India Yogurt Market to Grow with a CAGR of 9.1% through 2029
India Yogurt Market is being propelled by variety of
factors such as convergence of health and wellness trends, rising disposable
income, urbanization, and flavor innovation with cultural adaptations.
According to TechSci Research report, “India Yogurt
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the India Yogurt Market stood at USD 29.55 billion in
2023 and is anticipated to grow with a CAGR of 9.1% in the forecast period, 2025-2029.
The yogurt market in India has undergone a remarkable transformation in recent
years. Once a niche product primarily associated with specific regional
cuisines, yogurt has now become a mainstream food item with a significant
presence in the country's food and beverage industry. This comprehensive
exploration delves into the factors driving the growth of the yogurt market in
India, the evolving consumer preferences, the competitive landscape, and the
challenges that the industry faces.
The increasing awareness of health and wellness has
led to a growing demand for yogurt, which is perceived as a healthy and
nutritious food. Yogurt is rich in probiotics, protein, and essential vitamins
and minerals. Consumers are recognizing its benefits for digestion, gut health,
and overall well-being.
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Yogurt Market”
Manufacturers in India have diversified their yogurt
product portfolios to cater to different consumer preferences. This includes
traditional plain yogurt, flavored yogurts, yogurt-based drinks, and yogurts
with added fruit or nuts. The variety of choices appeals to a broad spectrum of
consumers. Yogurt has deep cultural roots in India, with various regional
cuisines incorporating yogurt in a multitude of dishes. This cultural
significance has helped maintain a steady demand for yogurt throughout the
country.
As disposable incomes increase, more consumers are
willing to spend on premium and value-added yogurt products. This has resulted
in the development of higher-quality and more innovative yogurt offerings in
the market. Urbanization has introduced convenience-driven lifestyles, leading
to a greater demand for ready-to-eat and on-the-go yogurt products. The urban
population's preference for healthy and convenient snack options has driven the
yogurt market's expansion.
Aggressive marketing and promotional activities by
major yogurt brands have played a significant role in driving consumer
awareness and demand. Celebrity endorsements and health-focused advertising
campaigns have contributed to the popularity of yogurt. India's dairy industry,
one of the largest in the world, provides a consistent supply of fresh milk, a
primary ingredient in yogurt production. This reliable source of raw material
has facilitated the growth of the yogurt market.
Government programs aimed at promoting dairy farming
and milk production have indirectly contributed to the expansion of the yogurt
market. Initiatives like the "Operation Flood" have focused on dairy
development and ensured a steady supply of milk for the production of yogurt. The
trend of replacing traditional, calorie-laden snacks with healthier options has
led to yogurt becoming a preferred choice. Consumers are looking for products
that satisfy their snack cravings without compromising their health.
Flavored yogurts have gained popularity, particularly
among younger consumers. Varieties such as mango, strawberry, and mixed fruit
have become go-to choices for those seeking a sweet and flavorful yogurt
experience. There is a growing interest in yogurts with added probiotics, which
are believed to support gut health and the immune system. As consumers become
more health-conscious, they are actively seeking yogurt products with these
benefits.
Health-conscious consumers are turning to low-fat and
sugar-free yogurt options to reduce their calorie and sugar intake. These
products cater to those watching their weight and overall dietary health.
Yogurt-based beverages, such as lassi and yogurt smoothies, are becoming
increasingly popular as both refreshing drinks and a source of nutrition. These
beverages offer a convenient and delicious way to consume yogurt.
Busy lifestyles have led to the rise of on-the-go
yogurt snacks, including yogurt cups with toppings like granola, fruits, and
nuts. These products cater to the convenience-seeking urban population. In line
with global trends, there is a growing interest in plant-based yogurts made
from ingredients like almond, soy, and coconut. These alternatives cater to
lactose-intolerant individuals and those looking for dairy-free options. Premium
yogurt products, often offered by niche and artisanal brands, are gaining
traction among discerning consumers who are willing to pay a premium for
high-quality and unique yogurt experiences.
The Indian yogurt market is highly competitive, with
both domestic and international players vying for market share. Key players in
the yogurt industry include Amul, Nestlé, Mother Dairy, Danone, Britannia, and
several regional and local dairy companies. These companies offer a wide range
of yogurt products and have established extensive distribution networks across
the country.
The market has seen significant innovation and product
development. Major players frequently introduce new flavors, formats, and
packaging options to cater to evolving consumer preferences. Marketing and
promotional activities are also fierce, with brands leveraging celebrity
endorsements, social media, and health-conscious messaging to reach consumers.
In addition to established players, the market has
seen the entry of various start-ups and smaller producers offering artisanal
and niche yogurt products. These producers often focus on unique flavors,
premium ingredients, and sustainable practices, catering to a segment of
consumers looking for differentiated and ethically produced yogurt options.
Despite its growth, the yogurt market in India faces
certain challenges, including price sensitivity among consumers, distribution
and storage limitations, and the need for greater consumer education about the
benefits of yogurt. However, these challenges are accompanied by numerous
opportunities, such as expanding into rural markets, introducing innovative and
healthier yogurt options, and leveraging the growing preference for online
shopping for yogurt delivery.
India Yogurt market is segmented into type, fat
content, form, packaging, sales channel, and region.
Based on type, the market is segmented into non-flavored
and flavored. Among these, flavored a significant share of the India yogurt market.
Flavored yogurt aligns perfectly with this diversity, offering a variety of
appealing flavors to cater to different palates. Whether it's the fruity
sweetness of mango, the tartness of strawberry, or the aromatic richness of
saffron, flavored yogurt allows consumers to enjoy the delightful combination
of traditional yogurt with their favorite flavors.
Based on region, the market is segmented into north,
south, east, and west. Among these, north has a significant share of the India
yogurt market. North Indian cuisine is known for its diversity and rich
flavors. Yogurt serves as a key ingredient in many North Indian dishes,
providing a creamy and tangy element that complements the bold and aromatic
flavors of the cuisine. The versatility of yogurt in regional culinary
preparations has contributed to its sustained demand.
Major companies operating in India Yogurt market are:
- Amul (Gujarat Co-operative Milk
Marketing Federation Limited)
- Britannia Industries Limited
- Cocoberry Retail Pvt. Ltd.
- Drums Food International Private
Limited
- Heritage Novandie Foods Private
Limited
- Karnataka Milk Federation
- Milky Mist Dairy
- Mother Dairy Fruit & Vegetable
Private Limited
- Nestlé India Limited
- Parag Milk Foods
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“As the yogurt
market continues to evolve in response to changing consumer preferences and
health-conscious trends, it is expected to maintain its growth trajectory. The
increasing awareness of the health benefits of yogurt, combined with the
diversity of yogurt products and flavors, will likely ensure its enduring
popularity in India. The yogurt market's expansion and diversification offer
promise for both established and emerging players, providing a dynamic and
evolving landscape for yogurt consumption in the country.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“India Yogurt
Market By Type (Non-Flavored, Flavored), By Fat Content, (Regular, Low Fat,
Fat-Free), By Form (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen
Yogurt, Yogurt Drinks and Others), By Packaging (Pouches, Plastic Bottles,
Tetra Packs and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience
Stores, Online, Others), By Region, By Competition Forecast &
Opportunities, 2019-2029F, has evaluated
the future growth potential of India yogurt market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision-makers
make sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in India yogurt market.
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