India Two-Wheeler Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Motorcycle, Scooter/Moped), By Propulsion (ICE, Electric), By Demand Category (OEM, Replacement), By Region, By Competition, 2021-2031F

Market Overview

The India Two-Wheeler Tyre Market was valued at USD 3.16 Billion in 2025 and is expected to reach USD 6.05 Billion by 2031 with a CAGR of 11.2% during the forecast period. The rising disposable incomes among middle-class consumers and increasing affordability of two-wheelers have expanded the customer base for tire manufacturers. This surge in demand is also influenced by infrastructural growth, better connectivity across states, and expanding rural transportation needs. The shift in consumer preference towards personal mobility over shared or public transport has further stimulated tire consumption. A parallel increase in vehicle sales through both organized and unorganized retail networks is fueling aftermarket demand for two-wheeler tires. 

Market Drivers

Growing Two-Wheeler Ownership in Rural Areas

Increased penetration of two-wheelers in rural India is creating fresh demand for durable tire solutions. Improved road infrastructure, access to financing, and government focus on rural connectivity have made it easier for consumers in remote areas to own vehicles. As per the Federation of Automobile Dealers Associations, rural areas accounted for a 57–60% jump in two-wheeler sales during Q1 of FY 2024–25, reflecting growing demand in these markets. Moreover, according to Data for India, the two-wheeler ownership in rural areas of India reached 51% in 2023 . Thus, as these regions witness a spike in agricultural and informal economic activity, the use of two-wheelers for daily commuting and transport has surged. This growing rural customer base is generating consistent demand for both OEM and replacement tires. The shift in rural spending power, driven by employment schemes and welfare programs, is sustaining long-term market growth. The requirement for tires that can withstand unpaved roads and weather variations further stimulates product development tailored to rural conditions. Balkrishna Industries Limited (BKT), known for its off-highway tires, announced its entry into the two-wheeler tire market in 2024. The company introduced two new tire patterns, BK Pilot and BK Raftar, aiming to cater to the growing demand in India's rural transportation sector.

Surge in Electric Two-Wheeler Adoption

The Indian government's push toward electrification through incentives under schemes like FAME-II is transforming the two-wheeler industry. According to Institute for Energy Economics and Financial Analysis, electric two-wheeler (E2W) sales in India increased by 3262% in four years, rising from 19,333 units in FY2019 to over 6.5 lakh in FY2023. Thus, as electric scooters and motorcycles observe significant surge in demand, tire manufacturers are tailoring their products to suit unique performance requirements such as high torque resistance, better load-bearing, and reduced rolling resistance. These tires are engineered for lightweight construction and higher energy efficiency, addressing the specific dynamics of electric vehicles. With rising EV adoption among delivery services and eco-conscious consumers, the demand for specialized tires compatible with electric drivetrains is steadily increasing. This shift is also encouraging R&D investments and collaborative efforts to develop next-generation EV-compatible tires.

Rising Urban Mobility and Delivery Services

The rapid growth of last-mile delivery services and gig economy employment is elevating the usage intensity of two-wheelers, especially in metropolitan and tier-2 cities. In 2024, eBikeGo, the company which supports major clients like Zomato and Swiggy announced its plans to expand its electric two-wheeler fleet from 3,000 to 1,00,000 units by FY26, targeting Tier I and II cities beyond its current metro presence. Thus, food delivery, courier, and e-commerce sectors depend heavily on motorbikes for logistics, which leads to frequent tire wear and high replacement demand. Fleet operators prioritize tire durability and cost-efficiency, pushing manufacturers to supply long-lasting and fuel-efficient options. The 24/7 usage of delivery vehicles under high-load and high-speed conditions has expanded demand for specialized urban mobility tires. This trend is likely to intensify with further growth in the digital commerce ecosystem and hyperlocal service networks.

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Key Market Challenges

Volatile Raw Material Prices

Tire manufacturing depends heavily on natural rubber, synthetic rubber, carbon black, and petroleum-based products. Fluctuating prices of these materials due to global supply-demand imbalances, trade policies, or climatic effects on rubber plantations create financial pressure on tire makers. These price swings often impact the margins and lead to either reduced profitability or higher prices for end-users. Manufacturers also face the dilemma of stockpiling raw materials or adopting cost-cutting measures that may compromise product quality. Navigating this volatility requires strong supplier relationships and real-time procurement strategies.

Unorganized Retail Sector and Counterfeit Products

The presence of numerous unorganized tire retailers in India leads to challenges in maintaining quality standards and consumer awareness. These outlets may stock substandard or counterfeit tires that lack durability and safety assurance, undermining the reputation of the formal sector.  Thus, due to counterfeit tires, consumers are usually drawn by lower prices and may unknowingly compromise on safety. The proliferation of fake products further discourages innovation and disrupts pricing parity across channels. Efforts to formalize and regulate this segment face roadblocks due to fragmented market structures and low enforcement capacity.

Market Trends

Shift Toward Tubeless Tires

The adoption of tubeless tires is becoming a mainstream trend in India’s two-wheeler tire market. Traditionally reserved for premium motorcycles and scooters, tubeless technology is now being integrated into entry-level commuter bikes as well. This shift is largely driven by consumer demand for greater reliability and convenience. Tubeless tires are less prone to sudden deflation during punctures, offering enhanced safety and smoother rides. They also dissipate heat more efficiently, which improves tire longevity—an attractive feature for daily riders navigating congested urban roads. Furthermore, the growth of affordable manufacturing techniques has made these tires more accessible, allowing OEMs and aftermarket players to offer competitively priced variants. For instance, Royal Enfield introduced optional wire-spoked tubeless wheels for the Himalayan, combining off-road durability with the convenience of tubeless tires. Priced around at just USD 150, these wheels are significantly more affordable than global alternatives and became available from October, 2024. 

Digital Tire Retail Platforms

Digital transformation is rapidly reshaping how two-wheeler tires are sold and serviced in India. Online platforms—ranging from multi-brand marketplaces to manufacturer-owned e-stores—are simplifying the purchase journey for consumers. Customers now benefit from easy access to detailed product specifications, user reviews, brand comparisons, and transparent pricing—all from their smartphones. These platforms also offer value-added services like free doorstep delivery, tie-ups with local garages for installation, and discounts on bundled purchases. For rural and semi-urban buyers who often face limited access to branded tire dealers, online platforms are bridging the gap between supply and demand. The increasing use of digital payments, mobile apps, and location-based services is further accelerating this trend, making tire buying more consumer-centric and informed.

Focus on Fuel-Efficient Designs

Amid concerns over rising fuel costs and environmental impact, tire manufacturers are investing in R&D to deliver fuel-efficient solutions for India’s cost-sensitive two-wheeler market. Low rolling resistance tires are being engineered using silica-rich compounds and optimized tread designs that reduce energy loss while riding. These designs improve overall mileage by minimizing friction between the tire and road surface. Given that mileage remains a key selling point for two-wheelers in India, especially among daily commuters and delivery riders, such tires have strong appeal. Government initiatives promoting energy efficiency and emission reduction also support this trend. As fuel-efficient tires increasingly become a standard feature rather than a premium upgrade, their widespread availability will contribute to more sustainable and budget-friendly mobility across urban and rural India.

Segmental Insights

Demand Category Insights

The India two-wheeler tire market is segmented by demand category into OEM and replacement. The OEM segment caters to the tire requirements of vehicle manufacturers who install tires in new two-wheelers at the point of assembly. This category is influenced by the overall production and sales volume of two-wheelers, driven by consumer demand and economic trends. It reflects close collaboration between tire suppliers and vehicle manufacturers to meet specific performance requirements and regulatory standards. Product consistency, timely delivery, and cost efficiency play critical roles in this segment.

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Regional Insights

The Northern region of India leads the two-wheeler tire market due to high vehicle ownership, dense populations, and strong demand for cost-effective mobility. Key states like Uttar Pradesh, Delhi, and Punjab rely heavily on two-wheelers for commuting and last-mile delivery, driving replacement tire demand. Rising incomes and adoption of electric two-wheelers are also fueling demand for premium and EV-optimized tires.

In West India, particularly Maharashtra and Gujarat, high urbanization and industrial activity support strong two-wheeler usage in cities like Mumbai and Pune. Replacement tire demand is high, with growing interest in tubeless and radial tires. OEM and aftermarket segments benefit from local manufacturing hubs, though rising input costs and price sensitivity may impact premium segment growth.

South India, with states like Tamil Nadu and Karnataka, is a major demand center due to large commuter populations, rising EV adoption in delivery and ride-hailing services, and strong OEM and replacement activity. Urban hubs like Chennai and Bengaluru, combined with brand-loyal rural buyers, support premium tire sales. The region’s varied terrain and weather drive demand for durable, all-weather tires, while its logistics connectivity enhances its appeal for tire manufacturing and exports. For instance, a 2024 report by Guidance TN and OMI Foundation reveals that 5% of Tamil Nadu’s commercial two-wheelers in the platform economy are electric, with strong growth driven by delivery and bike taxi services. Leasing models and B2B providers like Zypp Electric are accelerating EV adoption by easing infrastructure and financing barriers.

Recent Developments

• In 2024, Royal Enfield introduced optional wire-spoked tubeless wheels for the Himalayan, blending off-road toughness with tubeless convenience. Priced at USD 150, they offered a first-of-its-kind upgrade for Indian adventure bikes.
• In 2023, CECEAT launched puncture-safe tubeless tires using Sealant Technology that self-seals minor punctures, enhancing urban commuter safety. The range boosts CEAT’s premium offering and is available across key metropolitan markets.
• In 2024, Apollo announced a 30% capacity expansion at its Limda plant to meet rising OEM and aftermarket demand. The project supports export growth and includes automation upgrades, with full completion expected by 2025.
• In 2023, TVS Srichakra partnered with an electric scooter brand to supply low rolling resistance tires, improving EV range and efficiency. The collaboration strengthens its focus on sustainable, EV-optimized tire development.

Key Market Players

• MRF Limited
• Apollo Tyres Limited
• CEAT Limited
• JK Tyre & Industries Limited
• TVS Srichakra Limited
• Bridgestone India Private Limited
• Michelin India Private Limited
• Metro Tyres Limited
• Ralco Tyres
• Continental India Limited

Report Scope:

In this report, the India Two-Wheeler Tyre  Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           India Two-Wheeler Tyre  Market, By Vehicle Type:

o    Motorcycle

o    Scooter/Moped

•           India Two-Wheeler Tyre  Market, By Propulsion:

o    ICE

o    Electric

•           India Two-Wheeler Tyre  Market, By Demand Category:

o    OEM

o    Replacement

•           India Two-Wheeler Tyre  Market, By Region:

o    North

o    South

o    East

o    West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Two-Wheeler Tyre  Market.

Available Customizations:

India Two-Wheeler Tyre  Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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