India Yogurt Market By Type (Non-Flavored, Flavored), By Fat Content (Regular, Low-Fat, Fat Free), By Product Type (Conventional Yogurt, Set Yogurt, Greek Yogurt , Frozen Yogurt, Others), By Packaging (Pouches, Bottles, Tetra Packs, Others), By Distribution Channel (Supermarket & Hypermarket, Convenience Store, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Yogurt Market was valued at USD 30.34 Billion in 2024 and is expected to reach USD 36.78 Billion by 2030 with a CAGR of 3.26%. The India Yogurt market is experiencing robust growth, fueled by rising health awareness and a shift toward probiotic and functional foods. Increasing disposable incomes, rapid urbanization, and changing dietary preferences have led to a greater demand for convenient, nutritious options like yogurt. The expansion of organized retail and e-commerce platforms has further boosted accessibility and visibility of diverse yogurt products, including flavored, Greek, and plant-based variants. Also, aggressive marketing campaigns by major dairy brands, coupled with government initiatives promoting dairy consumption, are enhancing consumer engagement. Innovations in product formulations catering to lactose-intolerant and health-focused demographics are also expanding the customer base. As lifestyles become busier, the need for quick, healthy snacks continues to drive yogurt consumption, solidifying its position in the evolving Indian diet.

Key Market Drivers

Rising Consumption of Flavored Yogurt Across the Region

The rising consumption of flavored yogurt is significantly accelerating the growth of the India yogurt market. Consumers, especially in urban areas, are increasingly seeking diverse and exciting taste experiences, leading to a surge in demand for fruit-flavored options like mango, strawberry, blueberry, and vanilla. In response, manufacturers are innovating with a wide variety of flavors, including regional favorites and fusion blends, to cater to evolving palates. Flavored yogurts are also gaining popularity as healthy snack alternatives, driven by growing health consciousness and a preference for convenient, nutritious food options. Variants enriched with probiotics, low-fat content, and added nutrients are further enhancing consumer appeal. Marketing strategies focusing on lifestyle branding and the availability of single-serve, on-the-go packs are making flavored yogurt a preferred choice among young adults and working professionals. This trend is expected to continue shaping market dynamics over the coming years.

Growing Health-Conscious Population

The growing health-conscious population in India is a major driver fuelling the expansion of the yogurt market. As consumers become increasingly aware of the importance of nutrition, immunity, and digestive health, yogurt is gaining preference as a natural, functional food. Rich in probiotics, calcium, and protein, yogurt aligns well with the evolving dietary habits of health-focused individuals seeking to incorporate wholesome foods into their daily routines. The rising incidence of lifestyle-related diseases such as obesity, diabetes, and digestive disorders is further encouraging people to opt for nutrient-dense alternatives like yogurt. As a part of this, according to WHO In India, an estimated 77 million adults over the age of 18 are living with type 2 diabetes, while nearly 25 million are prediabetic, at an increased risk of developing diabetes soon. Also, the popularity of low-fat, low-sugar, and fortified yogurt variants is growing among fitness enthusiasts and those aiming for balanced diets. Urbanization, better access to information, and proactive wellness trends are also amplifying the shift toward healthier eating, making yogurt a staple in many Indian households and accelerating market growth.

Product Innovation by Key Player

Product innovation by key players is playing a pivotal role in driving the growth of the India yogurt market. As a part of this, as of February 2021, Heritage Novandie Foods, a joint venture between Heritage Foods Ltd. and France’s Novandie Foods (a subsidiary of Andros), has announced its entry into the Indian market. Leveraging nearly nine decades of combined legacy, the company is launching its first range of French-style yogurts under the brand Mamie Yova. Leading dairy brands are consistently introducing new and differentiated offerings to meet the evolving preferences of consumers. This includes a wide range of flavored yogurts, Greek-style variants, plant-based alternatives, probiotic-rich formulas, and fortified options aimed at enhancing health benefits. Companies are also investing in attractive packaging, convenient single-serve formats, and extended shelf-life technologies to improve consumer experience and product accessibility. Innovations tailored to regional tastes, such as incorporating traditional Indian ingredients or fusion flavors, are helping brands connect more deeply with local audiences. Also, the integration of functional health benefits like immunity support, weight management, and gut health is expanding the appeal of yogurt beyond traditional uses. These continuous innovations are not only attracting new consumers but also encouraging brand loyalty and repeat purchases, thereby boosting overall market momentum.

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Key Market Challenges

Intense Competition Among Local Players

Intense competition among local players poses a significant challenge in the India yogurt market. With low entry barriers and growing demand, numerous regional and small-scale dairy producers have entered the space, leading to a highly fragmented market. These local players often offer competitively priced products, sometimes undercutting larger brands and affecting their market share. Many regional brands also cater to specific local tastes and preferences, giving them an edge in certain geographies. This competitive pressure forces established players to invest heavily in marketing, distribution, and continuous product innovation, which can strain margins. Also, inconsistent product quality and lack of regulatory oversight among some local manufacturers can impact consumer trust in the broader category. The challenge for national and international brands lies in maintaining their market positioning, ensuring consistent quality, and building brand loyalty while navigating a landscape crowded with aggressive local competitors offering price-driven alternatives.

Supply Chain & Infrastructure Challenges

Supply chain and infrastructure challenges remain significant hurdles for the growth of the yogurt market in India. Yogurt is a perishable product that requires a robust cold chain network to maintain quality and safety from production to consumption. However, inadequate cold storage facilities, inconsistent refrigeration during transportation, and limited last-mile connectivity in rural and semi-urban areas often lead to spoilage and inventory losses. These logistical inefficiencies increase operational costs for manufacturers and restrict market reach, especially for smaller or regional brands. Also, the fragmented nature of India’s supply chain, combined with frequent power outages and infrastructural bottlenecks, further complicates the efficient distribution of yogurt products. Scaling up operations while ensuring freshness, shelf stability, and affordability remains a constant challenge. Overcoming these supply chain limitations is critical for tapping into the full potential of the yogurt market, particularly in emerging Tier II and Tier III cities.

Key Market Trends

Rising Demand for Health & Wellness Products

The rising demand for health and wellness products is shaping key trends in the India yogurt market. Consumers are increasingly prioritizing nutrition, preventive health, and functional foods in their daily diets, leading to a surge in interest for yogurt varieties that offer more than just taste. This shift is driving the popularity of probiotic-rich, low-fat, low-sugar, and fortified yogurts that support digestive health, immunity, and overall well-being. Brands are innovating with added vitamins, minerals, and plant-based ingredients to align with health-conscious lifestyles. The influence of fitness culture, particularly among urban millennials and Gen Z consumers, is further amplifying demand for protein-rich Greek yogurts and snackable yogurt formats. In addition, clean-label trends, with a focus on natural ingredients and transparent nutrition labels, are gaining traction. This growing emphasis on health and wellness is not only reshaping product development but also influencing consumer purchasing behavior across segments.

Rising Popularity of Innovative & Sustainable Packaging

​The rising popularity of innovative and sustainable packaging is emerging as a prominent trend in the India yogurt market. As a part of this, according to a recent study, as of 2024, 73% of Indian consumers are willing to pay more for products with environmentally friendly packaging. As environmental concerns gain momentum, both consumers and brands are becoming more conscious of packaging materials and their ecological impact. Yogurt manufacturers are increasingly adopting eco-friendly alternatives such as biodegradable cups, recyclable plastics, and minimalistic designs that reduce waste. At the same time, innovative packaging formats—like resealable lids, portion-controlled packs, and grab-and-go pouches—are gaining traction, especially among health-conscious, on-the-move consumers. These solutions not only enhance product convenience and shelf life but also support brand differentiation in a crowded marketplace. Transparent and tamper-proof packaging is also gaining importance as consumers seek both safety and visual assurance of quality. This trend is driving companies to invest in packaging technology that balances sustainability, functionality, and aesthetic appeal, aligning with evolving consumer expectations and regulatory pressures around environmental responsibility.

Rising Adoption of Digital Payment Method

​The rising adoption of digital payment methods is becoming a key trend in the India yogurt market. With increasing internet penetration, smartphone usage, and the growing popularity of online shopping, consumers are increasingly opting for digital payment options to purchase yogurt products. As a part of this, according to a recent study, as of 2025, between January 2024 and January 2025, India's internet user base grew by 49 million, or 6.5%. E-commerce platforms, as well as modern retail stores, are incorporating digital payment systems like UPI, mobile wallets, and contactless payments to offer greater convenience and enhance the customer experience. This shift not only makes transactions faster and more secure but also appeals to the tech-savvy, young population who prioritize seamless, cashless shopping experiences. Also, the COVID-19 pandemic accelerated the move toward contactless payments, reinforcing this trend. As more consumers embrace digital payments, brands and retailers are adapting their sales strategies to cater to this preference, creating new opportunities for growth, especially in online and direct-to-consumer sales channels.

Segmental Insights

Type Insights

Flavored dominated the India Yogurt market, due to its wide appeal among consumers of all age groups. The increasing preference for taste variety, coupled with health-conscious trends, has driven the popularity of flavored yogurts, especially in urban areas. Consumers are drawn to the numerous flavor options available, including traditional fruit flavors like mango and strawberry, as well as more innovative choices such as chocolate, mint, and even regional specialties. Flavored yogurts are also perceived as a more enjoyable way to incorporate probiotics and other health benefits into daily diets. The convenience of ready-to-eat packs and single-serve portions further boosts their demand, making flavored yogurt a go-to snack for busy lifestyles. This combination of taste, convenience, and health benefits positions flavored yogurt as a market leader in India. Also, by packaging pouches held a significant share in the India Yogurt market, owing to the wide availability of the product.

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Regional Insights

The North region dominated the India Yogurt market, due to its strong dairy consumption culture and higher disposable incomes. States like Delhi, Punjab, Haryana, and Uttar Pradesh have a rich tradition of dairy products, with yogurt being a staple in many households. The region's growing urbanization and higher penetration of modern retail formats, such as supermarkets and hypermarkets, have further fueled the demand for packaged yogurt. Also, the East region experiences significant growth due to several key factors. Growing urbanization, particularly in cities like Kolkata and Bhubaneswar, has led to increased demand for packaged and convenient yogurt options.

Recent Developments

• In April 2025, Britannia Industries Ltd has officially introduced its highly anticipated Greek yogurt range, marking a significant milestone in the brand's innovation journey. Beyond the sleek packaging and market-ready product, the launch reflects a story of ambition, strategic collaboration, and a steadfast dedication to excellence.
• In February 2024, Drums Food International’s flagship brand, Epigamia, has expanded its Greek yogurt portfolio with the introduction of 'Greek Yogurt + Oats & Seed Mix'. This new variant combines yogurt with a blend of oats, chia, flax, and amaranth seeds, sweetened naturally with honey and date syrup. Free from white or refined sugar, it offers a nutritious and health-conscious option for consumers.
• In August 2023, Bharat SKYR & Doodh Products Private Limited has unveiled Lactose-Free Greek Yogurt under its Skyrrup brand, catering to the growing demand of yogurt lovers. With a protein content of 7.5 grams, the yogurt is crafted from the nutritious A2 Cow Milk.

Key Market Players

• Gujrat Cooperative Milk Marketing Federation Limited
• Britannia Industries Limited
• Heritage Foods Limited
• Nestlé India Limited
• Skyrrup
• Myfroyoland
• Danone S.A.
• Chobani Global Holdings, LLC
• Groupe Lactalis S.A
• Yeo Valley Organic Limited

Report Scope:

In this report, the India Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Yogurt Market, By Type:

o   Non-Flavored

o   Flavored

• India Yogurt Market, By Fat Content:

o   Regular

o   Low-Fat

o   Fat Free

• India Yogurt Market, By Product Type:

o   Conventional Yogurt

o   Set Yogurt

o   Greek Yogurt

o   Frozen Yogurt

o   Others

• India Yogurt Market, By Packaging:

o   Pouches

o   Bottles

o   Tetra Packs

o   Others

• India Yogurt Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Store

o   Specialty Stores

o   Online

o   Others

• India Yogurt Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Yogurt Market.

Available Customizations:

India Yogurt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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