significantly between 2021 and 2028.
Additionally, the US-based Marena Group, LLC introduced its
new Marena Maternity clothing line in April 2022 for pregnant ladies or
recently giving birth. This new line is the company's first product, geared
toward new and expectant mothers. The company would sell shapewear and athletic
products under the Marena Maternity label. Additionally, Nike-M, a new line of
active maternity clothing, debuted in September 2020. The company would sell
four items which are as follows:
- A
sports bra
- A
pair of leggings with support
- A
tank top
- A
fleece jacket with a split hem
These brand-new items have outstanding sweat-wicking
qualities and are manufactured from recycled polyester. Increasingly, mother
and baby care businesses are utilizing social media and digital platforms to
market their products through interactive content. Mother care companies have
been using the digital platform to inform customers about the advantages of
purchasing innerwear specifically designed for pregnant women to increase
awareness about the importance of women taking good care of their health during
pregnancy. The market for maternity innerwear is projected to grow globally as
a result of the demand.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "Global
Maternity Innerwear Market"
Global maternity innerwear is segmented based on product
type, distribution channel, region, and competitional landscape. The market's
product type is segmented into maternity/nursing bras, camisoles, shapewear,
and maternity briefs. Based on type, the market is segmented into outerwear,
innerwear, and nightwear. Based on the distribution channel, the market is
segmented offline and online. In terms of region, the segment is categorized
into Europe, Asia-pacific, North America, Middle East & Africa, and South
America, among which North America Maternity Innerwear is forecast to grow at a
faster rate during the forecast period.
Key market players in the Global Maternity
Innerwear Market include:
- Seraphine
- Wacoal
- H
& M Hennes & Mauritz AB
- Hatch
Collection LLC
- MamaCouture
- Hotmilk
Lingerie
- Belabumbum
- Fresh
Venturz LLP
- Clovia
- Triumph
Holding AG
Seraphine is an international maternity fashion brand and
store. French-born designer Cecile Reinaud established the company in 2002. At
Seraphine, stylish, high-quality maternity garments are made to help customers
maintain their style sense and feel good about their growing curves. Every
event has fashionable options, from everyday necessities to show-stopping
evening dresses. Mayfair Equity Partners purchased Seraphine in December 2020
for a deal of USD 69.11 million. This acquisition was a management buyout.
Also, Seraphine was awarded a second Queen's Award for Enterprise for
International Trade in April 2020.
Wacoal is a Japanese brand that is a manufacturer of
women's lingerie and underwear, founded in 1949 by Koichi Tsukamoto. The
company has divisions in North America, Asia, and Europe and manufactures
Wacol.
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“The rise in the growing urban population with the increase
in disposable income as well as growing population of pregnant working women in
developing and emerging countries is boosting the maternity innerwear market
globally, Additionally, the growing awareness regarding the availability of
nursing friendly innerwear which is comfortable for women during the pregnancy
and after pregnancy is propelling the market of maternity innerwear market.” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
“Maternity Innerwear Market - Global Industry
Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type
(Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Type
(Outerwear, Innerwear, Nightwear), By Distribution Channel (Supermarkets/Hypermarkets,
Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others
(Multi-Branded Stores, Direct Sales, etc.)), By Region, Competition
2021-2031F”, has evaluated the future growth potential of
maternity innerwear in the global market and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the global maternity innerwear market.
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