India Sports Apparel MarketBy Share, Size & Forecast 2028

Summary

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD671.12 Million
CAGR (2023-2028)	14.30%
Fastest Growing Segment	Online
Largest Market	North India

The India Sports Apparel Market was estimated at around USD671.12 Million in 2023 and is growing at a CAGR of 14.30% during the forecast period.

India Sports Apparel Market Scope

Sports apparel, often known as sportswear or activewear, it is a type of clothing which is used for sports activities or fitness activities. The majority of sports and physical activities require distinguished clothing for comfort and safety reasons. The standard sportswear consists of T-shirts, sweatshirts, sports vests, track pants & tights, swimsuits, sports bras, and other products.

Sportswear is occasionally worn as casual clothing. People are seeking the widest selection among the several readily available brands as the market is witnessing rise in availability of product varieties and upgraded quality. As a result, the market for sports apparel is expanding to satisfy consumer demand. The sports apparel market in India has a commercial potential, particularly in marketing, management/sponsorship, and retailing sporting goods.

India Sports Apparel Market Overview

In the past years, the sport apparel market has seen some significant trends that have successfully captured the attention of the target customers. Growing fitness awareness and rising demand for gyms and studios as a result of an increase in the working population and increasing number of athletics are two key factors influencing the India sports apparel market.

People in India are making significant efforts to stay fit and healthy, such as installing in-house gyms and enrolling to virtual exercise programmes, as a result, they are encouraged to purchase the sportwear accordingly. Some of the other elements that have drawn the attention of customers to fitness centers include contemporary cardiovascular and resistance equipment, specialized fitness training methods, and advanced workout programmes. Sales of sportswear have surged during the pandemic owing to the rising fitness trend in the nation and the growing popularity of sports besides cricket. As a result, In December 2020, sales of Reebok, Asics, Puma, Skechers, and Decathlon increased by 7 to 24 percent. Thus, benefits of sporting apparel, such as enhanced movement range, longer durability, and superior comfort at an affordable price are expected to boost the market.

The state government and other government agencies are working to promote youth development and encourage young people to participate in physical activities. For instance, in 2020, the government launched the Junior Target Olympic Podium Scheme (TOPS), which targets young children aged 10 to 12 in order to provide them with proper training for the upcoming Olympic Games, where athletes and sportspeople received specialized coaching from renowned instructors at advanced sporting facilities and institutions as part of this program. Similarly, in 2021, the Ministry of Sports and the Ministry of Women and Child Development created an online training program specifically for female physical education teachers and community coaches to empower women through sports and physical fitness. The initiative increased the market demand for sports apparel in Indian market.

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India Sports Apparel Market Drivers

Due to an increase in the population of affluent individuals, sports apparel has been growing in popularity in emerging markets. Also, women's growing interest in fitness and fashion are the two key factors driving the significant increase in demand for women's sportswear in the Indian sports apparel market. As a result, nearly every sportswear company has recently introduced new lines of clothes that are targeted particularly towards female consumers. For instance, in 2022 ONLY launched an athleisure brand called ONLY PLAY, which is offering a range of fashion and sportswear for women. As a result, a surge in the participation of women in sports and fitness activities is fueling the growth of the sports apparel market in the country. Also, brands are collaborating and signing agreements with sports clubs, which is further influencing the market positively. For instance, in 2021, Danish sportswear brand Hummel signed a sponsorship agreement with Indian Super League Odisha FC These elements will accelerate the growth of the India sports apparel market throughout the course of the forecast years.

Aggressive marketing and celebrity endorsements have also laid the foundations for the sports apparel industry's expansion. As a result, rising adoption rates of sport apparel are expected to support the market expansions.

India Sports Apparel Market Trends

The rising popularity of social media among Indian consumers, combined with increased awareness of health and fitness, have led to a substantial growth in the interest and participation within sports activities which is influencing the market for sport apparel. As a result, sportswear companies are utilizing this opportunity to cater to the requirements of the customers by introducing better quality sportswear that can also be worn outside of the gym, which has resulted in a significant increase in the demand for sports apparel in India. As a result of maintaining a healthy lifestyle, the involvement in varieties of sports-related activities is becoming increasingly popular. With rising consumer health consciousness, as well as increased participation in fitness activities such as yoga, swimming, and aerobics, the market for sports apparel is expanding. Physical activity of any form has become more important as governments and educational institutions encourage students to participate in more sports. These elements will accelerate the growth of the India sports apparel market throughout the forecast period.

Furthermore, the growing working-class population is more likely to lead sedentary lifestyle due to their office work and spending more time engaging with television & video games. They rely solely on their daily workouts as their source of activity, which is significantly contributing to the increasing demand for workout clothes and contribute to the growth of India's sports apparel market.

India Sports Apparel Market Challenges

The fluctuating prices of raw materials used in making such clothing, as well as the availability of counterfeit products that imitate the original brands with the intent of stealing designs, or replacing the original brand is expected to continue have a negative impact on their adoption. These are the main factors that are anticipated to hinder the growth of the India sports apparel market. Furthermore, these counterfeit products are less expensive than those of the original brand.

India Sports Apparel Market Recent Developments

In 2022, Van Heusen, India’s dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), launched the new sub-brand in activewear ‘Flex’. The brand is targeted at young professionals, the Van Heusen Flex offers a wide range of jackets, t-shirts, shorts, sweatshirts, and track pants.
In 2022, Columbia Sportswear expanded their retail presence in the Indian market by opening a new store in Mumbai. The brand is well-known for its outdoor adventure gear technology.
In 2022, XTEP, a sportwear brand launched its store in Mumbai at Malad Infinity Mall. Their range of products includes t-shirts, shorts, hoodies, and so on. XTEP apparel features sweat resistance, polar ice fiber, UV protection, and antibacterial and easy-to-clean material that feels good on the skin.
In 2021, Adidas unveiled its flagship store in India located in Connaught Place. The adidas store offers consumers an innovative technological experience. The store has 32 digital touchpoints that are powered by green energy, and it incorporates advanced technology such as immersive screens, digital plinths, and ceiling screens to provide customers with a superior digital shopping experience.

India Sports Apparel Market Opportunities

The growing demand for stylish and fashionable sports apparel and increase in popularity of sports apparel among millennials are predicted to provide growth opportunities for the sports apparel industry, which has further increased the market demand for India sports apparel market throughout the course of the projected period.

Moreover, innovation to the sports apparel category allows an individual to move freely while exercising as it supports flexible bodily movements. For example, Van Heusen Flex activewear brand uses anti-microbial technology to keep odors at bay, as well as Easy Dry Technology with quick-drying fabric, ergonomic design, high stretchability, and durability. It also features 'reflect technology' which includes reflective elements that look normal during the day but glow in the dark, which is increasing the demand for workout clothes and supporting the expansion of India sports apparel market.

Market Segmentation

The India sports apparel market is segmented based on product type, end user, distribution channel, region, and competitional landscape. Based on product type the market is further fragmented into t-shirts, sweatshirts, sports vests, track pants & tights, others, including swimsuits, sports hoodies, sports bra, etc.). Based on end user the market is segmented into men, women, kids. Based on distribution channel the market is segmented into exclusive stores, supermarket/hypermarket, multi-branded stores, online, non-retail. .

Company Profiles

Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited, are among the major market players in the India sports apparel market.

Attribute	Details
Base Year	2023
Historical Years	2019 – 2022
Estimated Year	2024
Forecast Period	2025 – 2029
Quantitative Units	Revenue in USD Million, Volume Thousand Units and CAGR for 2019-2023 and 2024E-2029F
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type End User Distribution Channel Region
Regional Scope	North, South, East and West
Key Companies Profiled	Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the India sports apparel market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Sports Apparel Market, By Product Type:

T-shirts
Sweatshirts
Sports Vests
Track Pants & Tights
Others

India Sports Apparel Market, By End User:

Men
Women
Kids

India Sports Apparel Market, By Distribution Channel:

Exclusive Stores
Supermarket/Hypermarket
Multi-branded Stores
Online
Non-Retail

India Sports Apparel Market, By Region:

North
South
East
West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India sports apparel market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India Sports Apparel Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Frequency of Purchase

4.5. Factors Influencing Purchase Decision

4.6. Challenges Faced Post Purchase

5. India Sports Apparel Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others (swimsuits, sports hoodies, sports bra, etc.))

5.2.2. By End User Market Share Analysis (Men, Women, Kids)

5.2.3. By Distribution Channel Share Analysis (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Non-Retail)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North India Market Share Analysis

5.2.4.2. South India Market Share Analysis

5.2.4.3. East India Market Share Analysis

5.2.4.4. West India Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. India Sports Apparel Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By End User Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. India Sport T-shirts Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By End User Market Share Analysis

6.2.2. By Distribution Channel Market Share Analysis

7. India Sports Sweatshirts Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By End User Market Share Analysis

7.2.2. By Distribution Channel Market Share Analysis

8. India Sports Vests Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By End User Market Share Analysis

8.2.2. By Distribution Channel Market Share Analysis

9. India Sports Track Pants & Tights Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.1.2. By Volume

9.2. Market Share & Forecast

9.2.1. By End User Market Share Analysis

9.2.2. By Distribution Channel Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Growing fitness awareness

10.1.2. New launches of sport apparel

10.1.3. Increasing number of gyms and studios

10.2. Challenges

10.2.1. Availability of counterfeit products

10.2.2. High competition

11. Impact of COVID-19 on India Sports Apparel Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Countries Impacted

11.1.4. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1. Changing consumer buying behaviours

12.2. Expanding marketing and promotional activities

12.3. Rising participant of women in sports and fitness activities

12.4. Increasing government initiatives

12.5. Rising influence of social media

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strength

14.2. Weakness

14.3. Opportunities

14.4. Threat

15. India Economic Profile

16. Policy & Regulatory Landscape

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Puma Sports India Pvt Ltd

17.1.1.1. Company Details

17.1.1.2. Products & Services

17.1.1.3. Financial (As per availability)

17.1.1.4. Key Market Focus & Geographical Presence

17.1.1.5. Recent Development

17.1.1.6. Key Management Personnel

17.1.2. Adidas India Marketing Private Limited

17.1.2.1. Company Details

17.1.2.2. Products & Services

17.1.2.3. Financial (As per availability)

17.1.2.4. Key Market Focus & Geographical Presence

17.1.2.5. Recent Development

17.1.2.6. Key Management Personnel

17.1.3. Nike India Private Limited

17.1.3.1. Company Details

17.1.3.2. Products & Services

17.1.3.3. Financial (As per availability)

17.1.3.4. Key Market Focus & Geographical Presence

17.1.3.5. Recent Development

17.1.3.6. Key Management Personnel

17.1.4. Under Armour India Trading Private Limited

17.1.4.1. Company Details

17.1.4.2. Products & Services

17.1.4.3. Financial (As per availability)

17.1.4.4. Key Market Focus & Geographical Presence

17.1.4.5. Recent Development

17.1.4.6. Key Management Personnel

17.1.5. ASICS India Private Limited

17.1.5.1. Company Details

17.1.5.2. Financial (As per availability)

17.1.5.3. Key Market Focus & Geographical Presence

17.1.5.4. Recent Development

17.1.5.5. Key Management Personnel

17.1.6. Fila Holdings Corporation

17.1.6.1. Company Details

17.1.6.2. Products & Services

17.1.6.3. Company Details

17.1.6.4. Products & Services

17.1.6.5. Financial (As per availability)

17.1.6.6. Key Market Focus & Geographical Presence

17.1.6.7. Recent Development

17.1.6.8. Key Management Personnel

17.1.7. SSIPL Lifestyle PVT LTD (Lotto)

17.1.7.1. Company Details

17.1.7.2. Products & Services

17.1.7.3. Financial (As per availability)

17.1.7.4. Key Market Focus & Geographical Presence

17.1.7.5. Recent Development

17.1.7.6. Key Management Personnel

17.1.8. Decathlon Sports India Private Limited.

17.1.8.1. Company Details

17.1.8.2. Products & Services

17.1.8.3. Financial (As per availability)

17.1.8.4. Key Market Focus & Geographical Presence

17.1.8.5. Recent Development

17.1.8.6. Key Management Personnel

17.1.9. Shivnaresh Sports Pvt Ltd

17.1.9.1. Company Details

17.1.9.2. Products & Services

17.1.9.3. Financial (As per availability)

17.1.9.4. Key Market Focus & Geographical Presence

17.1.9.5. Recent Development

17.1.9.6. Key Management Personnel

17.1.10. Skechers South Asia Private Limited

17.1.10.1. Company Details

17.1.10.2. Products & Services

17.1.10.3. Financial (As per availability)

17.1.10.4. Key Market Focus & Geographical Presence

17.1.10.5. Recent Development

17.1.10.6. Key Management Personnel

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Product Type

18.3. Target Distribution Channel

19. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Who are the top 10 players in the India sports apparel market?

Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited, are some of the major players operating in the industry.

What are the trends in the sports apparel industry in India?

Owing to the increased number of athletics, rising participation in sports, as well as rise in athleisure, the market demand for sports apparel in India has increased.

Is sports apparel a growing market?

The increased preference for distinguished apparels for activities like gymming, aerobics, gymnastics, and other daily activities are significantly accountable for the sports apparel market's expansion in India.

Who arethe target customers for sportswear brands?

They are customers who frequently shop at sporting goods and gym supply stores in their cities. Sports and fitness shoppers are a key target market for brands of sports apparel and equipment, as well as for companies that specialise in outdoor and adventure tourism, wearable health technology, and even health supplements.

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Press Release

India Sports Apparel Market to be Dominated by T-shirts Segment During the Forecast Period

Jun, 2023

Rise in participation of women in sports and fitness and increasing social media influence and celebrity endorsement are the leading factors driving the India sports apparel market.

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