Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 30.34 Billion
|
CAGR (2025-2030)
|
3.26%
|
Fastest Growing Segment
|
Non-Flavored
|
Largest Market
|
North
|
Market Size (2030)
|
USD 36.78 Billion
|
Market Overview
India Yogurt Market was valued at USD 30.34 Billion in 2024 and is expected to
reach USD 36.78 Billion by 2030 with a CAGR of 3.26%. The India Yogurt
market is experiencing robust growth, fueled by rising health awareness and a
shift toward probiotic and functional foods. Increasing disposable incomes,
rapid urbanization, and changing dietary preferences have led to a greater
demand for convenient, nutritious options like yogurt. The expansion of
organized retail and e-commerce platforms has further boosted accessibility and
visibility of diverse yogurt products, including flavored, Greek, and
plant-based variants. Also, aggressive marketing campaigns by major dairy
brands, coupled with government initiatives promoting dairy consumption, are
enhancing consumer engagement. Innovations in product formulations catering to
lactose-intolerant and health-focused demographics are also expanding the
customer base. As lifestyles become busier, the need for quick, healthy snacks
continues to drive yogurt consumption, solidifying its position in the evolving
Indian diet.
Key Market Drivers
Rising
Consumption of Flavored Yogurt Across the Region
The rising consumption of flavored yogurt is
significantly accelerating the growth of the India yogurt market. Consumers,
especially in urban areas, are increasingly seeking diverse and exciting taste
experiences, leading to a surge in demand for fruit-flavored options like
mango, strawberry, blueberry, and vanilla. In response, manufacturers are
innovating with a wide variety of flavors, including regional favorites and
fusion blends, to cater to evolving palates. Flavored yogurts are also gaining
popularity as healthy snack alternatives, driven by growing health
consciousness and a preference for convenient, nutritious food options.
Variants enriched with probiotics, low-fat content, and added nutrients are
further enhancing consumer appeal. Marketing strategies focusing on lifestyle
branding and the availability of single-serve, on-the-go packs are making
flavored yogurt a preferred choice among young adults and working
professionals. This trend is expected to continue shaping market dynamics over
the coming years.
Growing
Health-Conscious Population
The growing health-conscious population in India is a
major driver fuelling the expansion of the yogurt market. As consumers become
increasingly aware of the importance of nutrition, immunity, and digestive
health, yogurt is gaining preference as a natural, functional food. Rich in
probiotics, calcium, and protein, yogurt aligns well with the evolving dietary
habits of health-focused individuals seeking to incorporate wholesome foods
into their daily routines. The rising incidence of lifestyle-related diseases
such as obesity, diabetes, and digestive disorders is further encouraging
people to opt for nutrient-dense alternatives like yogurt. As a part of
this, according to WHO In India, an estimated 77 million adults over the age of
18 are living with type 2 diabetes, while nearly 25 million are prediabetic, at
an increased risk of developing diabetes soon. Also, the popularity of
low-fat, low-sugar, and fortified yogurt variants is growing among fitness
enthusiasts and those aiming for balanced diets. Urbanization, better access to
information, and proactive wellness trends are also amplifying the shift toward
healthier eating, making yogurt a staple in many Indian households and
accelerating market growth.
Product
Innovation by Key Player
Product innovation by key players is playing a pivotal
role in driving the growth of the India yogurt market. As a part of this, as
of February 2021, Heritage Novandie Foods, a joint venture between Heritage
Foods Ltd. and France’s Novandie Foods (a subsidiary of Andros), has announced
its entry into the Indian market. Leveraging nearly nine decades of combined legacy,
the company is launching its first range of French-style yogurts under the
brand Mamie Yova. Leading dairy brands are consistently introducing new and
differentiated offerings to meet the evolving preferences of consumers. This
includes a wide range of flavored yogurts, Greek-style variants, plant-based
alternatives, probiotic-rich formulas, and fortified options aimed at enhancing
health benefits. Companies are also investing in attractive packaging,
convenient single-serve formats, and extended shelf-life technologies to
improve consumer experience and product accessibility. Innovations tailored to
regional tastes, such as incorporating traditional Indian ingredients or fusion
flavors, are helping brands connect more deeply with local audiences. Also, the
integration of functional health benefits like immunity support, weight
management, and gut health is expanding the appeal of yogurt beyond traditional
uses. These continuous innovations are not only attracting new consumers but
also encouraging brand loyalty and repeat purchases, thereby boosting overall
market momentum.

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Key Market Challenges
Intense
Competition Among Local Players
Intense competition among local players poses a
significant challenge in the India yogurt market. With low entry barriers and
growing demand, numerous regional and small-scale dairy producers have entered
the space, leading to a highly fragmented market. These local players often
offer competitively priced products, sometimes undercutting larger brands and
affecting their market share. Many regional brands also cater to specific local
tastes and preferences, giving them an edge in certain geographies. This competitive
pressure forces established players to invest heavily in marketing,
distribution, and continuous product innovation, which can strain margins. Also,
inconsistent product quality and lack of regulatory oversight among some local
manufacturers can impact consumer trust in the broader category. The challenge
for national and international brands lies in maintaining their market
positioning, ensuring consistent quality, and building brand loyalty while
navigating a landscape crowded with aggressive local competitors offering
price-driven alternatives.
Supply
Chain & Infrastructure Challenges
Supply chain and infrastructure challenges remain
significant hurdles for the growth of the yogurt market in India. Yogurt is a
perishable product that requires a robust cold chain network to maintain
quality and safety from production to consumption. However, inadequate cold
storage facilities, inconsistent refrigeration during transportation, and
limited last-mile connectivity in rural and semi-urban areas often lead to
spoilage and inventory losses. These logistical inefficiencies increase
operational costs for manufacturers and restrict market reach, especially for
smaller or regional brands. Also, the fragmented nature of India’s supply
chain, combined with frequent power outages and infrastructural bottlenecks,
further complicates the efficient distribution of yogurt products. Scaling up
operations while ensuring freshness, shelf stability, and affordability remains
a constant challenge. Overcoming these supply chain limitations is critical for
tapping into the full potential of the yogurt market, particularly in emerging
Tier II and Tier III cities.
Key Market Trends
Rising
Demand for Health & Wellness Products
The rising demand for health and wellness products is
shaping key trends in the India yogurt market. Consumers are increasingly
prioritizing nutrition, preventive health, and functional foods in their daily
diets, leading to a surge in interest for yogurt varieties that offer more than
just taste. This shift is driving the popularity of probiotic-rich, low-fat,
low-sugar, and fortified yogurts that support digestive health, immunity, and
overall well-being. Brands are innovating with added vitamins, minerals, and
plant-based ingredients to align with health-conscious lifestyles. The
influence of fitness culture, particularly among urban millennials and Gen Z
consumers, is further amplifying demand for protein-rich Greek yogurts and
snackable yogurt formats. In addition, clean-label trends, with a focus on
natural ingredients and transparent nutrition labels, are gaining traction.
This growing emphasis on health and wellness is not only reshaping product
development but also influencing consumer purchasing behavior across segments.
Rising
Popularity of Innovative & Sustainable Packaging
The rising popularity of innovative and sustainable
packaging is emerging as a prominent trend in the India yogurt market. As a
part of this, according to a recent study, as of 2024, 73% of Indian consumers
are willing to pay more for products with environmentally friendly packaging.
As environmental concerns gain momentum, both consumers and brands are becoming
more conscious of packaging materials and their ecological impact. Yogurt
manufacturers are increasingly adopting eco-friendly alternatives such as
biodegradable cups, recyclable plastics, and minimalistic designs that reduce
waste. At the same time, innovative packaging formats—like resealable lids,
portion-controlled packs, and grab-and-go pouches—are gaining traction,
especially among health-conscious, on-the-move consumers. These solutions not
only enhance product convenience and shelf life but also support brand
differentiation in a crowded marketplace. Transparent and tamper-proof
packaging is also gaining importance as consumers seek both safety and visual
assurance of quality. This trend is driving companies to invest in packaging
technology that balances sustainability, functionality, and aesthetic appeal,
aligning with evolving consumer expectations and regulatory pressures around
environmental responsibility.
Rising
Adoption of Digital Payment Method
The rising adoption of digital payment methods is
becoming a key trend in the India yogurt market. With increasing internet
penetration, smartphone usage, and the growing popularity of online shopping,
consumers are increasingly opting for digital payment options to purchase
yogurt products. As a part of this, according to a recent study, as of 2025,
between January 2024 and January 2025, India's internet user base grew by 49
million, or 6.5%. E-commerce platforms, as well as modern retail stores,
are incorporating digital payment systems like UPI, mobile wallets, and
contactless payments to offer greater convenience and enhance the customer
experience. This shift not only makes transactions faster and more secure but
also appeals to the tech-savvy, young population who prioritize seamless,
cashless shopping experiences. Also, the COVID-19 pandemic accelerated the move
toward contactless payments, reinforcing this trend. As more consumers embrace
digital payments, brands and retailers are adapting their sales strategies to
cater to this preference, creating new opportunities for growth, especially in
online and direct-to-consumer sales channels.
Segmental Insights
Type Insights
Flavored dominated the India Yogurt
market, due to its wide appeal among consumers of all age groups. The
increasing preference for taste variety, coupled with health-conscious trends,
has driven the popularity of flavored yogurts, especially in urban areas.
Consumers are drawn to the numerous flavor options available, including
traditional fruit flavors like mango and strawberry, as well as more innovative
choices such as chocolate, mint, and even regional specialties. Flavored
yogurts are also perceived as a more enjoyable way to incorporate probiotics
and other health benefits into daily diets. The convenience of ready-to-eat
packs and single-serve portions further boosts their demand, making flavored
yogurt a go-to snack for busy lifestyles. This combination of taste,
convenience, and health benefits positions flavored yogurt as a market leader
in India. Also, by packaging pouches held a significant share in the India
Yogurt market, owing to the wide availability of the product.

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Regional Insights
The North region dominated the India Yogurt market, due
to its strong dairy consumption culture and higher disposable incomes. States
like Delhi, Punjab, Haryana, and Uttar Pradesh have a rich tradition of dairy
products, with yogurt being a staple in many households. The region's growing
urbanization and higher penetration of modern retail formats, such as
supermarkets and hypermarkets, have further fueled the demand for packaged
yogurt. Also, the East region experiences significant growth due to several key
factors. Growing urbanization, particularly in cities like Kolkata and
Bhubaneswar, has led to increased demand for packaged and convenient yogurt
options.
Recent Developments
- In April 2025, Britannia Industries Ltd
has officially introduced its highly anticipated Greek yogurt range, marking a significant
milestone in the brand's innovation journey. Beyond the sleek packaging and
market-ready product, the launch reflects a story of ambition, strategic
collaboration, and a steadfast dedication to excellence.
- In February 2024, Drums Food
International’s flagship brand, Epigamia, has expanded its Greek yogurt
portfolio with the introduction of 'Greek Yogurt + Oats & Seed Mix'. This
new variant combines yogurt with a blend of oats, chia, flax, and amaranth
seeds, sweetened naturally with honey and date syrup. Free from white or
refined sugar, it offers a nutritious and health-conscious option for
consumers.
- In August 2023, Bharat SKYR & Doodh
Products Private Limited has unveiled Lactose-Free Greek Yogurt under its
Skyrrup brand, catering to the growing demand of yogurt lovers. With a protein
content of 7.5 grams, the yogurt is crafted from the nutritious A2 Cow Milk.
Key Market Players
- Gujrat Cooperative Milk Marketing Federation Limited
- Britannia Industries Limited
- Heritage Foods Limited
- Nestlé India Limited
- Skyrrup
- Myfroyoland
- Danone S.A.
- Chobani Global Holdings, LLC
- Groupe Lactalis S.A
- Yeo Valley Organic Limited
By Type
|
By Fat Content
|
By Product Type
|
By Packaging
|
By Distribution
Channel
|
By Region
|
|
|
- Conventional Yogurt
- Set Yogurt
- Greek Yogurt
- Frozen Yogurt Others
|
- Pouches
- Bottles
- Tetra Packs
- Others
|
- Supermarket & Hypermarket
- Convenience Store
- Specialty Stores
- Online
- Others
|
|
Report Scope:
In this report, the India Yogurt Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Yogurt Market, By Type:
o Non-Flavored
o Flavored
- India Yogurt Market, By Fat Content:
o Regular
o Low-Fat
o Fat Free
- India Yogurt Market, By Product
Type:
o Conventional Yogurt
o Set Yogurt
o Greek Yogurt
o Frozen Yogurt
o Others
- India Yogurt Market, By
Packaging:
o Pouches
o Bottles
o Tetra Packs
o Others
- India Yogurt Market, By Distribution
Channel:
o Supermarket & Hypermarket
o Convenience Store
o Specialty Stores
o Online
o Others
- India Yogurt Market, By
Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Yogurt Market.
Available Customizations:
India Yogurt Market report with the given market
data, TechSci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Yogurt Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]