Malaysia water purifier market is anticipated to grow
at a CAGR of 10.24% during the forecast period to reach around USD722 million
by 2027F because of increasing awareness among health-conscious population and
technological advancements in water purifiers. Moreover, rising disposable
income and changes in consumer preferences are also driving the growth of the Malaysia
water purifier
market in the upcoming five years.
A
water purifier is a device that removes undesirable chemicals and biological
impurities from water from bodies of water such as rivers, lakes, and other
bodies of water to produce pure drinking water fit for human use. Water
purifiers are classed as counter-top, under sink, faucet mount, and others
based on their type. To meet shifting client demand, businesses are broadening
their product portfolios. For example, Coway (Malaysia) has introduced a new
water purifier called the "NEO PLUS CHP-264L," created specifically
for the Malaysian market. A low water level indicator, a child safety lock, and
removable faucets are included in the package. Similarly, in 2019, Bio Pure introduced
the Bio Pure N Series, the most recent edition of exceptional water filtration
systems in the Bio Pure range, considered one of the world's most advanced
household water purification systems. LG, a major home appliance maker,
introduced the LG PuriCare, Malaysia's first tankless water purifier, in
September 2021.
The
strict lockdown imposed in Malaysia following the COVID-19 outbreak had a
negative impact on the selling of water purifiers in 2020. In addition, several
advisory-imposed travel restrictions in reaction to the COVID-19 pandemic's
containment produced short-term delays in all business decisions. The slowing
economy and rising unemployment have slowed the sale of water purifiers.
On
the other hand, the pandemic has made people more concerned about their health
and hygiene, increasing the demand for water purifiers. Several water purifier
firms have lent their support to the country's pandemic vaccination program.
CUCKOO International (MAL), for example, has stepped in to help by donating
purifiers to COVID-19 Quarantine & Treatment Centers and immunization
clinics across the country.
Rising Primary Pollutant Content in Water Bodies
Driving the Market Growth
In
Malaysia, primary freshwater contributes for roughly 97 percent of total water
supply. Rapid urbanization and population growth are resulting in higher water
usage and, as a result, more need for water filters. Rapid development is
causing massive volumes of trash to be produced, including home, industrial,
commercial, and transportation waste, all of which inevitably ends up in water
bodies. According to a report by Malaysia's Department of Environment (DoE),
195 rivers in the country are slightly polluted, while 34 highly polluted. The
continuous deterioration of the quality of Malaysia's major sources of water
supply has resulted in a huge increase in demand for water purifiers.
Increasing
Awareness among Health-conscious Population Fueling the Market Growth
Growing
public awareness of health risks and water-borne infections, and poor tap water
quality, has boosted the use of water purifiers in the country. Rising public
awareness of the dangers of contaminated surface water, along with dwindling
supplies of safe drinking water, has resulted in a significant shift in
customer preferences for technology-based domestic water purification systems
across the country. Increased government initiatives to educate people about
the dangers of drinking contaminated water have also aided the growth of the
Malaysian water purifier market.
Adoption of Nanofiltration Technology Aids
Market Growth
Due
to their capacity to efficiently remove impurities, reverse osmosis and
ultrafiltration are two of the most prominent membrane filtration processes in
the country. Aside from these filtration methods, nanofiltration membranes are
gaining popularity as a low-cost, high-efficiency water purification method.
Nanofiltration membranes feature much smaller pore sizes (1-10 nanometers) than
UF and microfiltration membranes, which improves the efficacy of water
purifiers by eliminating very minute impurities. Nanotech-based water
purification systems are flexible, highly efficient, and cost-effective in
comparison to standard water filtration treatments.
Growing Presence of Online Retail Aids Market Growth
Businesses
can cut costs by supplying products directly to clients through online sales
channels. Customers benefit from the change from traditional retail to e-retail
platforms in the water purifiers category since it allows them to compare the
characteristics and pricing of different models readily. Malaysia's e-commerce
business is worth USD4.3 billion, with a CAGR of 14% expected to double to
USD8.1 billion by 2024. In addition, the country boasts a sizable digitally
savvy populace that has quickly embraced e-commerce and mobile commerce. This
digitally savvy, upwardly mobile segment represents a large potential client
base for e-commerce businesses.

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Market
Segmentation
The
Malaysia water purifier market is segmented based on type, technology, sales
channel, region, and competitional landscape. Based on type, the market is
further fragmented into counter top, under sink, faucet mount & others {tankless,
smart purifiers, etc.}. On the basis of technology, the market is segmented
into (RO, UF, UV, Media & Others {Nanofiltration, etc.}). Also,
segmentation of the market on the grounds of sales channel, is done into retail,
distributor, direct, e-commerce, others {plumber, contractors, etc.}). The
market analysis also studies the regional segmentation to devise regional
market segmentation, divided among West Malaysia and East Malaysia.
Company
Profiles
Coway
(Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd, Aqua Kent RO Malaysia,
Panasonic Malaysia Sdn. Bhd., 3M Malaysia Sdn. Bhd., NEP Holdings (Malaysia)
Berhad, Amway (Malaysia) Sdn. Bhd, PureGen Water Sdn. Bhd., Nikom Global
Marketing (M) Sdn. Bhd, and Bio Pure
(Elken Global Sdn Bhd.) are among the major market players in the Malaysia
water purifier market.
Attribute
|
Details
|
Market size value in 2021
|
USD393.92
Million
|
Revenue Forecast in 2027
|
USD721.70
Million
|
Growth Rate
|
10.24%
|
Base Year
|
2021
|
Historical Years
|
2017 –
2021
|
Estimated Year
|
2022E
|
Forecast Period
|
2023F
– 2027F
|
Quantitative Units
|
Revenue
in USD Million and CAGR for 2017-2021 and 2022E-2027F
|
Report Coverage
|
Revenue
forecast, company share, competitive landscape, growth factors, and trends
|
Segments Covered | - Type
- Technology
- Sales Channel
- Region
- Company
|
Regional Scope
|
West
Malaysia and East Malaysia
|
Key Companies Profiled
|
Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn.
Bhd, Aqua Kent RO Malaysia, Panasonic Malaysia Sdn. Bhd., 3M Malaysia Sdn.
Bhd., NEP Holdings (Malaysia) Berhad, Amway (Malaysia) Sdn. Bhd, PureGen
Water Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd and Bio Pure (Elken
Global Sdn Bhd.)
|
Customization Scope
|
10%
free report customization with purchase. Addition or alteration to country,
regional & segment scope.
|
Pricing and Purchase Options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
Delivery Format
|
PDF and Excel
through Email (We can also provide the editable version of the report in PPT/pdf
format on special request)
|
Report
Scope:
In this
report, Malaysia water purifier market has been segmented into following
categories, in addition to the industry trends which have also been detailed
below:
- Malaysia Water Purifier Market, By Type:
- Counter Top
- Under Sink
- Faucet Mount
- Others
- Malaysia Water Purifier Market, By Technology:
o RO
o UF
o UV
o Media
o Others
- Malaysia
Water Purifier Market, By Sales Channel:
- Retail
- Distributor
- Direct
- E-Commerce
- Others
- Malaysia Water
Purifier Market, By Region:
- West Malaysia
- East Malaysia
Competitive Landscape
Company Profiles: Detailed
analysis of the major companies present in Malaysia water purifier market.
Available
Customizations:
With the given market data,
TechSci Research offers customizations according to a company’s specific needs.
The following customization options are available for the report:
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]