India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others), By End User (Men, Women, Kids), By Distribution Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Sports Apparel Market was valued at USD 705.85 Million in 2024 and is expected to reach USD 1592.58 Million by 2030 with a CAGR of 14.52%. The India sports apparel market is experiencing robust growth, driven by rising health consciousness, increasing participation in fitness and sporting activities, and growing urbanization. A surge in gym memberships, marathon events, and youth engagement in sports has boosted demand for athleisure and performance wear. International and domestic brands are expanding their presence, supported by e-commerce and changing fashion preferences. Consumers increasingly prefer moisture-wicking, stretchable, and stylish apparel for both exercise and casual wear. Government initiatives promoting sports, along with rising disposable incomes, further fuel market expansion.

Key Market Drivers

Rising Health Consciousness and Fitness Awareness

One of the most significant drivers of the India sports apparel market is the growing health consciousness among consumers. In 2025, data from the National Family Health Survey (NFHS)-5 (2019–21) reveals that 24% of Indian women and 23% of Indian men are overweight or obese. With increasing awareness of lifestyle-related diseases such as diabetes, obesity, and hypertension, more individuals are actively adopting healthier routines, including regular exercise, yoga, running, and gym workouts. This trend has led to a surge in demand for high-performance sportswear that provides comfort, breathability, and moisture-wicking properties. Urban populations, in particular, are showing a clear preference for fitness regimes and related apparel, influenced by social media, fitness influencers, and fitness-centric events like marathons and cycling competitions. The COVID-19 pandemic also played a crucial role in accelerating this trend, as individuals became more mindful of their physical well-being, leading to a notable rise in home workouts and outdoor fitness activities. Sports apparel, including yoga pants, running shoes, compression wear, and sweat-resistant T-shirts, have become an essential part of everyday fitness routines, thus significantly boosting market growth.

Expansion of Athleisure and Lifestyle-Oriented Fashion

The increasing popularity of athleisure—where sportswear is worn in casual or even semi-formal settings—has transformed the sports apparel market into a fashion-forward industry. Indian consumers, especially millennials and Gen Z, are embracing the concept of combining comfort with style, and are wearing athletic clothing not only for exercise but also for daily errands, work-from-home attire, and social gatherings. This trend is driven by global fashion influences, changing consumer mindsets, and a growing preference for versatile wardrobes. International brands like Nike, Adidas, and Puma, along with Indian labels such as HRX, Cultsport, and Tego, have launched stylish collections that blend performance features with contemporary aesthetics. Additionally, collaborations between sports brands and celebrities or fashion designers have further fueled interest in trendy sportswear. With consumers increasingly seeking clothing that reflects their active lifestyles, the fusion of fashion and function in sports apparel has become a major growth engine for the Indian market.

E-Commerce Penetration and Digital Retail Boom

The rise of e-commerce platforms and digital retail infrastructure in India has dramatically widened access to sports apparel across urban and rural markets. India's ecommerce market, currently valued at USD 70 billion, accounts for about 7% of the country's total retail market. In addition to these marketplaces, brand-specific online stores and mobile apps have made it easier for customers to explore collections, view detailed product information, and benefit from personalized shopping experiences. Moreover, the widespread use of smartphones and increasing internet penetration have brought sports fashion closer to Tier II and Tier III cities, where demand is steadily rising. Influencer marketing, social media campaigns, and targeted digital advertising have also helped brands connect with younger audiences and fitness communities. The e-commerce ecosystem enables rapid product launches, real-time inventory management, and easy returns, all of which enhance consumer satisfaction and contribute significantly to the expansion of the sports apparel segment in India.

Government Initiatives and Sports Infrastructure Development

The Indian government’s initiatives to promote sports and fitness have had a notable impact on the sports apparel industry. Programs such as Khelo India, Fit India Movement, and the development of national and state-level sports academies aim to foster a sporting culture and encourage youth participation in physical activities. These policies have led to increased investment in sports infrastructure, training facilities, and grassroots sports development, thereby creating a larger base of consumers who require performance apparel and footwear. Additionally, India’s rising presence in global sports events like the Olympics, Commonwealth Games, and international cricket tournaments has elevated national pride and inspired many to adopt a more active lifestyle. Private-public partnerships in building sports complexes, promoting school-level physical education, and supporting emerging athletes are also stimulating the demand for quality sports gear. As the sporting ecosystem matures, it opens up new avenues for domestic and international sportswear brands to cater to a rapidly expanding and increasingly aspirational customer base.

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Key Market Challenges

Price Sensitivity and Limited Penetration in Tier II and III Cities

One of the foremost challenges in the India sports apparel market is the high degree of price sensitivity among consumers, particularly in Tier II and Tier III cities. While urban areas have seen a rise in disposable incomes and lifestyle changes that favor premium activewear, a significant portion of the Indian population still views sports apparel as a discretionary purchase rather than a necessity. Branded sportswear, often priced higher due to performance-oriented features and brand value, remains out of reach for many cost-conscious consumers. This price barrier hampers wider market penetration, especially when unbranded or local alternatives are available at a fraction of the cost. Additionally, cultural and practical considerations, such as limited awareness about the benefits of specialized sports clothing or the preference for traditional attire, further restrict the adoption of sports apparel in smaller towns. As a result, brands must carefully balance quality, pricing, and market positioning to make inroads beyond major metropolitan areas and appeal to middle- and lower-income segments.

Intense Competition and Brand Saturation

The Indian sports apparel market is becoming increasingly competitive, with a large number of international and domestic brands vying for consumer attention. Global players such as Nike, Adidas, Puma, and Under Armour compete alongside Indian brands like HRX, Nivia, and Shiv-Naresh, as well as fashion labels and e-commerce private labels that have entered the athleisure space. This intense competition has led to market saturation in urban regions, where consumers are bombarded with choices and promotional campaigns. As a result, differentiation becomes challenging, especially in a market where brand loyalty is still evolving and many consumers are driven by discounts and promotional offers. Moreover, counterfeit and imitation products that mimic well-known brands at lower prices continue to be a persistent issue, eroding brand equity and consumer trust. With the rapid influx of new players and ever-changing fashion trends, companies must constantly innovate in terms of design, marketing, and customer engagement to maintain relevance and market share.

Supply Chain Constraints and Raw Material Volatility

Another critical challenge facing the sports apparel industry in India is the complexity and vulnerability of its supply chain. Producing high-performance sportswear requires specialized materials like moisture-wicking fabrics, elastane blends, and technologically advanced textiles that are not always readily available in the domestic market. This leads to a dependence on imports, which can be subject to delays, cost fluctuations, and regulatory barriers. In addition, rising costs of raw materials such as synthetic fibers, dyes, and processing chemicals can significantly affect the overall production cost and pricing strategy for sportswear manufacturers. The lack of advanced manufacturing infrastructure in some regions and reliance on manual labor further complicate the scalability of operations. Delays in logistics, quality inconsistencies, and inventory management issues—especially for companies expanding into omni-channel retail—can disrupt supply chain efficiency. These challenges require companies to invest in resilient sourcing strategies, localized manufacturing capabilities, and streamlined distribution systems to meet the growing and dynamic demand of Indian consumers.

Key Market Trends

Rise of Sustainable and Eco-Friendly Sportswear

Sustainability has become a major trend influencing consumer preferences in India’s sports apparel market. Increasing environmental awareness among consumers, particularly younger generations, is driving demand for eco-friendly and ethically produced sportswear. The sustainable athleisure market is projected to grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031. Brands are responding by incorporating sustainable materials such as organic cotton, recycled polyester, and biodegradable fabrics into their product lines. Additionally, many companies are adopting greener manufacturing processes to reduce water consumption, chemical use, and carbon emissions. For instance, some global brands have launched collections made from ocean plastic waste or recycled fibers, emphasizing circular economy principles. Indian consumers are gradually prioritizing sustainability not only as a product feature but also as a reflection of their values, pushing brands to increase transparency about sourcing, labor practices, and lifecycle impacts. This shift toward responsible consumption is expected to accelerate, positioning sustainability as a key differentiator in a crowded market.

Integration of Technology and Smart Apparel

Technological innovation is increasingly becoming central to the evolution of sports apparel in India. The integration of smart textiles, wearable technology, and performance-enhancing features is transforming traditional sportswear into multifunctional gear. Apparel equipped with moisture sensors, temperature regulation, anti-odor properties, UV protection, and compression technology is gaining popularity among fitness enthusiasts and professional athletes alike. Some brands are also experimenting with app-connected clothing that tracks biometric data such as heart rate and muscle activity, helping users optimize workouts and recovery. The growing penetration of smartphones and fitness apps in India supports the adoption of such smart apparel. As consumers seek products that offer both comfort and enhanced functionality, the fusion of fashion with tech is redefining expectations and opening new growth avenues for the sportswear market.

Customization and Personalization of Sportswear

Another prominent trend in the India sports apparel market is the rise of customization and personalization. Consumers today want products that reflect their individual style, preferences, and even performance needs. Brands are increasingly offering options such as personalized colors, prints, monograms, and tailored fits through online platforms and in-store experiences. This trend is fueled by advances in digital printing, 3D knitting, and on-demand manufacturing, which allow for cost-effective customization at scale. Personalized sportswear appeals especially to younger consumers who value uniqueness and self-expression. Moreover, customization is not limited to aesthetics—some companies enable customers to choose fabrics or add performance features based on specific sports or climatic conditions. This movement toward bespoke sports apparel helps brands build stronger emotional connections with customers, foster loyalty, and differentiate themselves in a highly competitive market.

Growth of Women’s Sports Apparel Segment

The women’s sports apparel segment in India is experiencing remarkable growth, driven by increasing female participation in sports, fitness, and wellness activities. Societal shifts, rising disposable incomes, and enhanced awareness about women’s health are encouraging more women to engage in running, yoga, gym workouts, and other physical pursuits. This has created a demand for women-specific sportswear that combines functionality with style, comfort, and modesty. Brands are expanding their offerings of sports bras, leggings, tracksuits, and athleisure wear designed to cater to the unique requirements of female consumers, such as support, flexibility, and breathability. Additionally, many companies are promoting inclusivity by launching plus-size ranges and designs that address diverse body types. Marketing campaigns featuring female athletes and influencers also contribute to normalizing and celebrating women’s active lifestyles. This growing focus on the women’s segment not only diversifies market opportunities but also encourages innovation in product development and retail strategies.

Segmental Insights

Product Type Insights

T-shirts was the dominating segment in India’s sports apparel market due to their versatility, affordability, and widespread appeal across all age groups and regions. They serve as essential activewear for various fitness activities such as running, gym workouts, yoga, and casual athleisure, making them a wardrobe staple. The comfort, breathability, and easy styling of sports T-shirts attract a broad consumer base, from beginners to professional athletes. Additionally, T-shirts are offered by nearly all major sportswear brands in diverse designs, fabrics, and price ranges, catering to different preferences and budgets. Their mass-market availability both online and offline further strengthens their market dominance.

Distribution Channel Insights

The online segment is the fastest-growing channel in India's sports apparel market, driven by increasing digital penetration, evolving consumer shopping behaviors, and the convenience of e-commerce platforms. According to 6Wresearch, the surge in digital adoption and the convenience of online shopping have made it the preferred choice for many consumers, especially in Tier II and III cities. Platforms like Amazon, Flipkart, Myntra, and Decathlon have expanded their reach, offering a wide range of products, competitive pricing, and doorstep delivery, which have attracted a growing customer base. Additionally, the availability of detailed reviews and easy return policies further boosts consumer confidence in purchasing sports goods and apparel online. The dominance of the online segment is also supported by frequent promotional offers, discounts, and the ability to access premium brands across various price points, making it a key driver of market growth. This digital shift is reshaping the retail landscape, with online sales rapidly growing due to factors like convenience and wider product availability.

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Regional Insights

North India stands as the dominant region in India's sports apparel market, accounting for the largest share in both value and volume. Key states such as Delhi, Uttar Pradesh, Punjab, Haryana, and Himachal Pradesh contribute significantly to this dominance. Urban centers like Delhi and Chandigarh are hubs for fitness culture, with a high concentration of gyms, sports clubs, and recreational facilities. Additionally, the region hosts major sporting events, including the Indian Premier League (IPL) and various national championships, which drive seasonal spikes in demand for sports apparel. The presence of prominent sports apparel manufacturers, such as Nivia in Jalandhar and Shiv-Naresh in Haryana, further bolsters the region's market leadership. This combination of urbanization, sports culture, and manufacturing presence solidifies North India's position as the leading market for sports apparel in India.

Recent Developments

• In 2025, Virat Kohli invested in Agilitas Sports, a homegrown sportswear startup co-founded by former Puma India MD Abhishek Ganguly. Agilitas aims to become India's first global sportswear brand, with plans to expand the One8 brand internationally, starting with markets like the US and UK.
• In 2024, Reliance Retail announced plans to launch its own sportswear brand to compete with established players like Decathlon. This initiative is part of Reliance's broader strategy to double its retail business in the next three to four years.
• In 2025, British sportswear and fashion group Frasers Group revealed plans to open over 350 Sports Direct stores across Southeast Asia and India, marking a significant expansion into the Indian market.
• In 2024, Performance footwear brand Saucony entered the Indian market through an exclusive distribution agreement with Brandman Retail. The brand's products are now available via selected retailers, including Ajio, catering to the growing demand for premium performance footwear in India.

Key Market Players

• Puma Sports India Pvt Ltd
• Adidas India Marketing Private Limited
• Nike India Private Limited
• Under Armour India Trading Private Limited
• ASICS India Private Limited
• Fila Holdings Corporation
• SSIPL Lifestyle PVT LTD (Lotto)
• Decathlon Sports India Private Limited
• Shivnaresh Sports Pvt Ltd
• Skechers South Asia Private Limited

Report Scope:

In this report, the India Sports Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Sports Apparel Market, By Product Type:

o   T-shirts

o   Sweatshirts

o   Sports Vests

o   Track Pants & Tights

o   Others

• India Sports Apparel Market, By End User:

o   Men

o   Women

o   Kids

• India Sports Apparel Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Multi-branded Stores

o   Online

o   Others

• India Sports Apparel Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Sports Apparel Market.

Available Customizations:

India Sports Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).