India SUV Tyre Market By Type (All Terrain, Highway Terrain, Mud Terrain), By Rim Size (18 inches, above 18 inches), By Distribution Channel (OEM, Replacement), By Region, Competition, Opportunities and Forecast, 2020-2030F

Market Overview:

India SUV Tyre Market was valued at USD 1.85 Billion in 2024 and is expected to reach USD 3.12 Billion by 2030 with a CAGR of 9.08% during the forecast period. The India SUV tyre market is witnessing significant expansion, driven by the growing consumer shift toward utility vehicles. As consumer preferences evolve from compact cars to SUVs for their higher ground clearance, road presence, and versatility, demand for SUV-specific tyres is accelerating. For instance, India's SUV and MPV market surged ahead in the first half of FY2024, capturing a record 57% share of the passenger vehicle segment with sales hitting 1.18 million units. Leading this shift, Maruti Suzuki posted a staggering 87% growth, commanding a 26% market share, while Mahindra followed with 18%, driven by robust demand across its SUV lineup. Hyundai maintained strong momentum with new models like the Exter, as Tata Motors and Kia India experienced temporary dips due to product transitions. SUV tyres, by design, require better load-bearing capacity, wider tread patterns, and enhanced durability. This shift is prompting both OEMs and aftermarket players to invest in robust tyre technologies suitable for mixed terrains. The increasing penetration of premium and mid-range SUVs in both rural and urban landscapes has led to a surge in demand for performance, all-terrain, and high-durability tyre variants, fueling continuous product development. Growth in disposable income and the expansion of vehicle financing options are contributing further to SUV sales, thereby positively impacting tyre demand.

Trends indicate a rising inclination toward high-performance and low-noise tyres tailored for luxury SUVs, along with an increasing consumer demand for long-lasting and fuel-efficient tyre models. OEMs are partnering with tyre manufacturers to co-develop models that meet specific torque, grip, and safety benchmarks. With more Indian consumers exploring adventure and off-road driving, all-terrain and mud-terrain tyres are becoming more common, prompting tyre brands to expand their portfolios. Consumers are becoming more quality-conscious and brand-sensitive, which is leading to a stronger aftermarket presence for premium tyre brands. Technological integration such as self-sealing treads, hybrid rubber compounds, and tread wear indicators are becoming prominent as manufacturers cater to a performance-oriented customer base. Digital platforms and e-commerce tire marketplaces are also reshaping buying behavior by offering price transparency, doorstep fitment, and wide brand choices.

Despite positive momentum, the market faces challenges that could temper its growth trajectory. High cost of SUV tyres compared to standard passenger vehicle tyres often results in longer replacement cycles, limiting aftermarket volumes. Counterfeit tyre products and grey market imports also pose significant risks to consumer safety and impact organized sector revenues. Tyre wear and failure in harsh road conditions remain a concern, pressing manufacturers to constantly innovate in material durability and tread design. The lack of consumer awareness about the importance of proper tyre maintenance and timely replacement contributes to unsafe driving conditions and reduces demand for new tyres. Logistics and distribution inefficiencies in remote areas can delay tyre availability and affect brand competitiveness. Regulatory shifts in safety, quality certification, and import duties could further impact manufacturing margins and retail pricing. Addressing these barriers will be critical to fully realizing the growth potential of India’s SUV tyre market.

Market Drivers

Growing SUV Penetration Across Segments

The steady rise in SUV ownership across entry-level, mid-size, and premium categories is a primary force behind the increased demand for SUV-specific tyres. As manufacturers introduce new SUV models with aggressive styling, elevated driving positions, and utility-focused features, consumers across diverse income groups are transitioning from hatchbacks and sedans to SUVs. This transition is driving the volume and variety of tyres required in the market. Compact SUVs have emerged as the fastest-growing segment, prompting tyre manufacturers to design cost-effective yet durable tyre solutions. Larger SUVs with off-road capability demand reinforced sidewalls, broader footprints, and multi-surface traction, creating scope for specialized tyre variants. This increasing model diversity across SUV classes directly correlates with tyre variety and volume requirements, creating sustained demand in both OEM and replacement channels.

Rise in Adventure and Off-Road Driving Culture

A notable shift toward recreational driving and off-road travel has bolstered demand for high-traction, rugged SUV tyres. As more consumers explore terrains such as hills, deserts, and forest routes, the need for all-terrain and mud-terrain tyres with specialized grip, puncture resistance, and tread self-cleaning capacity has grown. The off-road trend has moved beyond niche enthusiasts and is gradually becoming mainstream, influencing tyre preferences across urban consumers too. This shift has led tyre companies to develop dual-use tyres that deliver smooth urban performance while offering robust durability off paved roads. The expanding customer base for off-road accessories, adventure trips, and 4x4 modifications is positively contributing to the specialized tyre demand in the SUV segment.

High Replacement Demand Driven by Mixed Terrain Wear

India's varied driving conditions, from smooth highways to pothole-ridden rural roads, subject SUV tyres to rapid and uneven wear. The resulting wear-and-tear cycle leads to frequent tyre replacements, especially in mid-size and full-size SUVs with heavy chassis and load requirements. Consumers often seek higher mileage tyres with improved rubber compounds and reinforced tread blocks. Tyre manufacturers benefit from recurring revenue cycles as vehicle owners replace tyres more frequently to maintain ride comfort, safety, and fuel efficiency. The mix of urban and rural terrains also leads to uneven tread wear, prompting early replacement even before complete tread depletion. This frequent replacement cycle serves as a robust demand driver for the aftermarket SUV tyre segment.

Expanding Expressways and Highways Network Boosts SUV Market in India

India's rapidly expanding expressway and highways network is playing a significant role in the growth of the SUV market. With significant increase in the length of national highways over the last decade, the infrastructure development is creating more accessible and efficient road networks, benefiting SUV manufacturers and owners alike. This expansion enhances regional connectivity, reduces travel times, and boosts logistics efficiency, encouraging a shift towards SUVs, which are well-suited for long-distance and rough-terrain driving. As the demand for faster and more reliable transportation options rises, particularly in urban and semi-urban areas, the expanding expressway network supports the growing SUV market, making it a crucial driver of demand for both vehicle and tyre manufacturers in India. For instance, India's national highway network has experienced significant growth, expanding by 60% over the past decade, from 91,287 km in 2014 to 1,46,204 km today. This transformation is fueled by a substantial increase in the road transport and highways budget, rising from Rs 31,130 crore in 2013-14 to Rs 3,00,019 crore in 2024-25. Key developments in multiple states, including Chhattisgarh, Uttarakhand, and Maharashtra, have strengthened regional connectivity, reduced travel times, and supported economic growth. With an increase in four-lane highways and reduced road congestion, India's expressway revolution is driving logistics efficiency and regional development, underpinned by strategic initiatives like Bharatmala Pariyojana and Pradhan Mantri Gram Sadak Yojana.

Expansion of Tyre Retail Networks and E-commerce

The growth of structured tyre retail formats and digital tyre-selling platforms has significantly improved SUV tyre accessibility across the country. Organized retailers offer a wide range of tyre brands, fitment services, EMI payment options, and warranty coverage, improving the consumer buying experience. Online platforms provide convenience, product reviews, price transparency, and home delivery, attracting tech-savvy SUV owners. With SUV tyres being high-value purchases, many buyers rely on bundled offers, installation convenience, and after-sales support, all of which are better fulfilled by structured retail ecosystems. The growing influence of e-commerce and B2B2C platforms has streamlined the supply chain and opened new markets for tyre brands aiming to increase SUV tyre penetration.

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Key Market Challenges

High Cost of SUV Tyres Limiting Replacement Frequency

SUV tyres are generally more expensive due to their size, reinforced construction, and specialized tread designs. These higher prices discourage frequent replacements among cost-sensitive buyers, especially in mid-size and entry-level SUV segments. Consumers often delay tyre changes even when performance or safety is compromised, choosing short-term financial savings over optimal performance. This behavior reduces aftermarket tyre sales volume and delays revenue cycles for manufacturers. In markets where low-cost alternatives are available, consumers may also prioritize price over quality, impacting premium tyre brand penetration. The challenge lies in maintaining a balance between durability, performance, and affordability to encourage timely replacements while remaining competitive in pricing.

Limited Consumer Awareness on Tyre Maintenance

Many SUV owners lack awareness of the importance of tyre maintenance, such as proper inflation, wheel alignment, and timely tread inspection. This leads to premature tyre wear, poor fuel efficiency, and safety issues. In many cases, consumers only replace tyres after a visible issue arises, rather than following preventive maintenance practices. The absence of proactive tyre care knowledge reduces product lifespan and customer satisfaction. Despite increasing vehicle sophistication, tyre-related education remains a weak link in consumer engagement. Manufacturers and dealers must invest in training, campaigns, and digital tools to inform customers about the value of proper tyre care and scheduled replacements to sustain demand.

Threat of Counterfeit and Unbranded Tyres

The presence of counterfeit tyres and unregulated imports undermines the market for established brands. These substandard products often mimic reputed brand appearances but lack essential quality, safety, and warranty standards. Unsuspecting SUV owners, especially in semi-urban and rural markets, may opt for cheaper alternatives without understanding the safety risks. The proliferation of such products affects pricing discipline, damages brand reputation, and introduces unsafe vehicles into the road ecosystem. Tyre manufacturers face challenges in tracking and eliminating grey market sources while ensuring consumer awareness and brand integrity. Stronger regulation and enforcement are required to curtail these practices and protect both consumers and legitimate businesses.

Inconsistent Road Infrastructure Accelerating Wear

Poor road conditions in several parts of the country contribute to faster wear and unexpected damage to SUV tyres. Potholes, unpaved sections, gravel paths, and debris lead to sidewall cuts, tread damage, and reduced tyre life. Despite the robust construction of SUV tyres, frequent exposure to such terrain shortens the replacement cycle and increases the risk of punctures. The unpredictability of driving surfaces forces manufacturers to focus on durability over comfort, sometimes compromising ride quality. Tyre brands must continuously adapt materials and design to address this challenge, while customers may struggle with tyre longevity despite investing in premium options.

Logistics and Distribution Gaps in Remote Areas

Reaching end customers in remote or underserved areas remains a challenge for tyre manufacturers. While urban markets benefit from organized dealerships and e-commerce integration, remote regions often rely on local traders with limited inventories and fewer options. In such areas, timely availability of specific SUV tyre sizes and brands becomes a concern, leading to customer dissatisfaction or settling for lower-grade options. Inefficiencies in supply chain logistics, warehousing, and last-mile delivery impact the reach and responsiveness of tyre distribution networks. This challenge is particularly critical for replacement tyres, where timely fitment impacts vehicle usability. Addressing these gaps will require enhanced distributor partnerships and regional stock hubs.

Key Market Trends

Rising Demand for All-Terrain and Dual-Purpose Tyres

Consumers are increasingly seeking tyres that offer strong performance on both highways and unpaved roads. This trend is boosting demand for all-terrain and hybrid tread tyres that combine durability with smooth ride quality. These tyres often feature reinforced sidewalls, larger contact patches, and self-cleaning treads, making them suitable for mixed-use environments. The rise in weekend travel, off-roading clubs, and leisure driving is making dual-purpose tyres more mainstream. Manufacturers are expanding offerings in this category across various SUV classes. Such tyres reduce the need for seasonal changes or multiple sets, adding convenience for consumers and expanding revenue potential for brands through multi-utility options.

Sustainability and Eco-Friendly Materials in SUV Tyres

There is a growing trend towards the use of sustainable and eco-friendly materials in the production of SUV tyres. Manufacturers are increasingly focusing on reducing the environmental impact of their products by incorporating renewable resources such as natural rubber, bio-based materials, and recycled components. This shift is driven by rising consumer demand for greener products, regulatory pressures, and advancements in tyre manufacturing technology. In addition to reducing carbon footprints, these tyres often offer enhanced fuel efficiency and longevity, which further appeals to environmentally conscious SUV owners. As sustainability continues to be a key consideration, tyre companies are aligning their strategies to meet both market demand and regulatory expectations, driving innovation and positioning eco-friendly tyres as a significant differentiator in the competitive SUV market.

Shift Toward Low Rolling Resistance Tyres

Fuel efficiency remains a key concern for SUV owners given the segment’s relatively higher fuel consumption. Tyre manufacturers are responding by developing low rolling resistance tyres that reduce energy loss during motion, improving mileage. These tyres often use advanced rubber compounds and specialized tread designs to maintain grip while minimizing drag. SUV drivers benefit from better fuel economy without compromising performance or handling. Environmental concerns and rising fuel prices are further pushing this trend. OEMs are also specifying such tyres as standard fitment for new SUV models to meet emission and efficiency benchmarks.

Expansion of Premium Tyre Segment

With growing disposable incomes and increasing interest in performance upgrades, more SUV buyers are opting for premium tyres that offer better grip, lower noise, and refined aesthetics. These tyres often feature asymmetric tread patterns, noise-dampening designs, and silica-rich compounds that enhance road performance. Luxury SUV owners, in particular, prefer branded premium tyres that match the vehicle’s ride quality and design appeal. This shift is encouraging manufacturers to introduce high-end tyre models and limited-edition ranges targeting niche customer segments. The trend reflects a broader change in consumer mindset from cost-saving to value-seeking, driving up margins and brand loyalty in the premium tyre category.

Influence of Digital Platforms in Tyre Buying Behaviour

Consumers are increasingly turning to online channels for tyre research, price comparison, and purchase decisions. Online platforms offer convenience, detailed product specifications, user reviews, and scheduling for doorstep fitment services. This digital shift is transforming how SUV tyres are marketed and sold. Tyre manufacturers and retailers are adapting by launching digital storefronts, offering virtual assistance, and investing in SEO to increase online visibility. As more consumers rely on mobile apps and websites for tyre purchases, digital literacy is becoming a competitive advantage. This trend is expected to reshape sales strategies, customer engagement models, and supply chain efficiencies in the SUV tyre market.

Segmental Insights

Rim Size Insights

In 2024, SUV tyres with 18-inch rim sizes have emerged as the dominant segment in the Indian market due to their widespread adoption across the mid-size and premium SUV categories. This rim size strikes a practical balance between aesthetics, performance, and affordability, making it the preferred choice for a broad spectrum of SUV buyers. The 18-inch segment caters to both utility-focused users and those seeking style and comfort, aligning with the design and performance expectations of modern urban and semi-urban SUV drivers. This dominance is primarily driven by the compatibility of 18-inch tyres with a growing number of newly launched SUV models in the B and C segments, where manufacturers are prioritizing ride quality and appearance without significantly compromising cost-efficiency.

Tyres in the 18-inch range offer superior handling, grip, and stability compared to smaller rim sizes, which contributes to their popularity among consumers who value performance on highways and city roads. They are also better suited to handle uneven road surfaces and moderate off-road conditions, making them ideal for the diverse driving environments SUV owners frequently encounter. Their optimal sidewall height provides a cushioning effect that enhances ride comfort while still maintaining steering responsiveness and cornering precision. As vehicle designs evolve toward a sportier and more muscular look, the 18-inch wheel size complements this visual appeal, which further reinforces customer preference for this rim category.

A strong aftermarket presence has also supported the expansion of the 18-inch segment, with tyre dealers and service networks maintaining wide inventories of this size due to its high turnover rate. This widespread availability simplifies replacement cycles and encourages timely fitment, improving customer satisfaction. From a pricing perspective, 18-inch tyres remain within reach of most mid-range SUV buyers, offering an ideal mix of value and performance. Their prevalence has encouraged tyre manufacturers to introduce a wide range of tread patterns, performance ratings, and specialized variants within this size bracket to meet diverse consumer needs.

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Regional Insights

In 2024, the North region hold dominance in the India SUV tyre market due to high vehicle density, strong SUV penetration, and a matured replacement demand ecosystem. The region features a significant number of urban and semi-urban centers where consumer preference leans heavily toward SUV ownership for both personal and utility purposes. High-income metropolitan areas and affluent Tier-II cities across this belt have embraced SUVs as primary vehicles for commuting and long-distance travel. This has translated into a sustained and growing demand for SUV tyres, both as original equipment and in the replacement segment. The variety of terrain conditions in the region—from city roads to highways and hilly routes has created a strong need for durable and versatile tyres that support varied driving behaviors and conditions.

Driving conditions in Northern states are diverse, spanning from high-speed expressways to rugged routes in hilly areas, which puts SUV tyres under considerable stress and increases the frequency of replacements. Consumers in this region prioritize reliability and grip, particularly in winter and mountainous zones where traction and safety are key concerns. This has elevated the demand for high-quality SUV tyres across different sizes and performance capabilities. Tyre dealers and retailers in North India typically maintain expansive inventories, particularly in cities where large SUV populations demand high product turnover and fast replenishment cycles. This region also has a high concentration of multi-brand showrooms, tyre superstores, and alignment centers that support an organized and efficient distribution model for tyre sales and services.

North India is also a hub for intercity and interstate travel, leading to accelerated tyre wear due to longer average trip lengths and more frequent usage of personal vehicles. Consumer awareness about tyre maintenance, safety standards, and performance features is relatively high in this region, fueling demand for timely replacements and upgrades. The SUV culture is deeply embedded in the consumer mindset, supported by aspirations for larger vehicles, aggressive styling, and road presence. This behavior translates into a more robust aftermarket for SUV tyres, creating a thriving demand environment for manufacturers and dealers alike.

The replacement market in the North region has evolved with digital influence as well, with buyers increasingly using online tools to compare specifications, read reviews, and schedule doorstep fitment services. These purchasing habits have made the region attractive for both offline and online tyre retailing channels. With its large and diverse SUV user base, strong distribution infrastructure, and high consumer engagement levels, North India stands as the dominant contributor to the India SUV tyre market in 2024.

Recent Developments

• In 2024, Yokohama India introduced its new premium 19-inch tyres designed specifically for luxury SUVs, enhancing both performance and safety. These tyres are engineered to offer superior handling, durability, and comfort, addressing the growing demand for high-quality tyres among luxury vehicle owners. With a focus on cutting-edge technology and advanced materials, Yokohama's latest offering aims to provide an optimized driving experience, particularly for SUVs that require higher performance standards. This launch reflects the increasing shift towards premium automotive accessories in the luxury SUV segment, aligning with consumer preferences for enhanced vehicle performance and safety. ​
• In 2025, CEAT expanded its SportDrive range with the launch of three advanced tyre innovations tailored for luxury and high-performance vehicles. The new offerings include ZR-rated 21-inch tyres capable of handling speeds exceeding 300 km/h, equipped with CALM Technology to significantly reduce in-cabin noise. Additionally, CEAT introduced Run-Flat Tyres (RFT), allowing vehicles to continue driving even after a puncture, enhancing safety and convenience. These tyres have been rigorously tested at CEAT's state-of-the-art facilities in Germany, ensuring they meet global performance and safety standards.
• ​In 2025, Apollo Tyres, in collaboration with VML India, launched the "Bring out the SUV in your SUV" campaign to promote its Apterra SUV tyre range. The campaign, featuring brand ambassador Sachin Tendulkar, highlights the tyres' 2X stronger technology, enabling SUVs to perform seamlessly across diverse terrains—from city streets to rugged landscapes. The initiative aims to resonate with SUV owners seeking tyres that match their vehicle's versatility and power, emphasizing Apollo's commitment to innovation and performance in the SUV segment. The campaign is being rolled out across television, digital, and social media platforms nationwide.

Key Market Players

• MRF LIMITED
• Apollo Tyres Ltd
• JK Tyre & Industries Ltd
• CEAT Limited
• Goodyear India Limited
• CONTINENTAL TYRES INDIA PVT LTD.
• Yokohama India Pvt. Ltd
• Hankook Tyre & Technology Co., Ltd
• TVS SRICHAKRA LIMITED
• Pirelli & C. S.p.A.

Report Scope:

In this report, the India SUV Tyre Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•        India SUV Tyre Market, By Type:

o    All Terrain

o    Highway Terrain

o    Mud Terrain

•        India SUV Tyre Market, By Rim Size:

o    18 inches

o    Above 18 inches

•         India SUV Tyre Market, By Distribution Channel:

o    OEM

o    Replacement

•         India SUV Tyre Market, By Region:

o    South

o    East

o    West

o    North

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India SUV Tyre Market.

Available Customizations:

India SUV Tyre Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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